If you live in southwest Virginia, don’t be surprised at the sight of a drone(无人机) winging its way, doing airborne delivery over your neighborhood.
On October 20,2019,wing,an American multinational company, began the most advanced trials of commercial drone delivery in Virginia. Residents can now use a smartphone app to order items from Wing partners such as Sugar Magnolia. A Wing drone never sets down at destinations, instead gently lowering the package with a rope outside the customer's door.
Though Wing is the first American company to receive Federal Aviation Administration(FAA)approval to use commercial drones as a widespread service. it is not the only one. On October 22,2019,multinational delivery company UPS, which had also received FAA approval for its drone fleet, announced it would soon begin trial deliveries of goods from health care company CVS. Meanwhile, ridesharing company, Uber, which had partnered with McDonald's, hoped to use its drones to deliver food to hungry customers in San Diego, CA, before the end of 2019. Amazon also plans on testing its trial deliveries of goods in a yet-to-be-determined location in the upcoming months.
Every company's drones can carry packages weighing up to five pounds, and the series of trial are hortative, but widespread drone delivery still has many challenges. These include basic issues like finding places for drones to land, reducing noise pollution, and even ensuring the drones don't run into each other while airborne.
To help sped up the process, NASA announced the Urban Air Mobility Grand Challenge. The competition challenges airspace service providers to find creative solutions to the issues, so that drone deliveries can become a reality soon. “We are moving fast,” said NASA Administrator Jim Bridenstine. “We want to see by 2028 at least one city--maybe more than one--have the ability to control hundreds of drone delivery systems. They could be carrying goods, doing thousands of missions every day.”
1. What can be inferred from the passage?A.It's impossible to crash other drones during the delivery. |
B.People can order items from Wing directly with an app. |
C.More companies are expected to try out their drone delivery. |
D.Drones deliver items by gently bringing them down to the ground. |
A.Encouraging. | B.Relaxing. |
C.Creative. | D.Relative. |
A.To increase the speed of airborne delivery. |
B.To see drone delivery systems widely used. |
C.To be able to control the airline system. |
D.To provide more solutions to goods delivery. |
A.The Future of Drone Delivery |
B.How to Achieve Drone Delivery in 2028 |
C.The Advantages of Using Drone Delivery |
D.Drone Delivery May Become a Reality in the US |
相似题推荐
【推荐1】Recently it has dawned on the government that closing more than 1,000 of England’s railway station ticket offices would not be very smart politics.The transport secretary, Mark Harper,announced that train operators had been asked to withdraw the cost-cutting strategy, which the government itself had originally pushed on them.The writing was already on the wall in the summer,when public anger led to an extension of the consultation period on the proposed closures.By the time it ended,750,000 responses had been recorded,99%of them negative.
The public’s concerns were over future access to travel advice and information,assistance for disabled people,safety at understaffed stations,and consequences for the digitally excluded. But the passionate opposition also underlined a widespread sense that railway stations must be more than transit(交通)zones.Combined with a reformed ticketing system,that insight should now inform a positive approach to breathing life into England’s railways and attracting more people back on to trains.
As a report published this autumn by the Campaign for Better Transport sets out,there is an urgent case for fairer ticketing reform across the network.For over a decade,the relative cost of taking the train rather than the car has skyrocketed,as fares have risen while fuel duty has been frozen.Over a third of the public are confused by the numerous types of ticket available,and the complex regulations that apply to them.Why should an anytime return from Chelmsford to London cost &32.60,when to cover the same distance from Grays to London costs E 13.40?
The failed attempt to shut down ticket offices had its roots in a short-term ministerial response to falling revenues(收入).But as the country strives to achieve a challenging green transition,the government should work to establish a simpler,fairer ticketing system that offers imaginative rewards to take the train;and to develop an ambitious plan for our stations —one that reflects their important role in the lives of the travelling public.
1. What does the underlined words in the first paragraph probably mean?A.The public expressed their anger. |
B.The proposal was put up on a wall. |
C.Unfavorable outcome was expected. |
D.The government adopted the policy. |
A.They have expanded their services. |
B.They have undergone ticketing reform. |
C.They have included more transit zones. |
D.They have seen a decline in public favor. |
A.The popularity of car ownership. |
B.The development of ticketing reform. |
C.The problems of the ticketing system. |
D.The application of complex regulations. |
A.Rising Prices of Train Travel |
B.Urgent Calls for Rail Revival |
C.Failed Closure of Railway Stations |
D.Tough Route to Green Transit Initiatives |
【推荐2】I’ve spent over a year in India,and in those 365 plus days,I’ve learned a lot about getting around Indian cities.My biggest lessons have been learned through being cheated,particularly by taxi and rickshaw(人力车) drivers,but that doesn’t mean those are bad ways to travel,as long as you know what you’re doing.Below are the best ways to get around the city of Delhi,India,and tips for how to keep from being the victim of scams(欺诈).
