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题型:阅读理解-阅读单选 难度:0.85 引用次数:57 题号:10202940

Color is considered one of the most useful and powerful design tools you have. People respond to different colors in different ways. Colors tell someone if you are friendly. In the same way they affect whether someone will continue clicking through your website. Colors determine if someone will start reading your article in a magazine or post on your website.

Colors also help to keep people involved on your website and determine how long they stay. Of course that’s not just about the content. Colors also influence how people will respond and behave.

The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast-food establishments(企业)?That is exactly the response they want.

Different cultures have different attitudes and preferences; thus, they will have another color reaction. In China, “white” stands for death and in Brazil, it is the color purple while in America it is black. People from warm countries respond favorably to warm colors; people from colder climates prefer cooler colors. In America, green is associated with jealousy or money. Blue (the most popular) is associated with trust, responsibility, belonging and coolness.

This also means that color affects shopping habits. Different colors attract different kinds of customers. Red, orange, black and royal blue attract impulse(冲动的)buyers. Pink, light blue and navy attract smart budget shoppers. There is really a lot into it. To experience this, why not click on the following large companies’ websites that have spent the funds on this type of research now?

1. This passage mainly tells us ______
A.what colors mean to people in different countries.
B.colors affect people in many different countries.
C.which kind of color does good to people’s health.
D.a good website should have as many kinds of colors as possible.
2. According to this passage, which of the following is TRUE?
A.Reds and oranges in a restaurant will make you stay there longer.
B.In Brazil, the color purple is associated with death.
C.People from warm countries will like cooler colors better.
D.People’s shopping habits will not be affected by colors
3. What would the author probably talk about in the next paragraph?
A.To offer some large companies’ websites.
B.To introduce what colors mean in different countries.
C.To tell us how to use colors in our daily life.
D.To give more examples about successful restaurants.

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文章大意:这是一篇说明文。文章主要讲述的是在不同文化中各种颜色的不同含义以及各种颜色的功能和作用。

【推荐1】Why is pink or purple a color for girls and blue or brown for boys?

The answer depends largely on cultural values as well as personal experiences. To the Egyptians, green is a color that represents the hope and joy of spring, while for Muslims, it means heaven. Red is a symbol of good luck in many cultures. In China, children are given money in a red envelope to bring good fortune in the New Year. For many nations, blue is a symbol of protection and religious beliefs. Greek people often wear a blue necklace hoping to protect themselves against evils.

People’s choice of colors is also influenced by their bodies’ reactions toward them. Each color has its own function (功能). Red can cause a person’s blood pressure to rise and increase people’s appetites (食欲). Many decorators will include different shades of red in the restaurant. Similarly, many commercial websites will have a red “Buy Now” button because red is a color that easily catches a person’s eye.

Blue is a calming color. Unlike red, blue can cause people to lose appetite. So if you want to eat less, some people suggest that eating from blue plates can help. Green is said to be the most restful color. It has the ability to reduce pain and relax people both mentally and physically. People who work in green environment have been found to have fewer stomachaches.

The next time you are deciding on what to wear or what color to decorate your room, think about the color carefully.

1. How is paragraph 2 mainly developed?
A.By listing numbers.B.By following time order.
C.By giving examples.D.By discussing problems.
2. Why is red often seen in restaurants?
A.To make people eat more.B.To draw people’s attention.
C.To make people calm down.D.To bring good luck to people.
3. Which color may help you feel less pain?
A.Red.B.Blue.C.Green.D.Brown.
4. What can be a suitable title for the text?
A.People’s Choice of ColorsB.The Cultural values of Colors
C.Colors and Personal ExperiencesD.The Meaning and Function of Color
2023-11-06更新 | 161次组卷
阅读理解-阅读单选(约250词) | 较易 (0.85)
名校
文章大意:这是一篇说明文。文章讲述了颜色对人的影响。

【推荐2】The fact that blind people can see things using other parts of their bodies apart from their eyes may help us to understand our feelings about color. If they can sense color differences, then perhaps we, too, are affected by color without knowing it. Salesman have discovered by experience over a long period of time that sugar sells badly in green wrappings, that blue foods are considered not agreeable to the taste, and that cosmetics(化妆品)should never be packed in brown. These discoveries have grown into a whole subject of color psychology.

Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure. Red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a closer study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.

1. The passage tells us that salesmen have ________.
A.found out that colors affect sales
B.discovered the relationship between color and psychology
C.tried colors on blind people
D.developed a special subject of color psychology
2. It can be inferred from the passage that ________.
A.foods sell well in green or blue wrappings
B.blind people cannot see color differences
C.what color we prefer depends on our state of mind
D.a bright color was exactly the opposite effect to red
3. If people are exposed to pure blue, ________.
A.their body pressure risesB.they won’t easily feel nervous
C.they want to taste blue foodsD.they will feel like buying things
4. The most effective color in the passage for warning people is ____.
A.redB.bright yellow
C.dark blueD.green
2022-03-07更新 | 30次组卷
阅读理解-阅读单选(约300词) | 较易 (0.85)
【推荐3】What is your favorite color? Do you like yellow, orange or red? If you do, you must be an optimist (乐观者), a leader, an active person who enjoys life, people and excitement. Do you prefer grays (灰色) and blues? Then you are probably quiet, shy and you would rather follow than lead. If you love green, you are strong-minded and determined (意志坚定的). You wish to succeed and want other people to see you are successful. At least this is what psychologists (心理学家) tell us, and they should know, because they have been seriously studying the meaning of color preference (爱好), and the effect (影响) that colors have on human beings. They tell us that we don’t choose our favorite color as we grow up. If you happen to love brown, you did so as soon as you opened your eyes, or at least as soon as you could see clearly.

A yellow room makes us feel more cheerful (开心的) and more comfortable (舒服的) than a dark green one, and a red dress rings warmth and cheer to the saddest winter day. On the other hand, black is depressing (压抑). Light and bright colors make people not only happier but more active. It is a fact that factory workers work better, harder, and have fewer accidents when their machines are painted orange rather than black or dark gray.

Remember, then, that if you feel low, you can always brighten your day or your life with a new shirt or a few colorful things. Remember also that you will know your friends and your enemies better when you find out what colors they like and dislike. And don’t forget that anyone can guess a lot about your character when you choose a piece of handkerchief.

1. According to this passage, ________.
A.one can choose his color preference
B.one is born with his color preference
C.one’s color preference is changeable
D.one has to choose his favorite color as soon as he can see clearly
2. We would pay attention to colors because ________.
A.colors do have effect on our moods (情绪)
B.colors may have effect on our work and study
C.light and bright colors make people happy
D.you can know your friends better by the colors they like or dislike
3. The main idea of this passage is ________.
A.one’s color preference shows one’s character
B.you can brighten your life with wonderful colors
C.psychologists have been studying the meaning of color preference
D.one’s color preference has something to do with his character and colors have effects on human beings
4. “I am feeling black” means ________.
A.I am feeling wellB.I am very happy
C.I am excitedD.I am depressed
2011-12-15更新 | 496次组卷
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