Business innovation is an organization’s process for introducing new ideas, workflows methodologies, services or products. Like IT innovation, which calls for using technology in new ways to create a more efficient and agile organization, business innovation should enable the achievement of goals across the entire organization, with sights set on accomplishing core business aims and initiatives. Innovation often begins with idea generation, wherein ideas are narrowed down during brainstorming sessions, after which leaders consider the business viability, feasibility and desirability of each idea. Business innovation should improve one existing products, services or processes; or it should solve a problem; or it should reach new customers. Recent examples of business innovation include the introduction of the Dyson vacuum cleaner, whose creator and namesake James Dyson declared in advertisements that he set out to build a better product by applying industrial cyclone technologies to the household appliance.
The purpose of the business innovation process is to create value for the organization. That value can come from creating new revenue opportunities or driving more revenue through existing channels; from creating efficiencies that save time, money or both; or from improvements to productivity or performance. In short, innovation should lead to higher profits. Additionally, the results of an organization’s innovation process should yield a competitive advantage; it should help the organization to grow and reach — or, better still, exceed — strategic objectives.
Innovation and invention are closely linked, but the two terms are not interchangeable. An invention is an entirely new creation. The process of business innovation can produce an invention, but the term is broader in scope and includes the application of an existing concept or practice in a new way, or applying new technology to an existing product or process to improve upon it. To better understand the difference, consider this: The telephone is an invention, but the smartphone is an innovation.
Business innovation can also be classified as either revolutionary or evolutionary. Revolutionary business innovation yields a drastic change in a product, service, process, etc., which often destroys or supplants an existing business model. This is also known as radical Evolutionary or incremental innovation involves smaller, more continuous innovation, improvements that, while important, are not drastic enough to shift a company or market into a new paradigm. Disruptive innovation is a category that emphasizes the destructive aspect of revolutionary innovation; this term applies to business innovation that leads to the creation of a new market that displaces an existing one or, similarly, a significant upheaval in a category of products or services.
Business innovation, like most business initiatives, has both benefits and risks. Organizations should recognize on the negative side that the business innovation process can be a costly undertaking that does not always produce a return on investment (ROI); that idea considered likely to succeed could still fail; and that stakeholders could fight the changes required to be successful. On the other hand, organizations need to weigh those risks against the benefits of business innovation.
1. What does the underlined word in the first paragraph mean?A.Persuasibility. | B.Scarcity. | C.Generality. | D.Practicability. |
A.Create value benefits for the enterprise. |
B.Reform the management structure of enterprises. |
C.Encourage staff to make more inventions. |
D.Upgrade the product performance. |
A.They are essentially the same concept. |
B.They can replace each other in the context. |
C.They can bring huge commercial benefits. |
D.They are closely related but have different conceptual scopes. |
A.The precautions for brainstorming meetings. |
B.The considerations for business innovation. |
C.The difference between innovation and invention. |
D.The revolutionary change in business innovation. |
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【推荐1】The way individuals collectively remember, forget, and recall events, people, places, etc, has been an important topic of research on collective memory.
More recently, memory study scholars tend to stress the significance of the media in shaping collective memories: “Culture and individual memory are constantly produced through the technology of memory.” Under this perspective, research often involves content analysis of news and the use of surveys or interviews for analyzing the public memory. Alternatively, scholars have studied the role of journalists as collective memory agents by manually analyzing the stories journalists tell as professionals and the stories they tell about their profession.
However, developments in digital technologies in recent years have significantly influenced how we track events both as individuals and as a collective, “The Internet doesn’t forget.” The Internet has had strong impacts on memory and the processes of remembering and forgetting.
A.There are a few relatively simple things a person can do to help improve their memory. |
B.Meanwhile, it has converted collective memory into an observable phenomenon that can be tracked and measured online. |
C.Recently developed information technologies, particularly the Internet, have affected how we create, store and recall information. |
D.Maurice Habwahs is generally recognized as the father of collective memory research. |
E.In all cases, most of the research methods applied to memory studies rely on long procedures. |
F.Research on collective memory is often based on various aspects. |
That’s because job growth numbers don’t matter to job hunters as much as job turnover data. After all, existing jobs open up every day due to promotions, resignations, terminations, and retirements. In both good times and bad, turnover creates more openings than economic growth does. Even in June of 2007, when the economy was still falling along, job growth was only 132,000, while turnover was 4.7 million!
And as it turns out, even today — with job growth near zero — over 4 million job hunters are being hired every month.
I don’t mean to imply that overall job growth doesn’t have an impact on one’s ability to land a job. It’s true that if total employment were higher, it would mean more jobs for all of us to choose from. And it’s true that there are currently more people applying for each available job opening, regardless of whether it’s a new one or not.
