There will eventually come a day when the New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.
Nostalgia (怀旧) for ink on paper, there are plenty of reasons to abandon print. The infrastructure (基础设施) required to make a physical newspaper — printing presses, delivery trucks — isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial restrictions. Readers are migrating away from print anyway. And though print ad sales still overshadow their online and mobile counterparts, revenue (收入) from print is still declining.
Cost may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, ‘‘but if you discontinue it, you’re going to have your most loyal customers really upset with you.”
Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming (流媒体). “It was seen as a mistake,” he said. The move turned out to be foresighted. “If I were in charge at the Times, I wouldn’t pick a year to end print,” Peretti said “I would raise prices and make it into more of a legacy product.”
The most loyal customers would still get the product they favour, the idea goes, and they’d feel like that they were helping maintain the quality of something they believe in. “So if you’re overpaying for print, you could feel like that you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to print product, make it for the people who are already obsessed with it, which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year -- more than twice as much as a digital-only subscription.
“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we're doing that don't make sense when the market changes and the world changes. In those situations, it's better to be more aggressive than less aggressive.
1. The New York Times is considering ending its print edition partly due to ________.A.the high cost of operation | B.the pressure from its investors |
C.the complaints from its readers | D.the increasing online ad sales |
A.seek new sources of readership | B.end the print edition for good |
C.aim for efficient management | D.make strategic adjustments |
A.legacy businesses are becoming outdated |
B.cautiousness helps problem-solving |
C.traditional luxuries can stay unaffected |
D.aggressiveness better meets challenge |
A.Shift to Online Newspapers All At Once. |
B.Cherish the Newspapers Still in Your Hand. |
C.Make Your Print Newspapers a Luxury Good. |
D.Keep Your Newspapers Forever m Fashion. |
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【推荐1】Five years ago,Abhay and a group of his Grade10 classmates at Seaquam Secondary School in British Columbia, Canada, made their first video call to the Arctic. On the other end of the line was Abhay’s 23-year-old brother, Sukhmeet, a volunteer teaching assistant and his class at East Three Secondary in Inuvik ,North-West Territories.
The conversation started with typical teen small talk. But as the teens grew more comfortable, the chat turned serious. Students in Inuvik detailed the legacy or problem of residential schools for native students on their families, including stories of social problems and alcohol abuse. Seaquam kids shared how they felt helpless to do anything about the thrcat posed by the climate crisis.
After both groups said their goodbyes, the brothers had an idea: what if the conversation, meant to expand the students’ perspectives about life outside their hometowns, didn’t have to end? Students, they figured, could continue to benefit from bridging geographical and cultural differences. They called their organization Break The Divide. Today, it facilitates conversations and coordinates community action between youth all over the world.“It all starts with empathy,”Abhay says.
The students at Seaquam used social media to spread the word about their mission to create eye-opening conversations,and Break The Divide helped them to start their own chapters, providing resources. Individual chapters are encouraged to connect with each other based on common big-topic interests, such as mental health, truth and reconciliation actions,and climate change.There are now over two dozen Break The Divide chapters located across Canada as well as at schools in China, Cambodia, South Africa and Bolivia.
Hundreds of conversations later, the brothers are still optimistic that the core principle of Break The Divide empathy can play a central role in how youth tackle the issues that matter most to them. “I hope that we can be part of creating a world where we are all listening to each other,” says Abhay. “Listening with an intent to learn and to change.”
1. What can we learn from the first two paragraphs?A.The two brothers have taught in the same city for five years. |
B.The two brothers often make video calls instead of children. |
C.Teens from both sides had a friendly and deep conversation. |
D.The conversation was only concerned with typical teen small talk. |
A.Students asked them to do so. |
B.They wanted to express sympathy. |
C.Break the Divide invited them to expand the students’ perspectives. |
D.Students could continue to benefit from such interaction hopefully. |
A.Teachers in Canada. | B.Families living in American countries. |
C.Teens in Inuvik. | D.The youth around the world. |
A.Magazine. | B.Scientific paper. |
C.Tourist guide. | D.Autobiography. |
【推荐2】A bull bison(野牛)in Yellowstone National park charged at a 9-year-old Florida girl. Luckily, the girl was left with only relatively minor injuries. Eyewitnesses say that a group of around 50 people—including the unidentified girl—were standing within 5 ~ 10 feet of the bison for at least 20 minutes near Observation Point Trail before the animal decided to charge. "We saw through the trees some people petting the bison, super close,” Hailey Dayton, 18, an eyewitness who filmed the incident. " Because it was agitated by all the people and noise, it just attacked.''
In Yellowstone, there are about 4 ,500 bison, the nation's largest and most important bison population on public land. Yellowstone is the only place in the lower 48 states where free-ranging bison have lived continuously since prehistoric times, according to a statement from the National Park Service (NPS). The Yellowstone population is also significant for being one of the few herds(群)in the country that has not been inter- bred(杂交)with cattle.