Taking taxis is a great way to get around the city of Delhi and chances are,if you arrive in Delhi by plane,as soon as you make it through customs,you’ll be swarmed by Indian taxi drivers.At the Delhi airport,be sure to arrange for a taxi to your hotel at one of the two Delhi Traffic Police Taxi Booths.One is inside the airport,and the other is outside.The key is to make sure to go to a booth run by the police,rather than by independent taxi drivers.
Rickshaws are one of my favourite ways to get around Indian cities,in part because it’s how the locals often travel.Auto-rickshaws are more common,but bicycle rickshaws are still used in Old Delhi.If you do have a chance to take a bicycle rickshaw,you should do it at least once for a unique experience that should only set you back about 15 rupees.Auto-rickshaw rates around Delhi range between 30 and 80 rupees,depending on the distance.
If you really want to travel around Delhi like the locals,take a public bus.Indian buses become very crowded and most do not have air conditioning.They are,however,very cheap.A bus trip won’t set you back any more than 15 rupees,as long as you stay within the city limits.Since Indian buses get so crowded,try to board the bus at the start of the route so you can get a seat.
The train is a great way to get around within the city of Delhi.Fares are reasonable,between 6 and 22 rupees.All departure announcements are in both Hindi and English,and tokens can be purchased for between 6 and 22 rupees.
1. The author is trying to in Delhi through this text.A.give some advice of travelling | B.expect us to travel around |
C.show his/her experiences | D.explain the difficulties of travelling |
A.pay more to the drivers to keep safe | B.show your ticket to the driver |
C.go to a police-run booth | D.go out of the airport |
A.save some money | B.enjoy the comfortable trip |
C.gain a unique experience | D.help the local rickshaw drivers |
A.You won’t have to pay much if you travel around by bus in India. |
B.It will be difficult for you to get a seat if you get on the bus halfway. |
C.A rickshaw driver only charges whatever amount you give him. |
D.You’ll have to speak English if you travel around in India. |
A.Hotel recommendations in Delhi | B.Weather conditions in Delhi |
C.Food and drink in Delhi | D.Car rentals in Delhi |
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。
![](https://img.xkw.com/dksih/QBM/2016/8/29/1822792546050048/1822792546099200/STEM/31dd103527c4497383941d0a1b5bfaad.png?resizew=177)
A city without cars would be very strange, right? But Venice is such a city.
Venice is in the northeast of Italy. It wasn’t built on land, like Beijing or Shanghai, but on more than 110 islands. Seawater is everywhere around the city.
Even so, travel isn’t difficult. The waterways have always been the best way to get around. There are 117 waterways and more than 400 bridges that can guide you where you want to go. People in Venice move from place to place by boat.
Water makes the city special, but it is also a big problem. Sometimes tourists will have such strange experiences. One moment they walk across the Rialto Bridge, and there’s nothing special. But when they come back to the bridge an hour later, it’s underwater and everyone is wearing rain shoes.
Once, people used too much underground water. This made the city get lower little by little. Now the city has gone down by 23 centimeters. Another problem is the rising seawater. The temperature has risen over the years. This has made the ice of the Arctic Ocean (北冰洋) melt (融化). Every year, high waters hit the city in autumn and winter. When a lot of water comes, more than half of the city is underwater.
Scientists are trying different ways to stop the city from getting even lower. The Italian government has asked some of Italy’s biggest companies to build the MOST project, which was planned to be built under the seawater to stop the rising water. Anyway, this project is helping solve the problem.
1. Which is the best way to travel in Venice?
A.The waterways. | B.Taxis and cars. |
C.400 bridges. | D.Boats and rain shoes. |
A.The ice of the Arctic Ocean melt. |
B.Seawater is everywhere around the city. |
C.People used too much underground water |
D.The temperature has become higher over the years. |
A.Venice is sure to stop getting lower. |
B.High waters won’t hit Venice any more. |
C.Scientists can solve the problems easily. |
D.Some possible ways help to solve the problem. |
A.The History of Venice |
B.The MOST Project of Venice. |
C.The Places of Interest of Venice |
D.The Specials and Problems of Venice |
【推荐1】Instant Expert: Artificial Intelligence
8th February, British Library, London
Artificial intelligence is starting to impact your life. Machines that have learned how to perform a task-or a huge range of tasks- better than humans are proving to be an invaluable resource. AI now assists with your online shopping, routing your deliveries, and much more. Soon it may be driving your car and helping out around your home.
