Cars could be able to "talk" to each other to warn about dangers on the roads using 5G technology in future, according to researchers.
Researchers at Glasgow Caledonian University (GCU) believe 5G may enable driverless cars to send each other messages about dangers such as ice or deep holes.
And they believe the high-speed, low -delay (低延迟的) nature of 5G will improve driverless cars to the point where they will be safer than the cars being driven today. They predict the number of road traffic accidents which cause more than 1. 3 million deaths and up to 50 million people injured worldwide every year will drop greatly as a result.
Dr Dimitrios, a member of the research group, said, “To have a better idea of what the future will look like, think of having cars that not only use sensors (感应器) to find what's around them, but also can talk to each other about safety information nearby.”
“I'm sure anyone who has had a bad experience on frozen roads would have benefited from knowing about the dangerous conditions ahead of time so they could have changed their speed or, if possible, even avoided that route (路线) altogether.”
With the help of 5G, an early warning system in vehicles will come into use within the next few years. Cars that are close enough to the danger area will pass warning messages to other cars around them using communication technologies, but also to cars further away using 5G, fast and reliably. Then those cars will send the same information to cars near them and 80 on, forming a joined-up.
5G is an exciting mobile technology, which will give a great boost to smart cities and autonomous (全自动的) vehicles among many other things.
1. Which of the following will Dr Dimitrios agree?A.Cars can talk with drivers using 5G. |
B.5G will improve the safety of car driving. |
C.Massages sent by 5G will never be delayed. |
D.Over 1.3 million deaths are caused by driverless cars. |
A.changing their speed | B.turning to another route |
C.getting closer to the danger area | D.sending warnings to nearby cars |
A.Recovery. | B.Push. | C.Danger. | D.Fame. |
A.Science and Technology. | B.Entertainment. | C.Life. | D.Transport. |
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【推荐1】International airline Emirates says it successfully flew a Boeing 777 on a test flight with one engine running on a mixture of “sustainable” fuel.
The test flight took place Monday and lasted about an hour. “The plane took off from Dubai International Airport and then headed out into the Persian Gulf before returning to the airport. It was powered by two General Electric engines. One ran on the sustainable mixture. The other was powered by traditional airplane fuel to ensure safety. Emirates’ chief operating officer, Adel al-Redha, called the flight “a milestone moment for Emirates and a positive step for our industry”. The flight demonstrated the airline’s desire to deal with one of the industry’s biggest problems, carbon pollution releases related to air travel.
The mixture included fuel provided by Neste, a Finnish company, and US-based fuel maker Virent. Virent says it uses plant-based sugars to make the compounds needed for sustainable jet fuel. Neste’s fuel is made from vegetable oils and animal fats. Those fuels cut the release of heat — trapping carbon dioxide burned off by engines in flight. Airline flights release only one-sixth the amount of carbon dioxide produced by cars and trucks, the Washington-based World Resources Institute reports. However, airplanes are used by far fewer people per day than road vehicles. This means flying has a higher per-capita (人均) release of carbon emissions. But experts have noted that fuels considered sustainable can be three times or more the cost of traditional jet fuel. This added cost is likely to be passed onto flyers if sustainable fuels became more commonly used across the industry.
Airplane and engine manufacturers have been designing more environmentally-friendly versions in recent years. The general goal is to produce less-polluting engines to reduce fuel emissions in an effort to help limit the effects of climate change.
1. What do we know about the test flight?A.Both engines ran on sustainable fuel. | B.One engine was powered by electricity. |
C.One engine ran on traditional fuel. | D.Both engines were powered by electricity. |
A.The price of “sustainable” fuel plane tickets will be higher. |
B.Airline flights release more carbon dioxide than cars and trucks. |
C.Flying has the same release of carbon emissions as cars and trucks. |
D.Airplanes are used by much fewer people than road vehicles. |
A.To reduce the cost of flights. | B.To deal with air pollution. |
C.To help control climate change. | D.To create a milestone. |
A.Education. | B.Technology. |
C.Entertainment. | D.Science. |
【推荐2】An Uber self-driving car hit and killed a woman crossing the street in Arizona, U.S., police said on Monday, marking the first death caused by an autonomous vehicle and a potential blow to the technology expected to transform transportation.