While they feed primarily on grass, they can be aggressive if annoyed. " Stay 25 yards away from all large animals—bison, bighorn sheep, deer etc. —and at least 100 yards away from bears and wolves," the statement read. " If need be, turn around and go the other way to avoid interacting with a wild animal in a close distance. ”
Despite the presence of seemingly more dangerous animals such as bears and wolves, bison have injured more people in Yellowstone than any other creature. "This is what happens when you make fun of wildlife and pay no mind to an animal's personal space,'' Dayton wrote in a tweet. " This family was petting the buffalo before it charged. And as you can see the parents saved themselves over their daughter. That really put me off. ”
1. What does the underlined word "agitated" probably mean?A.Amused. | B.Released. |
C.Comforted. | D.Disturbed. |
A.The remaining population of bison. | B.What Yellowstone means to bison. |
C.How bison survived the hardships. | D.Bison's living conditions in Yellowstone. |
A.To warn people not to tease bison. | B.To inform readers of some large animals. |
C.To persuade readers to protect the wildlife. | D.To urge people to give bison enough space. |
A.Positive. | B.Pitiful. |
C.Unfavorable. | D.Admirable. |
【推荐3】A new report released Tuesday by Pethadoop, a platform specializing in China’s pet industry, said cats accounted for 59.5% of all the pets among the 30,000 respondents surveyed for the research. As of last year, there were some 58 million pet cats in China’s urban households, compared with some 54 million pet dogs.
It also shows that China has seen an increase in pet ownership over the years, with people increasingly choosing cats. Globally, though dogs were still more common pets, including the United States and the United Kingdom, cats have emerged as the most popular pet in the European Union lately.
Cats have also turned into a social phenomenon in China and elsewhere, becoming the subject of viral memes (模因;迷因) and videos. Many cat lovers online also identify themselves as “cat slaves” and “cat sniffers,” publicly professing their pet preference.
Researchers attributed (归因) the fast growth of cat pets to the lifestyle in Chinese cities, with some experts also suggesting the feline’s popularity with the young generation’s pursuit of individuality:
Liu Yi, the report’s chief editor, said that many citizens have busy lives and relatively smaller accommodations, thus making cats their ideal companions-it’s easy to raise cats, unlike dogs that require more attention and outdoor activities.
“Our research shows that the majority of the pet owners are people born after 1990 and 1995,” he said. “Young people are looking for freedom and spontaneity (自然;随意) in their lives. and the habits of cats are more suited to their needs.”
Cai, a 27-year-old who works in Beijing, said she recently adopted a cat named Nanako. She added that cats were the perfect pet for “da gong ren”, which means “laborer” or “hard working people.” “I wanted a dog at first, but since I’m quite busy, I wouldn’t have given them enough time,” she said. “Cats are more independent compared with dogs. Nanako has kept me company through my loneliness, which someone like me who works in a big city faces.”
1. What is the current situation of pet industry in China?A.Cats account for 59.5% of the whole pet population. |
B.The dog population in China is 4 million short of that of cats. |
C.An increasing number of people turn to keeping cats as their pets. |
D.There’re about 58 million pet cats in China’s suburban households. |
A.Loyalty. | B.Independence. | C.Diligence. | D.Playfulness. |
A.The addiction of the cat slaves. |
B.The present situation of urban lifestyle. |
C.The individualism of the Chinese people. |
D.The independence of the young generation. |
A.Positive. | B.Disapproving. | C.Indifferent. | D.Neutral. |
【推荐1】Natural Disasters Require Special Building Design
Natural disasters happen everywhere in the world. Many cause property damage and loss of life. But researchers say the severity (严重性) of their effects can be reduced if people take steps to prepare.
A new exhibit teaches what governments and individuals can do to lessen the effects. Chrysanthe Broikos organized the exhibit at the National Building Museum. She says large buildings and other structures can survive strong earthquakes if they are built with some level of flexibility. In other words, they need to be able to bend and move as the earth shakes.
“We need to let buildings move and we can actually understand where they might fail, and then go in and design buildings with that in mind.”
One building design is called a “special moment frame”. It enables movement at points where large load-bearing supports join each other. Rubber-based foundation blocks let buildings move, while huge shock absorbers (缓冲器) help to limit the shaking.
The museum exhibit has a model of a wind wall. The model shows how some roofs or tops of buildings are more likely to be destroyed than others because of the strong winds of hurricanes. Chrysanthe Broikos says tests show that a reasonable angled roof is best able to withstand wind storms. In areas with powerful winds, researchers have strongly urged the creation of at least one “safe room”. This is a place where building occupants can spend the most dangerous part of the storm.
Another concern is how to deal with storms and flooding. Some coastal communities in the U.S. have made artificial reefs from oysters (牡蛎) shells instead of rocks. The builders use shells collected from restaurants to create the barriers. Chrysanthe Broikos also suggests setting aside land along the coast for parks instead of housing. She says this is more natural and keeps valuable property away from danger.
As for forest fires, researchers now suggest clearing an area about 60 meters wide around a single-family house.
“What that means is trying to keep that area free of material that easily burns.”
