Whenever you read text, you don’t pay much attention to the way the information is presented — particularly the font (字体) choice. That’s because your main objective is reading comprehension.
Although printing design is overlooked by most of us, it’s crucial in making texts clear, readable and appealing for audiences. Beyond the visual aspect, research shows that fonts play a significant role in the cognitive (认知的) processes while we read. A font’s impact on the way you learn and keep information might be hard to notice consciously, but your brain is certainly tuned in. Perhaps surprisingly, hard-to-read fonts such as Bodoni or Comic Sansor are better for preserving information than fonts like Arial or Times New Roman. Participants recalled more information from the material they read when it was presented in a font that was difficult to read, according to a 2010 study.
“Difficulty can function as an alarm signal, giving the reader a sense that the task is challenging and will require mental effort,” says Daniel Oppenheimer, a professor of Social and Decision Science. “Additionally, slowing down the reading speed to deal with the dis-fluency may help readers spot errors in a text. Hard-to-read fonts, which make it harder to engage with a material but don’t actually draw away the reader, therefore generate “desirable difficulty”— and the resulting cognitive trouble may improve performance because they require more mental effort.”
Font characteristics such as style, size and color play a role in information retention or recall, as well, because font design is vital to our familiarity — or unfamiliarity — with a given word, says Stephen Banham, a typography lecturer. Experiments have demonstrated a relationship between font size and memory: large font items may predict higher recall regardless of style, but very small font sizes can also introduce a desirable difficulty.
A document’s specific method of formatting information also makes an impact. Using font styles like bold or italics to indicate significance can also improve information possession. That’s because people are better able to remember information they consider important. Researchers found that bolded text has a higher recall than text in italic or regular styles, regardless of the font size. However, if an entire document is bolded, the emphasis is lost, and readers can no longer spot vital passages.
1. What do fonts mainly affect according to paragraph 2?A.Text difficulty. | B.Printing design. |
C.Readers’ interests. | D.Information recall. |
A.![]() | B.![]() | C.![]() | D.![]() |
A.Bolding the whole text. | B.Repeating key words. |
C.Using an italic font. | D.Applying big font. |
A.To compare different fonts. | B.To identify font characteristics. |
C.To show font’s influence on reading. | D.To explore font and reading difficulty. |
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【推荐1】For the past six weeks, I have been lucky enough to visit schools and bookstores nationwide to meet young people and talk about my new book!
Through my experience, the most remarkable(引人注目的)thing is that wherever I am, kids tend to ask me the same kinds of questions. They always want to know why women's rights are so important. Besides, they always ask me what issue I most care about. From the bottom of my heart, this is my favorite question to get, because it's the one I tried to answer in my book. I tell them that there is something important that they should focus their attention on. That is where I think they can make a difference.
Once, a parent who came to my book signing brought a group of girls who were reading my book as part of their book club. They came to the signing with their copies of my book covered with tiny sticky notes. When I asked what the sticky notes were for, they told me that they marked each fact that they thought was really important with a note. Later that parent emailed me a video of the girls talking about the later chapters(章)of my book. I have to admit, that video made me smile.
I didn't necessarily mean to shock readers, but I did hope that reading these facts would inspire them to make a difference in their families, their communities and the world around them. And because of readers like those girls and their book club, I am posting this Call to Action video. Facts and information are incredibly important, but they're just the beginning. Like the words on the cover of my book, the world belongs to each of us, and once we're informed and inspired, it's time to get going!
I hope after you watch this video, you'll think about what issue you care most about and then you' ll encourage all the kids in your life to do the same. With a little information, every kid can make a difference, and every kid can answer the question: It's your world—what will you do?
1. How does the author think kids can make a difference?A.By making efforts to help others. |
B.By asking the author's favorite questions. |
C.By fighting for women's rights. |
D.By caring about something important in life. |
A.They have found some problems in the author's new book. |
B.They sent the video to defend the author. |
C.They took the contents of the author's book seriously. |
D.They haven't founded their own book club. |
A.To keep the readers inspired and motivated. |
B.To help the readers realize what their duties are. |
C.To provide some shocking information for the readers. |
D.To remind the readers that they should have a good dream. |
A.Humorous. | B.Critical. |
C.Serious. | D.Encouraging. |
【推荐2】After 40 years, I met my childhood hero. Not a sporting god or an ageing popstar. Judy Blume, the beloved children’s author, at this year’s Sydney Writer’s Festival.
