1 . If sales generally feel hard to resist, the sale in front of Arron Schurevich was the ultimate test: a new car just like the one he’d loved. And it was more than a 20% discount. “I figured that I would be a fool not to take advantage of that,” says Schurevich. After he drove the car off the lot, the deal turned sour. The brand-new car quickly needed repairs. Schurevich now jokes that he paid a tax for being a fool.
Why is it so hard for the human brain to resist a discount? Spotting something you’d like to buy activates your brain’s reward circuitry (奖赏回路). It gets especially heightened if it’s something you’ve been fascinated by — say, the same car you’ve enjoyed for years. Additionally, the discount itself often registers as a win, delivering its own kind of joy, says Jorge Barraza, a consumer psychologist at the University of Southern California.
“Not only are we getting the product,” Barraza says, “but we’re also getting that reward that we discovered something; we’ve earned this extra thing.”
Stores, of course, know all this and try to push our buttons. “Limited-quantity, limited-time, scarcity-marketing promotions—they get people’s blood pumping,” says Kelly Goldsmith, who studies this as a marketing professor at Vanderbilt University.
It’s really hard to always approach sales rationally. One buying strategy experts recommend is to make a shopping list in advance and then, stick to it. Another is to research items — beforehand or on the spot, checking online — to weigh whether the sale is really a good deal.
“The human brain has essentially evolved to feel first and think next, which is why you need to give yourself time to cool off from your instant reaction when in front of a sale,” says Goldsmith.
1. What is the purpose of telling Arron Schurevich’s story?| A．To explain the way to promote sale. | B．To inform readers of an important test. |
| C．To introduce the topic of the passage. | D．To show the advantage of products on sale. |
| A．Brain’s reward circuitry needs activating. | B．It’s hard to resist a discount for some reasons. |
| C．Buying discounted products has consequences. | D．It’s worthwhile to approach sales rationally. |
| A．Stores are good at pushing buttons. | B．Stores tend to affect people’s health. |
| C．Stores help consumers earn extra things. | D．Stores know how to attract consumers with sales. |
| A．Calm down in front of a sale. | B．Make a shopping list ahead of time. |
| C．Research items on the spot or online. | D．Avoid buying any discounted items. |
2 . What goes on in our brains when we decide to hit the share button, and what makes something go viral? Since the dawn of the Internet, businesses, media outlets and influencers alike have been trying to answer these questions. Now, researchers have come one step closer to cracking this mysterious model by shining a light on the neuroscience (神经科学) of viral content.
“Our study finds a way to obtain brain signals that would predict how much information gets shared.” said Emily Falk, professor of communication, psychology and marketing and Hang-Yee Chan, a lecturer of communication.
Their new study, published in Proceedings of the National Academy of Sciences on October 23, investigated both the U. S. and the Netherlands using a broader range of news categories—including health and climate change.
“When we see greater activation of regions that track self-relevance (Is it important to me) and social-relevance (Is it important to people I know), the news articles are more likely to be shared widely,” Falk and Chan said. By studying these brain responses, the team managed to build a value-based model to accurately predict how widely the articles would be shared online. This link between brain activity and sharing was seen in both the American and Dutch participants, suggesting that this model is accurate across cultures.
“Seeing how people’s brains react inside the scanner gives us insight into why people ultimately share information nowadays,” Chan said. “If we understand these signals, we might be able to use that knowledge to help important news get shared and stop misinformation from going viral.” It is also helpful for content creators to maximize their reach. “Our current study demonstrates how tapping into the brain would help content creators optimize their messages’ influence,” Falk and Chan said. “We are interested in building on these results to develop ways to counter harmful information and false news, in addition to spreading high-quality content.” “A lot of our most pressing problems in society are influenced by the decisions people make, and the decisions we make are influenced by the news. What you share matters, and so understanding why you share it matters, too.”
