Have you ever paid attention to the color of the airplane seats? They’re almost always blue and there are very few exceptions to this rule. Some people think it reminds us of the sky. But the explanation isn’t that simple!
It is calming.
Color psychology plays an important role in selecting the fabric for airplane seats. “The idea is to help passengers feel at home, with relaxing colors and restful designs,” explained Shelly Zundell in a Boeing press release.
In a study reported by Popular Science, 48 percent of participants thought soda in a blue glass was more thirst-quenching (解渴的) than that served in glasses of other colors, probably because they connected blue with cold. Colors such as red and orange can make people feel warmer. Although it’s not unheard of, red is a less common color for airplane seats.
It is a universally well-liked color.
The right shade hides stains (污渍) well.
Dark blue seats are also just practical. Imagine how many people sit in them per day.
Darker shades are better at hiding stains and don’t show their wear as easily. Those dark blue seats will look fresher and newer for longer.
A.It physically feels cooler. |
B.It reflects a cool professionalism. |
C.But is there any other explanation? |
D.And who knows what gets spilled on them? |
E.People often connect certain colors with certain feelings. |
F.Feeling hot when you board an airplane is good for no one. |
G.It’s hard to find someone who has strong feelings against the color blue. |
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【推荐1】Colour saturation(饱和) refers to the intensity(强度) of the reds, greens and blues. Photos high in colour saturation make food look fresher and tastier to viewers, which increases their willingness to order the menu items, a new study suggests. “In the restaurant business, these results provide a simple method to increase sales,” said Stephanie Liu, lead author of the study and associate professor of hospitality management at the Ohio State University. “On Instagram, it means using the ‘X-Pro Ⅱ’ filter(滤镜) on your food photos rather than the ‘Early bird’ filter. It costs nothing, so it’s an easy win for restaurant marketers.
In one survey, 267 participants were asked to imagine themselves looking through options on an online food-ordering platform. They were shown photos of a poke bowl, a Hawaiian dish featuring fish, vegetables and sauce over rice. They were randomly asked to view one of the four different photos with either high or low colour saturation and either close or farther away visual distance. The food in the more highly-saturated photos looked fresher and tastier to participants, and that led them to be more likely to purchase the food. But colour saturation had a stronger effect when the food appeared more distant in the photos. “When the food is shown close up, it’s already easy for the viewers to imagine how fresh and tasty the food would be,” Liu said. “Colour saturation is not as necessary.”
In the second survey, 222 online participants were asked to imagine they were looking through photos of pizza from a restaurant near their home. They were told they would either be eating alone or with their family. As in the previous study, the food in the colour-saturated photo was always seen as fresher and tastier and one that people would be more likely to buy. But that effect was stronger for people who were told they would be eating alone. “When people are eating with others, the social experience is a big part of what people look forward to,” Liu said. “But when they are eating alone, they focus more on the food itself.”
“These findings are more important now than ever before,” Liu said. “With people ordering online, restaurants have to post pictures of their food on online ordering platforms. They should pay more attention to the photos they post as they do to the text. Colour saturation is one key element they need to focus on.”
1. What is a direct effect of the “X-Pro Ⅱ” filter according to Stephanie Liu?A.Strengthening the “Early bird” filter. |
B.Keeping colour saturation low. |
C.Making food in photos more appealing. |
D.Increasing the variety of menu items. |
A.When the food appears farther to the observer. |
B.When the poke bowl contains more food. |
C.When the food is fresher and tastier in reality. |
D.When the visual distance of the food is shorter. |
A.They take social experience into consideration. |
B.They choose food that is easier to obtain. |
C.They want the food to be fresher and tastier. |
D.They pay more attention to colour saturation. |
A.How Colour Speaks for Menu Items Online |
B.How Colour Saturation Affects People |
C.How Colour Brings Benefits to Ordering Platforms |
D.How Colour in Photos Makes Food Look Tastier |
【推荐2】Why is pink or purple a color for girls and blue or brown for boys?
The answer depends largely on cultural values as well as personal experiences. To the Egyptians, green was a color that represented the hope and joy of spring, while for Muslims, it means heaven. Red is a symbol of good luck in many cultures. In China, children are given money in a red envelope to bring good fortune in the New Year. For many nations, blue is a symbol of protection and religious beliefs. Greek people often wear a blue necklace hoping to protect themselves against evils (灾祸).
People’s choice of colors is also influenced by their bodies’ reactions (反应) toward them. Green is said to be the most restful color. It has the ability to reduce pain and relax people both mentally and physically. People who work in green environment have been found to have fewer stomach aches.
Red can cause a person’s blood pressure to rise and increase people’s appetites(食欲). Many decorators will include different shades of red in the restaurant. Similarly, many commercial websites will have a red “Buy Now” button because red is a color that easily catches a person’s eye.
Blue is another calming color. Unlike red, blue can cause people to lose appetite. So if you want to eat less, some suggest that eating from blue plates can help.
The next time you are deciding on what to wear or what color to decorate your room, think about the color carefully.
1. Muslims regard green as a symbol of heaven mainly because of their .A.cultural values | B.commercial purposes |
C.personal experiences | D.physical reactions to the color |
A.To relax people physically. |
B.To increase people’s appetites. |
C.To encourage people to make a purchase. |
D.To cause a person’s blood pressure to rise. |
A.Red | B.Green | C.Blue. | D.Purple. |
A.Colors and Human Beings. | B.The Cultural Meaning of Color. |
C.Colors and Personal Experiences. | D.The Meaning and Function of Color. |
【推荐3】From red apples and yellow lemons to blueberries and green melons, fruit comes in many different colors.
