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题型:语法填空-短文语填 难度:0.65 引用次数:49 题号:14513792
阅读下面短文,在空白处填入1个适当的单词或括号内单词的正确形式。

How do colors make you feel? British fashion designer Wayne Hemingway explored this topic in a BBC radio program about the psychology of color. Below are his     1    (summary) ideas.

Red “raises blood pressure”, and stands       2     from other colors thanks to its long wavelength. Hemingway says it appears to be “coming towards you”, and so is useful for     3       (emergent) and alarm signs, and also for    4     (convey) “urgency” in general. Blue is     5     constant presence in our lives, says Hemingway, being the color of the sky and the sea. That gives it an air of reliability,     6     makes it a firm choice with “banks and corporations”. Green is, unsurprisingly, the color of nature and the environment. Marketers understand that giving a product green packaging creates the impression that it is    7     (environment) friendly. Finally, we have purple, which is associated with     8     (value) things. Companies use purple to make their     9     (produce) seem more exclusive,     10     they’re selling chocolate or cigarettes.

【知识点】 颜色 科普知识

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【推荐1】阅读下面短文,在空白处填入1个适当的单词或括号内单词的正确形式。

Why do different people like different colors? The answer depends largely     1    cultural values. To the Egyptians, green is a colour     2     stands for the hope and joy of spring. Red is a symbol of good luck in many cultures. During the Spring Festival in China, children     3     (give) money in a red envelope to welcome good fortune in the New Year. For many nations, blue is a symbol of protection and religious beliefs. Greek people often wear a blue necklace, hoping to protect     4     (they) against evils.

People’s     5     (choose) of colors is also affected by their bodies’ reactions to the colors. Green is said to be the most restful colour. It has     6     ability to reduce pain and relax people both mentally and physically. When     7     (work) in a green environment, people have fewer stomachaches. Red     8     (make) a person’s blood pressure rise and increases people’s appetite. Many decorators will include different shades of red in the restaurant. And many commercial websites will have a red “Buy Now” button because red is a colour that     9     (easy) catches a person’s eye. Unlike red, blue is believed to cause people     10     (lose) appetite. Therefore, if you want to eat less, eating from blue plates can help.

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In a world that is full of different kinds of colors, red quite stands out. In China, people call this color China Red,     1     has become a quite popular expression     2     (catch) the world’s attention.

This expression fully shows Chinese people’s special love for red. So why are the Chinese really fond of it? One reason     3     (lie) in the color’s rich meaning in Chinese history and     4     (tradition) culture. In ancient China, red     5     (regard) as a symbol of health, energy, happiness, hope and so on. Now red things can be     6     (common) found across the nation, for example red lanterns. People can find red lanterns across China, especially during     7     (festival) and holidays. During the Spring Festival, people will see red lanterns hanging on     8     front gates of houses and stores, trees, etc. Besides red lanterns, things     9     Spring Festival couplets (对联) and invitations are also often red.

In a word, red is popular in China and it’s more than just a color. It carries the rich culture of this nation. And you’re welcome     10     (feel) and discover it in China.

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【推荐3】阅读下面短文,在空白处填入1个适当的单词或括号内单词的正确形式。

When you walk through the aisles(通道) of supermarkets, you can see various products in different kinds of packages and in different colors. But why?

Well, the reason is     1     colors are connected with certain feelings. For example, why do some people paint the walls of their rooms yellow and others pink? The same is true in     2     (store). Producers want us to feel something when we look at their products. Green, for example, tries its best     3     (show) the quality of a product. It also signalizes that the product is     4     (healthy), has less fat and maybe fewer calories. Red, on the other hand is     5    aggressive color that is often used for packaging food. It can make us feel hungry or thirsty. Purple is the color that is very rare. It     6    (indicate) that it is something special. Producers use purple to show that something is    7    good quality. Besides, colors are often associated with flavors. An orange flavored product uses an orange packaging. Chocolate and other foods with cacao in them often use brown packaging.

Therefore, advertising professionals often need to look at a product through the consumers’ eyes when    8    (choose) a color. The right packaging colors can     9    (true) improve the sales of a product but a wrong color could end in    10    (fail).

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