SO THAT’S WHY WE CALL THAT THAT
In 1997, two smarty-pants, needing a name for their new data-index website, came up with “googol”, which is the number one followed by a hundred zeroes. Perfect! But as they typed Googol into a domain-name search engine, they committed a critical mistake. And the mistake stuck. Don’t believe us? Google it. Meanwhile, here are the stories behind other brand names.
Triscuit ► ELECTRICITY BISCUITS
Triscuit, a snack cracker, is short for “electricity biscuit”, because the first ones were proudly produced with hydro-electric power.
Häagen-Dazs ► NOTHING
Häagen-Dazs is short for... absolutely nothing. Reuben Mattus, who moved to Brooklyn from Poland, created the ice cream company in 1959. He wanted to give his company a Danish-sounding name in honour of Denmark’s reputation during the World War Ⅱ and settled on this nonsense phrase.
Nike ► VICTORY
Nike was named for the Greek goddess of victory. Legend has it that the shoe company’s famous “swoosh” logo represents the fleet-footed goddess’s wings.
Adidas ► ADI DASSLER
Adidas is an abbreviation of “Adi Dassler”, one of two Dassler brothers from Germany who founded competitive shoe empires after the World War Ⅱ (Adi’s brother Rudi founded Puma).
Lego ► PLAY WELL
Lego, a children’s toy that consists of small colored bricks that fit together, is a contraction of the Danish phrase leg godt, meaning “play well”.
1. Why does the author mention the story of Google in Paragraph 1?A.To arouse curiosity of the brand names. | B.To classify the following brands. |
C.To introduce a wonderful search engine. | D.To help search for information. |
A.Nike. | B.Adidas. | C.Triscuit. | D.Häagen-Dazs. |
A.Adidas was founded during the World War Ⅱ. |
B.The founders of Adidas and Nike were brothers. |
C.The stories behind Lego and Häagen-Dazs relate to Danish. |
D.The first Triscuit biscuits were proudly made with solar power. |
相似题推荐
【推荐1】The secret to happiness is keeping busy, research has found.
Keeping the mind occupied with tasks — no matter how meaningless — keeps off negative emotions, the study found.
However, the bad news is that humans are seemingly born to be lazy in order to save energy, according to Professor Christoper Hsee, a behavioral scientist at Chicago University.
In a study, 98 students were asked to complete two surveys. After they had completed the first, they were made to wait 15 minutes to receive the next one. They were given a choice of either handing in the first survey nearby or at a more distant location they had to walk to. Whichever option they chose, they received a chocolate bar. It turned out that approximately two-thirds (68 students) chose the lazy option. Those who had taken the walk reported feeling happier than those who had stayed put.
Prof. Hsee concluded that keeping busy helped keep people happy. He said the findings, reported in the journal Psychological Science, had policy implications.
“Governments may increase the happiness of idle citizens by having them build bridges that are actually useless,” he proposed.
At the individual level, he advised, “Get up and do something. Anything. Even if there really is no point to what you are doing, you will feel better for it.” He added, “Incidentally, thinking deeply or engaging in self-reflection counts as keeping busy, too.”
“You do not need to be running around. You just need to be engaged, either physically or mentally.”
1. Keeping busy can make people happy because ______.A.it can help people get rid of laziness | B.it can make people sleep better |
C.it can help get rid of negative emotions | D.it can give people a sense of achievement |
A.Everybody is born to be happy. |
B.Only by keeping working all the time can you gain happiness. |
C.Prof. Hsee’s findings were reported in Psychological Science. |
D.Keeping busy goes against human nature. |
A.To explain what happiness is. | B.To advise people not to sit around. |
C.To advise people to do what they like to. | D.To show people how to take life correctly. |
【推荐2】At some time in your life, have you ever said “I have butterflies in my stomach”? Maybe you haven’t because you don’t use that idiom but for sure you have already experienced being shy, avoiding eye contact, sweaty palms (手掌), a racing heart and a red face.
Being shy is indeed one of the feelings that you don’t want to constantly (经常地) feel. Shyness is normal and it isn’t considered as a mental problem. All people have been shy at one time or another. Studies show that around 20% of people in the whole world are shy. And this number continues to increase. Therefore, if you’re feeling shy, don’t worry, because you are not alone. However, if your shyness has become too much to deal with and it is affecting your life, then maybe there is really something wrong.