According to scientists, fruit colors actually come from their different pigments (色素) , such as red or yellow carotenoid (类胡萝卜素) and blue or purple anthocyanin (花青素). These pigments appear in different amounts, depending on the fruit’s environment. This causes the fruit to turn a certain color.
A.How does temperature influence fruit colors? |
B.These fruits tend to grow a lot in just one specific area. |
C.Why do different kinds of fruit have so many colors? |
D.However, a darker color doesn’t mean a better kind of fruit. |
E.So there tends to be more red fruit in areas where birds live. |
F.Animals have also had an influence on the evolution of fruit colors. |
G.Scientists studied more than 280 different fruit colors to find out how environment affects fruit colors. |
【推荐1】Have you ever had the pleasure of popping the small air-filled bubbles that make up a sheet of bubble wrap (气泡膜包装)? If so, you know there’s something highly satisfying about it. Have you ever wondered why people like bubble wrap so much?
It turns out that there is some science behind the human connection to bubble wrap. Some experts believe it’s similar to the need to fidget (坐立不安). Do you click a pen or bounce your leg while you’re listening? Maybe you like to draw aimlessly in the corners of your notes or squeeze a stress ball. These small actions are all types of fidgeting.
While some people think fidgeting is distracting, it’s actually been shown to increase attention span. It also helps with the memory of information. Similarly, a study revealed that people report feeling more alert after popping bubble wrap.
The results also showed that people who popped bubble wrap were calmer afterward than those who did not. So, like fidgeting, popping bubble wrap may increase people’s ability to pay attention and remember what they learn.
Experts also say the enjoyment of bubble wrap may be tied to human evolution. In other words, your brain is wired to enjoy it! Early humans had to be on their toes all the time. They needed to be ready to run from a predator (捕食者) at a moment’s notice.
Today, people spend a lot of time sitting, especially at school and at work. As a result, the body may build a lot of muscle tension from lack of movement.
Popping bubble wrap helps relax that muscle tension. It reduces stress and anxiety. In fact, studies have shown that, sometimes, the human brain receives feel-good chemicals like dopamine after popping bubble wrap. So that may be why it feels so satisfying!
1. According to Paragraph 2, while feeling nervous or bored people probably _________.A.Sit still | B.Keep silent | C.Bounce the leg | D.Chat with others |
A.mindful | B.concentrated | C.considerate | D.aggressive |
A.It reduces pressure and anxiety. | B.It makes people calm and alert. |
C.It increases concentration ability. | D.It strengthens people’s muscles. |
A.A medical report. | B.A science magazine. | C.A chemistry paper. | D.A fashion magazine. |
【推荐2】Nature is like the mechanism in an enormous clock. Everything is neatly arranged and inter connected. Every individual has its place and its function. Take the wolf for example. As meat-eaters, wolves regulate the number of plant eaters so that they do not multiply too rapidly. All animals and plants are held in a delicate balance.
The wolves remind me of a story from my childhood when my grandfather gave me an old clock. The first thing I did was take the clock apart to find out how it worked. Even though I was convinced that I knew how to put it back together in working order, I couldn’t do it. After I rebuilt it, there were a few cogs (轮齿) left over and a grandfather who was not in the best of moods. In the wild, wolves play the role of such cogs. If we remove them, not only do the enemies of sheep and cattle disappear, but the mechanism of nature also begins to run differently, so differently that rivers change course and many local bird species die out.
And things can also go wrong when a species is added. For example, the introduction of a nonnative fish leads to a massive reduction in the local deer population. Because of a fish? The earth’s ecosystems, it seems, are a bit too complex for us to draw up simple rules of cause and effect. Even conservation measures can have unexpected results. Who knew, for example, that recovering crane (鹤) populations in Europe would affect the production of Iberian ham?
So it’s high time we took a good look at the interconnections between species both large and small. It’s important for us to realize that even small interventions(介入)can have huge consequences, and we’d do better to keep our hands off everything in nature that we do not absolutely have to touch.
1. What does the underlined word “regulate” mean in paragraph1?A.Control. | B.Count. | C.Record. | D.Increase. |
A.Curiosity kills the cat. | B.Grandfather’s love lasts. |
C.Clocks are complex. | D.Every part counts. |
A.Local species die out due to the nonnative one. |
B.Rules of cause and effect are obvious in nature. |
C.The interconnections in nature are complicated. |
D.Conservation projects are too hard to complete. |
A.Show mercy to small animals. | B.Stay away from conservation. |
C.Take a new look at meat-eaters. | D.Think twice before stepping in. |
【推荐3】Art is all around us. It can be found everywhere, including fancy galleries, people’s living rooms, and on the sides of buildings. So, why is art important?
It promotes expression and creativity. As humans, we’re naturally drawn to art as a form of expression and communication.
It provides historical context.
In therapy (疗法) settings, art also provides an opportunity for digging deeper and expressing emotions that are difficult to discuss.
A.These are its major benefits. |
B.Children love to draw, sing, and dance. |
C.It helps all of us develop necessary soft skills. |
D.How does it have an impact on our life? |
E.Similarly, future generations will learn about our current events by the art we leave behind. |
F.Art and human history go hand-in-hand. |
G.It can help people lift their spirits. |