The ride services company said it was delaying North American tests of its self-driving vehicles, which are currently going on in Arizona, Pittsburgh and Toronto.
So-called robot cars, when fully developed by companies including Uber, are expected to thoroughly cut down on motor vehicle deaths and create billion-dollar businesses. But Monday's accident highlighted (凸显) the possible challenges ahead for the promising technology as the cars face real-world situations involving real people.
"This catastrophic accident highlights why we need to be exceptionally cautious when testing and applying autonomous vehicle technologies to public roads," said Edward Markey, a member of the transportation committee, in a statement. "Elaine Herzberg, 49, was walking her bicycle outside the crosswalk on a four-lane road in the Phoenix suburb of Tempe at about 10 p.m. MST Sunday when she was struck by the Uber vehicle traveling at about 65 kilometers per hour," police said. The car was in autonomous mode with an operator behind the wheel. U.S. federal safety officials were sending teams to investigate the crash. Canada's transportation ministry in Ontario, where Uber conducts are being tested, also said it was reviewing the accident.
"Uber and Waymo on Friday urged Congress to pass a law to speed the introduction of self-driving cars into the united states. However, some congressional (国会) representatives have blocked the legislation over safety concerns, and Monday's death could hamper passage of the bill, "congressional assistants said Monday.
1. According to the passage, which is the effect of the accident of the woman's being killed?A.People will be cautious while crossing a road. |
B.The woman's family will obtain a billion dollars. |
C.The process of transforming transportation will be affected. |
D.Self-driving vehicles will cut down on motor vehicles deaths. |
A.make | B.prevent |
C.start | D.accelerate |
A.Less than three places are doing tests of its self-driving vehicles now |
B.The officials of the transportation ministry in Ontario were lookig into the crash |
C.Elaine Herzberg was biking when she was hit by a self-driving car |
D.We can't be too careful when introducing autonomous vehicle technologies to public roads |
A.To arouse the public concerns over a self-driving safety. |
B.To remind car producers to be more careful when testing vehicles technology. |
C.To advise the Congress to pass a law to speed self-driving cars test in the US. |
D.To urge the US federal safety regulators to take measures to look into the accident. |
【推荐3】American Airlines announced an agreement in mid-August to buy 20 supersonic Overture planes from Boom Supersonic, a US-based start-up company focused on the production of supersonic commercial aircraft.
The Overture is planned to transport between 65 and 80 passengers at speeds of over 1.7 times that of the speed of sound (235 km/h) — twice that of the fastest traditional commercial airplane on the market today.
The idea of riding aboard a plane at supersonic speeds might seem like a scary one; but, in fact, it might even be smoother than flying on a traditional airplane.
Most commercial airliners fly between 11.5 and 12 kilometers high in the sky, but the Overture will fly at about 18.29 kilometers by comparison. The higher a plane flies, the thinner the air is, resulting in less turbulence (颠簸).
As Lourdes Maurice, a mechanical engineer and advisor to Boom Supersonic, remarked about her supersonic flight on the Concorde, the Overture’s predecessor: “Climbing to 60,000 feet (about 18.29 km) was incredibly smooth. There was no turbulence. We knew we were flying supersonically, but our bodies didn’t give us any signs.”
Since the first supersonic flight by the US Air Force in October 1947 and the first commercial supersonic flight in 1976, the promise of supersonic flight has been an alluring goal; yet, the path forward has seen many obstacles. The biggest problem is that massive, powerful sound waves called “sonic booms” are created when an object breaks the sound barrier.
Similar to thunder, these sonic booms are difficult to ignore when flying over residential areas. Besides noise pollution, the use of supersonic aircraft has also been criticized for is huge fuel consumption and greenhouse gas emissions, resulting in bans on supersonic commercial flights in many countries.
