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题型:阅读理解-阅读单选 难度:0.94 引用次数:74 题号:14561857

What time of day can you think most quickly? Are you a morning person? Or does it take you a few hours to get your brain going? A lot of recent research suggests that we should pay attention to our body clock. It can tell us what time of day we can perform best at.

Many people work best later in the morning. This is because the body’s temperature takes time to rise through the day. Taking a warm shower when you wake up can help your body’s temperature rise quickly.

But everyone’s body clock is different and some are special. Morning people will get up early and work better early in the day. Evening people will work later but work better towards the end of the day.

Research shows that we’re better at some activities at certain times of the day. Physical performance is at its best between 3 pm and 6 pm, so it’s better to exercise later in the day. Between noon and 4 pm, people begin to pay less attention. This is because we think less quickly after a big meal. Research also shows we become sleepy around 2 pm. This is why people in Spain take a short sleep in early afternoon. Finally, it is best to eat when we’re active. This allows our body to burn calories better and stops our blood sugar levels(血糖)from getting too high.

1. ________ can tell us what time of day we can perform best at.
A.Morning peopleB.A warm shower
C.Our body clockD.Our body temperature
2. What is the best time for physical performance?
A.Between 3 pm and 6 pm.B.Between 7 pm and 10 pm.
C.Between noon and 4 pm.D.Between 5 am and 8 am.
3. Why is it best to eat when we’re active?
A.Because eating makes the brain unable to think quickly.
B.Because it makes our blood sugar levels higher.
C.Because our body needs a short sleep.
D.Because our body can burn more calories.
【知识点】 科普知识 说明文

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【推荐1】When the weather’s hot, do you enjoy a glass of Brad’s Drink while watching your TV made by Tokyo Telecommunications Engineering, and surfing the web using a search engine called BackRub? No? Neither do I. That’s because all these companies have changed their names.

Brad’s Drink is now Pepsi. The mouthful that was Tokyo Telecommunications Engineering has become, simply, Sony. And BackRub is now known as Google. Though I must admit, the idea of a back massage does sound good right now!

Joking aside, choosing the right name for your start-up is a serious matter. Think of the case of a small Canadian company called Research in Motion, who in 1998 had just developed a high-tech mobile phone that could send emails.

They were torn between names like MegaMail and ProMail. Then they sought the help of consulting firm Lexicon, who specialize in brand names. They had other ideas. They brainstormed words connected to enjoyment and freshness. Someone said.

Lexicon’s boss added two capital letters, and there you have it: BlackBerry was born. Since then it has sold over 33 million handsets to customers around the world. Would it have sold as well if it was called MegaMail? Who knows?

Recently, BlackBerry sales have been overtaken by Android phones and Apple’s iPhone. Lexicon’s founder David Placek is a big fan of simple brand names like those Apple chooses: the iPhone. They l0ok a household word and by putting one letter in font of it, it ends up being game changing.

So, for all you entrepreneurs(企业家)out there, make sure you allow time to develop a catchy and memorable name. Think about what makes your company different. What’s your USP (独特的销售主张) ? Maybe you can reflect that in your name.

What about you? What would you call a company if you had one?

1. Which of the following is the original name of BlackBerry?
A.Brad’s Drink.
B.Tokyo Telecommunications Engineering.
C.BackRub.
D.MegaMail and ProMail.
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A.A consulting company.
B.A handset company.
C.A drink company.
D.A telecommunication company.
3. What is Lexicon good at?
A.Giving proper names to persons.
B.Giving proper names to a brand.
C.Making Android phones.
D.Making its company different.
4. What would be the best title for this passage?
A.The Art of Designing
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C.The Art of Naming
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