1 . To stream or not to stream? That is a question facing both music listeners and musicians.
Taylor Swift made news recently by pulling her music off Spotify, the world’s biggest streaming music service and turned to iTunes downloading and stores for sales. Back in July, Swift swept the pop music industry by selling almost 1.3 million copies of her album, 1989 in its first week. In an article Swift wrote, “The music industry is not dying... it’s just coming alive.”
Her cheerful attitude surely comes from her own unique position. So far this year, Swift has made $64 million, according to Forbes. She’ll make plenty more by bringing in about 70 cents for each dollar paid to download her music. It is much more than the royalty (版税) rate paid out by Spotify of between $0.006 and $0.0084 per song stream.
According to the Recording Industry Association of America (RIAA), money from streaming on YouTube, Pandora and Spotify has helped bring in more money. But the small amount Spotify pays to musicians still caused many of them to withhold some or all of their music from the service, like artists from Beyoncé to The Beatles.
Yet for bands struggling to get by, struggling even to be heard, keeping their music off streaming services is not so easy. Such bands need to get their music out any way they can, and if they’re going to make money, they need to make their music easily accessible to listeners.
To stream or not to stream is a difficult choice for fans, too. The streaming model puts ownership (所有权) of the music in the hands of the music industry. Rather than letting you own your collection, the music business is moving toward a model similar to on-demand cable TV. Every song written is available online whenever and wherever you’d like to hear, but the problem is that you, the user, need to pay over and over again each time you stream it.
1. Why did Taylor Swift say “music industry is coming alive”?A.Because she got a unique position in music industry. |
B.Because her new album made a great offline success. |
C.Because the birth of streaming brings great chances to music. |
D.Because Spotify becomes the world’s biggest streaming music service. |
A.Keep back. | B.Pick out. | C.Hold onto. | D.Put away. |
A.Taylor Swift promotes free music streaming. |
B.Streaming puts ownership of music in the hands of fans. |
C.Some bands still depend on streaming for chances to be heard. |
D.Fans can own music with a once-for-all pay on streaming platforms. |
A.The Music Industry Is Coming Alive |
B.Streaming Leaves Musicians and Fans in a Dilemma |
C.To Pay or Not to Pay: a Tough Choice for Music Fans |
D.The Rise of Streaming: a Threat or Opportunity for the Music Industry |
Before the award ceremony began, several famous actors and actresses graced the red carpet, as fans were
1. What does the speaker mainly talk about?
A.The changes of talk shows. |
B.The ways of enjoying our lives. |
C.The future of entertainment industry. |
A.Having a live audience. |
B.Doing video-chat interviews. |
C.Inviting their family members. |
A.He makes a pizza at home. | B.He chats with a pop star. | C.He plays with his kids. |
A.Encouraged. | B.Disappointed. | C.Sympathetic. |
A realistic drama A Lifelong Journey has become a huge hit on TV and online recently.
Adapted
The show’s director Li Lu,
5 . China’s TikTok, which has taken the world by storm, is working its magic in its home nation, too.
The Chinese version of TikTok, called Douyin, has amassed (累积) 400 million daily active users, parent company Byte Dance (字节跳动) revealed in its annual report this week. This is an impressive growth for the addictive video app, which had 250 million daily active users in January last year.
The report, which describes users’ behavior and trends, shows the cultural difference between China and the US, said Katherine Wu, an investor at New York-based firm Notation Capital.
Things that trend in these two countries are completely different. For example, knowledge-based content is extremely popular in China, but less so in the U.S. Also, those creators that did the most dance videos in China are users born in the 60s, while in the US, it seems that it’s mostly teenagers who are creating the dances.
Byte Dance claimed that Douyin has established itself as the largest knowledge, culture and art platform in China. 14.89 million “knowledge-based content videos” were shared on the app last year, it claimed. For example, one of the world’s most valued startups claimed that the number of users who posts videos about chemistry reached 130 million people last year. “On the art and culture front, videos related to those topics had 543.1 billion plays on Douyin last year.” it claimed.
Education has become a main use case for Byte Dance. TikTok, which is estimated to have earned more than $50 million last year, already counts educational content as one of the most consumed categories on its app across the world. The app launched an educational campaign in India last year, where it has amassed more than 200 million users.
1. The difference in trends between China and the US reflects the difference in ________.A.culture | B.education |
C.knowledge | D.hobby |
A.Music videos | B.Knowledge-based videos |
C.Humorous videos | D.Videos about chemistry |
A.analyzing reasons | B.showing survey results |
C.stating arguments | D.providing statistics and examples |
A.To introduce the app --TikTok. |
B.To help customers use TikTok. |
C.To reveal the popularity of TikTok. |
D.To recommend TikTok to customers. |