Those of us who shop online may scan customer reviews to get a better sense of products we can't judge for ourselves at a physical store. We may check out online testimonials before booking a haircut or visiting a new restaurant. But what happens if some of those reviews can't be trusted?
The Federal Trade Commission (FTC) recently announced that it was proposing new measures to crack down on fake reviews and other practices used to mislead consumers. The commission published a proposed rule that would prohibit companies from writing or selling fake reviews, buying positive reviews, suppressing negative reviews and more.
“Our proposed rule on fake reviews shows that we're using all available means to attack deceptive advertising in the digital age,” Samuel Levine, director of the FTC's Bureau of Consumer Protection, said in a statement.
Research shows people overwhelmingly consult online reviews, but humans are also bad at telling which consumer reviews hold water and which are nonsense.
That's potentially worrisome given that nearly one in every three reviews is fake, according to one estimate.
In arguing for the proposal, the FTC cited enforcement actions it had taken against companies that manipulated reviews of their products.In 2022, for example, the commission forced the online retailer Fashion Nova to pay $4.2 million to settle allegations (指控) that it blocked negative reviews from being posted on its website — the first FTC action involving a company's effort to hide negative reviews. For its part, Fashion Nova said in a statement to The New York Times that the FTC's allegations were “inaccurate” and that it only settled the charges to avoid “the distraction and legal fees”.
Comments on the proposed rule have to be received within 60 days of its publication in the Federal Register, after which the FTC will decide whether to issue a revised final version.
1. What is the main purpose of the FTC's proposed rule?A.To improve the quality of products and services. |
B.To protect the interests of physical stores. |
C.To ban negative reviews from online platforms. |
D.To ensure true reviews are presented to customers. |
A.Be credible. | B.Be prejudiced. | C.Be official. | D.Be misleading. |
A.To delete negative reviews of its products. |
B.To post customer reviews on its website. |
C.To resolve allegations of deceptive advertising. |
D.To prevent it from facing further criticism and legal fees. |
A.It is well-received. | B.It is still under review. |
C.It has proven to be effective. | D.It has encountered opposition. |
相似题推荐
【推荐1】Returning to nature
Imagine getting the chance to go camping for five days. It would be an adventure (冒险) in the wild. You could row on a lake every day and leave your smartphone at home. Would you want to try this?
In June, four teenage girls from Minnesota, US, went camping in the Boundary Waters Canoe Area Wilderness (边界水域泛舟区). They had a great time——even without their smartphones.
Julia Ruelle, 16, put the group together. Earlier this year, she won an essay contest sponsored (赞助) by a company. The award was a five-day canoe and camping adventure with up to three friends. No parents or guides would be there. This award was supposed to encourage kids to be less dependent on technology.
Ruelle had been to the area before, but she had always gone with her parents. Sharing the experience with friends would be very different. She invited three friends: Anna Wander, Madeline Wilson, and Julianna Torelli.
They came up with a daily plan. “We would wake up early every day. We were done paddling (划桨) by noon. We ate lunch at the campsite. Then it was time for hammocks (吊床), reading, writing, making friendship bracelets (手链), talking and napping,” Ruelle said.
“I’m a lot less worried about things,” Wander said when asked how she felt without her cellphone. Her favorite thing to do was lie in her hammock and look at the lake. Torelli enjoyed cooking. She made blueberry pancakes and sandwiches.
No one felt hungry or homesick. “Mental (心理的) health can be improved so much. It really helps to get away and reconnect with yourself,” Ruelle said.
1. The camping trip was unique because the girls _____.A.had to live on a boat for several days |
B.needed to finish many tasks |
C.had to live without their smartphones |
D.needed to find a guide on their own |
A.not using her smartphone at school |
B.asking her parents for help |
C.working in a company |
D.winning an essay contest |
A.Worried. | B.Happy. |
C.Hungry. | D.Homesick. |
A.It is easy to get lost without our phones. |
B.The girls didn’t make any camping plans. |
C.Wilson enjoyed making pancakes and sandwiches. |
D.Using smartphones less can improve our mental health. |
【推荐2】Very old people do raise moral problems for almost everyone who comes in contact with them. Their values — this can’t be repeated too often — are not necessarily our values. Physical comfort, cleanness and order are not necessarily the most important things. The social services from time to time find themselves faced with a flat with decaying food covered by small worms, and an old person lying alone in bed, taking no notice of the worms. But is it interfering (干涉) with personal freedom to insist that they go to live with some of their relatives so that they might be taken better care of. Some social workers, the ones who clear up the worms, think we are in danger of carrying this concept of personal freedom to the point where serious risks are being taken with the health and safety of the old.
