Nowadays, we are used to opening an app to skim public review s for reference before going to a restaurant. If it has a score of 4.8 or above on a 5-point scale, the restaurant     1     (guarantee) to be a good choice; but if it is a 4 or even less, it almost always means the restaurant is so terrible that you are likely to suffer.

In the past months, topics such as “Restaurants with low ratings may taste better”     2     (top) the list of search terms. But     3     is essential for everyone is the authenticity of the evaluation. We need to analyze the reasons that lead to the present situation     4     reflect on measures to improve credibility and consumer experiences.

For one thing, quite a few business runners rely so     5     (primary) on good scores to attract consumers that they manipulate (操纵) ratings by buying positive review s to increase traffic. For another, some consumers may go     6     their original intention and give high scores because they receive free dishes or discounts when     7     (ask) to submit comments.

    8     (concern) these phenomena, platforms must develop richer ways for quality players who need more     9     (expose) to display themselves and earn what they deserve. Meanwhile, the rating mechanism should include regular monitoring, strict examination and punitive (惩罚性的) measures to create a health y competitive atmosphere.     10    , users will eventually abandon platforms, leaving those tricky players to their marketing game.

2 . In 1970s, a psychologist named J. P. Guilford conducted a famous study of creativity known as the nine-dot puzzle (九点谜题). He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page. All the participants limited the possible solutions to those within the imaginary square. Only 20 percent managed to break out of the confinement (束缚) and continue their lines in the white space surrounding the dots.

The fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford to jump to the sweeping conclusion that creativity requires you to go outside the box. The idea went viral. Overnight, it seemed that creativity experts everywhere were teaching managers how to think outside the box. The concept enjoyed such strong popularity that no one bothered to check the facts. No one, that is, before two different research teams-Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg-ran another experiment.

Both teams followed the same way of dividing participants into two groups. The first group was given the same instructions as the participants in Guilford’s experiment. The second group was told that the solution required the lines to be drawn outside the imaginary box. Guess what? Only 25 percent solved the puzzle. In statistical terms, this 5 percent improvement is insignificant as this could be called sampling error.

Let’s look a little more closely at the surprising result. Solving this problem requires people to literally think outside the box. Yet participants’ performance was not improved even when they were given specific instructions to do so. That is, direct and clear instructions to think outside the box did not help. That this advice is useless should effectively have killed off the much widely spread — and therefore, much more dangerous — metaphor (比喻) that out-of-the-box thinking boosts creativity. After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a misunderstanding.

Gather together a couple of good friends and take a leisurely walk through the streets—this is     1     many youngsters in China enjoy doing when they visit a new city.

To them, Citywalk means roaming (漫步) around the city on foot. It can be a special     2     (guide) trip for a small group of people,     3     simply a leisurely walk for one or two to explore new areas, sticking to the key point: avoiding famous scenic spots and big crowds to gain     4     more inclusive experience of the places they visit.

Citywalk not only offers a way for young people to interact with a city but also     5     (provide) them with a new social scene. Xiao Yiyi, a Citywalk     6     (enthusiastic), launched her Changsha route on her social media account, including more offbeat sights like historical sites and even a stop-off     7     (sample) the local cuisine. Many tour guides also try to expand their influence online,     8     (share) their experiences to attract potential customers.

Citywalk is offering a positive change to urban travelers as they can     9     (well) choose the experiences that fit in with their interests and needs. At the same time, Citywalk represents an opportunity for tour guides and travel service providers to offer a more tailored,     10     (profession) service to meet ever-changing market demands.

4 . Many economists predict 2024 will be the time shoppers tighten their belts. That doesn’t mean people will stop spending, say retail (零售) analysts. But it will change what they choose to buy. With a slowing job market, global consumers are likely to move away from more high-priced purchases and focus instead on smaller, less expensive treats.     

The economic uncertainty means that consumers are becoming more discriminating about their purchases, says Ethan Chermofsky, senior vice president of marketing at intelligence platform Placer. ai. “There are the things we decide are necessary, and then there’s another category of things that aren’t necessary but that we consider affordable luxuries, he says. This desire for these “affordable luxuries” is common in difficult economic times. Some economists refer to the phenomenon as the “lipstick index”: a small economic increase led by budget-minded consumers seeking out relatively affordable splurges (挥霍), like small cosmetics (化妆品).

Analysts at Deloitte say consumers will spend on little luxuries like specialty coffees and snacks as well. Additionally, stressed-out shoppers are prioritizing small splurge purchases for wellness and personal care.

As retailers see shoppers turning to little luxuries, they’re offering more and more of them. Target, for example, has staked a flag in what they refer to as “affordable joy”, which includes a selection of self-care and cosmetic products, along with wellness-centric beauty products. Beyond diversifying their offerings, stores are also bringing in luxury-feeling products at lower price points to appeal to more consumers.

