1 . Tips on Presentation Skills

Even with a snappy (漂亮的)opening, after 10 minutes, most audiences will lose 75 percent of their listening capacity.     1    Effective speakers use a variety of presentation skills to deliver a message attractively all the time.

Effective speakers understand that wandering presentations are impossible to understand and are guaranteed to lose an audience. Behind every powerful speech is a solid outline matching with the goal of the presentation. One basic structure is an “open,body and close” approach.     2     If the goal is persuasion，Motivated Sequence (激励序列)is a technique of presenting information that involves an audience in both a problem and a solution.

    3    Practice and relaxation are the best ways to improve voice tone and pace. Being well prepared and relaxed can help a speaker deliver speech confidently. Not everyone is born a good presenter. Skills and techniques can be obtained by practice including an appealing voice tone at a proper speed when presenting.

Nonverbal communication, such as dress and gestures,can dramatically influence the acceptance of a presentation. A speaker's dress should match his audience and the significance of the event. For example, a speaker presenting to a corporate audience should wear a suit. Dress specifics will vary from speaker to speaker, but the key is choosing clothes that enhance(增加),not distract,from the message.     4    

    5     PowerPoint is a popular,but often misused,presentation technology. Like nonverbal communication,the key to PowerPoint success is designing slides to enhance,not take over,the presentation.

A．If used correctly,technology can help keep audience's interest.

B．This can't happen if a speaker is too worried about his/her own reaction.

C．If the goal is to inform,information may be structured by cause and effect

D．Voice tone and speed are well-known topics when it comes to presentation skills.

E．It means a speaker must work throughout the speech to draw listeners into the presentation.

F．Message acceptance is a two-way communication process and requires audience agreement.

G．And keep movement close to the body to ensure gestures are emphasizing key points but not distracting from the message.

2 . Last weekend was terrible for awards ceremonies. The BAFTAS,defined by a painful monologue（独角戏）from Joanna Lumley, was watched by 500,000 fewer people than last year. Meanwhile,the number of 18﹣to 49-year-olds watching the Grammys has reached an all-time low.

Don't expect the Oscars to fare any better；they have lost millions of viewers since 2014. Add to the fact that comparatively few people have watched most of the nominated films and you have got a ratings time bomb.

Viewers are deserting awards shows in groups and something needs to be done. But what？Reorganize them to celebrate really popular work？That's what the Oscars put forward last year when it suggested a best popular film category﹣and it was swiftly booed（喝倒彩）out of town.

Another option would be to shorten the length of the ceremonies, but this won't work either. The Oscars recently announced plans to hide several categories in ad breaks,and the anger in some quarters（the cinematographers, makeup artists and editors who this year won't get their moment on the small screen）has been obvious.

What else can they do？ Fewer songs？ Shorter speeches？ An In Memoriam section that consists of the words： "People die： get over it"？

Fortunately, I have the perfect solution： don't televise awards shows. Just don't do it. Awards shows are the opposite of good television. They're too long and too boring because of regular and repeated patterns and too self﹣important. And by God, we should have learned by now not to give celebrities any more attention than they already have. It just makes them think that we want to hear them giving out half﹣baked opinions about Donald Trump and Brexit.

I'm not suggesting that the awards shows shouldn't happen. I'm just saying that the awards should be announced in the form of a press release at the end of the ceremony, followed by a handful of You Tube clips showing some nice outfits and a couple of speeches. That's how most of us consume them now anyway.

1. Why does the writer mention the BAFTAS and the Grammys？

A．To introduce the topic of the article.

B．To support the topic of the paragraph.

C．To attract the readers' attention.

D．To make comparison with the Oscars.

2. What does the underlined word "it" in paragraph 3 refer to？

A．The best popular film category.

B．The best actress.

C．The reorganized Oscars.

D．The deserted awards show.

3. What's the writer's opinion on awards shows？

A．Awards shows are better if shortened.

B．Awards shows are excellent television.

C．Awards shows are important to us.

D．Awards shows should be shown in another form.

4. What is the passage mainly about？

A．The bright future of awards shows.

B．What terrible awards shows.

C．Stopping the television of awards shows.

D．Boycott attention to celebrities.

3 . China’s TikTok, which has taken the world by storm, is working its magic in its home nation, too.

The Chinese version of TikTok, called Douyin, has amassed (累积) 400 million daily active users, parent company Byte Dance (字节跳动) revealed in its annual report this week. This is an impressive growth for the addictive video app, which had 250 million daily active users in January last year.

The report, which describes users’ behavior and trends, shows the cultural difference between China and the US, said Katherine Wu, an investor at New York-based firm Notation Capital.

Things that trend in these two countries are completely different. For example, knowledge-based content is extremely popular in China, but less so in the U.S. Also, those creators that did the most dance videos in China are users born in the 60s, while in the US, it seems that it’s mostly teenagers who are creating the dances.

Byte Dance claimed that Douyin has established itself as the largest knowledge, culture and art platform in China. 14.89 million “knowledge-based content videos” were shared on the app last year, it claimed. For example, one of the world’s most valued startups claimed that the number of users who posts videos about chemistry reached 130 million people last year. “On the art and culture front, videos related to those topics had 543.1 billion plays on Douyin last year.” it claimed.

Education has become a main use case for Byte Dance. TikTok, which is estimated to have earned more than $50 million last year, already counts educational content as one of the most consumed categories on its app across the world. The app launched an educational campaign in India last year, where it has amassed more than 200 million users.

1. The difference in trends between China and the US reflects the difference in ________.

A．culture	B．education
C．knowledge	D．hobby

2. What videos are mostly shared on TikTok in China?

A．Music videos	B．Knowledge-based videos
C．Humorous videos	D．Videos about chemistry

3. The passage is written by ________.

A．analyzing reasons	B．showing survey results
C．stating arguments	D．providing statistics and examples

4. What’s the author’s purpose in writing this passage?

A．To introduce the app --TikTok.

B．To help customers use TikTok.

C．To reveal the popularity of TikTok.

D．To recommend TikTok to customers.