Still I am uneasy. As a primary school teacher and mum, what of today’s children’s inner lives? And their books? For them, “electronics have changed everything about the how of communication,” says Blume. “But not what they’re feeling.” Screens lure (诱惑) Australian children for up to seven hours a day. Screen time may involve reading and positive social interactions.
Reading books connects us in spirit. It unites generations and shapes children’s identity, their own voice. Reading books fired our imaginations. Characters filled our hearts. They were good company.
Will this generation feel the same? Surely “intelligent digital beings” like Siri, Alexa or Google Home could never replace children’s imaginary social companions?
Psychology Professor Sandra Calvert thinks it’s possible. She writes in the Journal of Children and Media although young children may understand that “artificial beings” are not biologically alive, children’s “personification and treatment of them ‘as if’ they are alive, may be enough to make them valuable social partners, who can serve as trusted teachers and friends”. Robots? Digital imitations can’t connect children with what it means to be human.
And books smell good. “How can we encourage children to read?” I asked my childhood hero. “Go to a bookstore with your child,” says Blume. “Sit on the floor. Turn the pages. Read the first page, a middle page, or don’t, but help your child find a voice they can connect with.” You can do that at the library or with a teacher. Me, I will be heading to the attic to dust off a few favourites.
1. What makes the author uneasy?A.Children’s reading less and less. | B.Being a stressed teacher. |
C.An unhealthy lifestyle. | D.The effect of screen on children’s eyesight. |
A.They lack encouragement. | B.They spend much time on screen. |
C.They demand trusted companions. | D.They are likely to be influenced by electronics. |
A.enabling them to have interest. |
B.parents’ serving as role models. |
C.accompanying them to a bookstore. |
D.helping feel inner lives of themselves. |
A.My Childhood Hero—Judy Blume. |
B.Reading Books’ Disadvantages. |
C.Reading Books—More Positive Effects on Children |
D.The Methods Helping Children Read More. |
【推荐3】If you look for a book as a present for a child, you will be spoiled for choice even in a year when there is no new Harry Potter. J.K. Rowling’s wizard is not alone: the past decade has been a harvest for good children’s books, which has set off a large quantity of films and in turn led to increased sales of classics such as The Lord of the Rings.
Yet despite that, reading is increasingly unpopular among children. According to statistics, in 1997 23% said they didn’t like reading at all. In 2003, 35% did. And around 6% of children leave primary school each year unable to read properly.
Maybe the decline is caused by the increasing availability of computer games. Maybe the books boom has affected only the top of the educational pile. Either way, Chancellor Gordon Brown plans to change things for the bottom of the class. In his pre-budget report, he announced the national project of Reading Recovery to help the children struggling most.
Reading Recovery is aimed at six-year-olds, who receive four months of individual daily half- hour classes with a specially trained teacher. An evaluation earlier this year reported that children on the scheme made 20 months’ progress in just one year, whereas similarly weak readers without special help made just five months’ progress, and so ended the year even further below the level expected for their age.
International research tends to find that when British children leave primary school they read well, but read less – often for fun than those elsewhere. Reading for fun matters because children who are keen on reading can expect lifelong pleasure and loving books is an excellent indicator of future educational success. According to the OECD, being a regular and enthusiastic reader is of great advantage.
1. Which of the following is true of Paragraph 1?A.Many children’s books have been adapted from films. |
B.Many high-quality children’s books have been published. |
C.The sales of classics have led to the popularity of films. |
D.The sales of presents for children have increased. |
A.the number of top students increased with the use of computers. |
B.a decreasing number of children showed interest in reading. |
C.a minority of primary school children read properly. |
D.a large percentage of children read regularly. |
A.An education of it will be made sometime this year. |
B.Weak readers on the project were the most hardworking. |
C.It aims to train special teachers to help children with reading. |
D.Children on the project showed noticeable progress in reading. |
A.takes greater advantage of the project. |
B.shows the potential to enjoy a long life. |
C.is likely to succeed in their education. |
D.would make excellent future researchers. |
A.to overcome primary school pupils’ reading difficulty. |
B.to encourage the publication of more children’s books. |
C.to remind children of the importance of reading for fun. |
D.to introduce a way to improve early childhood reading. |
【推荐1】Microplastics are everywhere in our environment. It’s hardly surprising that the tiny fragments have also been found in the human body. A new study shows that Americans are consuming as many as 121,000 particles each year.