Since the last commercial supersonic flight of the Concorde in 2003, the dream of supersonic travel appeared dead. However, with improvements being made to supersonic plane designs and fuel efficiency, the dream could come back to life once more.
1. What do we know about the Overture?A.It will fly as high as 1829 feet. |
B.It will travel much faster than sound. |
C.It will carry out the first supersonic flight. |
D.It will fly at twice the speed of traditional planes. |
A.Its flight altitude. | B.Its top flight speed. |
C.Its carrying capacity. | D.Its ability to reduce turbulence. |
A.Scientific | B.Inviting. | C.Demanding. | D.Essential. |
A.Huge fuel consumption. | B.High development costs. |
C.Excessive noise generation. | D.High greenhouse gas emissions. |
【推荐1】One of the things that we expect from the ocean is is deep blue color that reflects the sky. Scientists at UC San Diego Institution of Oceanography along with scientists at the University of Washington have been experimenting with dyeing (染) the ocean at San Diego beach pink. What could they possibly be up to?
This is being done for a study that examines how freshwater outflows are combining with the ocean surf zone. The experiment is called Plumes in Nearshore Conditions (PiNC).“I’m excited because this research hasn’t been done before and it’s a unique experiment,” said Sarah Giddings, a coastal oceanographer leading the study. “The aim is to understand how freshwater interacts with waves, since it is usually warmer than ocean water and more buoyant (有浮力的).”
The freshwater is dyed pink so that the team can easily keep track of it when freshwater is added to the seawater. The dye is environmentally friendly and is then spotted as it makes progress in the water. It is tracked by sensors on poles that are located along the sand as well as by drones (无人机). There’s also a jet ski with a fluorometer that tracks the light that is given out from the pink dye. The sensors outside of the surf zone record the height of the waves, ocean currents and temperature. There are three planned dye releases as of now, and researchers are hoping that this pink dye experiment will help them record more about how pollutants travel in the ocean water through these additions of freshwater.
Giddings explained: “We’re bringing together different people with different expertise, such that I think it’s going to have some great results and impacts. We’ll combine results from this experiment with an older field study and computer models that will allow us to make progress on understanding how the dyed freshwater spread.”
1. What is the purpose of Plumes in Nearshore Conditions?A.To introduce the benefits of dyeing the ocean. |
B.To study how freshwater combines with seawater. |
C.To prove that freshwater is much warmer than seawater. |
D.To examine the impact of freshwater on the ocean surf zone. |
A.It is easier to be recognized by them. |
B.It can effectively catch the sunlight. |
C.It is the only eco-friendly dye. |
D.It can actively cooperate with sensors. |
A.The time of ocean currents. |
B.The power of the waves. |
C.The change of temperature. |
D.The travel of pollutants. |
A.Build more scientific computer models. |
B.Experiment with dyes of different colors. |
C.Make a further research into the results. |
D.Discuss the results with different experts. |
【推荐2】Swimmers can drown in busy swimming pools when lifeguards fail to notice that they are in trouble. Now a company has developed an artificial intelligence system called Poseidon that sounds the alarm when it sees someone in danger of drowning.
When a swimmer sinks towards the bottom of the pool, the new system sends an alarm signal to a poolside monitoring station and a lifeguard’s pager. In trials at a pool in Ancenis, near Nantes, it saved a life within just a few months, says Alistair McQuade, a spokesman for its maker, Poseidon Technologies.
Poseidon keeps watch through a network of underwater and overhead video cameras. AI software analyses the images to work out swimmers’ trajectories(轨迹). To do this reliably, it has to tell the difference between a swimmer and the shadow of someone being cast onto the bottom or side of the pool.
It does the same with an image from another camera viewing the shape from a different angle. If the two projections are in the same position, the shape is identified as a shadow and is ignored. But if they are different, the shape is a swimmer and so the system follows its trajectory.
