If you haven’t started live stream (网络直播) commerce on social media, maybe you should.
“Livestream commerce is fast becoming a medium of choice,” said Thomas S. Robertson, a marketing professor. In an article he wrote for Harvard Business Review, he examines the rise of livestream commerce and offers guidance for companies that want to jump on the trend.
What should brands be thinking about as they jump into livestream commerce?
A.Why is livestream commerce becoming so popular? |
B.Livestream commerce is the hottest trend in the online business. |
C.They must test whether they are able to achieve those goals. |
D.The option to buy from the live stream was added shortly afterwards. |
E.What is the role of the social media influencer in livestream sales? |
F.They have to integrate livestream commerce with other marketing strategies. |
G.It’s definitely a challenge, even for companies that were built for digital shopping. |
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【推荐1】Taking an afternoon nap could keep your brain sharp, a new study has said. Adults ages 60 and older who took afternoon naps showed signs of better mental ability compared to those who didn’t nap, according to a study published in General Psychiatry earlier this week.
Researchers analyzed napping habits in 2, 214 older Chinese people and measured their cognitive abilities using several cognitive tests. Participants took the Mini-Mental State Examination and the Beijing version of the Montreal Cognitive Assessment, both of which test for memory, language and other cognitive abilities. In every category listed in the study, nappers tested statistically higher on average compared to their non-napping counterparts.
Researchers did not gather data from people under 60, so a correlation cannot be drawn between napping and younger generations. The study also noted that there are conflicting studies about the benefits and risks of napping.
Sleeping behaviors can be affected by a multitude of factors, said Dr. David Neubauer, associate professor at Johns Hopkins University. “Daily routines, medication use and sleep disorders can all play a role in how frequently someone takes a nap.” he said.
Neubauer recommended taking a shorter “power nap” of up to 20 minutes to decrease the chances of transitioning into slow-wave sleep, which makes people feel groggy when they wake up. “Napping can be a healthy part of an older adult’s day”, Neubauer acknowledged, but make sure “sleepiness isn’t due to a treatable nighttime sleep disorder.” Older individuals who want to do all they can to preserve their cognitive functioning should put nighttime sleep first.
1. What is the best way to keep a better cognitive ability for the old?A.Take a nap every day. |
B.Take sleep disorder seriously. |
C.Have a good sleep at night. |
D.Do exercise regularly. |
A.By taking the examinations and assessment. |
B.By analyzing napping habits and giving tests. |
C.By measuring nappers’ ability and analyzing them. |
D.By doing an experiment. |
A.Taking a nap. |
B.Medicine treatment |
C.Sleep problems |
D.Everyday activities. |
A.It appears in short nap up to 20 minutes. |
B.People should avoid it in their naps. |
C.It is a healthy part of an elder’s day. |
D.It was recommended by Neubauer. |
Though it might seem obvious that a reward could encourage young children to eat their vegetables, the idea is actually controversial, researchers wrote in the American Journal of Clinical Nutrition. That’s because some studies have shown that rewards can backfire and cause children to lose interest in foods they already liked, said Jane Wardle, a researcher at University College London who worked on the study. Verbal praise, such as “Brilliant! You’re a great vegetable taster”, did not work as well.
The study found that when parents gave their small children a sticker each time they took a “tiny taste” of a disliked vegetable, it gradually changed their attitudes. The children were also willing to eat more of the vegetables—either carrots, celery, cucumber, red pepper, cabbage or sugar snap peas—in laboratory taste tests, the study said.
Researchers randomly assigned (分派) 173 families to one of these groups. In one, parents used stickers to reward their children each time they took a tiny sample of a disliked vegetable. A second group of parents used verbal praise. The third group, where Parents used no special vegetable-promoting methods, served as a “control”.
Parents in the reward groups offered their children a taste of the “target” vegetable every day for 12 days. Soon after, children in the sticker group were giving higher ratings to the vegetables—and were willing to eat more in the research lab, going from an average of 5 grams at the start to about 10 grams after the 12-day experience. The turnaround (转机) also seemed to last, with preschoolers in the sticker group still willing to eat more of the once-disliked vegetable three months later.
