“Oh my God, buy it!” I believe that you are very familiar with Li Jiaqi’s phrase. Livestreaming marketing is a method of selling products on live video streaming platforms, which are now mainly Taobao, Kuaishou and Douyin. On April 1st, 2020, Luo Yonghao finished his first livestreaming marketing on Douyin. Data showed that the total amount of payments reached 110 million yuan in 3 hours, which set the record of livestreaming marketing on Douyin.
One of the most popular functions of livestreaming is the “real-time connection”. Although traditional television shopping channels also allow viewers to instantly buy recommended items, they don’t allow hosts to respond to real-time comments, nor can television sales data be readily collected to analyze customers’ purchasing behaviors or performance indicators. With this feature, potential customers can get answers to pressing questions and gain a more comprehensive impression of the products, making promotional activities more convincing and effective.
Under the influence of the current epidemic, online shopping reduces direct contact between folks, having a certain guarantee for the health of residents. At the same time, many industries are hit by the epidemic. In this situation, many businessmen walked into the studio with the aim of recovering some of the damage for the business as much as possible.
Meanwhile, the expanding of 5G has created a favorable environment for livestreaming marketing. Supported by the technology of 5G, the image quality of the live stream is clearer, so more details can be showed to customers, which helps to provide them an entirely different experience. “With the arrival of the 5G era, livestreaming will be faster, allowing users to zoom in and out of videos to see more details of products,” said the general manager for e-commerce content at Taobao.
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2 . 阅读下面短文,根据其内容写一篇60词左右的内容概要。
Among all the fast growing science and technology,the research of human genes,or biological engineering as people call it, is drawing more and more attention now. Discussions about it are increasingly heated around the world.
The greatest thing that gene technology can do is to cure serious diseases that doctors at present can almost do nothing with, such as cancer and heart disease. Every year, millions of people are murdered by these two killers. up to date, doctors have not found an effective way to cure them. But if the gene technology is applied,not only these two diseases can be cured completely, bringing happiness and more living days to the patients,but also the great amount of money people spend on curing their diseases can be saved. Therefore, it benefits the economy as well.In addition,human life span(寿命) can be prolonged.
Some families have genetic diseases.This means their children will for sure have the family disease,which is a great trouble for these families.Gene technology can help people give birth to more healthy and clever children.In the past,doctors could do nothing about genetic diseases.But gene technology can solve this problem perfectly.Scientists just need to find the wrong gene and correct it,and a healthy child will be born.
Some people are worrying that the gene research can be used to create human beings in large quantities. In the past few years,scientists have succeeded in cloning animals such as mice,sheep,and dogs.Therefore,these people predict that human babies would soon be cloned and that it would be beyond control,leading to some disastrous consequences.But many believe that cloned babies will not come out in large quantities,for most couples in the world can have babies in a very normal way and they also believe the governments will control gene technology and make laws to make sure the gene technology will help better our lives instead of harming us.
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When you hear the word “vacation”, what comes to mind? For most it means having fun, pampering (纵容) themselves to some degree or simply relaxing and catching up on sleep. Most people consider it a time to relax and recharge away from work and the stress of life. However, the reality for some is that they end up feeling even more stressed and exhausted than they did before they went on vacation. How is this possible?
A common misconception that people have about going on vacation is that they need to make the most out of their trip. Before they go on every tour they can research 101 places to visit and then pack 98 of those suggestions along their trip. While making the most of your time away, most people over-pack their schedule and overwhelm (压垮) themselves with too many things which result in more stress and less rest.
Today, technology and social media have over-promoted and normalized sharing every experience we have — especially while we are on vacation. The saying “If you didn’t post it, did it really happen?” drives our current culture of documenting and sharing EVERYTHING. Also you may spend more time taking the perfect selfie (自拍) at every stop than you do actually participating in the activity. You end up sacrificing the quality of the trip for the quantity of posts you get out of the trip.
To better appreciate your vacation time, you’d better give yourself one day to recover before returning to work after a vacation. This allows your body and mind to adjust to being back home and getting back into your work routine. You want to go on vacation to recharge, so don’t overcrowd your schedule with late night or early morning activities. Make sure you rest and get plenty of sleep. It’s okay to schedule a lazy day during your vacation when you can sleep. However, don’t overdo it. Try to fit in the minimum recommended amount of daily exercise and if you don’t exercise take this as an opportunity to start a new habit.
