1 . Chronobiologists (时间生物学家) are interested in what is known as the circadian (生理节奏的) rhythm. This is the complete cycle our bodies are naturally made to undergo within the passage of a twenty-four-hour day. Aside from sleeping at night and waking during the day, each cycle involves many factors. Not everyone has an identical circadian rhythm.
Knowledge of chronobiological patterns can have many realistic implications for our day-to-day lives. While contemporary living can sometimes appear to overcome biology—
After-dinner coffees are becoming more of a tradition, but to prepare for a good night’s sleep we are better off putting the brakes on caffeine consumption as early as 3 p.m. With a seven hour half-life, a cup of coffee containing 90 mg of caffeine taken at this hour could still leave 45 mg of caffeine in your nervous system at ten o’clock that evening.
Evenings are important for winding down before sleep; however, dietitian Geraldine Georgeou warns that an after-five-fast is more cultural myth than chronobiological demand.
A.This will deprive your body of vital energy needs. |
B.This disorients your circadian rhythm and puts your body in full mode. |
C.It is essential that, by the time you are ready to sleep, your body is rid of all traces. |
D.Scientists have limited abilities to create durable modifications of chronobiological demands. |
E.Night people, for example, find it hard to operate during the morning, but become alert by evening. |
F.After all, who needs circadian rhythms when we have caffeine pills and cities that never sleep? |
2 . More and more online shopping platforms now offer consumers a detailed look into products’ historical prices. But how does this information influence buying decisions?
To explore this question, we conducted a series of experiments with a total of more than 5,000 business school students and working adults. We measured the impact of different kinds of price shifts on people’s interest in purchasing products and identified several consistent trends:
First, when consumers saw that the price today was lower than it had been in the past, they were more likely to buy now, because the current price seemed like a good deal.
However, the picture gets more complicated when you consider the frequency of historical price shifts: In our studies, we found that if consumers were shown at least three changes in the same direction, they were likely to assume the price would continue to move in the same direction. While if they were only shown one or two changes in the same direction, they expected the price to change in the opposite direction.
So what does this mean for sellers? It may be tempting to slowly lower the price over time. However, our data shows that this can lead consumers to assume that the price will continue to fall, making them hesitant to buy. But if they just see a single price drop, they ‘re more likely to expect a reversal in the near future, pushing them to buy the product now.
Our findings can also help buyers make more informed decisions about whether and when they choose to make a purchase. As with any irrational bias (非理性的偏见), awareness of the natural tendency to expect trends to continue and single large changes to reverse can help consumers question this assumption before acting on it. Instead of letting this arbitrary (武断的) expectation guide buying decisions, consumers may benefit by doing a bit more research around the underlying factors driving price shifts. Buyers may also benefit from learning more about a product’s longer-term price history, fluctuations (波动), and typical industry-wide price ranges, to avoid being disproportionately influenced by near-term price changes. It’s also always a good idea to think about both how urgent your need for a given product is, and your own risk tolerance for a potential price increase, as this can affect whether it’s worth it for you to wait and see if the price falls.
Of course, there are countless factors that influence both consumers’ decisions around whether and when to buy and sellers’ decisions around how to price their products. But it’s important for both sides to recognize the key role that expectations play in influencing these decisions.
1. Which of the following is true about the experiment?A.It proves that people’s interest in the product drives the purchasing behavior. |
B.E-commerce platforms turn to it to connect with customers and boost sales. |
C.It’s designed to figure out the purchasing decision process based on pricing. |
D.Business school students make up the whole control group for comparison. |
A. | B. |
C. | D. |
A.decide on the assumptions that long-term price trend will continue |
B.research longer-term price history, price ranges and hidden factors |
C.put off the purchase for better deals because of the unsustainable market |
D.cooperate with sellers while putting aside the personal risk and urgency |
A.How do price changes influence buying decisions? |
B.Why should products’ historical prices be shown? |
C.When is the best time for consumers to purchase? |
D.What do businesses need to price their products? |
3 . A recent series of studies examined the role of talent in the sports world. They focused on three different sports: World Cup soccer, professional basketball, and professional baseball. The results are mixed. For soccer and basketball, the studies revealed that adding talented players to a team is indeed a (n)
In looking for an explanation for the different results for different sports, the researchers
In baseball, the performance of individual players is
One explanation for this phenomenon is not so far from the pecking order (等级排序) situation among chickens. If a basketball star is pursuing his own personal goals,
Another possibility is that when there is a lot of talent on a team, some players may begin to
A.sensible | B.partial | C.alarming | D.attainable |
A.faded | B.peaked | C.evolved | D.proceeded |
A.team | B.creative | C.academic | D.individual |
A.identified | B.overlooked | C.considered | D.concealed |
A.explanation | B.conclusion | C.discussion | D.interdependence |
A.more suitable for | B.more critical to | C.less dependent on | D.less involved in |
A.swing | B.suffer | C.endure | D.function |
A.in principle | B.in a sense | C.in other words | D.on the other hand |
A.as a rule | B.by contrast | C.for example | D.as a matter of fact |
A.stressed | B.genuine | C.sensitive | D.generous |
A.I | B.HE | C.THEY | D.WE |
A.closely | B.rarely | C.humbly | D.jointly |
A.make less effort | B.cause more trouble | C.take less advantage | D.attach more importance |
A.Inspiring | B.Intensifying | C.Gathering | D.Training |
A.exploration | B.balance | C.stability | D.flexibility |
Natural Therapy
Many books and articles have been published about how to boost happiness. One
Nature therapy, also called ecotherapy, is the practice of being in nature to boost growth and healing, especially mental health. You can do nature therapy anywhere,
As an example, in the foothills of the Snowdonia National Park in the UK, outdoor art-related activities
It’s true that for most of us
Of course, eco-therapy won’t cure
5 . A new study featuring researchers at Binghamton University found that viewing wealth and material possessions as a sign of success produces significantly better results to life satisfaction than viewing wealth and possessions as a sign of happiness.