1. What do researchers intend to do in their study?| A．To find a way to get brain signals. |
| B．To work out a mysterious model. |
| C．To use a broad range of news categories. |
| D．To predict how much information get shared. |
| A．The basis and process of the study. |
| B．The way to predict brain activation. |
| C．The pattern of a value-based model. |
| D．The reason why certain news is shared. |
| A．To solve most urgent problems. |
| B．To understand why viral news matter. |
| C．To influence the decisions people will make. |
| D．To better the efficiency of positive publicity. |
| A．How to Share a Viral News |
| B．How to Obtain Brain Signals |
| C．How Certain Studies Get Shared |
| D．How Brain Identifies Viral Content |
When people move to a new country, they often feel worried and stressed because they don’t know the customs and traditions of the new place. This feeling is what
4 . In the wake of the banning of white coats for doctors, Dr. Max explorers whether the rule makes sense.
White coats, replaced by plastic aprons, were banned, along with things like ties, because it was claimed that they were an infection risk, often covered with organic matter. Many doctors have felt offended by this — not because they are being required to observe rules, but because the rules make no sense.
In fact, it’s actually a dangerous policy because it mists the real problems faced when tackling hospital-acquired infections. Along with hand washing, the only other variable that has been consistently shown to be relevant to hospital-acquired infections are bed occupancy rates. Put simply, the quicker the turnaround in hospitals and the more pressure there are on beds, the more infections there are.
Rather than look critically at the current model for the NHS (National Health Service), which is all about cutting beds, and realizing that this is directly contributing to hospital infections, it’s far easier to look to the innocent white coat and ban that instead.
By banning white coats and ties, doctors now don’t look “smart” and have lost their “presence” in hospitals. Most frustratingly for doctors, who are encouraged to practice evidence-based medicine, there’s no clear evidence that white coats actually carry any disease-causing bugs. A review commissioned by the Department of Health (DH) found that most of the bugs that were found on white coats were simply from the doctor’s skin and would be on any item of clothing they wore — and didn’t cause disease anyway.
The fact that the white coats don’t spread disease is borne out not just by studies, but in practice too. In Hong Kong, for example, where white coats are still standard uniform for all doctors, the rates of hospital acquired infection are still considerably lower than UK hospitals. In fact, in other European countries where white coats are worn, the infection rates are also lower than the UK.
The case against white coats was shallow and fueled by politics not evidence. Surely, it’s time doctors rose up and put on their white coats once more.
1. Why are white coats banned according to the text?| A．They damage doctors’ images. | B．They are not constantly washed. |
| C．They distinguished doctors from others. | D．They are believed as infectious sources. |
| A．Intense bed occupancy. | B．A review by the DH. |
| C．Frequent hand washing. | D．Bugs-carrying white coats. |
| A．White coats carry risky virus. | B．The banning is unreasonable. |
| C．A doctor’s skin causes disease. | D．Doctors in the UK lose their identity. |
| A．Unfavorable. | B．Supportive. | C．Indifferent. | D．Unclear. |
Young Chinese are fighting against society through a simple act of resistance: lying down. Examples of the “tangping” or “lying flat”
“Tangping”
“Lying flat is my movement. ” he
But as “tangping” gained
| A．Statistics on labor market. |
| B．Requirements of most bosses. |
| C．Decreasing popularity of gap year. |
1. What is the woman doing?
| A．Traveling around the USA. |
| B．Applying for a job. |
| C．Doing a survey. |
| A．$ 50. | B．$ 125. | C．$ 150. |
| A．Babysitting. |
| B．Computer repairing. |
| C．Housework for his uncle. |
| A．Food. | B．Phone bills. | C．Books. |
8 . Paris mayor Anne Hidalgo has long worked to make her city less dependent on cars. She wanted to see more people using bicycles to get around. Over a number of years, the city government set limits on cars and increased the amount of bike paths from 200 kilometers to over 1,000 kilometers.
This year, Parisians are not complaining about too much automobile traffic. Instead, they say there are too many bikes. “Now, it’s really like a bike traffic jam(阻塞),” Thibault Quere, a spokesperson for France’s Federation of Bicycle Users, said. ”It’s kind of a good difficulty to have, especially when we think about what Paris used to be.”
