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题型:完形填空 难度:0.4 引用次数:604 题号:14732288

Last week, I taught a case study on the decline of Nokia to my MBA students. I asked them, “Why did Nokia fall from industry _________ to also-ran position in the space of less than five years?” Their answers were _________:

“They lost touch with their customers.” True, but almost tautological-and interesting to note that this is the same Nokia that in the early 2000s was praised for its _________-centric marketing and design capabilities.

“They _________ to develop the necessary technologies.” Not really true-Nokia had a prototype touch screen before the iPhone was launched, and its smartphones were _________ superior to anything Apple, Samsung, or Google had to offer during the late 1990s.

“They didn’t recognize that the basis of competition was shifting from the hardware to the ecosystem.” _________, not really true-the “ecosystem” battle began in the early 2000s, with Nokia joining forces with Ericsson, Motorola, and Psion to create Symbian as a _________ technology that would keep Microsoft at bay.

Through this period, the people at Nokia were _________ the changes going on around them, and they were never short of leading-edge technology or clever marketers. Where they struggled was in transmitting _________into action. The company lacked the capability to change in a decisive and committed way.

The failure of big companies to __________ to changing circumstances is one of the principal puzzles in the world of business. Occasionally, a genuinely “disruptive” technology, such as digital imaging, comes along and __________ an entire industry. But usually the sources of failure are more dull and avoidable—a failure to __________ technologies that have already been developed, an arrogant disregard(傲慢的漠视) for changing customer demands, a self-satisfied attitude towards new competitors.

In such cases, the final responsibility for __________ rests with the CEO. But if such failures are to be avoided, it is clear that the CEO cannot do it on his or her own. People across the firm must keep their eyes open to __________ in their business, and to take responsibility to push their new ideas and __________ existing ways of working. Obviously, this isn't easy to do, but if there is a better understanding of the problem then there is a chance for improvement.

1.
A.leadershipB.companionshipC.craftsmanshipD.citizenship
2.
A.acceptableB.imaginableC.changeableD.predictable
3.
A.customerB.productC.technologyD.capital
4.
A.transformedB.failedC.attemptedD.resolved
5.
A.greatlyB.reallyC.competitivelyD.technologically
6.
A.ThusB.AgainC.UnfortunatelyD.Basically
7.
A.platformB.basisC.softwareD.service
8.
A.absorbed inB.shocked atC.aware ofD.accustomed to
9.
A.thoughtsB.wordsC.spiritD.confidence
10.
A.lookB.applyC.contributeD.adapt
11.
A.fosterB.benefitC.bankruptD.reshape
12.
A.implementB.cultivateC.undertakeD.advocate
13.
A.managementB.achievementC.failureD.enterprise
14.
A.horizonsB.pensionsC.executivesD.changes
15.
A.maintainB.challengeC.doubtD.examine
【知识点】 信息技术 夹叙夹议

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A.flowersB.textsC.giftsD.letters
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A.regulatedB.categorizedC.integratedD.stimulated
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A.rigidB.generousC.patrioticD.systematic
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A.disengagedB.enthusiasticC.reliableD.discriminated
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A.appealsB.conflictsC.issuesD.ties
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A.accessB.concernC.desireD.excuse
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A.multipleB.secureC.limitlessD.meaningless
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A.massiveB.regularC.casualD.physical
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A.InsteadB.HoweverC.OtherwiseD.Therefore
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A.making use ofB.taking care ofC.getting rid ofD.getting used to
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1.
A.respectableB.considerateC.aggressiveD.violent
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A.howeverB.thereforeC.anywayD.moreover
3.
A.convinceB.guaranteeC.ensureD.examine
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A.breakB.bridgeC.shallowD.deepen
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A.experienceB.mallC.directionD.principle
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A.hidingB.hangingC.storingD.labeling
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A.startB.uploadC.saveD.download
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A.desiredB.well-designedC.promotedD.well-prepared
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A.decisionB.appointmentC.contributionD.impression
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A.contactB.instructionC.noticeD.attention
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A.presentedB.packagedC.deliveredD.transferred
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A.in conclusionB.in commonC.as usualD.in general
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A.appeal toB.account forC.add upD.apply to
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A.sacrificeB.investC.receiveD.exceed
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