1 . When buying a smart phone, I keep my criteria simple. If the device can handle WeChat, phone calls and ________ the Internet, I purchase it. If it’s over 1,000 yuan, I ________ it. This approach to acquiring smartphones ________ for me as I keep my needs basic. Aside from saving myself money, I may have also saved myself from some wounds or burns had I chosen a flawed phone. In recent news, things have been ________ for Samsung-literally.

Samsung's most recent innovation is called the Note 7. Sadly, it was discontinued only 38 days after being made ________ for consumption. At first, a few customers complained that their phones caught fire while being ________. Samsung, being responsible, launched an investigation to ________ the cases. They issued a global recall on September 1, but it was taken merely as a suggestion and not seen as ________. Yet, earlier this month, the tech giant gave a stronger message to worldwide customers, saying all owners must stop using their Note 7s immediately.

Commercial forces encourage tech companies to push the envelope and produce new products every few months. Sometimes, a conflict of interests can occur. The greed for innovation has a funny way of causing ________ for the basics-like safety-and the Note7's situation is just one example of this. The device ________ all kinds of cool features, including a super-high-resolution camera, an iris scanner and an especially powerful ________. Ideally, manufacturers should consider all relevant aspects when creating new commodities. Samsung has both the money and technical know-how to prevent such negligence. The Note7's ________ was most likely rushed in order to make more profit, which ________ having the opposite effect. Time will tell how much this oversight will cost with respect to Samsung' fame and future.

________, it' s safe to assume that Samsung could eventually come back over the horizon and restore its reputation as a manufacturer of excellent smartphones if its new models have no major flaw. In an industry largely run by Apple and Samsung, intense competitions will only bring more benefit to consumers. If Apple were to become the only ________ company, we would be left with few options for top-of-the-line phones.

1.

A．surf

B．access

C．launch

D．process

2.

A．buy

B．desire

C．recommend

D．abandon

3.

A．works

B．checks

C．helps

D．adapts

4.

A．growing up

B．bringing up

C．blowing up

D．digging up

5.

A．accessible

B．responsible

C．affordable

D．available

6.

A．locked

B．broadcast

C．charged

D．carried

7.

A．look over

B．look through

C．look up

D．look into

8.

A．aggressive

B．desperate

C．anxious

D．urgent

9.

A．neglect

B．need

C．demand

D．application

10.

A．causes

B．boasts

C．defines

D．forbids

11.

A．battery

B．screen

C．chip

D．frame

12.

A．campaign

B．promotion

C．invention

D．release

13.

A．ended up

B．served for

C．acted out

D．turned over

14.

A．Consequently

B．Therefore

C．Furthermore

D．Nevertheless

15.

A．flexible

B．ambitious

C．dominant

D．feasible

2 . Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.

In 1986, the drug company Johnson & Johnson was faced with a crisis. Several people had died after taking Tylenol（泰诺）, a Johnson & Johnson product. The deaths were not the ________ of the company, but the work of a criminal who had put poison in some of the Tylenol capsules（胶囊）. The criminal was later caught and punished, but ________ the deaths, people stopped buying Tylenol. The management of Johnson & Johnson realized that they had to act _______and quickly to prevent serious consequences for the company. Within days, in fact, they ________ every Tylenol capsule in the United States to check for ________. Soon afterword they also introduced “tamperproof” bottles to prevent future problems. Sales of Tylenol ________ again, and in the end, people felt that Johnson & Johnson had acted well.

Not all companies respond to crisis as well as Johnson & Johnson. Some failed to realized the importance of acting responsibly and suffered a dramatic ________ in sales. Consumers no longer trusted the companies.

The key to managing a crisis lies in the company’s ________ reaction. If they recognize a problem immediately and take measures to deal with it, they are less likely to suffer long-term consequences. One example of a quick reaction was that of the Pepsi Company in 1992, when hypodermic syringes （皮下注射器）were found in several soda cans. In a short time, the company was able to prove that the syringes had nothing to do with the production process, and they also found the criminals who had put the syringes in the cans. ________, they lost few customers. On the other hand, Wendy’s fast-food company ________ millions of dollars in 2004 because it tried to deny bad news and did not act quickly enough.

1.

A．feature

B．decision

C．fault

D．solution

2.

A．in favor of

B．in response to

C．in return for

D．in honor of

3.

A．decisively

B．happily

C．fortunately

D．readily

4.

A．avoided

B．involved

C．recalled

D．practiced

5.

A．changing

B．poisoning

C．abandoning

D．cheating

6.

A．picked up

B．settled down

C．came out

D．hung out

7.

A．effect

B．mistake

C．objection

D．drop

8.

A．temporary

B．reverse

C．initial

D．conditional

9.

A．In addition

B．As a result

C．For example

D．By contrast

10.

A．lost

B．gathered

C．maintained

D．invested