Measuring 50 to 500 microns in length, microplastics come from a variety of sources, including large plastics that break down into smaller and smaller pieces. Therefore, much remains unknown about the common existence of these materials within the human body, as well as the impact on human health.
Hoping to fill in some of these gaps, a research team, led by Kieran Cox, a Ph. D. candidate at the University of Victoria, looked at 26 papers assessing the number of microplastics in commonly consumed food items, among which are seafood, sugar, salt, honey, alcohol and water. The team also evaluated the potential consumption of microplastics through inhalation (吸入) using previously reported data on microplastic concentrations in the air and the Environmental Protection Agency’s data on respiration rates. Based on these data, the researchers calculated that our annual consumption of microplastics via foods and drinks ranges from 39,000 to 52,000 particles. When microplastics taken in through inhalation are taken into account, the range jumps to between 74,000 and 121,000 particles per year.
The authors of the study found that people who drink exclusively from plastic water bottles absorb additional 90,000 microplastics each year, compared with 4,000 among those who only consume tap water. “This shows that small decisions, over the course of a year, really matter and have an impact.” Cox says. The new study, according to its authors, was the first to investigate “the accumulative human exposure to microplastics”. But in all likelihood, the research tells only a small part of the entire story. Collectively, the foods and drinks that the researchers analyzed represent 15 percent of Americans’ caloric intake. The team could not account for food groups like fruits, vegetables and grain because there simply is not enough data on their microplastic content.
For those who worried about microplastic consumption, cutting down bottled water is a good place to start. But for the heart of the problem, we have to stop producing and using so many plastics.
1. What makes it difficult to know microplastics commonly exist in the human body?A.The quality of microplastics. |
B.The quantity of microplastics. |
C.The size of microplastics. |
D.The shape of microplastics. |
A.By analyzing existing data. |
B.By comparing the impact. |
C.By studying papers. |
D.By conducting experiments. |
A.The study is among the earliest ones to investigate human exposure to microplastics. |
B.Drinking less plastic bottle water helps to take in fewer microplastics. |
C.Cox’s team gained comprehensive information of microplastics taken in by humans. |
D.People consume 74,000 to 121,000 particles of microplastics per year from foods and drinks. |
A.The Potential Problems of Microplastics |
B.Microplastics Found Within Human Bodies |
C.Microplastics Coming From Various Sources |
D.The Impact of Microplastes on Human Health |
【推荐2】Humans have sailed the oceans’ surfaces for millennia (千年), but their depths remain effectively uncharted. Only about a quarter of the seafloor has been mapped at high resolution. Maps of most regions display only approximate depths and often miss entire underwater mountains or canyons (峡谷).
So a group of researchers has recruited some deep-diving experts: Elephant Seals and Weddell Seals. Scientists have been placing trackers on these blubbery marine mammals around Antarctica for years, gathering data on ocean temperature and salinity. For a new study, the researchers compared these dives’ location and depth data with some of the less detailed seafloor maps. They spotted places where the seals dove deeper than should have been possible according to the maps-meaning the existing depth estimates were inaccurate.
In eastern Antarctica’s Vincennes Bay, the diving seals helped the scientists find a large, hidden underwater canyon. An Australian research ship called the RSV Nuyina later measured the canyon’s exact depth using sonar, and the researchers have proposed naming their find the Mirounga-Nuyina Canyon — honoring both the ship and the involved Elephant Seals, genus (动植物的属) Mirounga.
But seals can’t map the entire ocean floor. The trackers used in the study could pinpoint a seal’s geographical location only within about 1.5miles. Plus, because the seals don’t always dive to the bottom of the ocean, they can reveal only where the bottom is deeper than in existing maps — not shallower. McMahon notes that scientists could improve on these data by using more precise GPS trackers and analyzing the seals’ diving patterns to determine whether they have reached the seafloor or simply stopped descending.
The current seal-dive data can still be valuable for an important task, says Anna Wåhlin, an oceanographer. The deep ocean around Antarctica is warmer than the frigid waters at the surface, and seafloor canyons can allow that warmer water to flow to the ice along the continent’s coast, Wåhlin explains. To predict how Antarctica’s ice will melt, scientists will need to know where those canyons are and how deep they go.