Some see this as a coming ideal world; others as a forthcoming disaster. Whatever the truth, the majority of people are in a dilemma. Do we let AI make decisions about firing weapons? Is it OK to let AI put people out of work ? How far should we go in developing intelligent machines?
Join our speakers on a journey through the fascinating world of AI and give your own intelligence an instant upgrade.
Speakers:
-Michael Veale, Lecturer in Digital Rights and Regulation at University College London
-Nello Cristianini, Professor of Artificial Intelligence at the University of Bristol
-Lydia Nicholls, Researcher and writer
——Hosted by Valerie Jamieson —— New Scientist Live Creative Director
Topics covered will include:
·How does artificial intelligence work?
·What can AI do for us today and how will we use it tomorrow ?
·Will machines outsmart us?
·Should we equip intelligent machines with feelings and a sense of self?
·How is human-robot interaction like in the future?
·Will we ever build conscious machines?
Booking information:
.We require the name of each person attending - please ensure this is provided at the time of booking.
. We will email you your ticket ( s ) immediately after purchase -please remember to bring this on the day as you will need to show your ticket to gain entry.
·All tickets are non-refundable and non-transferable to any other New Scientist event.
1. What do most people think of AI's being used more widely?A.It's confusing. | B.It's glad news to share. |
C.It's worrying. | D.It's a difficult choice to make. |
A.Working principles of human-robot interaction. |
B.Ways to develop more intelligent robots. |
C.Reasons why machines outsmart humans. |
D.Moral problems of artificial intelligence. |
A.A notice. | B.An exhibition guide. |
C.An ad. | D.A science report. |
Americans are connected at unprecedented (前所未有的) levels一93% now use cell phones or wireless devices;one third of those are ‘smart phones’ that allow users to browse the Web and check e-mail,among other things. The benefits are obvious: checking messages on the road,staying in touch with friends and family,efficiently using time once spent waiting around. The downside:often,we’re effectively disconnecting from those in the same room.
That's why,despite all the technology that makes communicating easier than ever,2010 was the Year We Stopped Talking to One Another. From texting at dinner to posting on Facebook from work or checking e-mail while on a date,the connectivity revolution is creating a lot of divided attention,not to mention social anxiety. Many analysts say it's time to step back and reassess.
‘What we’re going to see in the future is new opportunities for people to be plugged in and connected like never before,’ says Scott Campbell. ‘It can be a good thing,but I also see new ways the traditional social fabric (社会结构) is getting somewhat torn apart.’
Our days are filled with beeps and pings·----many of which pull us away from tasks at hand or face-to-face conversations. We may feel that the distractions are too much,but we can’t seem to stop posting,texting or surfing.
‘We're going through a period of adjustment and rebalancing,’ says Sherry Turkle and she wants to remind people that technology can be turned off.
‘Our human purposes are to really have connections with people,’ she says. ‘We have to reclaim it. It’s not going to take place by itself.’
1. What can be the best title for the passage?
A.2010: The year technology developed quickly. |
B.2010: The year technology sped up our life pace. |
C.2010: The year technology replaced talking. |
D.2010: The year technology made communicating easier. |
A.the new technology always influences people’s life in a positive way |
B.the new technology is so tempting that she could even put her daughter and husband behind |
C.it is encouraging to see progress on the new technology every year |
D.people are too dependent on the new technology to let go |
A.The wide use of mobile devices has nothing to do with the ‘traditional social fabric’. |
B.Mobile devices play a less important part in American life. |
C.Mobile devices create a lot of divided attention and social anxiety. |
D.Many analysts speak highly of the wide popularity of mobile devices. |
A.Something must be done to get connection with people in reality again· |
B.Using mobile services can help people get connection with each other. |
C.Mobile services have a strong impact on people’s life. |
D.The connection with people can happen naturally. |
【推荐3】Two deer jumped out in front of 16-year-old Amanda Floyd's car. She stepped on the brake, stopping the car just in time. But later, she started texting. Distracted (分心的),Amanda turned left and right, then crashed into another car. Luckily, she wasn't in a real car--she was in a driving simulator (模拟器) at Roosevelt High School, Ohio, US. “I never really realized that cars make a turn that much," Amanda, a Junior, said. She added that she wouldn't text while driving anymore.
