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题型:阅读理解-七选五 难度:0.65 引用次数:237 题号:17538245

If you haven’t started live stream (网络直播) commerce on social media, maybe you should.     1    It is growing in popularity, accounting for $200 billion in sales in China and $11 billion in the United States in 2020. Those numbers are only expected to climb.

“Livestream commerce is fast becoming a medium of choice,” said Thomas S. Robertson, a marketing professor. In an article he wrote for Harvard Business Review, he examines the rise of livestream commerce and offers guidance for companies that want to jump on the trend.

    2    We have to look at the evolution of online. It started with text, and over time that became rather boring. Text then became accompanied by imagery, and that was a step forward in building audience engagement. The next step was video, which turns out to be more powerful than imagery in building engagement. After that came livestream.     3    That’s where we’ve arrived in terms of the evolution of online. It’s become an important means of going to market and selling with certain audiences and under certain conditions.

What should brands be thinking about as they jump into livestream commerce?     4    For example, brands have to choose the right plat form and influence. Is it someone with followings, or a more specialized influence who knows more about a specific category, such as cosmetics or a technology product? Brands have to measure success against goals.     5    It’s not just about making immediate sales. Their objective is to reach new markets, introduce new products,or create a buzz (轰动效应) for the brand. Given their expectations, they are going to track sales outcomes, social media mentions, likes and dislikes.

A.Why is livestream commerce becoming so popular?
B.Livestream commerce is the hottest trend in the online business.
C.They must test whether they are able to achieve those goals.
D.The option to buy from the live stream was added shortly afterwards.
E.What is the role of the social media influencer in livestream sales?
F.They have to integrate livestream commerce with other marketing strategies.
G.It’s definitely a challenge, even for companies that were built for digital shopping.
【知识点】 科普知识 网络直播

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【推荐1】Taking an afternoon nap could keep your brain sharp, a new study has said. Adults ages 60 and older who took afternoon naps showed signs of better mental ability compared to those who didn’t nap, according to a study published in General Psychiatry earlier this week.

Researchers analyzed napping habits in 2, 214 older Chinese people and measured their cognitive abilities using several cognitive tests. Participants took the Mini-Mental State Examination and the Beijing version of the Montreal Cognitive Assessment, both of which test for memory, language and other cognitive abilities. In every category listed in the study, nappers tested statistically higher on average compared to their non-napping counterparts.

Researchers did not gather data from people under 60, so a correlation cannot be drawn between napping and younger generations. The study also noted that there are conflicting studies about the benefits and risks of napping.

Sleeping behaviors can be affected by a multitude of factors, said Dr. David Neubauer, associate professor at Johns Hopkins University. “Daily routines, medication use and sleep disorders can all play a role in how frequently someone takes a nap.” he said.

Neubauer recommended taking a shorter “power nap” of up to 20 minutes to decrease the chances of transitioning into slow-wave sleep, which makes people feel groggy when they wake up. “Napping can be a healthy part of an older adult’s day”, Neubauer acknowledged, but make sure “sleepiness isn’t due to a treatable nighttime sleep disorder.” Older individuals who want to do all they can to preserve their cognitive functioning should put nighttime sleep first.

1. What is the best way to keep a better cognitive ability for the old?
A.Take a nap every day.
B.Take sleep disorder seriously.
C.Have a good sleep at night.
D.Do exercise regularly.
2. How did the researchers reach the conclusion?
A.By taking the examinations and assessment.
B.By analyzing napping habits and giving tests.
C.By measuring nappers’ ability and analyzing them.
D.By doing an experiment.
3. Which has NO effect on one’s sleeping behaviors?
A.Taking a nap.
B.Medicine treatment
C.Sleep problems
D.Everyday activities.
4. What can we know about “slow-wave sleep”?
A.It appears in short nap up to 20 minutes.
B.People should avoid it in their naps.
C.It is a healthy part of an elder’s day.
D.It was recommended by Neubauer.
2021-05-08更新 | 74次组卷
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文章大意:这是一篇说明文。本文讲的是如果你的孩子不喜欢吃蔬菜,像贴画这样的一个小小的奖励能够让孩子变得对原先不喜欢的蔬菜产生兴趣。当然,这项研究仍然存在争议。
【推荐2】        If your preschoolers turn up their noses at carrots or celery, a small reward like a sticker (贴画) for taking even a taste may help get them to eat previously disliked foods, a UK study said.