“People simply say ‘money can’t buy you happiness’ and just assume that materialism has a negative influence on overall well-being,” said Jenny Jiao, assistant professor of marketing at Binghamton University School of Management. “But it’s not that simple. There is a real difference between success materialism and happiness materialism.”
Jiao and her fellow researchers surveyed over 7,500 German adults to get their findings. They first determined if participants had either a happiness materialistic or success materialistic mindset, and then asked questions regarding current satisfaction of life, expected satisfaction of life in the future and economic motivations.
What they found:
Happiness materialism (wealth and material consumption is the sign of a happy life) can negatively influence life satisfaction in two different ways:
It can lead a person to be dissatisfied with their current standard of living, which in turn
negatively influences overall life satisfaction.
It can lead a person to not find satisfaction from other important areas of life (family life, social life, health, etc.), which negatively influences overall life satisfaction.
Success materialism (wealth and material possessions are a sign of success in life) positively influences life satisfaction by boosting (助推) a person’s economic motivation. This can lead to a rise in their future satisfaction with their standard of living, which positively influences overall life satisfaction.
The researchers cross-checked their results with survey answers from other parts of the world, including the United States, to verify (证实) the universality of the findings. “Your happiness should never rely on money alone, but money can be a tool to motivate you to achieve major milestones in your life, which can make you feel happier in the long run,” said Jiao, adding that focusing on future goals is important in order to stay driven and motivated.
She also cautioned to forget about the other aspects of life that bring satisfaction. “Never lose sight of the other things that provide happiness that don’t necessarily have monetary (货币的) value. These include family, friends, your health, continual learning and new experiences,” she said.
1. What did researchers at Binghamton University find in their new study?A.Materialism has a negative influence on people’s overall well-being. |
B.Success materialism and happiness materialism are the same to some extent. |
C.Regarding material possessions as a mark of success contributes to better life satisfaction. |
D.Viewing wealth and possessions as a sign of happiness positively leads to overall well-being. |
A.The survey result only applies to participants from Germany and the United States. |
B.One’s current standard of living has nothing to do with his overall life satisfaction. |
C.Family life and social life are two more important factors than wealth and success. |
D.Boosting one’s economic motivation may positively influence his life satisfaction. |
A.If you want to keep motivated, you should concentrate on money alone. |
B.Money can help you achieve major milestones, and thus make you happier. |
C.Forget about the other aspects of life that bring satisfaction if you want to be happy. |
D.Things that don’t have monetary value should be the focus of your pursuit of happiness. |
A.Wealth can lead to more satisfying life if viewed as a sign of success not happiness. |
B.Material possessions viewed as a sign of happiness are vital but always overlooked. |
C.Family, friends, health, continual learning and new experiences can lead to success. |
D.Satisfaction of life and economic motivations hardly contribute to our happiness. |
6 . Personality is one of the most interesting ways in which people are different from one another. But where does our personality come from? Are we
1. Conscientiousness—how careful, thorough and self-disciplined are you?
2.
3. Neuroticism—how self-conscious and tense are you?
4. Openness—how
5. Extraversion—how sociable and energetic are you?
What they found contradicted long-held assumptions about
The changes in these two traits revealed in the study seem to
The personality traits were
A.born | B.satisfied | C.angry | D.careful |
A.dominant | B.fixed | C.isolated | D.dependable |
A.interested | B.interviewed | C.related | D.convinced |
A.Consideration | B.Agreeableness | C.Willingness | D.Confidence |
A.ambitious | B.efficient | C.curious | D.intelligent |
A.when | B.why | C.how | D.what |
A.relationship | B.success | C.study | D.change |
A.To some degree | B.In the meantime | C.On the contrary | D.With no exception |
A.result from | B.bring about | C.correspond with | D.consist of |
A.approach | B.mature | C.predict | D.appear |
A.explorers | B.leaders | C.learners | D.carers |
A.benefits | B.tendencies | C.influences | D.declines |
A.new | B.young | C.old | D.lonely |
A.scarcely | B.generally | C.invariably | D.respectively |
A.exists | B.widens | C.narrows | D.appears |
7 . Coral Refugees
As the planet and oceans continue to heat up, sites where coral (珊瑚) has recently boomed are becoming less and less habitable. For instance, thanks to extreme ocean temperatures, much of Australia's Great Barrier Reef suffered mass bleaching in 2016 and 2017 that turned parades of colorful coral into dull, white masses.
"We showed that the higher-latitude reefs up around China did grow during earlier warm periods," says Tara Clark, a paleontologist at the University of Wollongong in Australia.
Although the fossil evidence suggests that Daya Bay could one day provide a heaven for corals, there are some hurdles in the way of making the refuge an inviting place, Clark says.
A.This trend suggests that some of today's reefs may be able to set up shop in places such as Daya Bay in the decades to come, as temperatures climb. |
B.Such change often occurs on broader time scales than those of humans. |
C.In 2015 Clark led a group of scientists on an expedition to Daya Bay. |
D.It's absolutely fundamental to understanding the dynamics of ecological communities and their responses to ecological change. |
E.Not all corals, for instance, are equally fit to journey across the ocean to a new home. |
F.But paleontologist (古生物学家) have now discovered a haven (港口) to which one region's reefs might relocate to escape overheating. |