But what often distinguishes those who land jobs from those who don’t is their ability to stay motivated. They’re willing to do the hard work of identifying their valuable skills; be creative about where and how to look; learn how to present themselves to potential employers; and keep going, even after repeated rejections. The Bureau of Labor Statistics data showed that 2.7 million people who wanted and were available for work hadn’t looked for a job within the last four weeks and were no longer even classified as unemployed.
So don’t let the headlines fool you into giving up. Four million people get hired every month in the U.S. You can be one of them.
1. The author tends to believe that high unemployment rate _______.A.causes many people to lose job opportunities |
B.should not stop people from looking for a job |
C.prevents many people from changing careers |
D.does not mean the U.S. economy is worsening |
A.Job growth. | B.Business expansion. |
C.Improved economy. | D.Job turnover. |
A.It increases people’s confidence in the economy. |
B.It doesn’t have much effect on individual job seekers. |
C.It gives a ray of hope to the unemployed. |
D.It doesn’t mean greater job security for the employed. |
A.Never giving up. | B.Being intelligent. |
C.Being educated. | D.Being experienced. |
A.They clearly indicate how healthy the economy is. |
B.They provide the public with the latest information. |
C.They don’t include those who have stopped looking for a job. |
D.They warn of the structural problems in the economy. |
【推荐3】The reality TV wildlife edition has just come to a dramatic end. The world watched as the bears packed on pounds before they went into their den (兽穴) for the winter. Over the next few months, Fat Bear Week winner, 435 Holly, will go into hibernation (冬眠). Why do bears do this?
The mysteries around hibernating bears have attracted curious researchers for ages. What is hibernation, and what causes it? And probably most interestingly — could humans do this someday?
Dr. Kelly Drew, who studies hibernation, is one of the scientists consulting on a project funded by NASA, looking to put humans into hibernation for spaceflight. “For sending people to space, I think our first step is to perfect short-term hibernation-like periods in humans,” she says. “If we can figure this out, we can then try for longer periods.” We still have a long way to go before this science fiction dream becomes a reality, but several scientists around the country have been studying hibernation.
Cory Williams, at the University of Alaska Fairbanks, says, “A huge variety of mammals (哺乳动物) hibernate. However, hibernation in bears is different from that in small mammals…their body temperature only drops a few degrees and they don’t experience periodic rewarming.” In general, mammals with lower body temperatures during hibernation awaken every few days to raise their body temperature, or eat a bit. Bears do not emerge for any of these activities. Instead, they live off the fat they have collected during the summer and autumn months and even recycle their metabolic (新陈代谢的) waste.
At the moment, the study of hibernation has and continues to contribute greatly to applications in the human world. For example, bears are able to maintain their bone mass during hibernation, and understanding this could help advance the study of treating people with weak bones. Perhaps one day, it will be the key to sending humans far off into space too.
1. Why is 435 Holly mentioned in Paragraph 1?A.To show the popularity of Fat Bear Week. | B.To introduce the topic of hibernation. |
C.To call for the protection of bears. | D.To advertise reality TV. |
A.They produce new body fat. |
B.They lower their body temperature greatly. |
C.They sleep through the whole winter. |
D.They rewarm themselves regularly. |
A.The new findings about hibernation. | B.The significance of studying hibernation. |
C.The ways bears maintain their bone mass. | D.The barriers to sending humans into space. |
A.What could bears and astronauts have in common? |
B.What effects does hibernation have on bears? |
C.Why do bears need to go into hibernation? |
D.How do humans and bears get along? |
【推荐1】The 2021 Nobel Prize in literature has been awarded to the 73-year-old novelist Abdulrazak Gurnah, for his firm and passionate descriptions of the effects of colonialism(殖民主义)and the fate of the refugee(难民)in the gap between cultures and continents.
Born in Zanzibar in 1948, Gurnah arrived in England as a refugee in the late 1960s. At the age of 21, he began to write in English. He was Professor of English and Postcolonial Literature at the University of Kent. Canterbury, until his recent retirement this year.
Gurnah is the first black African author to have won the award since Wole Soyinka in 1986. He has published 10 novels and a number of short stories. The theme of the refugee's sufferings runs through his works. His 1994 novel Paradise, which told the story of a boy growing up in Tanzania in the early 20th century won the Booker Prize and marked his breakthrough as a novelist. And his most recent work Afterlives picks up the narrative of Paradise and takes place during the German colonization of Africa. His novels open our eyes to a culturally diversified East Africa unfamiliar to many in other parts of the world.
Gurnah said his award would mean issues such as the refugee crisis and colonialism, which he had experienced would be "discussed". "These are things that are with us every day. People are dying: people are being hurt around the world —we must deal with these issues in the most kind way," he said, "The world is much more violent than it was in the 1960s, so there is now greater pressure on the countries that are safe. They unavoidably draw more people."