To pick out potential drowning victims, anyone in the water who starts to descend(下降)slowly is added to the software’s “pre-alert” list, says McQuade. Swimmers who then stay immobile on the pool bottom for five seconds or more are considered in danger of drowning. Poseidon double-checks that the image really is of a swimmer, not a shadow, by seeing whether it obscures(使模糊) the pool’s floor texture when viewed from overhead. If so, it alerts the lifeguard, showing the swimmer’s location on a poolside screen.
The first full-scale Poseidon system was officially opened at a pool in High Wycombe, Buckinghamshire. One man who is impressed with the idea is Travor Baylis, inventor of the clockwork radio. Baylis runs a company that installs swimming pools—and he was once an underwater escapologist(脱身杂技演员) with a circus. “I say full marks to them if this works and can save lives,” he says.
1. The underlined word “monitoring” in paragraph 2 is closest in meaning to “________”.A.advertising | B.training | C.maintaining | D.watching |
A.It must be able to descend in the water. |
B.It must be able to videotape every movement. |
C.It can distinguish between a swimmer and a shadow. |
D.It can save a life within a few months. |
A.It orders an underwater robot to rescue the drowning swimmer. |
B.It alerts the lifeguard. |
C.It displays the swimmer’s shadow on the screen. |
D.It watches the pool through dozens of overhead cameras. |
A.He owns a swimming pool. | B.He invented the clockwork radio. |
C.He was once an entertainer. | D.He runs a company. |
【推荐3】It would be much more convenient if electric cars could be recharged wirelessly. Some electric toothbrushes and other small devices, such as mobile phones, can already be topped up in this way using a process called electromagnetic induction (电磁感应). This employs some kind of electrical current flowing through a coil (线圈) to create a varying magnetic field, which then generates another current in a second coil placed alongside it, which is used to recharge a battery.
As users of electric toothbrushes and phones will know, device and charger must be both close to each other and precisely adjusted for this process to work. That is tricky to achieve with an electric car, which sits above the ground and requires higher levels of energy transfer.
These problems are being overcome with advances like that made by WiTricity, a firm based near Boston. This company was founded in 2007 to commercialize the work of Marin Soljaèi and his colleagues at the Massachusetts Institute of Technology. Dr Soljaëi knew, in theory, that by having the transmitting and receiving coils resonate (共振) at the same frequency it should be possible to transfer greater amounts of energy over longer distances. In practice, he sought to commercialize the system to large companies, such as BMW.
An advantage of wireless recharging is what WiTricity’s boss calls “power snacking”. This is topping up the battery when a car is stationary for a short time. The company provides systems to recharge taxis in this way while they wait in line, and to do the same for electric buses at bus stops. It is also possible to charge vehicles while they are on the move. That might make sense in places where vehicles often queue up, such as at airports.
1. How can electric devices be charged wirelessly?A.By devices close to chargers. |
B.By high levels of energy transfer. |
C.By an electrical current flowing through a coil. |
D.By a process of electrical currents transformation. |
A.Commercializing the system to BMW. |
B.Charging vehicles while they are on the move. |
C.The transformation of energy over longer distances. |
D.The good cooperation between the transmitting and receiving coils. |
A.Moving. | B.Motionless. | C.Firm. | D.Unchanging. |
A.Various forms of wireless-charging systems. |
B.Advantages and disadvantages of wireless-charging. |
C.How to charge a car with a wireless-charging system. |
D.Wireless vehicle-charging is starting to look promising. |
【推荐1】Many people are aware of the beauty of a solar eclipse (日食), but are surprised to learn that lunar eclipses are often just as impressive. While a total solar eclipse lasts only for a few minutes and can be seen only in a small area of a few square kilometres, a total lunar eclipse can last for several hours and can be seen over much of the planet. Therefore, the beauty and stability of lunar eclipses make them a favourite of both amateur and professional photographers.
