1 . To stream or not to stream? That is a question facing both music listeners and musicians.
Taylor Swift made news recently by pulling her music off Spotify, the world’s biggest streaming music service and turned to iTunes downloading and stores for sales. Back in July, Swift swept the pop music industry by selling almost 1.3 million copies of her album, 1989 in its first week. In an article Swift wrote, “The music industry is not dying... it’s just coming alive.”
Her cheerful attitude surely comes from her own unique position. So far this year, Swift has made $64 million, according to Forbes. She’ll make plenty more by bringing in about 70 cents for each dollar paid to download her music. It is much more than the royalty (版税) rate paid out by Spotify of between $0.006 and $0.0084 per song stream.
According to the Recording Industry Association of America (RIAA), money from streaming on YouTube, Pandora and Spotify has helped bring in more money. But the small amount Spotify pays to musicians still caused many of them to withhold some or all of their music from the service, like artists from Beyoncé to The Beatles.
Yet for bands struggling to get by, struggling even to be heard, keeping their music off streaming services is not so easy. Such bands need to get their music out any way they can, and if they’re going to make money, they need to make their music easily accessible to listeners.
To stream or not to stream is a difficult choice for fans, too. The streaming model puts ownership (所有权) of the music in the hands of the music industry. Rather than letting you own your collection, the music business is moving toward a model similar to on-demand cable TV. Every song written is available online whenever and wherever you’d like to hear, but the problem is that you, the user, need to pay over and over again each time you stream it.
1. Why did Taylor Swift say “music industry is coming alive”?| A．Because she got a unique position in music industry. |
| B．Because her new album made a great offline success. |
| C．Because the birth of streaming brings great chances to music. |
| D．Because Spotify becomes the world’s biggest streaming music service. |
| A．Keep back. | B．Pick out. | C．Hold onto. | D．Put away. |
| A．Taylor Swift promotes free music streaming. |
| B．Streaming puts ownership of music in the hands of fans. |
| C．Some bands still depend on streaming for chances to be heard. |
| D．Fans can own music with a once-for-all pay on streaming platforms. |
| A．The Music Industry Is Coming Alive |
| B．Streaming Leaves Musicians and Fans in a Dilemma |
| C．To Pay or Not to Pay: a Tough Choice for Music Fans |
| D．The Rise of Streaming: a Threat or Opportunity for the Music Industry |
| A．Its costumes. | B．Its set. | C．The actors. |
As a general rule, a band may start as a group of high-school students
The Monkees,
