Live streaming (直播) has gone popular in China. Many have turned     1    (they) into live streaming users or followers. But many problems come along. Many minors have ever spent large amounts of money     2     (tip) and buying virtual gifts for their idols during live streams. Some live streams promote online games, poor products with misleading claims, and even something illegal     3     affects underage (未成年的) followers.

Chinese authorities have introduced a set of updated regulations (管理) on live streaming industry     4     (protect) the interests of minors. The new rules, issued by a central department, including the National Radio,     5     (publish) on Saturday. A source told China Daily, “I know that     6     (probable) means the days are gone when live streamers were often rewarded without inspection.” Besides, those under the age of 16 will be prohibited to perform as live streamers under the new rules. For those     7     (applicant) aged between 16 and 18, the     8     (approve) of their guardians (监护人) is necessary.

The document also calls for cooperation to carry     9     further inspections (检查). Online game enterprises and platforms, like Tencent and NetEase, have also been required to follow     10     stricter regulations to manage the services of live streaming games.

It all began with a video showing a professor at a Chinese university several months ago. Standing before a classroom which     1     (fill) with eager students, she humorously said, “Princesses, please take your seats.” This video swiftly went viral on social media,     2     (cause) a fresh wave known as “princess literature”.

Actually, the word “princess” carries much     3     (important), especially for Gen Zers,     4     were brought up on “princess” stories and films such as Snow White and the Seven Dwarfs and Frozen.     5     (traditional), a princess was seen by the public as     6     irresponsible and proud figure. And they were even considered as the “the Lost Generation”.     7    , many of today’s “princesses” are independent, struggling for self-worth and exploring positive values.

“The popular phrase, ‘Princesses, please xx’, was appreciated by the youth, not only for its humor but for the     8     (emotion) value it offered to us”, said a college student when interviewed.

While many of recent Chinese Internet phrases     9     tangping, or “lying flat”, and foxi, or “Buddha-like”, reflects the discouraging attitude of young people, this phrase serves as a positive way     10     (adapt) to various pressures in their lives.

Chinese coffee giant Luckin Coffee hit 10,000 stores in China in June, surpassing (超过) Starbucks     1     the largest coffee chain brand in the country following rapid nationwide     2     (expand) this year.

Founded in 2017, Luckin Coffee burst onto the Chinese coffee scene to challenge Starbucks through     3     (afford) coffee options and mobile ordering. It is very common to buy a drink from Luckin for $ 2 or less after heavy discounts. Meanwhile, a cup of coffee from Starbucks     4     (price) at $ 4.1 or more.

In the quarter ended June 30, Luckin Coffee opened 1,485 new stores,     5       (average) 16.5 new stores daily. China is traditionally a tea-drinking market,     6     over the last few years, coffee sales have been increasing     7     (steady), especially in urban areas and among younger     8     (professional). China’s overall coffee sales will rise at     9     rate of 8.7% annually from 2022 to 2027, according to GlobalData.

The Chinese coffee chain expanded to Singapore in its first international attempt and has opened 14 stores in the city-state so far.     10     (make) things even more impressive, all the coffee is specially crafted by an international team of World Barista Championship winners, so you won’t find a bad cup of Joe.

On Xiaohongshu, a lifestyle-focused social media platform in China, a search for “new Chinese style” could produce over 4 million results,     1     (most) user posts. That number becomes important when you find out it is double     2     number of results for a similar search for European and US styles that     3     (be) popular in China once upon a time. For the younger generation, at a time when traditional culture is becoming popular, the “new Chinese style” is similar to a national symbol — worth     4     (discover), worn proudly, and encouraged.

Whether it is fashion, home furniture, architecture, coffee     5     weddings, every possible field is now being enriched by “Chinese style” — a reflection of growing     6     (confident) in local culture. The origin of the “new Chinese style” is the younger generation’s fascination and love for     7     (tradition) culture. Because of young people’s unique understanding and brave imagination of Chinese culture, “China-Chic” (中国时尚) is now a trend that has gone global. The new wave of Oriental aesthetics (东方美学)     8     (sweep) the world nowadays.

    9     addition, the ability of the increasingly mature younger generation in China     10     (use) online media has helped more people hear their views and understand the stories of the new era represented by the new Chinese style.

Moutai-Luckin coffee partnership sells 5.42m cups on launch day

The team-up between China’s top liquor maker Kweichow Moutai and coffee chain Luckin Coffee     1    (become) a hot topic and a money maker, selling 5.42 million cups and making 100 million yuan just on the launch day.

The coffee drink,     2    (package)with an iconic Moutai label and containing less than 0.5 percent (alconoi by volume) of 53 degrees Moutai, is priced     3     38 yuan ($7.26), however, customers can get it at 19 yuan with coupons (优惠券).

Topics such as ”Young people’s first sip of Moutai“ or ”No drunk driving“ have gone crazy online, attracting more consumers     4    (try) the new drinks. Jason Yu, general manager of Kantar World panel China, said he believes     5     sensation (轰动) caused by Moutai and Luckin will fade away in a few weeks     6     it remains a classic (经典的) marketing case.

The well-known brand Moutai has definitely pushed up the heat of the     7    (cooperate). Those high-ranked     8    (brand) on the Brand Z report. which have strong cross-sector power, he said, would be able to cause a stir on social platforms within a few hours.

It is not the first time that alcoholic brands in China     9    (make) efforts to attract younger consumers by linking with drinks that Generation Z consumers have chased often, yet     10     of them have made such a success.

A journey enriched with cuisine and culture

As reported by China Tourism News, the combination of culture and tourism has inspired several cities in China to explore their cooking heritage while transforming food tours into cultural experiences.

Recently the sharp increase in popularity of Zibo barbecue is a clear proof to this effort. Zibo,     1     (locate) in East China’s Shandong province, was not     2     (wide) known as a tourist destination. However, over the past three months, the industrial. city’s delicious barbecue     3     (gain) large popularity and attracted a massive arrival of visitors who have turned it into a tourist hot spot.

“I never expected Zibo barbecue     4     (become) so popular all of a sudden!” said Zhang Linlin, deputy director of the business management department at Shandong College of Tourism and Hospitality. “With the recent much publicity, many of my young colleagues have rushed to try     5     out. They all praised its great taste and reasonable price. “

Zhang is researching the Zibo barbecue craze to identify sustainable strategies     6     can promote youth tourism and support the recovery of the tourism industry.

China boasts a diverse range of cuisine, and     7     (region) throughout the country have been actively exploring the potential of food as a catalyst (催化剂) for tourism growth.

Food plays a vital role in driving tourism spending and     8     (win) a traveler’s heart. Wu Liyun, an associate professor at the China Academy of Culture and Tourism of Beijing International Studies University, illustrated this point by reflecting     9     her own experience: “The attractive skewers (烤肉串) of Dujiangyan, the tasty Yimeng stir-fried chicken of Linyi and the pleasant grilled oysters (蚝) of Guangzhou were not only among the most memorable and important components of my plans, but they were the     10     (great) motivators for me to return,” Wu said.