1 . Have you ever paid attention to the color of the airplane seats? They’re almost always blue and there are very few exceptions to this rule. Some people think it reminds us of the sky. But the explanation isn’t that simple!
It is calming.
Color psychology plays an important role in selecting the fabric for airplane seats. “The idea is to help passengers feel at home, with relaxing colors and restful designs,” explained Shelly Zundell in a Boeing press release.
In a study reported by Popular Science, 48 percent of participants thought soda in a blue glass was more thirst-quenching (解渴的) than that served in glasses of other colors, probably because they connected blue with cold. Colors such as red and orange can make people feel warmer. Although it’s not unheard of, red is a less common color for airplane seats.
It is a universally well-liked color.
The right shade hides stains (污渍) well.
Dark blue seats are also just practical. Imagine how many people sit in them per day.
Darker shades are better at hiding stains and don’t show their wear as easily. Those dark blue seats will look fresher and newer for longer.
| A．It physically feels cooler. |
| B．It reflects a cool professionalism. |
| C．But is there any other explanation? |
| D．And who knows what gets spilled on them? |
| E．People often connect certain colors with certain feelings. |
| F．Feeling hot when you board an airplane is good for no one. |
| G．It’s hard to find someone who has strong feelings against the color blue. |
2 . Green: More than just a color
Green is an important color in nature. It is the color of grass and the leaves on trees.
Sometimes, the word green means young, fresh and growing. Sometimes, it describes something that is not yet ripe or finished.
A person with a green thumb seems to have a magic touch that makes plants grow quickly and well. You might say that woman next door has a green thumb if her garden continues to grow long after your plants have died.
The Green Revolution is the name given some years ago to the development of new kinds of rice and other grains.
In most places in the world, a green light is a sign to move ahead.
| A．The new plants produced much larger crops. |
| B．It is also the color of most growing plants. |
| C．Green is also the color used to describe the powerful emotion, jealousy (忌妒). |
| D．A green light on a traffic signal means your car can continue on. |
| E．Someone who has the ability to grow plants well is said to have a green thumb. |
| F．About one hundred years ago, having a green thumb was a popular expression in the American west. |
| G．For example, a greenhorn is someone who has no experience, who is new to a situation. |
3 . Everybody knows that Coca Cola is red and Starbucks is green. Most of us can name companies and their own brand colors. What we may not know about is the science behind these companies' choices of these colors. Color psychology is the study of how colors affect people's feelings, actions, and decision-making. Companies use color psychology when they develop their brands and advertisements in order to encourage us to buy. In fact studies have shown that around 90 percent of people spend money depending on color and appearance. Because of this, companies use colors to influence how we feel about their products. For example, it’s no accident that many tech products use white; it's simple and clean. At the same time, cosmetics companies prefer colors like purple, black, or pink that mean love, comfort, and romance.
Companies often choose active colors that make you buy right now. Red, for example, is a high-energy, exciting color that moves people to take action. Yellow is the color of summer, and it’s bright and remarkable. In fact, most big companies have something to do with certain specific colors. Studies show that customers prefer brands that they know. Then those with a proper color plan, such as LEGO or Facebook are likely to perform more strongly on the market. Research has also shown that men and women like different colors. Men prefer blue, green, and black while women prefer like purple and pink.
1. What products are usually made white?| A．Food and drinks. | B．Clothes for women. |
| C．Computer and earphones. | D．Starbucks |
| A．They pay attention to the color plan. | B．They may be popular on the market. |
| C．They may be bright and remarkable. | D．They decide to choose red and yellow for the plan. |
| A．A coat in pink. | B．A pair of shoes in green. |
| C．A handbag in black. | D．A T-shirt in yellow |
| A．Few companies use color psychology. |
| B．Colors influence our shopping habits. |
| C．We should buy something according to it's color. |
| D．colors don’t affect people's feelings, actions, and decision-making. |