Why didn’t the verbal praise work? Wardle said the parents’ words may have seemed “insincere” to their children.
1. The purpose of writing the passage is .A.to show the procedure of an experiment on children’s diet |
B.to introduce a practical method of making children eat vegetables |
C.to explain why children hate to eat vegetables |
D.to present a proper way of verbal praise to parents |
A.shoot from behind the back |
B.make a fire in the backyard |
C.produce an unexpected result |
D.achieve what was planned |
A.Most children are born to dislike carrots or celery. |
B.Children in the sticker group will never lose interest in eating vegetables. |
C.Oral praise works quite well in encouraging children to eat vegetables. |
D.It remains a question whether rewarding is a good way to get children to eat vegetables. |
A.Children like rewards, not verbal praise. |
B.Parents should give up verbal praise. |
C.Children are difficult to inspire. |
D.Parents should praise their children in a sincere tone. |
【推荐3】If a president and a philosopher owed their success to the same secret, would you try to follow it too? What if the secret was something you already knew how to do? In fact, you probably do it every day. Here's what Friedrich Nietzsche wrote: “It is only ideas gained from walking that have any worth”. Thomas Jefferson: “Walking is the best possible exercise. Accustom yourself to walking very far.”
Are you still sitting there reading this? Get walking! It is not just the two great minds who made a case for it as a main creativity booster(推动). Researchers have traced numerous connections between walking and novel ideas. A Standford University study found that participants were 81% more creative when walking as opposed to sitting. According to the study, walking outside—versus on a treadmill(跑步机)—produces the most novel and highest-quality ideas in participants who walked and then sat down to do creative work.
The movement aspect of walking is obviously key. You've probably heard the phrase “exercise your creativity”, which refers to the brain as muscle. Our creative thinking is triggered by physical movement, which is exactly why walking—with your dog, a friend or alone—feeds creative thinking.
But the scenery is almost as important as the sweat. A survey reveals that Americans spend 87% of their time indoors. Being inside, you're more likely to have less energy. Without energy, you can't wonder or create. Interrupting your routine with a walk can be a catalyst(催化剂)for gaining fresh insights into problems or projects. Just by going outside,you are stepping out of your comfort zone which is necessary if you want to open your mind to new possibilities. You can walk through a tree-filled neighborhood or a park and observe people wandering or birds singing.
So instead of setting a fitness goal, why not set a creative goal that starts with walking? Engage more closely with your surroundings. Walk just for exercise. Walk for wonder.
1. Why are the two great minds mentioned in Paragraph 1?A.To suggest the way to exercise | B.To show the benefits of walking. |
C.To give the definition of success | D.To stress the importance of creativity |
A.Motivated. | B.Blocked. | C.Controlled. | D.Changed. |
A.Americans spend most of their time enjoying it. |
B.One can't wonder or create without it. |
C.It can build a comfort zone for people. |
D.It will expose people to new chances. |
A.Scenery inspires new ideas. | B.Your creativity lies in sweat. |
C.Exercise feeds creative thinking. | D.Your brain is made for walking. |
【推荐1】Thousands of netizens watched the livestreaming (直播) room “Rabbit Sister Wang Yihan” while waiting for a link to the goods to be updated soon. Unlike others, this was quiet with only background music. The six-hour livestreaming received some 74,000 views, with the sales of goods over 700,000 yuan.
It was hosted by a hearing-impaired (受损的) couple, Yi Sixiong and Wang Xian. After many trials, using WeChat and a silent livestreaming room, gradually they have attracted over 350,000 online followers, mainly with hearing difficulties like them. With inborn hearing loss, Yi, 33, aims to build a platform for them.
Though WeChat has improved communication, many hearing impaired people often encounter online traps and suffer great loss, which is caused by the lack of channels (途径) to get information. That is why he decided to take up the business. On Feb 8, 2017, Yi created his first WeChat public account named “Daxiong’s talk”, which delivers news and real-time event information.
As e-commerce became more popular recently, Yi noticed that online shopping, however convenient for others, was not easy for people with hearing difficulties. In 2019, Yi decided to have a livestreaming room for his followers, selling products in sign language. Though not as lively as some other channels, his livestreaming enjoys popularity, and today receives 5,000 to 10,000 orders a month.