Indeed, the old can be easily hurt or harmed. The body is like a car, it needs more mechanical maintenance (机械维修,保养) as it gets older. You can carry this comparison right through to the provision of spare parts. But never forget that such operations are painful experiences, however good the results will be. And at what point should you stop to treat the old body? Is it morally right to try to push off death by seeking the development of drugs to excite the forgetful old mind and to activate the old body, knowing that it is designed to die? You can't ask doctors or scientists to decide, because so long as they can see the technical opportunities, they will feel bound to give them a try, on the principle that while there’s life, there’s hope.
When you talk to the old people, however, you are forced to the conclusion that whether age is happy or unpleasant depends less on money or on health than it does on your ability to have fun.
1. What does the passage mainly tell us?A.The values are different between the old and the young. |
B.The moral problems raised by old people. |
C.The personal freedom for the old. |
D.Old people’s viewpoint on life. |
A.very old people would like to live alone to have more personal freedom |
B.very old people are able to keep their room clean |
C.very old people like to live with their children |
D.social services have nothing to do with very old people |
A.The older a person, the more care he needs. |
B.Too much emphasis has been put on old people’s values. |
C.The human body can’t be compared to a car. |
D.It is easy to provide spare parts for old people. |
A.their money or their health |
B.the conclusion you come to |
C.your talk to the old people |
D.whether age is happy or unpleasant |
【推荐3】Chinese A-level has overtaken(超过) German for the first time, as it becomes the UK’s third most popular language.
This year 3,334 students take Chinese A-level, compared to 3,058 taking German. While entries(参加总人数) for Chinese have increased by 8. 6 percent since last year, German entries have reduced by 16. 5 percent. French remains the most popular modem language followed by Spanish, but both have seen a fall 1 in entries compared to last year by eight and four percent respectively.
Barnaby Lenon, chair of the Independent Schools Council(ISC), said that although pupils used to be told “It will really help your career if you learn German”, this is no longer the case.
“In the 1960s, 70s and even the 80s, pupils were strongly encouraged to study German because of the importance of the German economy. Although it is still strong, that argument has faded, and China has appeared in the last 25 years as the fastest growing economy in the world. ”
Mr Lenon, former headmaster of Harrow School, said the rise in Chinese A-level entries is partly driven by private schools, many of which have invested in the subject in recent years. “It is not the case that a large number of state schools are now teaching Chinese A-level. They are not,” he said. Many of the entries will be Chinese native speakers and he added that independent schools have attracted “large numbers” of Chinese pupils in recent years.
Mark Herbert, director of schools and skills at the British Council, welcomed the rise in Chinese A-level entries. He said, “Our research shows that Mandarin will be one of the most important languages for the UK’s future and global standing - but we mustn’t neglect Spanish, French and German which will still be vital for post-Brexit(脱欧). ”
Nick Gibb, the schools minister, said, “An outward-looking global nation needs a new generation of young people comfortable with the language and culture of our overseas trading partners. ”
1. Which language has the largest number of A-level entries in the UK this year?A.Chinese. | B.German. |
C.French. | D.Spanish. |
A.Because UK and Germany are both European countries. |
B.Because UK and Germany had a long history of exchange. |
C.Because Germany’s economy was in good condition. |
D.Because students could study in Germany. |
A.Independent schools and private schools. |
B.The Chinese culture. |
C.State schools. |
D.The fastest growing economy in China. |
A.He is against learning Chinese. |
B.Spanish, French and German are the most important to learn. |
C.It’s difficult to learn Chinese well. |
D.Britain should attach importance to different foreign languages. |
【推荐1】When humans make friends, we often choose companions who share similar characteristics to us or enjoy participating in the same activities that we enjoy. Interestingly, it turns out that dolphins (海豚) may not be so different, according to a study which found that the animals form strong social ties with those who have similar interests. In some ways, this may not be surprising, if we know dolphins live in groups characterized by complex social activities. However, the latest findings are yet another powerful example of the intelligence that these creatures possess.
For the study, an international team of scientists studied a unique group of bottlenose dolphins, who live in the World Heritage area of Shark Bay, Western Australia. They are particularly interesting because the females are known to use sea sponges (海绵动物) as foraging (觅食) tools, a behavior that hasn’t been perceived anywhere else. The behavior known as “sponging,” helps the dolphins to find food in deeper waters and is socially-learned, being passed down from mother to baby.
