要求:
语言准确,行文连贯,层次清晰,书写规范,词数60~80。
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2 . Boycotting (抵制) has long been used as a political tool. In the late 18th century, it was used to discourage the use of products made by slave labor. Now it is being used to influence the largest social media platform in the world, Facebook
The Stop Hate for Profit campaign claims the platform doesn’t do enough to remove racist and hateful comments from its site. Already, this has resulted in a series of major companies, including Adidas and Starbucks, removing their advertising from the platform.
Can that boycott hurt Facebook? The short answer is yes — the vast majority of Facebook's income comes from ads. David Cumming from Aviva Investors told the BBC that the loss of trust could “destroy the business.” On Friday, Facebook's share price dropped by 8 percent, making CEO Mark Zuckerberg, on paper, $6 billion poorer. But despite the huge share price reduction, some believe this boycott will only scratch the surface. Apart from companies only committing to the boycott for one month, the biggest factor is much of Facebook’s advertising income comes from thousands of small- to medium-sized businesses, many of which have not signed up for the boycott.
According to CNN, the site's 100 highest-spending brands only account for 6 percent of advertising income. In contrast. smaller brands view social media ads as the only affordable vehicle for mass exposure.
Though unable to force a change, Zuckerberg has shown some signs of flexibility (灵活性) following an announcement that the site would begin to make hateful content. But this pales compared to measures form other sites.
This year is going to be a rocky year for all social media companies. If the boycott goes on into the autumn and if more and more companies sigh up, this could be a defining year for the social network.
1. Why has Facebook been boycotted?A.It has been used as a political tool. |
B.It has posted many inappropriate advertisements. |
C.It has launched the Stop Hate for Profit campaign. |
D.It has failed to manage discriminatory posts on its platform. |
A.Facebook will take measures to stop the boycott. |
B.Facebook has confidence it will restore its users’ trust. |
C.Facebook won’t be greatly influenced by the boycott. |
D.Facebook hasn’t been affected by many smaller businesses. |
A.They are not effective enough. |
B.They are not flexible enough. |
C.They are better than those taken by other sites. |
D.They will help Facebook survive the boycott. |
A.Critical. | B.Optimistic. | C.Pessimistic. | D.Uncertain. |