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组卷网 > 高中英语综合库 > 主题 > 人与自我 > 方法/策略
题型：阅读理解-七选五 难度：0.65 引用次数：72 题号：20768787

Advertisements are designed to persuade us, but which techniques are effective in talking us in to buy things?

    1     Normalization can lead to higher sales of junk food as people start to see these habits as normal. This is like product placement—where products are shown or mentioned in TV shows and films. Beth, an assistant professor of marketing and advertisement, tells us that product placement is most effective when it is not too obvious.     2     It seems that a subtle (不易察觉的) approach can be more persuasive.

Appealing to our emotions is another strategy advertisers use.     3     Jannet, a senior lecturer in communication studies, explains that for fear to be an effective tool, we need to believe: when fears are raised, people tend to take action to make a difference, like buying something. But when fears are exaggerated (夸大) or we feel helpless, we are likely to switch off.

Advertisements often show perfect-looking people because marketers believe that we will desire to be like them and buy the products they support.     4     The research that she mentions shows these ads can make people feel bad and put them off products. These studies say that seeing a more human side of people can lead us to believe them.     5    

So, it seems that the best technique advertisers can use to persuade people is to fully understand the people they are selling to.

A．Some of them use fear to persuade us.
B．One way is simply to describe something as normal.
C．Superstars are gradually losing their commercial value.
D．We become defensive if we know that someone is trying to sell us something.
E．However, a researcher in marketing points out this may not be the best strategy.
F．A common technique to make an emotional impact is to create a memorable slogan.
G．And endorsements (代言) from characters who admit their mistakes can be more believable.
23-24高二上·江苏常州·期中 查看更多[2]
更新时间：2023-11-16 11:22:44 |
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【知识点】 方法/策略 广告/布告

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方法/策略广告/布告
阅读理解-七选五(约210词) | 适中 (0.65)
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文章大意：这是一篇说明文。文章主要说明了如何计划生活，来过上成功的生活。

【推荐1】When a week flies by quickly, maybe you can’t help asking yourself, “What did I do last week? Where did the time go?” Life seems to be out of control and soon, before we know it, we’ll become old and wonder what we’ve achieved.     1    

The first thing you should do is write down what is most important to you in your life. For example, what are your deepest values?     2     What do you imagine yourself being and doing 10 years from now?

It is also necessary to create a plan every Sunday evening for the following week.     3     Put all of them in your schedule. It is important that you have made proper plans like going to the grocery store or getting something done for your work or study. What’s more, make sure that you understand things will come up suddenly.

    4     You’d better print out your schedule and make it able to be seen throughout the week. Furthermore, at the end of each day, think of what you enjoyed doing. This will help you be thankful to each day and finally live a more meaningful life.

In a word, when you are at work, be at work.     5     To live a successful life, you have to stay focused on what is in front of you!

A．When you’re at home, be at home.
B．What gives you hope every single day?
C．How to start all over again the next day?
D．Remember what will make you feel more relaxed, peaceful and happy.
E．Once you’ve created the plan, it’s important for you to see it every day.
F．Sit down in a quiet place in your home while considering what needs to get done.
G．Actually, we all can have a successful life if we learn to plan our weeks in our life.
2023-11-15更新 | 45次组卷
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阅读理解-七选五(约240词) | 适中 (0.65)
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文章大意：本文是说明文。如何准备考试是你经常问自己的一个大问题。文章就此问题给出了一些建议。

【推荐2】How to prepare for an exam is a big question that you always ask yourself. Here are some tips that may help you.

Never fear or hate exam and be confident.

Some students study well but still may be much afraid of exams and due to this reason they get upset and won’t be able to get marks.    1    You have to be confident and it is of great help for you to gain success.

Prepare a good timetable.

Prepare a timetable before starting the study.    2    Difficult subjects can be given more time and easier ones less, but most importantly you should spare some time for rest.

Select a proper atmosphere for studying.

Studying atmosphere plays a very important role.    3    So pick a place where you feel comfortable. That is where you feel relaxed and can pay attention to what you are doing. Make sure that while you are studying a subject you are focusing on it only. So keep the books of other subjects away from your eyesight so that you won’t be upset about all the things you have to learn.

Make notes while studying.

This is a very important point. While studying, make small notes. The note should be short and clear to make the review easier.    4    Yet don’t try to cover everything in it.

    5    

On the night before exam you have to sleep well, at least 6 hours and not more than 8 hours. Remember this will have a great effect on your exam. And have your food as in your daily diet.

A．Sleep well and eat well.
B．So try to present answers in points.
C．This should include all the subjects.
D．Can anyone study well while others around are watching TV?
E．A good note shall include the most important points.
F．This will be of great use to your coming exams.
G．So leave all your fears and free your mind before starting the study.
2023-10-06更新 | 368次组卷
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阅读理解-七选五(约210词) | 适中 (0.65)
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【推荐3】Ways to Stop Doubting Yourself

What if I don't pass this test? Are my friends just hanging out with me because they feel bad for me?     1     Stop! The self-doubt stops right here. Here are some ways to beat the negative self-talk and start believing in yourself.

●Be Aware.

The first step towards overcoming anything is to become aware of it. By becoming aware that we are doubting ourselves, we can sooner confirm it and put a stop to it. As we realize our self-doubt, we will get quicker at confirming and stopping it. See?     2    

●Take a Break.

Sometimes it is our mind that goes against us. Whenever you find yourself having doubts, take a break.

    3     Ask yourself what made you get into this goal. It will get you to realize why you started it in the first place.

●    4    

Too often we determine how we feel about ourselves according to what other people feel about us. Our self-worth is just dependent upon what we think of ourselves .So we must break free of the chains that tell us our self-worth is recognized by other people.

●Find Support.

    5     Find support through friends and read other inspirational websites. Sometimes we all need to hear something that will get us moving again. We just need to reach out to others who understand us.

A．Take It Slow.
B．Free Yourself.
C．Give yourself time to think.
D．It’s not always easy doing things alone.
E．This is already a step in the right direction.
F．What if I never figure out my life’s purpose?
G．Because once you give up, no one can help you.
2020-07-01更新 | 99次组卷
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