Lunar eclipses generally occur two or three times a year, and are possible only when the Moon is full. When we see the Moon, we are actually seeing sunlight reflect off the surface of the Moon. When the Earth passes between the Moon and the Sun, however, the Earth’s shadow falls on the Moon, and a lunar eclipse occurs.
The type of lunar eclipses—total, partial, or penumbral (半影的)—that occurs depends on both how much of the Moon passes through the Earth’s shadow and through which part of the shadow it passes. A penumbral eclipse occurs when the Moon passes through the Earth’s outer shadow. This type of eclipse is brief and frequently goes unobserved by anyone but astronomers. By contrast, total and partial eclipses occur when all or part, respectively, of the Moon passes through the umbra (本影) of the Earth. These eclipses are quite easy to see and are widely observed.
Unlike solar eclipses, lunar eclipses are safe to watch. Solar radiation that occurs during an eclipse of the sun can cause a form of burns of one’s eyes know as eclipse blindness. In fact, the only way to safely view a solar eclipse is using specially designed equipment. However, since the Moon’s light is reflected sunlight, it is completely safe to watch a lunar eclipse without any special equipment, although a pair of binoculars (双筒望远镜) can certainly help the viewer appreciate the beauty of this phenomenon.
1. What does the underlined word “stability” mean in Paragraph 1?A.Strength. | B.Position. |
C.Steadiness. | D.Visibility. |
A.When the Moon passes between the Sun and the Earth. |
B.When all of the Moon passes through the Earth’s umbra. |
C.When only part of the Moon passes through the Earth’s outer shadow. |
D.When only part of the Moon passes through the Earth’s umbra. |
A.They are longerlasting than most solar eclipses. |
B.They are more common than partial or total lunar eclipses. |
C.They are the result of the shadow cast by the Moon onto the Earth. |
D.They are more difficult to observe than other types of lunar eclipses. |
A.Moonlight is much weaker than sunlight. |
B.A lunar eclipse is briefer than a solar eclipse. |
C.A lunar eclipse lasts much longer than a solar eclipse. |
D.Special equipment can be employed to view a lunar eclipse. |
【推荐2】China came 49th in a ranking of English proficiency (熟练) in 112 non-English speaking countries and regions produced by Swedish educational company, EF Education First.
In the company’s 2021 English Proficiency Index, China scored 513 out of 800 points, a decrease (降低) in its ranking last year, when it came 38th out of 100 non-English speaking countries with a score of 520 points.
EF Education First has produced the report for 11 years and this year’s report analyzed data from 2 million non-native English speakers, who were tested on their ability to understand written and spoken English.
The average age of participants was 26. Ninety-four percent were under 60, and 53 percent were women.
Adults from Netherlands were ranked as the best non-native English speakers with a score of 663, followed by those from Austria (641), Denmark (636), and Singapore (635). Yemen had the lowest score, with just 360 points.
Within China, Hong Kong was ranked first at 545, followed by Shanghai at 543, Beijing at 523, Tianjin at 520 and Taiwan at 519.
Global average English proficiency has not changed significantly since last year and none of the countries listed has experienced a significant decline in score—meaning a more than 20-point decrease.
The addition of 12 new countries, as well as clustering (聚集) in the middle of the index, caused a larger than usual reshuffling (重新排序) in the rankings.
Jean Liu, executive vice-president and chief corporate affairs officer at EF China, said the world expects China to play a more important role in the post-pandemic era and English will become more important for development as the country further opens up to the outside world.
She added that English proficiency in China has seen steady improvement over the last decade, and China’s educational reform and development strategy serves as an example for others trying to improve national levels of English proficiency.
