3 . A pirate’s life no more
HONEST souls intent on paying for the music they listened to used to have a hard time in China. In the era of compact discs, _______ was the shop which did not sell pirated(盗版的) ones. The same held true when discs turned into downloads and online streams of songs: hardly any _________ charged money.
Yet this is changing. Slowly, but _______, China is becoming a market where people pay for music. Over the past five years, digital-music revenues for the recording industry nearly quadrupled, to $195m; most of that amount comes from music streaming (see chart). That sum may still be a tiny fraction of the global total of $7.8bn, but streaming has clearly taken off in China.
Not everybody is paying: of the 600m Chinese who listen to music online only 20m have a paid subscription, which costs between 8 and 12 yuan a month. The rest _______ for nothing, but many do so on legal, advertising-supported services. “Piracy is _______.” says Ed Peto of Outdustry, a firm in Beijing offering services to the music industry.
If Chinese consumers have developed a liking for _______ listening, it is for a combination of reasons. Smartphones, which have become popular in recent years, make it easy to _______ to streaming services. Widespread use of apps such as Alipay and WeChat Pay mean that younger Chinese, in particular, are now used to making small purchases _______. And, to take advantage of the commercial opportunities in music, China’s big internet platforms have begun to fight piracy.
Not all is _______, however. The streaming market is ________ by one player: Tencent, the largest of China’s online giants, which is best known for its WeChat messaging service. According to some estimates, its market share exceeds 70%. Each of the company’s two leading streaming brands, QQ Music and KuGou, ________ hundreds of millions of users.
One cause for this market concentration is acquisitions: last year Tencent bought two big competitors. More important, ________, it has paid three major international record labels—Warner Music Group, Sony Music and Universal Music Group—a big, but unknown, sum for the ________ right to stream their music in China. This means that Tencent gets to decide which songs rivals are ________ to play.
Tencent executives say that they need such exclusivity to ensure the legitimacy of streaming services and to reduce piracy further. But having one firm have so much power “is never healthy”, says an executive at a rival firm. With the market growing quickly, the labels may ________ their deals with Tencent when they come up for renewal.
1. A.admired | B.criticized | C.common | D.rare |
2. A.service | B.form | C.composition | D.trial |
3. A.ultimately | B.unexpectedly | C.surely | D.agreeably |
4. A.make up | B.go on | C.start up | D.tune in |
5. A.collapsing | B.coming | C.pressing | D.staying |
6. A.popular | B.better | C.legal | D.personal |
7. A.respond | B.subscribe | C.apply | D.adapt |
8. A.casually | B.privately | C.instantly | D.digitally |
9. A.effective | B.simple | C.rosy | D.noble |
10. A.purchased | B.dominated | C.expanded | D.established |
11. A.claims | B.occupies | C.targets | D.seeks |
12. A.therefore | B.however | C.meanwhile | D.moreover |
13. A.reserved | B.compulsory | C.exclusive | D.complete |
14. A.allowed | B.meant | C.recommended | D.likely |
15. A.compare | B.resist | C.make | D.reconsider |