Previous studies have shown that females in this group who use sea sponges to find food often like to hang out with other females who do the same. However, studies of this behavior in males are lacking, leaving a gap (空白) in our knowledge. To try and address this gap, the researchers collected data on 124 male dolphins in Shark Bay over a 9-year period between 2007 and 2015. Among these dolphins, some had the sponging behavior, while others did not. After analyzing their data, the team came to the conclusion that those males who used sponges for foraging associated significantly more often with other “spongers,” no matter how related they were to their companions. Interestingly, male spongers spent significantly more time foraging and less time resting than non-spongers.
According to the lead author of the study, Manuela Bizzozzero, the findings cast new light on the social ties between male dolphins at Shark Bay.
1. What can we learn form the first paragraph?A.Dolphins are humans’ best friends. |
B.Dolphins make friends like humans. |
C.Dolphins can understand humans’ emotions. |
D.Dolphins confuse humans with their lifestyles. |
A.Influenced. | B.Prevented. |
C.Observed. | D.Accepted. |
A.To explain the intention of the latest studies. |
B.To present their achievements in dolphin research. |
C.To stress that dolphins have the socially-learned behavior. |
D.To show how female dolphins use sea sponges to find food. |
A.Few of them make use of sponges to find food. |
B.A large quantity of them mainly feed on sponges. |
C.Male spongers rest more often than non-spongers. |
D.Male spongers enjoy staying with other spongers. |
【推荐2】Balancing Forests and CO2
Tree planting used to be regarded as an effective means of curbing (抑制) climate change. Perhaps it’s time for us to rethink this practice.
Trees pull carbon dioxide or CO2 from the air. This effectively removes CO2 from the atmosphere, making trees an important part of the fight against climate change. But trees only hold onto carbon dioxide as long as they’re alive. Once they die, trees decay (腐烂) and release that CO2 back into the atmosphere. This movement of carbon between forest and the atmosphere is called a carbon flux (碳通量), a natural process that happens as trees grow and eventually die.
Recent studies have found that trees around the world are growing faster than ever. Rising atmospheric CO2, mainly due to burning fossil (化石) fuels, is probably driving that rapid growth, said Roel Brienen, a forest ecologist at the University of Leeds, UK. High levels of this gas are boosting temperatures, which in turn speeds tree growth in those areas, he added.
The faster trees grow, the faster they store carbon. It seems like good news. However, it is known that fast-growing tree species, in general, live shorter lives than their slow-growing relatives.
In order to see whether the growth-lifespan trade-off (生长和寿命之间的权衡) is a universal phenomenon, Brienen and his colleagues analyzed over 210,000 individual tree ring records of 110 tree species from more than 70,000 sites worldwide. “By measuring tree rings’ widths one can tell how fast trees grew, while counting rings provides information on tree ages and allows making inferences about trees’ maximum lifespan,” Brienen explained.
They found that, in almost all habitats and all sites, faster-growing tree species died younger than slow-growing species, and even within a species, the trade-off between growth and lifespan held strong.
The team also created a computer program that modelled a forest and adjusted the growth of the trees in this model. Early on, it showed that “the forest could hold more carbon as the trees grew faster”, Brienen reported. But after 20 years, these trees started dying and losing this extra carbon again. “We must understand that the only solution to bring down CO2 levels is to stop emitting (排放) it into the atmosphere,” said Brienen.
1. After trees decay, they ______.A.take in more CO2 | B.become fossil fuels soon |
C.let out CO2 back into the air | D.continue fighting against climate change |
A.curb climate change | B.burn fossil fuels |
C.plant fast-growing trees | D.water the trees frequently |
A.To count the trees’ age. | B.To infer the trees’ lifespan. |
C.To learn about the trees’ habitats. | D.To know the trees’ growth speed. |
A.It is no use planting fast-growing trees. |
B.Reducing CO2 emission is a better way to curb climate change. |
C.It is important to protect the environment. |
D.Planting is an effective method of dealing with climate change. |
【推荐3】A company in San Francisco, California, has found a way to turn used plastic bottles into women’s shoes.
Every day, millions of Americans drink water and other liquids from plastic bottles. More than 60 million of them are thrown away each day. Many of the plastic bottles end up in landfills or are burned with other waste products.