1. How did EF Education First get the data?A.By reading some official documents. |
B.By visiting some schools and colleges. |
C.By testing non-native English speakers. |
D.By calling some non-native English speakers. |
A.Austria. | B.Denmark. | C.Netherlands. | D.Singapore. |
A.An attractive style. | B.A general plan. |
C.A special design. | D.A major change. |
A.China 49th in global English proficiency survey |
B.English proficiency in China improves steadily |
C.Hong Kong ranks first in China in English proficiency |
D.English becomes more important for China’s development |
From nail-biting to too much hand-washing,overeating and internet addiction(上瘾),OCD is widespread in almost every workplace and countless homes.“It is a relatively common form of anxiety,”says Dr.Mootee.“The main feature of OCD is the repetition of unwanted obsersive(过度的) thoughts such as worries that doors are left unlocked,gas or electrical appliances are left on.”In order to fight against the anxiety and distress caused by these obsessions,an OCD sufferer performs some form of repetitive act such as hand-washing,checking door locks and gas or electrical appliances.
Dr.Mootee says that repetitive washing,particularly of the hands,is the most common type of OCD.She has treated many patients who wash their hands up to 30 times a day.The technique Mootee uses to treat people with OCD is called cognitive-behavioral therapy(认知行为疗法).“It is based on the general idea that people have the ability to change the way they think and behave,”says Mootee.
But when does a habit become a problem?“It’s personal,”says Mootee.“Everyone has something unusual,but if you can’t put up with it,then it’s a problem and you need to do something to change it.”Mootee says many people resist going for treatment because they fear they are “crazy”.But as people become more knowledgeable about these problems they will go and get help.The only way to cure is to conquer.
1. If a person suffers from OCD,he is likely to keep doing any of the following EXCEPT______.
A.chewing pens | B.hurting himself |
C.sucking fingers | D.biting nails |
A.reduces his/her anxiety by taking drugs |
B.gets into unwanted habits to relieve stress |
C.has unwanted thoughts about habits |
D.has unwanted thoughts because of illness |
A.everyone has something different |
B.people can put up with their problems |
C.people can change their way of thinking and action |
D.people tend to repeat their obsessive actions |
A.has to be an extraordinary person |
B.must cure his illness by himself |
C.must overcome many physical illnesses |
D.should have a right attitude towards the problem |
【推荐1】Vegetarianism is growing in popularity in a lot of countries. And now, South Africa is one of them. Today, more and more South Africans are experimenting with the vegetarian (素食者) way of life by cutting meat out of their diet.
Some others are exploring veganism. Vegans (纯素者) are similar to vegetarians but they avoid all animal based products, including mike and eggs. Some vegans even do not eat honey. There is no official count of how many vegans there are in South Africa. But the interest has led to the birth of vegetarian and vegan restaurants in Johannesburg, the nation's economic center. And this year, Africa's first big vegan and plant-based festival was held in Cape Town. The Vegan & Plant Powered Show took place at the end of May.
But veganism can be a lonely road for many South Africans. The country is Africa's top consumer of meat from cows, pigs and sheep, based on information from the Organization for Economic Cooperation and Development. Many South Africans express shock at the thought of giving up meat, which is central to celebrations and spirituality.
This is an issue for many African vegans, including Anesu Mbizvo. “In African traditional culture, a big part of a family's worth is their livestock (家畜), which decide the wealth of a family. And so when an African kills an animal at a gathering, it's thought that he would give away his wealth.” But she adds, “Offering home grown vegetables would not be considered to be valuable. I think that thought mainly prevents some people of African cultures from being vegans.”
Some South Africans are finding their path somewhere in the middle, Thirty-one-year-old Thandiwe Ngubeni is a communications specialist. She still eats meat but less and less of it as time goes by. “I feel more energetic when I eat a vegan meal. It actually gives me more energy.”
