From various competition gears (用具) that accompanied athletes from Team China winning medals to the huge traffic and exposure brought by Chinese 18-year-old skier star Gu Ailing who wore Anta items in her room on social media, Chinese domestic sports brands have emerged (显露) on one of the world’s largest sporting stages, and Anta has turned out to be the clear winner.
Anta has been the sportswear partner of the Chinese Olympic Committee since 2009. As the official sportswear provider of the Beijing 2022 Winter Olympic Games, Anta used its smart technology to equip 12 event teams of Team China in events including short track speed skating, skeleton and curling. Some of Anta’s Olympic licensed products have also become targets of Chinese social media users to snap up, especially the hats and shoulder bags in the shape of Bing Dwen Dwen, with the strong recommendation from foreign athletes, which sold out quickly on Anta’s online flagship store.
The Chinese sports equipment maker also owns brands such as Fila, Salomon and Descente. According to a ranking by sports new media sportsmoney, Fila and Descente held the first two positions in terms of the number of individual or team medal winners wearing the brand’s clothes when competing and receiving the awards as of February 18.
Phenix, a long established technical Alpine skiwear brand that has been acquired by China Dongxiang Group, enjoyed an outstanding performance as the sponsor of Team Norway uniforms, which won its 16th gold medal of the Beijing Games on Sunday, a record for a single country at a Winter Olympics.
The Winter Olympic Games has promoted many home-grown brands like Anta, Li Ning and Peak to global star brands and they emerge more strongly in competing with foreign sports competitors, industry analysts told the Global Times. With advanced technology and a promising future after the Beijing Winter Olympics, domestic sports brands are set to see huge growth opportunities on global markets with stronger brand awareness, they said.
1. What can we learn about Anta from the passage?A.Chinese athletes are all fans of the brand. |
B.Some of its licensed products have been a hit online. |
C.It owns brands such as Fila, Phenix, and Descente. |
D.It has sponsored the Chinese Olympic Committee for a decade. |
A.The foreign sportswear competitors remains competitive. |
B.The homegrown brands need to grow stronger brand awareness. |
C.Anta, LiNing and Peak are long established global star brands. |
D.There will be a great potential for national sports brands to realize. |
A.National sportswear brand Anta has turned out to be the winner. |
B.Domestic sports brands gain great popularity home and abroad. |
C.Winter Olympics pored to have promoted domestic sports bands. |
D.Winter Olympics witnessed fierce competition between different brands. |
A.Culture | B.Entertainment | C.Science | D.Business |
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【推荐1】Art therapy(疗法) is a creative approach to improving one’s life.This can be done in many ways, such as drawing, coloring, painting, sculpting and many more art forms.These activities can help a person create a better physical, emotional and mental state.Art therapy can be especially beneficial to those who do not feel they can tell how they are feeling and instead can use different methods to express feelings and emotions.
In art therapy, the patient has all the control.This can be beneficial when someone has had all control taken away from them in their trauma(创伤).This allows the patients to feel powerful and more expressive, being comfortable in the unknown.Art therapy allows space for joy and connection to the inner child.When children are growing up in an unsafe environment, sometimes they cannot feel safe to play.Art therapy offers a structure with flexibility.
Art therapy can be seen in different lights.Within the comfort of your own home, you can draw or make clay sculptures to express yourself.However, working with a licensed art therapist will be at a greater advantage to the individuals as the activities can be personalized to the person's needs.Art therapy can sometimes be administrated in a group setting which can help build connections with other people while being creative.This may be as beneficial as the creating of the art, as having healthy connections can be beneficial for fighting depression.
Studies show there is a giving-off of dopamine(多巴胺) when being creative; when we do something pleasurable, the chemical makes us feel happier.This can have a positive effect when dealing with anxiety or depression and is good to self-respect.A chain event occurs where the patient comes to understand themselves on a deeper level, and consequently, communication becomes easier and emotion roadblocks are solved.
1. Who can benefit from the art therapy the most?A.Those who are crazy about drawing. | B.Those who have trouble speaking out their feelings. |
C.Those who like to do creative activities. | D.Those who want to communicate with their children. |
A.Offer a feeling of flexibility. | B.Teach the patient how to draw. |
C.Make the patient enjoy different art. | D.Give the patient a feeling of comfort. |
A.Help the patient see different light. | B.Help the patient go along with depression. |
C.Help the patient form his own treatment. | D.Help the patient become more creative. |
A.The benefits of being happy. | B.The consequence of communication. |
C.The physical advantage of art therapy. | D.The effect when dealing with anxiety or depression. |
【推荐2】Hiring processes can be thought of as a battle between integrity and dishonesty. You might imagine this is a simple fight between truth-seeking firms and self-promoting candidates, and to a certain extent it is. But companies themselves are prone (有倾向的) to bend reality out of shape in ways that are self-defeating.