The Ohio Department of Transportation (ODOT) and State Highway Patrol brought the simulator to the school. They said they wanted to help students learn about the danger of driving while drunk, while texting, or while talking on the phone.
According to the National Highway Traffic Safety Administration, distracted driving claimed 3,4501ives in2016 alone. Experts believe the actual figure is probably higher.
The simulator is basically a computer program. Like many computer games, it was a hit with the students. They lined up and crowded around to watch each other take turns. The simulator has a steering wheel! (方向盘) ,brake and gas pedal (油门踏板) . It is made up of three large computer screens on a table.
Students choose a distraction, such as driving while drunk or texting. They always crash, of course. Then, they are pulled over by the police to be taught the bad results of their driving: how much damage they've caused, what their fine is, if anyone died in the accident, and if they're going to go to prison.
"It teaches how to drive without being on the road," said Shante Thompson, 16. She had just crashed into a deer.
ODOT spokesman Justin Chesnic said hundreds of kids have gone behind the wheel so far. He said even more have benefited from watching their classmates. "Driving is such a major responsibility, so take it seriously" he said.“Put away your cellphone. A lot of the accidents out there are because of distracted driving. It can not only change your life, but it can change someone else's life forever. The results are serious."
1. What does the author intend to do in Paragraph One?A.Introduce the topic of the text. |
B.Illustrate the author's point of view. |
C.Provide some advice for the readers. |
D.Offer some background information. |
A.It tests the students' ability to stay focused. |
B.It gets students to have fun between classes. |
C.It teaches students how to deal with traffic accidents. |
D.It makes students aware of the dangers of distracted driving. |
A.It is connected to the local police station. |
B.It is a real car but has large computer screens. |
C.It attracts the students' interest as a computer program. |
D.It benefits the students who use it more than those who only watch. |
A.Traffic rules in Ohio, US. |
B.Danger of distracted driving. |
C.Simulated driving for students. |
D.Advantages of computer games. |
【推荐1】The United States rose to global power on the strength of its technology, and the lifeblood that technology has long been electricity. By providing long-distance communication and energy, electricity created the modern world. Yet properly understood, the age of electricity is merely the second stage in the age of steam, which began a century earlier.
"It is curious that no one has put together a history of both the steam and electric revolutions." writes Maury Klein in his book The Power Makers, Steam, Electricity, and the Men Invented Modern America. Klein, a noted historian of technology, spins a narrative so lively that at times it reads like a novel.
The story begins in the last years of the 18th century in Scotland, where Watt perfected "the machine that changed the world". Klein writes, "America did not invent the steam engine, but once they grasped its passwords they put it to more uses than anyone else. "
Meanwhile, over the course of 19th century, electricity went from mere curiosity to a basic necessity. Morse invented a code for sending messages over an electromagnetic circuit. Bell then gave the telegraph a voice. Edison perfected an incandescent bulls that brought electric light into the American home.
Most importantly, Edison realized that success depended on mass electrification, which he showed in New York City. With help from Tesla, Westinghouse's firm developed a system using alternating current, which soon became the major forms of power delivery.
To frame his story, Klein creates the character of Ned, a fictional witness to the progress brought about by the steams and electric revolutions in America during one man's lifetime. It's a technique that helps turn a long narrative into an interesting one.
1. What is Klein's understanding of the age of electricity?A.It is closely linked to the steam age. |
B.It began earlier than proper thought. |
C.It is a little-studied period of history. |
D.It will come to an end sooner or later. |
A.He was born in New York City. | B.He wrote many increasing stories, |
C.He created an electricity company. | D.He lived mainly in the 19th century. |
A.A biography. | B.A book review. | C.A short story. | D.A science report. |
【推荐2】The Vjosa River, one of the last wild rivers in Europe, has been declared a national park by the Albanian government, making it the first wild river park on the continent.
Home to more than 1,000 animal and plant species, the river flows for 270 kilometers, from Greece, through Albania and into the Adriatic Sea. Giving the credit to no dams or other artificial barriers, it is rich in aquatic (水栖的) species and supports a large number of wildlife species, including some endangered ones.
The wild river national park will include almost 13,000 acres of land, crossing most of the body of the country, with thousands of people living in its surroundings. The decision to establish the park is more important than people may realize. For years, the Vjosa’s fragile ecosystem has been under threat: at one point as many as 45 hydropower plants (水电站) were planned to build across the region. But thanks to the campaigning by environmental NGOs, the tiny Balkan nation was placed at the forefront of river protection.
