【推荐2】Directions: After reading the passage below, fill in the blanks to make the passage coherent and grammatically correct, For the blanks with a given word, fill in each blank with the proper form of the given word; for the other blanks, use one word that best fits each blank.

Professionalism—Meeting the Standards That Matter

Professionalism is a powerful quality. It allows you     1    (fulfil)your role to the best of your ability. It helps you to impress and inspire others. And it gives you a deep sense of satisfaction and self-worth.

What’s more, professionalism is something     2     everyone can aspire to from day one of their career.

In this article we explain what professionalism means today, and show you how to act and feel like a professional—wherever you work.

What Is Professionalism?

As the saying goes, “Professionalism is not the job you do; it’s how you do the job.”

Professionalism includes achieving high standards, both visibly and “behind the scenes” —whatever your role or profession is.     3     sectors, workplaces or roles have particular “rules” of professionalism. These     4     be explicit, such as an agreed dress code, or a policy for using social media. Other rules and expectations may not     5    (write)down, but they can be just as important — such as what     6    (regard) as professional behaviour at meetings, or even how people personalize their desks.

It pays to be observant, and to ask for clarification     7     necessary. “Fitting in” is a big part of professionalism, as it’s a way to show respect, attention to detail, and a commitment to     8    (uphold) agreed practices and values.

However, “being true to yourself” is just as important. True professionals don’t follow rules mindlessly, and they know when and how to challenge norms. A big part of being professional is knowing     9     is appropriate in different situations. It covers the way you speak and write, how you behave, and the topics you choose to discuss    10     others.

【推荐3】阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。

Advertisements, which often use words and pictures to persuade people     1    (buy) a product or service, can be found wherever we go. A     2    (success) advertisement will not only make people aware     3     a product or service, but also create a desire to buy, behind     4     advertisers have developed ways of persuading people into purchasing their products or services.

One of the common     5    (technique) is to create memorable slogans, some of which appeal to our emotions. Another technique     6    (employ) is to link their company or product to a brand ambassador. In addition, some advertisements are not so obvious, in which product     7    (place) is typically used. For example, some films     8    (sponsor) by leading brands, so that only their products appear in film.

Now, advertising is becoming more digital and more personalized,     9    (make) it more possible for us to receive special discounts and promotions targeted     10    (specific) at us. In the future, the development in advertising will help companies target their customers more efficiently to have a positive effect on sales.