“They are not only my followers, but also friends who trust me,” Yi says in sign language, adding that he would rather give up his earnings to find more products of good price for them. With the help of the Internet and technology, he wants to offer more services his followers need, such as communication, translation, employment training and matchmaking.
1. What does the author intend to show in the first paragraph?A.Addiction to online shopping. | B.Lack of introduction to goods. |
C.Popularity of “silent” online room. | D.Incredible profits of cheap goods. |
A.Limited useful information for the hearing damaged. |
B.His own inborn hearing loss. |
C.The cooperation with his wife. |
D.Making a profit by selling products in sign language. |
A.Background music. | B.Nonspeaking language. |
C.The lowest prices. | D.Thousands of views. |
A.Competitive and brave. | B.Kind and humorous. |
C.Thoughtful and devoted. | D.Traditional and dependable. |
【推荐2】While watching videos on Douyin, I came across a unique profile: an 88-year old farmer livestreaming trendy products in a rural setting.
Now a retired farmer, Wu relies on government subsidies ( 补贴). One rainy day, he returned to his rundown one-floor cottage in the suburb of Henan and found his wife lying on the ground in great pain. She had broken her leg and lost the ability to walk.
During my interview with him, Wu would laugh warmly. His strong Henan dialect was sometimes hard to understand.
A.He needed to cover his wife’s medical costs. |
B.However, his tone was full of comfort and optimism. |
C.Products broadcasted by Wu on the platform are diverse. |
D.Curious, I decided to contact him and learn about his story. |
E.With a phone holder, Wu started his career of livestreaming. |
F.A heavy burden fell on this already poverty-stricken family. |
G.Countless viewers are drawn in by his moving story and kind personality. |
【推荐3】TikTok is an app for making and sharing short videos. The videos are tall, not square, like on Snapchat or Instagram’s stories, but you navigate through(浏览)videos by scrolling up and down, like a feed, not by tapping or swiping side to side. Video creators have all sorts of tools at their disposal: filters as on Snapchat (and later, everyone else); the ability to search for sounds to score your video. Users are also strongly encouraged to engage with other users, through “response” videos or by means of “duets” — users can duplicate videos and add themselves alongside.
Hashtags play a surprisingly large role on TikTok. In more innocent times, Twitter hoped its users might congregate around hashtags in a never-ending series of productive pop-up mini-discourses. On TikTok, hashtags(话题标签)actually exist as a real, functional organizing principle: not for news, or even really anything trending anywhere else than TikTok, but for various “challenges,” or jokes, or repeating formats, or other discernible blobs of activity.
TikTok is, however, a free-for-all. It’s easy to make a video on TikTok, not just because of the tools it gives users, but because of extensive reasons and prompts it provides for you. You can select from an enormous range of sounds, from popular song clips to short moments from TV shows, YouTube videos or other TikToks. You can join a dare-like challenge, or participate in a dance meme, or make a joke. Or you can make fun of all of these things.
TikTok assertively answers anyone’s what should I watch with a flood. In the same way, the app provides plenty of answers for the paralyzing what should I post? The result is an endless unspooling of material that people, many very young, might be too self-conscious to post on Instagram, or that they never would have come up with in the first place without a nudge. It can be hard to watch. It can be charming. It can be very, very funny. It is frequently, in the language widely applied outside the platform, from people on other platforms, extremely “cringe”.
1. What does the word “cringe” in the last paragraph means?A.be afraid of something | B.be satisfied with completely new things |
C.interesting | D.boring |
Ⅰ. imitate interesting dance actions Ⅱ. editing your favourite TV programme period
Ⅲ. creating your own challenges Ⅳ. making a joke
A.Ⅰ,Ⅲ and Ⅳ | B.Ⅰ,Ⅱ and Ⅲ | C.Ⅱ,Ⅲ and Ⅳ | D.Ⅰ,Ⅱ and Ⅳ |
A.By asking continuous questions. | B.By introducing what is TikTok. |
C.By introducing TikTok videos. | D.By giving examples of usage of TikTok in life. |
A.Positive. | B.Worried. |
C.No attitude since it is an argumentation. | D.Boring. |