Start with the obvious wrongdoers: job applicants. When it comes to writing the resume (简历), they tend to massage (美化) reality into the most appealing shape possible. Everyone beyond a certain level of experience is a transformational leader personally responsible for generating millions income; the world economy would be about 15 times bigger than it actually is if all such claims were true. The average British spends four and a half hours a day watching TV and online videos. But each average job candidate is an enthusiast for public welfare, using their spare time only for worthy purposes, like volunteering in soup kitchens.
But the tendency to stretch the truth infects companies as well as applicants. The typical firm will write a job description that invariably describes the work environment as fast-paced and innovative, and then lays out a set of improbable requirements for the “ideal candidate”, someone who almost by definition does not exist. Sometimes, the requirements include an ability to go back and change the course of history.
Too few firms offer an accurate account of what a position actually involves in their job previews, which are supposed to give prospective employees a genuine sense of the negatives and positives of the job, as well as a clear idea of the company’s corporate culture. One effective strategy is to lay out in text or video, what a typical day in the role would look like.
Such honesty can be its own reward. Research has long suggested that realistic job previews lead to lower turnover and higher employee satisfaction. A paper in 2011 by David Eamest of Towson University and his co-authors concluded that favourable perceptions of the organisation’s honesty are the best explanation for why. So a process designed to uncover the truth about job applicants would run a lot more smoothly if firms were also honest about themselves.
1. Why are “leader” and “enthusiast” mentioned in paragraph 2?A.To present a rule. | B.To clarify a fact. |
C.To make a comparison. | D.To explain a phenomenon. |
A.Overstate. | B.Overturn. | C.Overlook. | D.Overestimate. |
A.They show a position as it is. | B.They are made either in text or video. |
C.They are favorable for bigger firms. | D.They mainly contain negatives of a job. |
A.Pains and gains of employees. | B.How to get the lying out of hiring. |
C.How to be more appealing in hiring. | D.A wrestle between applicants and companies. |
【推荐3】Like every dog, every disease now seems to have its day. World Tuberculosis (infections disease in which growths appear on the lungs) Day is on Saturday March 24th.
Tuberculosis was once terribly fashionable. Dying of “consumption” seems to have been a favorite activity of garret-dwelling 19th-century artists, has, however, been neglected of late. Researchers in the field never tire of pointing out that TB kills a lot of people. According to figures released earlier this week by the World Health Organization, 1.6 million people died of the disease in 2005, compared with about 3m for AIDS and 1m for malaria. But it receives only a fraction of the research budget devoted to AIDS. America’s National Institutes of Health, for example, spends 20 times as much on AIDS as on TB. Nevertheless, everyone seems to getting in on the TB-day act this year.
The Global Fund an international organization responsible fur fighting all three diseases but best known for its work on AIDS, has used the occasion to trumpet its tuberculosis projects. The fund claims that its anti-TB activities since it opened for business in 2002 have saved the lives of over 1m people. The World Health Organization has issued a report that contains some good news. Although the number of TB cases is still rising, the rate of illness seems to have stabilized; the caseload, in other words, is growing only because the population itself is going up.
Even drug companies are involved. In the run-up to the day itself, Eli Lilly announced a $ 50m boost to its MDRTB Global Partnership. MDR stands for multi-drug resistance, and it is one of the reasons why TB is back in the limelight. Careless treatment has caused drug-resistant strains to evolve all over the world. The course of drugs needed to clear the disease completely takes six mouths, anti persuading people to stay that course once their symptoms have gone is hard. Unfortunately, those infected with MDR have to be treated with less effective, more poisonous and more costly drugs. Naturally, these provoke still more. non-compliance and thus still more evolution.
The other reason TB is back is its relationship to AIDS. The (global Fund’s joint responsibility for the diseases is no coincidence. AIDS does not kill directly. Rather, HIV, the virus that causes it, weakens the body’s immune system and exposes the sufferer to secondary infections. Of these, TB is one of the most serious. It kills 200 000 AIDS patients a year. However, some anti-TB drugs interfere with the effect of some anti-HIV drugs. Conversely, in about 20% of cases where a patient has both diseases, anti-HIV drugs make the tuberculosis worse. The upshot is that 125 years after human beings worked out what caused TB, it is still a serious threat.