1. What does Chrysanthe Broikos think about the buildings that can survive strong earthquakes?A.They should be fixed enough. | B.Their height needs to be reasonable. |
C.Their location is the most important. | D.They are mobile and bendable. |
A.Lessening the effects. | B.Where they might fail. |
C.Designing buildings. | D.Special moment frame. |
A.Don’t build houses along the coast. |
B.Set aside land for parking cars. |
C.Make artificial reefs from rocks. |
D.Raise oysters in large number. |
A.Different types of natural disasters. |
B.Preparations for natural disasters. |
C.Reactions to natural disasters. |
D.Effects of natural disasters. |
【推荐2】Readers can explore the wonders of nature with Big Tree. The book was written by famous author and illustrator (插画家) Brian Selznick. It is filled with detailed black-and-white illustrations, which took years to complete.
The story introduces Merwin and Louise, two tiny Sycamore seeds (梧桐树种子) who began life during the time when dinosaurs (恐龙) travelled around the Earth. After they fell from their mother tree, they started a dangerous 147-million-year adventure to the modern day.
After reading it, I met with the famous author and illustrator at his home in La Jolla, California. Selznick explained the lessons that nature offers about helping our planet and each other. “All of us can do something to help the real seed,” Selznick said. “No matter how small you feel, there’s always something you can do.”
As for his main goal when writing Big Tree, Selznick said, “Readers feel like they are learning about interesting stories when they read Big Tree, but actually and secretly, they are learning about real science. That’s why I wrote Big Tree.”
In order to write Big Tree, Selznick went to the New York Botanical Garden, where he talked to a wonderful park manager. She walked him through the forest and talked about the way leaves work, the way trees grow and the way trees experience time.
Selznick said he learned a lot while creating Big Tree. “The manager thinks that forests are really communities. It really surprised me,” he said. “We live in communities, and when we run into trouble or danger, we communicate with each other to find solutions. Trees are doing the same thing. We’re all part of a community. And that, to me, was a really important part of Big Tree.”
1. What does paragraph 2 mainly focus on?A.The main idea of Big Tree. | B.The discussion about Big Tree. |
C.The review of Big Tree. | D.The story behind Big Tree. |
A.To show the illustration art. | B.To share an interesting story. |
C.To encourage readers to learn. | D.To make real science interesting. |
A.He did some research. | B.He planted some trees. |
C.He asked others’ advice. | D.He stayed in the forest alone. |
A.Trees are important for communities. | B.Trees can communicate with each other. |
C.Trees can protect people against danger. | D.Trees run into trouble more often. |
【推荐3】In patients with metabolic(新陈代谢的) diseases, elevated(升高的) fat levels in the blood create stress in muscle cells-a reaction to changes outside the cells that could damage their structure and function. Researchers have discovered that these stressed-out cells could give off a kind of signal.
The signals, known as ceramides(神经酰胺), may have a protective benefit in the short term because they are part of a mechanism(机制) designed to reduce stress in the cells. But in metabolic diseases, which are long-term conditions, the signals can kill the cells, make symptoms severer, and worsen the illness.
Increased fat in the blood has long been known to damage tissues and organs, contributing to the development of cardiovascular(心血管的) and metabolic diseases, including type 2 diabetes(糖尿病). The condition can be caused by obesity(肥胖), rates of which have increased greatly worldwide since 1975. In 2016, there were more than 650 million adults aged 18 and above with obesity.
Rescarch supervisor Lee Roberts said, “Our discovery may form the basis of new approaches to preventing the development of cardiovascular and metabolic diseases, such as diabetes in overweight people with elevated blood fat.”
In the lab, the team copied the blood fat levels observed in humans with metabolic diseases by exposing certain muscle cells to a fatty acid. The cells began to pass on the ceramide signal. When these cells were mixed with others that had not been previously exposed to fat, the researchers found that they communicated with each other, transporting the signal in packages called extracellular vesicles. The experiment was reproduced in human volunteers with metabolic diseases and got comparable results.
Professor Roberts said, “The research gives us a novel perspective on how stress develops in the cells of individuals with obesity, and provides new ways to consider when we’re trying to develop new treatments for metabolic diseases. With obesity becoming an increasingly widespread disease, the burden of associated chronic(慢性的) diseases, such as type 2 diabetes, necessitates new treatments. We hope the results of our research open a new avenue for research to help address this growing concern.”
1. What is special about ceramides?A.They are released by healthy cells. |
B.They are harmful to cells in the long term. |
C.They are designed to reduce the fat levels in the blood. |
D.They are beneficial to the treatment of metabolic diseases. |
A.The difficulty of dealing with obesity. |
B.The consequence of chronic diseases. |
C.The general health condition of young people. |
D.The increasing rates of obesity around the world. |
A.It aimed to find the cause of metabolic diseases. |
B.It identified a new cell in volunteers with obesity. |
C.It proved stressed-out cells could affect healthy cells. |
D.It indicated cells’ communication patterns for the first time. |
A.How cells respond to the stress from high blood fat. |
B.How our body distinguishes stressed-out cells from others. |
C.How muscle cells communicate with each other effectively. |
D.How our body starts the self-protection system to repair cells. |