Albania’s prime minister, Edi Rama, described the creation of the national park as a “truly historic moment” for nature as well as social and economic development. “Today we protect the only wild river in Europe once and for all,” he said. “This is to change a mindset. Protecting an area does not mean that you make it in isolation from the economy.” He said national parks attract 20% more tourists compared with nonprotected areas.
The park will cover the 118 miles of the Vjosa in Albania, three main tributaries (支流), and some land, including areas at risk of flooding. Other tributaries will be added afterwards. Unlike the IUCN’s Wilderness Protected Areas, which limit the number of visitors, it will allow recreational tourism and some other activities such as local fishing, particularly for 60,000 residents in the catchment.
“We hope it will inspire others to come together to protect the wild places in a meaningful way,” said Ryan Gellert, Patagonia’s CEO, and added that the park was proof that the destruction of nature did not have to be the price of progress.
1. Which of the following contributes to the Vjosa River’s biodiversity?A.The existence of natural construction. | B.The emergence of artificial barriers. |
C.The absence of human disturbance. | D.The effect of governmental policies. |
A.To maintain Vjosa’s ecosystem. | B.To establish hydropower plants. |
C.To create jobs for local residents. | D.To protect the tiny Balkan nation. |
A.It covers more tributaries. | B.It attracts tourists to fishing. |
C.It limits the number of visitors. | D.It allows economic development. |
A.Social progress results in destruction of nature. |
B.Protection of nature conflicts with social progress. |
C.Social progress doesn’t necessarily mean destroying nature. |
D.Protection of nature doesn’t have to cost society much money. |
【推荐3】In 2017, Titli Trust began working with Tehri Forest Division to arm the local community — with knowledge — through a program named Living with Leopards (豹). The forest officials made a study trip to Mumbai to learn from their experiences there.
“Our Mumbai trip has taught us that we need to change the focus from leopards to people,” says Dr Koko Rose from the Tehri Forest Division. This meant reaching out to villagers to share measures they could take to minimize (最小化) the chances of meeting a leopard or being attacked. They include clearing bushes around homes to minimize hiding spaces for leopards, leaving a light on at night, and ensuring people, especially children, did not go out alone at night. The strategies are carefully aimed at a leopard’s known habits: they are shy, tend to avoid human beings, and are more active at night.
Forest officials also went to schools and launched a children’s ambassador program, where children dressed up as leopards and performed for their parents in order to create more understanding of why leopards come near their homes, and how to stay safe.
These efforts seemed effective. In the four years before the program started, there were 45 cases of human-leopard conflict in the Tehri area, among them 10 human deaths. Now, the number went down to 14 and four human deaths. “Our ancestors tell us how they have lived in the forests, grazed (放牧) the animals in the forests, but the leopard has never attacked them,” says Meena, a local villager, “So we too can live with leopards, if we remain watchful and follow the rules.”
1. What did the forest officials learn from the study trip?A.The community could be armed. |
B.People were more attractive than leopards. |
C.What people could do to help mattered more. |
D.They could reach out to the villagers for help. |
A.The leopard’s shy nature. | B.The forest officials’ opinion. |
C.The villagers’ measures. | D.The geographic features. |
A.They didn’t go out at night. |
B.They learnt how to stay safe. |
C.They dressed up to drive leopards away. |
D.They performed to teach their parents. |
A.Leopards — Shy Animals |
B.Learning to Live with Leopards Again |
C.Cooperating in Protection of Wildlife |
D.Measures to Reduce Leopard Movements |
【推荐1】One day, a college student was taking a walk with a professor. As they went along, they saw lying in the path a pair of old shoes. They supposed the shoes belonged to a poor man who was employed in a field close by, and who had nearly finished his day’s word.
The student turned to the professor, saying, “ Let us play the man a trick: we will hide his shoes, and hide ourselves behind those bushes, and wait to see his confusion when he cannot find them”.
“My young friend,” answered the professor, “we should never amuse ourselves at the expense of the poor. But you are rich, and may give yourself a much greater pleasure by tricking on the poor man. Put a coin into each shoe, and then we will hide ourselves and watch how the discovery affects him.”
The student did so, and they both placed themselves behind the bushes close by. The poor man soon finished his work, and came across the field to the path where he had left his coat and shoes. After he slipped his foot into one of his shoes, he felt something hard. He bent down to feel w hat it was, and found the coin. Astonishment and wonder were seen on his face.