Ethan says not every shopper will shift their spending to little luxuries-but even those who are still longing for the “must-haves” of social media will also look to get a deal. They want the feeling of purchasing lower-priced affordable treats. To get these goods, shoppers are likely to tap into the re-sale market for designer items at a more reasonable price. They want things that make them feel good about themselves-they just want to do it without breaking the bank.

5 . Studies have shown the mere exposure effect, also referred to as the familiarity principle, inspires our decisions. It is a helpful psychological mechanism that helps us sustain our energy and focus our attention on other things. Getting used to new things takes effort and it can be exhausting. So unless we have a terrible experience, we are likely to buy from companies we’ve got used to. That is why companies spend so much money on advertising and marketing and why insurance companies openly charge existing customers more than new ones.

It’s not the case that we only desire things we already know. Some studies suggest when invited to share our preferences, we sometimes see less familiar options as more desirable. But when acting on that preference, we fall back to what we know. This might explain why sometimes the things we want and the things we do don’t quite match up. We might even return to companies that treated us poorly in the past or stay in bad relationships.

It’s easy to paint the familiarity principle as an enemy or something to battle as if it is something that holds us back from living our dreams. But this attitude might be overwhelming because it tends to encourage us toward big-picture thinking. Where we imagine that change requires a substantial dramatic swing that we don’t feel ready for. Some articles suggest the solution to familiarity frustration is complete exposure to novelty. While this can appear effective in the short run, we may only end up replacing one problem with another. It also risks overwhelm and burnout.

So what if we can work with the familiarity principle instead? Familiarity is something we can learn to play with and enjoy. It is a setting for creativity and a pathway to expansion. We can broaden the zone of familiarity bit by bit. If we think of familiarity as something that can expand, we can consider changing the conditions in and around our lives to make more space for our preferences to take root and grow gently. From here, we will start to make decisions, drawing from an ever-deepening pool of valuable options.

6 . Recently I bought a book about signposts. Signposts aren’t very interesting, you’re thinking. Well, that, of course, depends on whether you happen to be lost! Ancient travelers would have been grateful for these when settlements were smaller and further apart. In winter, the ability to reach shelter for the night could be the difference between life and death.

One of the very earliest way-marks discovered is in Cumbria. Dating from Roman times, it had lain fallen until 1836, when a farmer ploughing his fields came across a sandstone shaft (碑文). There are other stone posts that have stood by roadsides for centuries. It wasn’t until 1697 that an act was passed declaring that guide-stones must be built.

This applied to remote parts of the country where there might be confusion as to which path led to the nearest market town. Later, with the appearance of the Royal Mail, the number rose still further. Nowadays many of these early road signs are designated (指定) as Listed Monuments.

“How times change!” Lucy, an enthusiastic walker, to whom I loaned the book, exclaimed.

“I suppose now we all rely far more upon mobile phones to guide us.”

“Yet they aren’t perfect. Whenever I go out, I prefer a map. I never have to worry about running out of battery.” “I’m always grateful to whoever is placing way-markers along the route,” she added, “I suppose that however sure we are, a little outside confirmation is always welcome.”

Lucy is quite right there. Life itself can offer us a great many choices of path, and sometimes it isn’t easy to know if we’ve chosen the best one.

Perhaps when it comes to gratitude, we should also include thanks for those people who appear in our lives when we most need them — either giving us gentle warning that we might be heading in the wrong direction, or reassurance that we are on the right track. After all, we’d be lost without them!

7 . Earlier this month, TikTok announced that it will be introducing screen time limits for the accounts of users aged under 18. Children under 13 will require a parent or guardian to type in a password to continue scrolling (滚屏) through their feed, and those aged 13-17 will be asked to set their own passwords when the viewing time goes beyond the limit.

Studies suggest that 30 minutes may be the sweet spot for social media use, where users are able to stay connected with friends and family and view entertainment. However, many other studies show that overly-heavy social media use can lead to a lot of problems, such as physical issues and depression.

By suggesting 100 minutes as a hard line where a password is required to be created by the user, TikTok is gradually making the standards clear as to what may be regarded as problematic social media habit in young people. Although these passwords for older teenagers can obviously be bypassed, they are a step in the right direction in encouraging children to use social media responsibly.

Also, parents who own their own TikTok accounts will be able to link with their children’s accounts, gaining additional, such as muting notifications (消息免打扰) and customizing time limits for different days in the week.

Algorithms (算法) that could tell parents if the child has been viewing dangerous material could soon be put into use. However, the difficulty in this is the amount of content available on the internet.

Ultimately, apps such as TikTok and Instagram will need to continue introducing more measures to improve online safety for children.

Lawmakers around the world are paying close attention to the effect social media has on the young, meaning that the development of new tools to improve its use will no doubt take place soon if big tech wishes to avoid additional legal issues.