1. What problem is mentioned at the beginning of the text?A.Lack of the map. | B.Not enough tools. |
C.Ineffective charts. | D.Inaccurate measurement. |
A.By observing the seals. | B.By comparing different data. |
C.By using advanced equipment. | D.By analyzing the existing maps. |
A.The canyon. | B.The ship. | C.The seals. | D.The genus. |
A.The present data is of little use. |
B.Seal’s swimming pattern influences the data. |
C.The ocean’s surface around Antarctica is warmer. |
D.The seal can’t reach deep ocean because of temperature. |
【推荐3】Siri is a virtual assistant, applied to electronic devices with the ability to recognize humans' speech, answer questions, make recommendations and so on. Ask Siri if she's a woman. Go ahead; ask about her gender. She'll tell you that she' s "genderless". So are many other virtual assistants. But, man, do they ever sound a lot like women? Yes. Culturally, we think of them as ladies, too.
If we advocate gender diversity in other areas of daily life, why does our tech sound so female? It would be easy to blame male designers. Perhaps it's influenced by science fiction. But the biggest reason rests in social science. “Research indicates there's likely to be greater acceptance of female speech,” says Karl MacDorman, an associate professor at Indiana University who specializes in human-computer communication. MacDorman and his team played male and female voices to people of both genders, and then asked them to identify which they preferred. They reported that both women and men said male voices sounded seemingly indifferent, in comparison.
Why do we have such prejudice? Stanford University communication professor Clifford Nass says that people tend to consider female voices to be helpful for them to solve their problems by themselves, while they view male voices as those from authority figures who tell them the answers to their problems.
This finding suggests that companies will make a better impression on a broader group of customers with a woman's voice — but not just any voice. It has to be based on a brand's personality. Greg Pal, vice president of business development at Nuance Communications, Inc. insists that some brands choose male speakers. He turned on his iPhone and pulled up the Domino's Pizza app, which has an assistant, Dom. He sounded like his high school English teacher — educated. That's right for a brand attempting to appeal to guys ordering pies before the big game.
As voice technology improves, though, designers say diversity will too. Many devices already let you customize a voice interface (界面). Siri can become a sir as you want it — if you take the time to reprogram it.
1. Why does Siri sound female?A.Because it is designed by a female. |
B.Because it is related to social science. |
C.Because it is affected by gender prejudice. |
D.Because it is influenced by science fiction. |
A.it can convey authorities | B.it can give direct answers |
C.it can show warmer feelings | D.it can give clearer answers |
A.the female voice better attracts customers |
B.the voice needs to match the product’s personality |
C.the male voice begins to be accepted by customers |
D.the male voice can be designed to sound like a teacher |
A.Siri can become a sir. |
B.Why does Siri sound like a women? |
C.Siri --- a good virtual assistant. |
D.Is Siri genderless ? |
【推荐1】There are some special traditions(传统)in Hawaii. People are very friendly and always welcome visitors. They give visitors a lei, a long necklace of beautiful fresh flowers. Men wear bright flowered shirts, and women often wear long flowered dresses. There are traditional Chinese, Japanese and Philippines Holidays and all the holidays from the United States. They call Hawaii the Aloha State. Aloha means both hello and goodbye. It also means I love you.
Usually when people from different countries, races and traditions live together, there are serious problems. There are a few problems in Hawaii, but, in general, people have learned to live together in peace.
Hawaiians get most of their money from visitors, and most of the visitors come from the mainland and from Japan. There are so many people living in Hawaii now that there are residential areas(住宅区)where there used to be farms. Some of the big sugar and apple companies have moved to the Philippines, where they do not have to pay workers as much money. The families of the first people who came from the U. S. mainland own the important banks and companies. Japanese are also buying or starting businesses.
1. The word“Lei”in the first paragraph is a .A.necklace of flowers | B.bright flowered shirt |
C.way to say hello and goodbye | D.group of flowers |
A.we all should go to Hawaii |
B.it is impossible to live together in peace |
C.Hawaii is the only place where there is peace |
D.it is possible for people from different places to learn to live together in peace |
A.Modern industry | B.Agriculture |
C.The air line | D.Business in travel |
A.Hawaii, the Aloha State | B.Living in Peace Together |
C.The Flowers of Hawaii | D.The Problems of Hawaii |
【推荐2】There was a strange stillness. The birds, for example—where had they gone? Many people spoke of them, puzzled, and disturbed. The feeding stations in the backyards were deserted. The few birds seen anywhere were dying; they trembled violently and could not fly. It was a spring without voices. On the mornings that had once throbbed (跳动) with the dawn chorus of robins, catbirds, doves, jays, wrens, and scores of other bird voices, there was now no sound; only silence lay over the fields and woods and wetlands.