1. The first sentence “Like every dog, every disease now seems to have its day.” means _______.A.every dog enjoys good luck or success sooner or later |
B.human beings can deal with problems caused by disease |
C.Tuberculosis becomes a serious infection disease |
D.people attach importance to Tuberculosis recently |
A.the US government is reluctant to spend millions of dollars on Tuberculosis |
B.the death rate of AIDS is higher than that of Tuberculosis |
C.the officials didn’t pay much attention to the research of Tuberculosis in the past |
D.compared with AIDS, Tuberculosis can be cured effectively |
A.Outcome. | B.Uphold. |
C.Achievement. | D.Project. |
A.Forgive and forget. |
B.Forgotten, but not gone. |
C.When the wound is healed, the pain is forgotten. |
D.Every dog is brave at his own door. |
The Winter Games have evolved since its beginning. Sports and disciplines have been added and some of them, such as short track speed skating, freestyle skiing, have earned a permanent spot on the Olympic program. Others have been discontinued and later reintroduced. Still others, such as speed skiing, bandy and skijoring, were demonstration sports but never incorporated(合并)as Olympic sports. The rise of television as a global medium for communication enhanced the impression of the Games. It created an income stream, via the sale of broadcast rights and advertising.This allowed outside interests, such as television companies and corporate sponsors.
Beijing has become the first city to host both Summer and Winter Olympic Games after beating Kazakhstan’s Almaty to hold the 2022 Winter Olympics. With a fully-prepared final presentation by an all-star team, Beijing has successfully convinced the committee members that the 2008 Olympics host city is a more favored candidate for the Winter Games. Beijing was the safe choice because it had already proved it could stage the Games and said it would take winter sports into the backyard of the world’s most populated country.
1. Why were the Winter Olympic Games not held for 12 years ?
A.Because of the economic crisis |
B.Because of culture difference |
C.Because of the Second World War |
D.Because of countries’ lack of interest |
A.Speed skiing | B.Freestyle skiing |
C.Bandy | D.Skijoring |
A.Improved | B.Reduced | C.Paused | D.Balanced |
A.its rich experience |
B.its large population |
C.its safety |
D.its ability to stage the Games |
【推荐1】China’s first group of e-sports major graduates will emerge in the summer of 2021,with data showing that even though this major has been underestimated by the public, the future appears promising as there are hundreds of thousands of related jobs available.
After the Ministry of Education decided that “electronic sports and management” should be listed in colleges’ major departments in September 2016, around 30 Chinese universities kicked off their e-sports major courses in the same year, to meet the needs of the rise of e-sports related industries in the Chinese market.
“The major is designed to meet the demand,”said Zheng Duo,co-founder of Tianjin Hero Sports Management and a visiting professor from the Communication University of China(CUC).
Chinese passion for e-sports is not in doubt, with more than 18,000 e-sports companies registered as of 2021, according to corporate database Qichacha.The number of e-sports users in China reached 500 million in 2021, and the market had a value of more than 145 billion yuan as of 2020, according to Chinese consulting group iResearch. Meanwhile,the industry chain is becoming more complete.
Jobs in areas such as supervision and content production require talent and training. The number of available jobs is estimated at 500,000,and could reach 3.5 million in the next five years, according to China’s Ministry of Human Resources and Social Security.
Well-known universities such as CUC and the Shanghai Theatre Academy have responded to the country’s call and are preparing graduates for the e-sports market.Yet not every major graduate is qualified for the positions available, as the jobs normally require practical experience,which is something a lot of graduates lack.
Industry insiders have indicated that e-sports is an industry with rapid iteration(迭代), and some companies prefer to hire people with experience instead of spending time training recruits.
Roughly half of the graduates will enter the gaming industry, said Xiao Pi, an e-sports major graduate from CUC. “Some of the rest will pursue further studies for their master’s degree.”
“Even though e-sports majors have advantages in finding jobs, students need practical experience to better suit the different positions,” said Gu Liming, president of Perfect World Games.
1. What do the public think of e-sports majors according to the text?A.They don’t exist in job markets. |
B.They deserve a promising future. |
C.They don’t have a wide appeal. |
D.They replace many other majors. |
A.They had great passion for electronic sports. |
B.They wanted to respond to the public’s call. |
C.They had the potential for e-sports courses. |
D.They wanted to meet the social demands. |
A.E-sports have a large database. |
B.E-sports see a larger-scale market. |
C.E-sports get advice from iResearch. |
D.E-sports arise from a complete chain. |
A.The fierce competition. | B.Familiarity with markets. |
C.Practical experience. | D.A master’s degree. |
【推荐2】It’s difficult to think about how to spend money, and deciding money value in the future is almost impossible to many people. That’s because it is hard for us to consider the opportunity costs of objects we purchase.
A study was conducted with people who wanted to purchase a car to determine their ability to assess the opportunity cost of that purchase. When asked “If you buy this car today, what will you not be able to do in the future as a result?”, the majority said, “If I buy this SUV today, I will not be able to buy a sports car tomorrow.” Nobody said that he would not be able to buy 300 lunches at a restaurant because they were, though unconsciously, restricted within the car field, not even attempting to think of an item from another field.