In an interview in 2016, when asked if he would call himself an "author of postcolonial and/or world literature", Gurnah replied. "I would not use any of those words. I wouldn't call myself a something writer of any kind. In fact, I am not sure that I would call myself anything apart from my name.
1. Which is the critical factor for Abdulrazak Gurnah to win the prize?A.His excellent writing skill. |
B.His remarkable novel Paradise. |
C.His deep love for his homeland. |
D.His telling the colonialism truth. |
A.He values his fame as a novelist. |
B.He is the first black author to win the Nobel Prize. |
C.He focuses mainly on the spread of Africa culture. |
D.He arouses the public's attention on the refugee issue. |
A.Enthusiastic and kind. | B.Courageous and committed. |
C.Responsible and generous. | D.Ambitious and professional. |
A.A Particular Life of Abdulrazak Gurnah |
B.Abdulrazak Gurnah Awarded Nobel Prize |
C.2021 Nobel Prize for Literature Announced |
D.Abdulrazak Gurnah's Battle Against Colonialism |
【推荐2】One day, I asked some college students to tell me the first word that came to mind when thinking about mathematics. The top words were “calculation” and “equation(等式)”. Instead, the mathematicians offered phrases like “critical thinking” and “problem-solving.” This is unfortunately common. What mathematicians think of is entirely different from what the general population thinks of. No wonder we hear “I hate math” so often.
So I set about solving this problem unconventionally. I decided to offer a class called “The Mathematics of Knitting”. I removed pencil, paper, calculator and textbook from the classroom completely. Instead, we talked, used our hands, drew pictures and played with everything. And of course, we knit.
One essential and difficult part of mathematical content is the equation, and crucial to this is the equal sign, which is very strict. An equation like x = 5 tells us the number 5 and the value of x must be exactly the same. Any small deviation(偏离) from “exactly” means two things are not equal. However, two quantities are always not exactly the same in life. Imagine that you have two square pillows. The first is red on top, yellow on the right, green on bottom and blue on the left. The second is yellow on the top, green on the right, blue on bottom, and red on the left. The pillows aren't exactly the same but certainly similar. In fact, they would be exactly the same if you turned the pillow with the red top once counterclockwise.
Another topic is referred to as “rubber sheet geometry”. The idea is to imagine the whole world is made of rubber, then reimagine the shapes. Let’s try to understand it with knitting. For example, while being made, a hat is shaped by three needles, making it look triangular. Then, once it comes off the needles, it relaxes into a circle. In fact, all polygons(多边形) become circles in this field of study.
The subjects above are typically reserved for math majors in college. If more mathematicians were able to set aside classical techniques, more people out there could embrace mathematical thought.
1. Why did the author start “The Mathematics of Knitting”?A.To promote traditional handicraft. |
B.To cultivate the students’ capacity to solve problems. |
C.To remove the common misunderstanding about math. |
D.To enhance the students’ skills in the application of math. |
A.Same and exact. | B.Same but different. |
C.Equal and precise. | D.Different but inseparable. |
A.By clarifying reasons. | B.By giving examples. |
C.By analyzing results. | D.By describing procedures. |
A.Math: a novel skill of knitting |
B.Knitting: an unconventional course |
C.Different Flavors of Math Revealed by Knitting |
D.The Calculation and Equation in Mathematical Content |
【推荐3】A school in Buffalo, New York has filled a vending machine(自动售货机) with books to get young students more interested in reading.
Lock up a lot of books behind a wall of glass and with a special gold coin students at the school can pick out their favorite books. They get to take the books home for free. And the best part? It’s not a system based on behavior or attendance. The process is designed so that every student will get a chance to use the machine at some point.
The idea was first introduced by the assistant principal, Unseld Robinson, who was inspired by another school he visited doing similar. He thought it could be a funny way to get parents and students at his school to read. Now, after a year of fund-raising,the machine has been filled with over $1,000 worth of books—all of which will be continuously added through various donations(捐赠).
Robinson says that many children in Buffalo are not reading as much as they should. So the idea of the vending machine was “to encourage reading in and out of school as well as increase every child’s overall excitement about reading.”
1. How do the students of the school get the book from the machine?A.By asking the head teacher. |
B.By using some cash. |
C.By using some special coin. |
D.By exchanging the books with new ones. |
A.The student with the best behavior. |
B.The student with the best attendance. |
C.The student with real gold coins. |
D.The student with good luck. |
A.Boring. | B.Meaningful and useful. | C.Useless. | D.Doubtful. |
A.The students here didn’t read enough books. |
B.The school could get more donations. |
C.The students here could earn extra money. |
D.The school could improve the students’ score. |