Rachel Carson was a scientist by profession. But these lines from the opening chapter of her 1962 book Silent Spring, A Fable for Tomorrow, show her talent as a writer. By imagining a world without birds, she aimed to alert not only the scientific community but also the public to the damaging effects of human activity on ecosystems—in particular, to the harmful use of pesticides, such as DDT. She believed that the chemical industry was knowingly causing harm to plants, animals and even humans, and wished to see pesticides used in a more responsible, limited and carefully monitored way.
Carson urged people to make themselves aware of the facts and do something about the situation. Silent Spring contains a lot of scientific research and case studies. The book details the gypsy moth wipeout programme, which killed birds. The Book also gives examples of other wipeout programmers that did nothing to reduce the problems they were originally designed to solve.
Carson’s message caused a great increase in environmental awareness. Its impact was immediate and far-reaching: The use of DDT was banned and the Environmental Protection Agency(EPA)was established in the US. Silent Spring was therefore regarded as a milestone in the launch of the green movement in the Western world.
Her book not only changed the world; half a century later it remains a book that deserves to be reread today. Unless we do listen to Rachel Carson’s warning, one day we may wake up to the strange and quiet horror of another silent spring.
1. What is the function of the first paragraph?A.To describe a real scene. |
B.To recommend a scientist. |
C.To introduce the topic. |
D.To provide background information. |
A.DDT was doing harm to the ecosystems on earth. |
B.Pesticides had been used both responsibly and carefully. |
C.The human activities did not cause damage to natural ecosystems. |
D.The lines from the opening chapter of her book were just a fantasy. |
A.It was seen as a far-reaching green movement. |
B.It prohibited the use of pesticides around the world. |
C.It brought the author a good reputation around the world. |
D.It raised people’s consciousness of environmental protection. |
A.Concerned. | B.Disapproving. |
C.Doubtful. | D.Objective. |
【推荐3】With COVID-19 outbreaks at different stages around the world, in many countries lockdowns(封城)are being carefully eased off while urging citizens to keep on practicing the social distancing rules. Singapore is trying a new way of carrying it out—a robot dog.
The government has arranged Spot, a yellow and black robotic dog made by Boston Dynamics Company, at one local park. The same robot has ever been seen dancing to hit song “Uptown Funk” before. However, 2020 is an extremely difficult year and the company is trying to assist the national coronavirus-control effort. In turn, the job has been handed over to Spot.
The four-legged robot dog patrols(巡查)the park and broadcasts a pre-recorded message to encourage visitors to observe safe distancing measures. As it walks around the park, the dog says in a female voice, “Let’s keep Singapore healthy. For your own safety and for those around you, please stand at least one meter apart. Thank you.”
Spot is one of the world’s most advanced robots and unlike wheeled robots, it is capable of going pretty much anywhere. The dog can go and can walk up to three miles per hour over different areas, making it ideal for operation in public parks and gardens. Furthermore, it is remotely controlled and has cameras with 360-degree vision and analytic tools to scan the surroundings and help officials estimate the number of people gathering in the park.
For now, the project is currently set to run in a limited trial for two weeks at one park during off-peak(非高峰)hours. But if all goes well, authorities will consider expanding the program to improve enforcement(强制) of social distance throughout on Singapore.
Spot is also being used in other ways during the public health crisis beyond just patrolling a park. The government says it’s also using Spot in another capacity—at a local isolation facility where the robot helps bring medicine to patients.
1. What do we know about Spot in the passage?A.It’s a dog-like robot that can speak. | B.It’s a robot that can sing a popular song. |
C.It’s a wheeled robot that can walk anywhere. | D.It’s a robot newly invented during the pandemic. |
A.It enforces people to follow the rules. | B.It politely tells people to keep apart. |
C.It works day and night to patrol the park. | D.It warns visitors against throwing trash anywhere. |
A.Some smart features of the robot. | B.The robot dog’s basic equipment. |
C.The working condition of the robot. | D.The experiment process of the project. |