The nature of modern spending makes things even harder by making money less concrete. If I give you $1,000 in an envelope each week, you will see in the shop that what you’re buying comes at the expense of other things of the same price. After all, you have the real experience because you have to hand out the real money note if you want to get the object. But with credit cards and loans, financial mechanisms have become increasingly unclear, making it more difficult for people to compare the value of spending now with the value of money in the future as they are allowed to pay for the purchases later.
Irrelevant influences and considerations, such as a person’s present emotions or preferences, can influence how much worth someone places on an object too.
In a study, Professor Dan Ariely and his team asked participants to determine the value of objects like wine, chocolates and electronics.
“We first told them to consider whether they would pay the amount equivalent to the last two digits of their social security numbers,” he says. “We found a significant relation between the amount they were willing to pay and these digits.”
For instance, someone whose social security number (SSN) ends in 25 valued the objects much lower than someone with the last two digits of 78. For no logical reasons, the test subjects leaned toward the most recent number they had access to when valuing the items. Even with full information about the objects, some people had no logical point of reference for the value of the objects. Instead, they used their own irrelevant experiences as references.
1. According to the passage, the opportunity cost in consumption field refers to ______.A.the cost to pay for various opportunities |
B.what a person is willing to give up if he buys a specific item |
C.the opportunities to invest in costly items |
D.the comparison of prices of the same item from different sources |
A.they won’t have trouble in paying for meals |
B.300 meals are not equal to the car in value |
C.they can’t compare money values across categories |
D.they personally prefer the car to food |
A.items paid by credit cards are cheaper than paid by cash |
B.it’s easier for people to save money through credit cards |
C.people have to pay an interest when buying through credit cards. |
D.delay in payment may confuse people’s judgement of money value. |
A.Because they were not good at predicting values and counting numbers. |
B.Because they made predictions with most convenient hints available. |
C.Because they believed that their SSN digits were very valuable. |
D.Because they tended to consult others and copy peers’ choices. |
Any huge task seems easier when reduced to baby steps. If you wished to climb a 12,000-foot mountain, and could do it a day at a time, you would only have to climb 33 feet daily to reach the top in a year. If you want to take a really nice trip in 10 years for a special occasion, to collect the $15,000 cost, you have to save $3.93 a day. If you drop that into a piggy bank and then once a year put $1,434 in a savings account at 1% interest rate after-tax, you will have your trip money.
When I was a child, my parents gave me a piggy bank to teach me that, if I wanted something, I should save money to buy it. We associate piggy banks with children, but in many countries, the little containers are also popular with adults. Europeans see a piggy bank as a sign of good fortune and wealth. Around the world, many believe a gift of a piggy bank on New Year’s Day brings good luck and financial success. Ah, but you have to put something in it.
Why is a pig used as a symbol of saving? Why not an elephant bank, which is bigger and holds more coins? In the Middle Ages, before modern banking and credit instruments, people saved money at home, a few coins at a time dropped into a jar or dish. Potters(制陶工) made these inexpensive containers from an orange-colored clay(黏土) called “pygg,” and folks saved coins in pygg jars.The Middle English word for pig was “pigge”. While the Saxons pronounced pygg, referring to the clay, as “pug”, eventually the two words changed into the same pronunciation, sounding the “i” as in pig or piggy. As the word became less associated with the orange clay and more with the animal, a clever potter fashioned a pygg jar in the shape of a pig, delighting children and adults. The piggy bank was born.
Originally you had to break the bank to get to the money, bringing in a sense of seriousness into savings. While piggy banks teach children the wisdom of saving, adults often need to relearn childhood lessons. Think about the things in life that require large amounts of money--- college education, weddings, cars, medical care, starting a business, buying a home, and fun stuff like great trips. So when you have money, take off the top 10%, put it aside, save and invest wisely.
1. What is the piggy bank strategy?
A.Paying 1% income tax at a time. |
B.Setting a goal before making a travel plan. |
C.Aiming high even when doing small things. |
D.Putting aside a little money regularly for future use. |
A.To delight him with the latest fashion. |
B.To encourage him to climb mountains. |
C.To help him form the habit of saving. |
D.To teach him English pronunciation. |
A.Money | B.Gifts |
C.Financial success | D.Good luck |
A.a potter’s instrument | B.a cheap clay container |
C.an animal-shaped dish | D.a pig-like toy for children |
A.the seriousness of educating children |
B.the enjoyment of taking a great trip |
C.the importance of managing money |
D.the difficulty of starting a business |