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题型:阅读理解-七选五 难度:0.65 引用次数:47 题号:22811846

Have you ever paid attention to the color of the airplane seats? They’re almost always blue and there are very few exceptions to this rule. Some people think it reminds us of the sky. But the explanation isn’t that simple!

It is calming.

Color psychology plays an important role in selecting the fabric for airplane seats. “The idea is to help passengers feel at home, with relaxing colors and restful designs,” explained Shelly Zundell in a Boeing press release.     1     Blue is a calming color that suggests peace, calmness, and relaxation.

    2    

In a study reported by Popular Science, 48 percent of participants thought soda in a blue glass was more thirst-quenching (解渴的) than that served in glasses of other colors, probably because they connected blue with cold. Colors such as red and orange can make people feel warmer. Although it’s not unheard of, red is a less common color for airplane seats.     3    

It is a universally well-liked color.

    4     It’s a universal color that’s appealing to most. This is also the same reason why many brands have blue logos. People universally connect the color with positive things — such as clean water and blue skies — so they tend to like it. Across ages and across cultures, it’s the world’s favorite color.

The right shade hides stains (污渍) well.

Dark blue seats are also just practical. Imagine how many people sit in them per day.     5    

Darker shades are better at hiding stains and don’t show their wear as easily. Those dark blue seats will look fresher and newer for longer.

A.It physically feels cooler.
B.It reflects a cool professionalism.
C.But is there any other explanation?
D.And who knows what gets spilled on them?
E.People often connect certain colors with certain feelings.
F.Feeling hot when you board an airplane is good for no one.
G.It’s hard to find someone who has strong feelings against the color blue.
【知识点】 颜色 科普知识

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【推荐1】Colour saturation(饱和) refers to the intensity(强度) of the reds, greens and blues. Photos high in colour saturation make food look fresher and tastier to viewers, which increases their willingness to order the menu items, a new study suggests. “In the restaurant business, these results provide a simple method to increase sales,” said Stephanie Liu, lead author of the study and associate professor of hospitality management at the Ohio State University. “On Instagram, it means using the ‘X-Pro Ⅱ’ filter(滤镜) on your food photos rather than the ‘Early bird’ filter. It costs nothing, so it’s an easy win for restaurant marketers.

In one survey, 267 participants were asked to imagine themselves looking through options on an online food-ordering platform. They were shown photos of a poke bowl, a Hawaiian dish featuring fish, vegetables and sauce over rice. They were randomly asked to view one of the four different photos with either high or low colour saturation and either close or farther away visual distance. The food in the more highly-saturated photos looked fresher and tastier to participants, and that led them to be more likely to purchase the food. But colour saturation had a stronger effect when the food appeared more distant in the photos. “When the food is shown close up, it’s already easy for the viewers to imagine how fresh and tasty the food would be,” Liu said. “Colour saturation is not as necessary.”

In the second survey, 222 online participants were asked to imagine they were looking through photos of pizza from a restaurant near their home. They were told they would either be eating alone or with their family. As in the previous study, the food in the colour-saturated photo was always seen as fresher and tastier and one that people would be more likely to buy. But that effect was stronger for people who were told they would be eating alone. “When people are eating with others, the social experience is a big part of what people look forward to,” Liu said. “But when they are eating alone, they focus more on the food itself.”

“These findings are more important now than ever before,” Liu said. “With people ordering online, restaurants have to post pictures of their food on online ordering platforms. They should pay more attention to the photos they post as they do to the text. Colour saturation is one key element they need to focus on.”

1. What is a direct effect of the “X-Pro Ⅱ” filter according to Stephanie Liu?
A.Strengthening the “Early bird” filter.
B.Keeping colour saturation low.
C.Making food in photos more appealing.
D.Increasing the variety of menu items.
2. When does colour saturation function more effectively according to the study?
A.When the food appears farther to the observer.
B.When the poke bowl contains more food.
C.When the food is fresher and tastier in reality.
D.When the visual distance of the food is shorter.
3. What can we know about people eating with others?
A.They take social experience into consideration.
B.They choose food that is easier to obtain.
C.They want the food to be fresher and tastier.
D.They pay more attention to colour saturation.
4. Which is the most suitable title for the text?
A.How Colour Speaks for Menu Items Online
B.How Colour Saturation Affects People
C.How Colour Brings Benefits to Ordering Platforms
D.How Colour in Photos Makes Food Look Tastier
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【推荐2】Why is pink or purple a color for girls and blue or brown for boys?

The answer depends largely on cultural values as well as personal experiences. To the Egyptians, green was a color that represented the hope and joy of spring, while for Muslims, it means heaven. Red is a symbol of good luck in many cultures. In China, children are given money in a red envelope to bring good fortune in the New Year. For many nations, blue is a symbol of protection and religious beliefs. Greek people often wear a blue necklace hoping to protect themselves against evils (灾祸).

People’s choice of colors is also influenced by their bodies’ reactions (反应) toward them. Green is said to be the most restful color. It has the ability to reduce pain and relax people both mentally and physically. People who work in green environment have been found to have fewer stomach aches.

Red can cause a person’s blood pressure to rise and increase people’s appetites(食欲). Many decorators will include different shades of red in the restaurant. Similarly, many commercial websites will have a red “Buy Now” button because red is a color that easily catches a person’s eye.

Blue is another calming color. Unlike red, blue can cause people to lose appetite. So if you want to eat less, some suggest that eating from blue plates can help.

The next time you are deciding on what to wear or what color to decorate your room, think about the color carefully.

1. Muslims regard green as a symbol of heaven mainly because of their              .
A.cultural valuesB.commercial purposes
C.personal experiencesD.physical reactions to the color
2. Why will many commercial websites have a red “Buy Now” button?
A.To relax people physically.
B.To increase people’s appetites.
C.To encourage people to make a purchase.
D.To cause a person’s blood pressure to rise.
3. What color might help lose weight according to the text?
A.RedB.GreenC.Blue.D.Purple.
4. Which of the following would be the most proper title for the text?
A.Colors and Human Beings.B.The Cultural Meaning of Color.
C.Colors and Personal Experiences.D.The Meaning and Function of Color.
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【推荐3】From red apples and yellow lemons to blueberries and green melons, fruit comes in many different colors.     1    

According to scientists, fruit colors actually come from their different pigments (色素) , such as red or yellow carotenoid (类胡萝卜素) and blue or purple anthocyanin (花青素). These pigments appear in different amounts, depending on the fruit’s environment. This causes the fruit to turn a certain color.

    2     They found that red fruit tends to grow in cooler places. Instead of just growing in one place, you can find them growing in many places around the world. Blue and purple fruit mostly grows in warm places.     3     The scientists also found that the closer the fruit is to the equator, the darker its color will be.

    4     Animals eat fruit and drop the seeds in other places later. This helps the fruit spread and grow in different places. However, animals see colors in a different way. Therefore, in order to attract animals, some fruit develop colors that are easy for animals to see. For example, birds can see red more easily than humans can.     5     The lemurs (狐猴) of Madagascar are red-green color blind. Many yellow fruit can be found in their habitats, as they can easily see this color.

A.How does temperature influence fruit colors?
B.These fruits tend to grow a lot in just one specific area.
C.Why do different kinds of fruit have so many colors?
D.However, a darker color doesn’t mean a better kind of fruit.
E.So there tends to be more red fruit in areas where birds live.
F.Animals have also had an influence on the evolution of fruit colors.
G.Scientists studied more than 280 different fruit colors to find out how environment affects fruit colors.
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