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注意：词数80左右。
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1. “手机成瘾”的原因；
2. “手机成瘾”的影响；
3. “拒为手机成瘾者”的建议。
参考词汇：手机成瘾mobile phone addiction
低头族(特指在社交中忽略他人而只专注手机或其他电子设备的人)phubber
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Online tutoring in America
It’s a nightly dilemma (困境)in many American families: a student hits a wall doing homework, and parents are too tired, too busy or too puzzled to help.
Ordering up a tutor is becoming as easy for kids as grabbing a snack. Students can use a credit card to connect with a live tutor. Such non-stop, no-appointment-needed services can be especially helpful to students with tight budgets or little time or those in remote areas although the quality of on-demand scholastic support may be uneven, and the unstable source of tutors may not be the best for those who need continuous help. Besides, language barriers can also cause problems on sites which rely on tutors from abroad.
Prices are lower than what many skilled tutors charge in a student’s home. Parents and students say the quick homework fix can ease stress and make evenings at home more peaceful.
Whenever Peggy Bennett of Dallas tries to help her daughter, Chloe Friedman, with her eighth-grade physics and maths homework, “We’d always end up with quarrelling,” Ms Bennett says, with Chloe often objecting that the teacher did it differently.
Chloe says she doubted when her mum helped her sign up last month for an online tutoring service. But after she logged in one evening for maths help, a tutor responded within a minute.
Chloe says she was guided to figure out the answers, using text chat and an interactive “whiteboard” that displayed their writing and calculations on a screen. And that took only about ten minutes. Ms Bennett says, “That was all that she needed.”
Most sites employ moonlighting or retired teachers, college professors or professionals with tutoring experience; most offer scheduled tutoring in addition to on-demand sessions. The most common users are middle-and high-schoolers, and college students who take basic courses.
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注意：词数100左右。
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Social networking sites such as Facebook, MySpace and Orkut are now estimated to have more than 700 million users worldwide. As users can create any profile of themselves they choose, you might expect them to portray themselves in the best possible way. When putting up a profile, it would be reasonable for them to present positive images, choose classy interests, and carefully express their thoughts so as to appear more intelligent than in real life. But according to recent research, this is not the case. Far from presenting themselves in a pleasing way, most users’ profiles reflect their true personalities, and reveal both psychological and natural physical weaknesses.
Research was carried out on 250 Facebook users who filled in a personality questionnaire. Results were compared with the same people’s Facebook profiles. The survey set out to assess not only the participants’ actual personality, but their “ideal” personality--in other words, what kind of person they would be if they actually possessed all their ideal characteristics. These results were then compared with the participants’ Facebook profiles. What emerged was astonishing: far from being idealized versions of themselves, people’s online profiles roughly resemble what they were really like. Their profiles accurately reflected how agreeable, outgoing, hardworking and sociable they were in real life.
It’s not entirely clear why online profiles display users’ personalities so accurately. It could be that users want to portray themselves as they really are, or it could be that people attempt to present an ideal image of themselves but in fact fail to do so. One thing seems clear: social networking sites can in no way be considered a false online world that is idealized and removed from reality; rather, they are simply another way in which people choose to interact with each other.
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| 使用互联网的益处 | 使用互联网的弊端 |
| 1、资源丰富 2、节省时间 3、方便交流和沟通 | 1、内容良莠兼有 2、沉迷网络游戏会影响学业 3、过多使用会影响健康 |
1．词数100左右；
2. 可以适当增加细节，以使行文连贯；
3. 开头已给出，不计入字数。
With the development of computer technology, the Internet has become more and more popular.
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As global fast-food chains and coffee shops begin phasing out(逐步淘汰) single-use plastic straws, McDonald’s China introduced a “strawless” lid(盖子) for cold beverages at 10 Beijing restaurants on Nov.1,2018.
Like many consumers, Wu Yanmei, a bank clerk in Beijing, had never thought about the impact a simple straw could have on the environment. “Actually, I don’t like using straws, but the cups at fast-food restaurants are all designed for use with a straw,” she said. “I don’t think straws are necessary, so the moves are a good way to raise people’s awareness of not using single-use plastic products.”
However, Jiang Jianguo, a professor of environmental studies at Tsinghua University, said he doubts such activities alone can have a major effect on the global pollution problem.“I don’t think the move by McDonald’s will be a success because previously there were lots of hotels calling for a ban on single-use plastics, but it ended in nothing because businesses compete by trying to make things convenient for consumers, ” he said.
写作内容：
1.用约30个单词概括上述材料的主要内容；
2.用约120词谈谈你对“快餐连锁店逐步弃用塑料吸管”的看法，并用2～3个理由或论据支撑你的看法。
写作要求：1.写作过程中不能直接引用原文语句；
2.作文中不能出现真实姓名和学校名称；
3.不必写标题。
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