You probably are wondering why you are shy. It may be because of the environment you were used to or the way you were brought up. Certain events in the past may also contribute to your shyness now. But in most cases, shyness proves to be hereditary. If one person has shy parents and relatives, then it isn’t surprising that he has become a shy person.
One of the negative (负面的) sides of being shy is having the tendency to be passive (消极的). Most of the time shy people can’t stand up for what they believe is right; thus they just sit in a corner and let everything happen even if it is against their will.
Shy people are also too shy to have the confidence to let themselves shine and show other people what they can do. Shy people have a tendency to avoid crowds and stay away from social communications. This negatively influences their social life, work, family and other aspects of their life.
While shyness has negative aspects, it also has a positive side. Shy people are naturally good observers and don’t get themselves into too much trouble because they try to observe and examine their situation before taking some actions. They are not impulsive (冲动的) and think twice before making any decision.
Shy people can be great friends. Because they have difficulty in the social scene and making friends seems to be quite a task for them, they value their friends wholeheartedly and will try hard to build up the relationship.
Although shyness is hereditary, it can be improved over time. Some shy people who have shy parents have successfully overcome their shyness by developing their self-respect and trying to expose (暴露) themselves to new environments. Overcoming shyness isn’t about suddenly thinking you’re great. It’s more about forgetting yourself and focusing on the outside world. The point here is that by focusing on putting other people at their ease, you’ll find that you feel much more comfortable. In addition, notice who seems a little more shy or anxious and work to help them, and you will feel more relaxed.
1. By saying “I have butterflies in my stomach”, one feels _____ .A.lonely | B.nervous |
C.hungry | D.sick |
A.There is nothing wrong with shyness. |
B.Not all people have been shy in life. |
C.People usually don’t like to be shy. |
D.Shy people may have mental problems. |
A.Family size. | B.Past experiences. |
C.People’s birthplace. | D.Social relationship. |
A.taught by teachers |
B.made up by brothers |
C.passed down from parents |
D.learned from friends |
A.accept whatever happens to them |
B.refuse to believe what is right |
C.avoid any communication |
D.hide their confidence |
A.How to comfort others. |
B.How to overcome shyness. |
C.How to make self-improvement. |
D.How to get away from shy parents. |
【推荐3】It’s rare that you see the words “shyness” and “leader” in the same sentence. After all, the common opinion is that those outgoing and sociable guys make great public speakers and excellent net-workers and that those shy people are not.
A survey conducted by USA Today referred to 65 percent of managers who believed shyness to be a barrier to leadership. Interestingly, the same article stresses that roughly 40 percent of leaders actually are quite shy — they’re just better at adapting themselves to situational demands. Bill Gates, Warren Buffet and Charles Schwab are just a few “innies”.
Shy people take a cautious approach to chance. They listen attentively to what others say and absorb it before they speak. They’re listening so they can learn what to say. Along the same lines, shy people share a common love of learning. They are intrinsically (内在地) motivated and therefore seek content regardless of achieving an outside standard.
Being shy can also bring other benefits. Remember being in school and hearing the same kids contribute, until shy little Johnny, who almost never said a word, cut in? Then what happened? Everyone turned around to look with great respect at little Johnny actually talking. This is how shy people made good use of their power of presence: they “own” the moment by speaking calmly and purposefully, which translate to a positive image.
Shyness is often related to modesty. Not to say that limelight-seekers (引人注目的人) aren’t modest, but shy people tend to have an accurate sense of their abilities and achievements. As a result, they are able to recognize mistakes, imperfections, knowledge gaps and limitations.
Since shy people have a lower desire for outside rewards than outgoing ones, they’re more comfortable working with little information and sticking to their inner desires. Shy people are also more likely to insist on finding solutions that aren’t primarily apparent. Albert Einstein once said, “It’s not that I’m so smart, it’s that I stay with problems longer.” Obviously, finding certainty where uncertainty is typically popular is a huge plus for any successful person.
