5 . In today's world, online social media' has become more powerful and the most destructive thing over worldwide, although with time all generations have come to accept the changes social network has brought about, teenagers and young adults are the most enthusiastic users of these sites. According to various research studies in the field of online social networks, it has been revealed that these sites are impacting the' lives of the youth greatly. When using these sites such as Twitter, Facebook or Myspace, there are both positive and negative effects on the youth.

Firstly, social media helps the youth and any other user updated with what is happening around the world, and helps the teenagers stay connected and interact with each other even if they are many miles apart. This strengthens their relationship. Even if they finished school and moved to different locations, they stay connected and update one another.

In addition, social media sites have provided a platform whereby the youth can create groups and pages based on their common discipline and end up building connections and opportunities for their respective careers by updating different topics to discuss. Youth who have been interviewed say that social media has become their lifestyle and it makes their lives easier and more efficient.

While on the one hand social network sites seem to bring people together and stay connected, on the other hand it causes many physical and mental health problems such as eyes infection, back problems, etc. Other negative effects of social networking various people suggested included encouraging poor spelling and grammar, exposing underage to online predators (捕食者), allowing spread of misinformation that is seen as fact, decreasing productivity as those who are supposed to be working spend time in the sites to chat, providing a perfect platform for cyberbullying and providing details that increase risks of identity theft.

“The more social media we have, the more we think were connecting, yet we are really disconnecting from each other.” One researcher said.

In conclusion, social networking clearly portrays both positive and negative effects on the youth. It is the decision of individuals whether to use it in a right way or wrong.

Do social influencers affect our buying?

Have you ever been on social media and seen your favourite celebrity (a widely known person) talking about a product? These endorsements (promotional statements by famous people) might not be totally random, and are actually seen as a vital part of the marketing process. The question is: How do social media influencers ‘influence’ what you buy?

Human desire for status and making friends, combined with our need to belong to a group, make us susceptible (easily impressed emotionally) to being ‘socially influenced’. Companies often use that desire to have a similar lifestyle to a celebrity we admire to hawk (sell or offer sale from place to place) or launch a product. So, what do these endorsements actually do?

Firstly, they can be used to build brand awareness. A social media influencer should have a strong understanding of the platform they operate on, and therefore can create engaging (appealing) content that not only adheres to (stay with) the brand image, but sparks their followers’ interests in a product they might never have seen before.

Secondly, influencers can improve a company or product’s relationship with their customer base. According to InMoment’s 2018 US Retail CX Trends Report on customer loyalty, 77% of buyers have been brand loyal for more than ten years. This is also true of 60% of millennials. A popular celebrity can target key demographics (customer group) and talk or blog about a product, which can create an instant and lasting bond (connection) with the consumer.

Lastly, influencers can improve customer buying habits with seemingly ‘unbiased (just) opinions’. We are more likely to respond to ‘peer recommendation’ than traditional ads, meaning the fact we see an influencer as a ‘friend’ can make us less likely to be sceptical (doubting) about what we are seeing.

So, the next time you see a celebrity talking about a product, you might want to consider that this could be a carefully crafted marketing strategy designed to target your core (main) needs. If you find yourself perusing (consider with attention and in detail) a product you’ve seen on social media, you may well have been influenced.

7 . Charles Wang has been to e mail hell, and returned to tell the tale. His journey there began innocently enough when, as chairman of Computer Associates International, a software company, he first heard how quickly his employees welcomed their new electronic mail system. They were sending messages to one another like crazy. “I said, ‘Let’s check into how people are using it.’”   But instead of a pleasant e mail culture, what had developed was a behavioral nightmare. “It was a disaster,” he says. “My managers were getting 200 to 300 e mails a day each. People were so fond of it that they weren’t talking to each other. They were hibernating, e mailing people in the next room. They were abusing it.” In just a few years, Wang’s high-tech communications system had gone crazy.

To stop that, Wang short circuited the system, taking the astonishing step—considering what his $3.9 billion company does for a living—of banning all e mails from 9:30 a.m. to 12 noon and from 1:30 p.m. to 4 p.m. These hours are now observed as a sort of electronic quiet time. Says Wang: “It worked wonderfully. People are walking the corridors again talking to other people. ”

Almost everyone agrees that e mail is a wonderful invention. It is a convenient, informal medium for conveying messages that well meets human needs. E mail is perhaps the ideal means by which one can run a global project. “It is one of the greatest innovations of the last 20 years,” says Paul Argenti, a professor of management communications at Dartmouth’s Tuck School. But Argenti and others also say it is a medium whose function is confusing, in parts because the process is so easy and informal that people treat it as they do conversation but informal as it may be, e mail is writing and constitutes a permanent record, and because so much of human conversation is nonverbal, e mail messages, especially critical or complex ones, can easily be misunderstood.