Though it might seem obvious that a reward could encourage young children to eat their vegetables, the idea is actually controversial, researchers wrote in the American Journal of Clinical Nutrition. That’s because some studies have shown that rewards can backfire and cause children to lose interest in foods they already liked, said Jane Wardle, a researcher at University College London who worked on the study. Verbal praise, such as “Brilliant! You’re a great vegetable taster”, did not work as well.

The study found that when parents gave their small children a sticker each time they took a “tiny taste” of a disliked vegetable, it gradually changed their attitudes. The children were also willing to eat more of the vegetables—either carrots, celery, cucumber, red pepper, cabbage or sugar snap peas—in laboratory taste tests, the study said.

Researchers randomly assigned (分派) 173 families to one of these groups. In one, parents used stickers to reward their children each time they took a tiny sample of a disliked vegetable. A second group of parents used verbal praise. The third group, where Parents used no special vegetable-promoting methods, served as a “control”.

Parents in the reward groups offered their children a taste of the “target” vegetable every day for 12 days. Soon after, children in the sticker group were giving higher ratings to the vegetables—and were willing to eat more in the research lab, going from an average of 5 grams at the start to about 10 grams after the 12-day experience. The turnaround (转机) also seemed to last, with preschoolers in the sticker group still willing to eat more of the once-disliked vegetable three months later.

Why didn’t the verbal praise work? Wardle said the parents’ words may have seemed “insincere” to their children.

1. The purpose of writing the passage is      .
A.to show the procedure of an experiment on children’s diet
B.to introduce a practical method of making children eat vegetables
C.to explain why children hate to eat vegetables
D.to present a proper way of verbal praise to parents
2. The underlined word “backfire” in Paragraph 2 probably means “_______”.
A.shoot from behind the back
B.make a fire in the backyard
C.produce an unexpected result
D.achieve what was planned
3. Which of the following statements is true according to the passage?
A.Most children are born to dislike carrots or celery.
B.Children in the sticker group will never lose interest in eating vegetables.
C.Oral praise works quite well in encouraging children to eat vegetables.
D.It remains a question whether rewarding is a good way to get children to eat vegetables.
4. What can we learn from the last paragraph?
A.Children like rewards, not verbal praise.
B.Parents should give up verbal praise.
C.Children are difficult to inspire.
D.Parents should praise their children in a sincere tone.
2016-11-26更新 | 505次组卷
阅读理解-阅读单选(约350词) | 适中 (0.65)

【推荐3】If a president and a philosopher owed their success to the same secret, would you try to follow it too? What if the secret was something you already knew how to do? In fact, you probably do it every day. Here's what Friedrich Nietzsche wrote: “It is only ideas gained from walking that have any worth”. Thomas Jefferson: “Walking is the best possible exercise. Accustom yourself to walking very far.”

Are you still sitting there reading this? Get walking! It is not just the two great minds who made a case for it as a main creativity booster(推动). Researchers have traced numerous connections between walking and novel ideas. A Standford University study found that participants were 81% more creative when walking as opposed to sitting. According to the study, walking outside—versus on a treadmill(跑步机)—produces the most novel and highest-quality ideas in participants who walked and then sat down to do creative work.

The movement aspect of walking is obviously key. You've probably heard the phrase “exercise your creativity”, which refers to the brain as muscle. Our creative thinking is triggered by physical movement, which is exactly why walking—with your dog, a friend or alone—feeds creative thinking.

But the scenery is almost as important as the sweat. A survey reveals that Americans spend 87% of their time indoors. Being inside, you're more likely to have less energy. Without energy, you can't wonder or create. Interrupting your routine with a walk can be a catalyst(催化剂)for gaining fresh insights into problems or projects. Just by going outside,you are stepping out of your comfort zone which is necessary if you want to open your mind to new possibilities. You can walk through a tree-filled neighborhood or a park and observe people wandering or birds singing.

So instead of setting a fitness goal, why not set a creative goal that starts with walking? Engage more closely with your surroundings. Walk just for exercise. Walk for wonder.

1. Why are the two great minds mentioned in Paragraph 1?
A.To suggest the way to exerciseB.To show the benefits of walking.
C.To give the definition of successD.To stress the importance of creativity
2. What does the underlined word “triggered” in Paragraph 3 mean?
A.Motivated.B.Blocked.C.Controlled.D.Changed.
3. Why is the scenery important according to the text?
A.Americans spend most of their time enjoying it.
B.One can't wonder or create without it.
C.It can build a comfort zone for people.
D.It will expose people to new chances.
4. What's the best title for the text?
A.Scenery inspires new ideas.B.Your creativity lies in sweat.
C.Exercise feeds creative thinking.D.Your brain is made for walking.
2021-05-17更新 | 105次组卷
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