He fixed his eyes on the coin, turned it round, and looked at it again and again. He then looked around him on all sides, but no person was to be seen. He now put the money into his pocket, and continued to put on the other shoe; but his surprise was doubled on finding the other coin. His feelings overcame him. He fell upon his knees, looked up to heaven and cried a sincere thanksgiving, in which he spoke of his wife, sick and helpless, and his children without bread, Whom the timely help, from some unknown hand, would save from dying.
The student stood there, deeply affected, and his eyes filled with tears.“Now,”said the professor,“are you not much better pleased than if you had played your intended trick?” The youth replied,“You have taught me a lesson which I will never forget.
1. The student wanted to play the poor man a trick to _________________.A.find the truth | B.show his wisdom |
C.amuse himself | D.teach him a lesson |
A.helpless | B.interested |
C.peaceful | D.Thankful |
A.wise | B.rich |
C.humorous | D.Serious |
A.A small act of kindness brings great joy. |
B.God helps those who help themselves. |
C.Where there is a will, there is a way. |
D.Actions speak louder than words. |
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
1. Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package. | B.The price of the product. |
C.The colour of its package. | D.The brand name of the product. |
A.attracted the customers strongly | B.caused the customers to lose interest |
C.tricked the customers into shopping | D.had weak effects on the customers |
A.The way to promote goods. | B.The discovery of a genius. |
C.The team to produce a good product. | D.The brand name used by successful producers. |
A.Making soap is so easy that any fool in the world can make it. |
B.Greens, yellows or silver are considered to be healthy colours. |
C.25 years ago, the founder of Pears soap was a pretty girl herself. |
D.The size of a product can have an effect on the shoppers. |
A.Choice of Good Products | B.Disadvantages of Products |
C.Effect of Packaging on Shopping | D.Brand Names and Shopping Tricks |
【推荐3】In June 2014, Huffington Post and Mail Online reported that three-year-old Victoria Wilcher, who had suffered facial scarring, had been kicked out of a KFC because she was frightening customers. Later, KFC announced that no evidence had been found to support the story. This phenomenon is largely a product of the increasing pressure in newsrooms that care more about traffic figures.
Brooke Binkowski, an editor, says that, during her career, she has seen a shift towards less editorial oversight in newsrooms. “Clickbait is king, so newsrooms will uncritically print something unreal. Not all newsrooms are like this, but a lot of them are.”
Asked what the driving factor was, a journalist said, “You’ve an editor breathing down your neck and you have to meet your targets. And there are some young journalists on the market who are inexperienced and who will not do those checks. So much news that is reported online happens online. There is no need to get out and knock on someone’s door. You just sit at your desk and do it.”
Another journalist says, “There is undoubtedly pressure to churn out(粗制滥造) stories in order to get clicks, because they equal money. At my former employer in particular, the pressure was on due to the limited resources. That made the environment quite horrible to work in.”
In a February 2015 report for Digital Journalism, Craig Silverman wrote, “Today the bar for what is worth giving attention to seems to be much lower. Within minutes or hours, a badly sourced report can be changed into a story that is repeated by dozens of news websites, resulting in tens of thousands of shares. Once a certain critical mass is reached, repetition has a powerful effect on belief. Thus, the rumor simply becomes true for readers.”
And, in spite of the direction that some newsrooms seem to be heading in, a critical eye is becoming more, not less important, according to the New York Times’ public editor, Margaret Sullivan. “Reporters and editors have to be more careful than ever before. It’s extremely important to question and to use every verification(验证) method available before publication.” Yet those working in newsrooms talk of doubtful stories being tolerated because, in the words of some senior editors, “a click is a click, regardless of the advantage of a story”. And, “if the story does turn out to be false, it’s simply a chance for another bite at the cherry.”
Verification and fact-checking are regularly falling victim to the pressure to bring in the numbers, and if the only result of being caught out is another chance to bring in the clicks, that looks unlikely to change.
1. According to Brooke Binkowski, newsrooms produce false news because ______.A.clicks matter a lot | B.resources are limited |
C.money is needed for news | D.journalists lack experience |
A.Lies can’t sell without an atom of truth. |
B.Rumors are like a flame blown by the wind. |
C.You can hear rumors, but you can’t know them. |
D.A lie, repeated frequently enough, will end up as truth. |
A.Negative. | B.Supportive. | C.Skeptical. | D.Neutral. |
A.Consequences of false stories. | B.Causes of online false news. |
C.Inability of journalists. | D.A craze to get clicks. |