A San Francisco start-up company called Rothy’s, however, turns this plastic waste into environmentally friendly shoes. Roth Martin, the company’s co-founder, explains how they turn plastic into soft material for women’s feet. They take the plastic, clean it, and break it down into small pieces. Then they press them through a device that makes soft fibers. Those fibers are then combined together. This is done by a 3D machine. It is designed to reduce waste while making the shoes. The processed stuff and the inner part of the shoes are then attached to the shoes’ outer part, called the sole (鞋底). This outer sole is also made from eco-friendly material.
Rothy’s shoes are sold online. They are flat shoes, with different colors and designs. They cost either $125 or $145 per pair, depending on the design. After American actress Gwyneth Paltrow discovered them last year, the demand for the shoes grew. Martin says there is no shortage of material to fill that demand. “We’re not going to run out of water bottles any time soon, so we have a limitless supply of material, and I think that is a good sign for our future.” When the environmentally friendly shoes wear out, customers can return them at no cost to a company that uses the recycled material to make other products.
For now, the shoes are only available to be shipped in the United States. However, the company says it will add international transport in the near future.
1. How are used plastic bottles usually dealt with?A.They are buried or burned. |
B.They are used to make shoes. |
C.They are changed into soft material. |
D.They are returned to factories for reuse. |
A.The colors and designs. |
B.The reasonable price. |
C.The company’s advertisement. |
D.The influence of Gwyneth Paltrow. |
A.Examined. | B.Improved. |
C.Delivered. | D.Repaired. |
A.To advertise a new kind of shoes. |
B.To describe the process of making shoes. |
C.To stress the importance of environmental protection. |
D.To introduce the number of plastic bottles thrown away. |
【推荐1】In this Pennsylvania city, Pittsburgh is shrinking but getting wealthier. Since 2000, its population has declined by 95,000 while its income per capita (人均) has shot up 24 percent. The trend is taking hold in many other cities, like Buffalo in New York, Providence in Rhode Island and New Orleans.
Some of these areas have created more high-paying jobs in energy, health care or education. Others have managed to reshape their producing industry for a new economy. Higher-paying jobs have a greater effect because they create demand for additional services. "The story in Pittsburgh is very positive, and other areas are looking at it as an example of the transformation that might be possible,” said Guhan Venkatu, who wrote an economic history of the area called “Rust and Renewal” for the Federal Reserve Bank of Cleveland.
Carnegie Mellon University and the University of Pittsburgh have helped bring tech jobs and innovation(革新) to the area by sponsoring tech centers that help graduates start companies without moving to Silicon Valley or San Francisco. This has helped keep Pittsburgh's educated young population growing even as the entire population in the city has dropped.
Pittsburgh has more STEM (science, technology, engineering and math) jobs than other shrinking cities, about 80, 000 or 7% of all jobs. STEM jobs add productivity and income growth to the area. Manufacturers of high-tech medical equipment in the Pittsburgh area also have doubled employment in the last 10 years.
However, some experts question whether growing income per capita can really make up for a declining population. According to Patrick Adler, a researcher at the University of Toronto, population loss does matter if it means lower-skilled workers have fled because of a lack of opportunity. What's more, high-paying jobs in education and health care can disappear if the population declines too greatly. So it'd be wise to find ways to increase the population.
1. In what aspect does Pittsburgh set a good example?A.Transforming old energy into new energy. | B.Prohibiting the manufacturing. |
C.Creating more well-paid jobs. | D.Sponsoring higher education. |
A.By helping to attract more talents from home and abroad. |
B.By providing much technical support to local companies. |
C.By hosting tech centers to allow local educated graduates to stay. |
D.By assisting in employing a large number of educated youths. |
A.To suggest increasing high-paying jobs. |
B.To raise doubts about growing income per capita. |
C.To tell a reason why lower-skilled workers flee. |
D.To show the disadvantage of a declining population. |
A.Why Some Cities Are Losing People but Getting Wealthier |
B.How Fast Job Growth Is Related to Population Growth |
C.How Less-crowded Cities Plan Their High-tech Economy |
D.Why Some Cities Are Suffering From a Shrinking Population |
【推荐2】As you wander the shops this holiday season, you’re likely to encounter the number 9 everywhere. There’s $4. 99 for that box of Christmas candy, $299 for that TV, and $99. 99 for those stylish headphones.
The trick of using 9s to price items is so common that we rarely think about it, and if we do, it’s likely to pity the poor suckers(易上当受骗的人)who don’t know$99. 99 is the same as $100.
But the truth is you’ve probably been tripped up by 9-ending prices without even realizing it. A number of researchers have found something surprising about 9-ending prices. It’s not just that $9.99 isn’t a better deal than $10; it’s that it’s often1 actually a bad deal.