Some famous roads along the River Seine are completely closed to cars. Now you see people riding bikes, running and walking with their families along the river. In another part of Paris, a bike path on Sebastopol Boulevard is one of the busiest in Europe, after opening in 2019. In one week in early September, it reached a record high of 124,000 riders.
The city will host the Summer Olympics in 2024 and plans to add more bike paths by then. Paris wants to reduce its pollution by half during the games, even as visitors from around the world will be in the city for the event. Organizers say all of the competition sites will be reachable by bike through a 60-kilometer network of bike paths.
The change to Paris, however, has not been easy. With more people using bikes, more people are making mistakes. Some of them are new to cycling and disobey traffic rules. But the environment may be improving. Cycling is good exercise and helps reduce pollution, which is still a problem for the large city. The French government blames atmospheric pollution for 48,000 early deaths in the country each year.
Hidalgo was re-elected in 2020 and plans to keep making what she calls a “Paris that breathes”. Her newest five-year bike plan includes over $250 million for more bike paths and bike parking. The new budget is an increase of over $100 million from her first five-year plan.
1. What can be learned from the second paragraph?| A．Hidalgo’s effort has paid off. | B．Parisians prefer to travel by car. |
| C．Parisians find it difficult to ride bikes. | D．Quere disagrees with Hidalgo. |
| A．To compare the famous roads in France. |
| B．To praise people enjoying riding bicycles. |
| C．To stress the importance of France in Europe. |
| D．To show how busy a cycle path is in Paris. |
| A．Tour local bike shops. | B．Ride to competition sites. |
| C．Promote the sights in France. | D．Support the athletes around the world. |
| A．Friendly. | B．Helpful. | C．Determined. | D．Honest. |
9 . Throughout history, technological progress has brought new wealth but has not always improved people’s lives. Economists now say it is not clear whether artificial intelligence (AI) will help or hurt society.
McKinley is a business consulting company. It said AI could add between $14 trillion and $22 trillion of value to the world’s economy. Supporters say the technology will create wealth and improve living standards. Some go as far as saying AI will increase people’s free time and help them be more creative. But others are worried the technology will lead to losing jobs. They point to Hollywood writers and actors who are worried that they will be replaced by technology.
The Internet arrived with a similar omen of more productivity, wealth and jobs. Recently, the French bank Natixis noted in its research that most of the wealth has gone to a few billionaires. And many of the jobs do not require highly paid, skilled workers. Some workers hope the technology will increase pay and job satisfaction. But they are also concerned that the technology could push people to work too hard.
Such concerns are not unfounded. History has shown the economic impact of technological progress is generally uncertain, unequal and even harmful. Johnson recently published a book, Power and Progress, with Dacron Acemoglu, another economist from MIT. They studied technological progress over the last 1,000 years including clothing production, train travel, and even food shopping. Johnson noted that it is easier to create something new than to make sure it works for everyone. The two economists looked at an invention called the spinning jenny that made it easier to turn cotton and wool into yarn (纱线). They said the device helped clothing production and created wealth for many people in the late 1700s. However, it also increased the demand for cotton and led to longer hours for workers. The demand also led to the growth of slavery in the southern United States.
As for AI technology, Johnson wonders if it will make existing inequalities worse, or “could it help us get back to something fairer”?
1. What does the underlined word “omen” mean in Paragraph 3?| A．Sign. | B．Requirement. | C．Experience | D．Level. |
| A．Lessons from history. | B．The excitement of creating new things. |
| C．Important technological innovations in history. | D．The application of the spinning jenny. |
| A．Surprised. | B．Scared. | C．Objective | D．Unfavourable |
| A．A book review. | B．A science fiction novel. | C．An economics textbook. | D．A technology report. |
China’s top online sales host Li Jiaqi
Li,
“The product is expensive? Sometimes people need to find the reasons why they haven’t received a pay rise after working so many years. Have they worked hard enough?” he said.
Many people then said Li’s comments were inappropriate and had made them
“The consumers have the right
Around 1 am on Monday, Li published a statement on social media apologizing for his comments and making people disappointed.
He added that he started his career as
