APPETIZER

Crispy Fried Mozzarella Sticks               12

THE FINE PRINT For some consumers, the dollar sign apparently screams, “Watch your wallet!” A Cornell University found that guests at one restaurant, given the number-only menu, spent significantly more than those who received a menu with prices showing a dollar sign.

Panko—Friend Calamari                       9.95

THE FINE PRINT Prices ending with a 9, such as 9.99, “tend to signify value but not quality,” says the New York Times. Most restaurants round up; if not, they’ll go with. 95.

Bourbon—Braised Beef Short Ribs        10.95

THE FINE PRINT Names with lots of consonants(辅音)that start with the lips and end in the throat(such as b)tend to copy the mouth movements of eating. These dishes were rated more flavorful than dishes with names featuring consonants that start from the back of the throat.(e.g., the c in corn), says a study from the University of Cologne in Germany.

MAIN COURSES

Cheeseburger and Fries.                            12

THE FINE PRINT “ Italic typeface(字体)conveys a perception of quality, ” reports the BBC. A study conducted by Swiss and German researchers found that a wine labeled with a difficult-to-read script was liked more by drinkers than the same wine carrying a label using a simple typeface.

Meat loaf with summer-whipped potatoes drenched in autumn root vegetables, winter squash, and who knows what else because by this point we’re just making things up to pad the dish’s name so you’ll notice it             14.95

THE FINE PRINT If boxes, huge fonts, and italic don’t catch your eye, how about a super-long dish name? As the restaurant-software company Toast points out on its blog, anything that is different will draw the eye.