“The 9-ending does some magic to us, ” said Daniel Levy, an economics professor. In a 2021 paper, Mr. Levy and Avichai Snir of Netanya Academic College found that when items’ prices ended in 9, they were on average 18% higher than when those same items’ prices had different endings. The finding held across a range of items such as cheese, crackers, bottled juices, canned soups, dish detergents, painkillers, cigarettes and so on.
The strategy, called “just below” pricing, as in “$9.99 is just below $10, ” as well as psychological, odd or charm pricing, has been around so long that no one is sure of its origins. One theory is that the use of the cash register, which was originally marketed as a device to stop employees from stealing.
Robert Schindler, a marketing professor at the Rutgers School of Business-Camden, is skeptical of the cash-register theory because he’s found Macy’s newspaper advertisements as early as 1880 touting prices like $.99 and $1. 99 and proclaiming them “positively the best bargains ever offered, and cannot be equaled by any other house:” He believes the origin was always the psychological trick.
Mr. Schindler, 15 years ago, proposed the existence of a “99-meaning paradox””: Consumers strongly associate prices ending in . 99 as being low, but that this cannot be due to a correlation(相关性)between the 99-ending and low prices because such a correlation doesn’t exist.
Yet, if consumers know by now that $9. 99 is basically the same as $10, why do retailers, who after all put serious thought into their pricing strategy, still use it?
1. Why do consumers tend to give little thought to 9-ending prices?A.They are not the poor suckers. |
B.They are so used to such prices. |
C.They think it’s just a simple trick. |
D.They think $99. 99 is the same as $100. |
A.$9. 99 isn’t a worse deal in the least. |
B.If the price ended in .99, you probably overpaid. |
C.People preferred to choose items with no 9-ending prices. |
D.Different endings of prices make no difference to consumers. |
A.Rising. | B.Changing. |
C.Advertising. | D.Collapsing. |
A.How people can avoid being fooled. |
B.What other theories there were in history. |
C.What kind of products people should purchase. |
D.Why such a pricing strategy still exists nowadays. |
【推荐3】Understanding the Rise of Tech in China
By Dagny Dukach (有删改)
How should global business leaders deal with the rapid rise of technology in China? Some observers in the West have taken a zero-sum (零和的), us-versus-them (对抗的) approach, but others view the Chinese tech industry’s growth more optimistically, arguing that the development of new technologies anywhere can benefit people everywhere.
The journalist Lulu Chen’s Influence Empire: The Story of Tencent and China’s Tech Ambition takes us behind the curtain to share the story of CEO Pony Ma, who rose from little beginnings to head a global behemoth (巨头). Chen describes a shy programmer, nervous about talking in front of crowds but driven to spend innumerable sleepless nights striving to overcome every difficult on the path to success. The speed and scope of Tencent’s growth since its founding, in 1998, can be difficult to comprehend (理解) but doesn’t Chen. He tell us that the west has no monopoly (专利) on inspirational businessman.
The financial researcher Martin Chorzempa examines that it is a big challenge for the United States and other liberal countries to copy China’s rapid growth in this field because Chinese social values and political system.
The corporate strategist (企业战略家) Handel Jones draws on his four decades of experience in tech and defense to paint a similar picture regarding artificial intelligence in When AI Rules the World: China, the U. S. , and the Race to Control a Smart Planet. He argues that its unique regulatory (监管) and economic context (背景) has enabled China to far surpass the West in AI applications as wide-ranging as health care, virtual reality, and self-driving cars. “China,” he writes, “with its longer-term goals and ability to turn those goals into reality, had a distinct advantage over a system driven only by market forces.”
1. According to paragraph one, which describing is right?A.all the west observers regard the rise of Tech in China as a bad thing. |
B.Global business leaders think Chinese Tech rise too quickly to catch up. |
C.Maybe some observers in the West think if Chinese Tech rise too quickly, others’ must get lower. |
D.the development of new technologies anywhere can benefit people everywhere. |
A.CEO Pony Ma is a shy man |
B.CEO Pony Ma is a great inspirational businessman |
C.CEO Pony Ma can’t be copy because he is a great inspirational businessman. |
D.CEO Pony Ma has no difficult in developing his company. |
A.Some observers in the West have taken a zero-sum, us-versus-them approach. |
B.China has the same inspirational businessman as the west countries. |
C.China has unique regulatory (监管) and economic context (背景). |
D.China has a distinct (明显的) advantage over a system driven only by market forces. |
A.positive | B.indifferent | C.suspicious | D.negative |