1. What is the traditional belief to the shy people?A.They are good at making friends. |
B.They are not popular with people. |
C.They like making speeches in public. |
D.They are unlikely to become leaders. |
A.Shy people. | B.Public speakers. |
C.Net-workers. | D.Survey conductor. |
A.They focus on achieving themselves outside rewards. |
B.They make the best of the power of presence actively. |
C.They realize their abilities and imperfections clearly. |
D.They perform more confidently than outgoing people. |
A.By making contrasts and giving examples. |
B.By quoting authorities and making evaluations. |
C.By explaining problems and providing solutions. |
D.By giving definitions and presenting research results. |
【推荐1】Technology use in class
You will be allowed to use your favorite type of technology (e.g. , laptop, iPad) in class if you choose to do so, since some people prefer taking notes that way. If you decide to use it, please avoid distractions, like e-mail checking or accessing social media during class.
Academic integrity
You will be expected to be the author of the assignments you turn in for this course. Your papers will require you to draw upon existing research to inform and lend credibility (可信度) to your arguments. To credit the ideas of others properly, you must follow two main rules:
●Always cite the source of a finding, idea, or argument that is not your own, no matter how much rewording you have done.
●Always put the findings, ideas, and arguments you cite into your own words. If a direct quote is absolutely necessary, put the text in quotation marks (引号) and include a page number in your citation.
Absences and late assignments
You are expected to attend every class, since your participation in class will count towards your final grade. Students with excused absences will have a chance to complete missed class assignments (and participation) without punishment. Otherwise, class participation can only be completed during class. Assignments submitted after the deadline will be considered late assignments. Late assignments will be graded with ½ of the grade if submitted by no more than one week following the original deadline. If not submitted within one week following the original deadline, late assignments will not be graded.
1. Where is this text probably taken from?A.A school regulation. | B.A college textbook. | C.An exam paper. | D.An academic article. |
A.Avoid assessing media during class. | B.Submit your totally original work. |
C.Present others’ ideas as your own. | D.Cite others’ ideas in a proper way. |
A.You will be punished. | B.You will get a half grade. |
C.You will receive a zero. | D.You will have to rewrite it. |
【推荐2】Your gift today will provide an innovative solution to end hunger
Three years of drought in Zimbabwe have left fields too dry to grow crops. Poor rural farmers are desperate to feed their hungry children. They rely on emergency food aid to survive--just enough food for one meal a day.
Solar gardens help families thrive
Your gift to Practical Action today will help us work with struggling farming families in two of the poorest regions of Zimbabwe: Bulilima and Gwanda. You'll help provide a life-changing solution so farmers can grow plenty to feed their families, making hunger and poverty a thing of the past. With your help, these small changes can transform lives:
1. What does Planting for Progress appeal do for the struggling farmers?
A.It trains farmers to research new varieties of seeds. |
B.It uses green technology to ensure water supply. |
C.It transforms the soil to prevent failed harvest. |
D.It teaches farmers marketing skills to boost crop sales. |
A.calling 08003891624 in person |
B.visiting practicalaction.org/thrive |
C.emailing myprivacy@practicalaction.org.uk |
D.mailing to a given address |
A.encourage public donations to charity |
B.introduce the various charity work done |
C.outline procedures of donating to charity |
D.raise awareness of ending world hunger |
【推荐3】Want to see the majestic Forbidden City, or somewhere else while avoiding the fuss of travel and crowds?
Log on to Virtual Tours in China, a project that enables visitors to take virtual(虚拟)trips to sought-after attractions around China. In collaboration with Quanjingke, a provider of virtual tour services, China-culture. org haslaunched Virtual Tours in China using state-of-the-art VR technology to offer online tours to more than 40 popular tourist attractions and world-renowned natural heritage sites across China.
Historical sites: the Dunhuang, Mogao Grottoes, Ming Tombs. . . |
Natural landscapes: Huangshan Mountain, Jiuzhaigou. . . |
Exquisite architecture: the Summer Palace, Potala Palace. . . |
Just a few clicks, visitors can appreciate the beauty of China’s history and culture in minute-detail. Voiced tours and 3D guide maps are available to offer more detailed information. It is a concentrated multimedia travel experience packed in a virtual tour. |
A.Ming Tombs. | B.Summer Palace. | C.Jiuzhaigou. | D.Huangshan Mountain. |
A.Go by air. | B.Self-drive. | C.Tour online. | D.Skim through pictures. |
A.In a novel. | B.In a tour magazine. | C.In a history book. | D.In a scientific report. |