1. What can we learn about vegans?A.They can drink milk. | B.They eat some animal meat. |
C.They enjoy opening vegan restaurants. | D.They refuse any product based on animals. |
A.Too many animals in the wild. | B.Traditional views of livestock. |
C.The influence from other countries. | D.Not enough vegetables in the restaurant. |
A.She is a vegan. | B.She is an animal specialist. |
C.She expects to eat more meat. | D.She eats less and less meat. |
A.Vegans'Behaviors Are Too Extreme. | B.Vegetarians Are Not Popular Any Longer. |
C.Many South Africans Welcome a Vegan Lifestyle. | D.Meat in South Africa Will Become Less Delicious. |
【推荐2】Did you know roughly one third of food for human consumption goes to waste? Most of it is fresh fruit and vegetables that go bad. The produce dries out or goes bad, which has led scientists to develop ways of coating or sealing the food to keep it fresher for longer. Now research at Rice University reveals there might be a better way.
Scientists discovered that dipping produce like strawberries and bananas into an egg-based wash is remarkably good for preserving it. The coating is extremely thick, and made from a mixture of powdered egg whites and yolks(70%), and some wood-sourced cellulose to act as a barrier preventing water loss.
What the scientists found was that the egg wash made a significant difference in helping produce stay fresh over a two-week observation period. The appearance of the coated fruits and vegetables didn’t change much, while the uncoated produce ripened and. even rotted within the same time frame. The egg-based coating, as it turned out, reduced each fruit’s chance to get exposed to oxygen.
The non-poisonous coating was found to be flexible and tests showed that it was just as tough as other products, including synthetic films, used in produce packaging. For anyone with an egg allergy, the coating can be removed by thorough washing in water and is tasteless.
The scientists hope this could be a breakthrough in the fight against food waste. "Reducing food shortages in ways that are not related to genetic modification, uneatable coatings or chemical additives is important for better sustainable living ,”said materials scientist and study author Pulickel Ajayan.
What’s great about this discovery is that it fights food waste in more than one way: even the coating was made from eggs that would otherwise have been discarded because they weren’t fit for consumption. The researchers said roughly 200 million of US produced eggs go to waste annually. So if this were scaled up, it could be a win-win situation all around.
1. How does the egg-based wash help keep food fresh?A.By limiting its oxygen exposure | B.By making its coating less thick. |
C.By removing its cellulose slowly. | D.By improving its absorbent ability |
A.To stress the seriousness of food shortage. | B.To offer the method of cutting food waste. |
C.To show the significance of the discovery. | D.To give brief description of the research. |
A.Eaten up. | B.Taken in. | C.Picked out. | D.Thrown away. |
A.How to use eggs creatively. | B.A new way to preserve food. |
C.How to recycle food waste. | D.A breakthrough in technology. |
Yet there is another important side of advertising that should not be forgotten: choice. A number of ads for different brands of the same product. e.g. toothpaste, shampoo or washing powder allow the consumer to choose. Choice is an important part of buying.
In this busy day and age, there is little time for
Few can deny that ads benefit the consumer since they encourage healthy competition. When companies compete for the consumer’s dollar, this is good for the purchaser of the product or service. Advertising tends to increase competition since it informs consumers of what is available. One company’s offer will be either matched or bettered by another company in its advertising.
It was unheard of ten years ago to buy products directly using a personal computer, but it has become a matter of course for some people to browse(浏览)the Internet, surf until they find an e commerce site and then select the product. Marketing products has been almost turned upside down by new ways of selling and buying. More than at any time in history, the choice of goods is unlimited. The whole world is a customer’s marketplace. For busy people like you and me, advertisements actually do us a favor.
1. What the writer of this passage wants to tell us most is that—————————.A.advertisements benefit busy people in many ways |
B.advertisements encourage more business competitions |
C.advertisements provide main features of new products |
D.selling and informing are two functions of advertising |
A.To inform consumers of new products and services. |
B.To provide consumers with chances to choose. |
C.To increase healthy competition of companies. |
D.To change the way of selling and buying. |
A.comparing and buying a product at the lowest price |
B.comparing and deciding which is the best to buy |
C.relying on advertising and simplifying shopping |
D.buying a product at the least competitive price |
A.it helps companies to compete for the market |
B.it gets companies to improve their services |
C.it provides them with the best products and services |
D.it gives them many chances to choose their products |