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题型:阅读理解-阅读单选 难度:0.65 引用次数:29 题号:22716351

When opening certain mobile apps, users often find disruptive (有干扰性的) open-app advertisements that impact their experience. Open-app advertisements are advertisements that appear in between contents or during transition screens, such as when an app is loading the next page. Some of these advertisements can redirect users to another app if the phone is shaken, causing a lot of frustration for consumers.

These open-app advertisements function as gateways and become more common during online shopping festivals, redirecting users to shopping platforms such as Taobao and JD. Most smartphones have a gyroscope sensor (陀螺仪传感器) to detect shaking, leading to unintentional redirection. Many users not only find it annoying to find themselves on an advertisements page, but also have trouble disabling the gyroscope feature since sometimes their phones lack the choice to do so to avoid this issue.

In response, authorities have introduced detailed regulations on shaking advertisements gateways. A regulation published in December 2022 outlines specific rules for the design of “shake-to-open” advertisements. It says that these advertisements can only be “clicked through” if the phone’s rotation angle exceeds 35 degrees, with an action time longer than three seconds.

Additionally, in February, the Ministry of Industry and Information Technology emphasized that pop-up or open-app advertisements should not disrupt users’ experiences. A regulation introduced in May states that advertisements must include a clear button for users to close them.

Government enforcement of these regulations presents challenges, as the number of apps and developers is great. However, this should not be an excuse for internet platforms to break the rules, as this behavior causes far more harm than good. A survey by the Jiangsu Consumer Council showed that over 90 percent of users strongly dislike open-app advertisements, feeling that their rights are being threatened.

While these advertisements might lead to more clicks, the fact is that the advertisements may harm the credibility of the platforms that the advertisements lead to and weaken the users’ willingness to use the platforms. Platforms can achieve a mutually beneficial (互惠互利) solution only if they respect users’ choices and provide suitable advertisements that users are willing to accept.

1. What does the first paragraph mainly talk about concerning open-app ads?
A.The benefits of open-app ads for online shopping platforms.
B.The lack of regulations governing traditional advertising methods.
C.The effectiveness of open-app ads in increasing users’ engagement.
D.The negative impact of disruptive open-app ads on users’ experience.
2. What was regulated in December 2022 about “shake-to-open” ads?
A.They can be clicked through without any restrictions.
B.They can only be clicked through on certain conditions.
C.They should have a clear button for users to close them.
D.They should appear for only three seconds on the screen.
3. How can platforms reach a win-win solution as mentioned in the last paragraph?
A.By ignoring users’ choices.
B.By respecting users’ preferences.
C.By presenting more irrelevant ads.
D.By flooding users with more profitable ads.
4. What is the best title of the passage?
A.The Preferences of Shopping Platforms.
B.The Challenges of Online Shopping Festivals.
C.The Role of Advertisements in Improving Users’ Experience.
D.The Battle against Disruptive Advertisements on Mobile Apps.

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【推荐1】Video games are most commonly associated with violence and aggression. They promote antisocial behavior in children. True, they are not outdoor games, but they are interactive. Here are some positive effects of video games.

Games like Angry Birds and Cut the Rope have shown to be of help in improving problem-solving skills. Video games based on words or number puzzles have a similar effect. In 2008, researchers in the University of Washington created a game called Foldit, which let the players model a genetic make-up of proteins. The phase(相位)estimates made by high scoring players helped in the identification of the crystal structure (晶体结构)for a monkey virus related to AIDS. This breakthrough can largely result from the problem-solving skills exercised during the game play.

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Adam Gazzaley from the University of California tried to show how video games improved multitasking skills. His experiments showed that playing a 3-D racing game could improve one’s ability to multitask. It has been found that expert gamers can pay attention to six different things at the same time as opposed to others who can attend to only four things at a time.

Some video games help develop skills that are directly relevant to certain professions. Flight simulation games, for example, can be used for training pilots. From the results of Dr. Rosser’s experiment in 2007,it was astonishing to know that surgeons who played video games were faster in action and made fewer mistakes. Business simulation games help develop real business skills. A game like Zoo Tycoon gives the players an experience of managing a zoo. Games like America’s Army have been used to train the US army soldiers.

If there is no restriction of the time for which children are allowed to play these games, they are bound to have a negative effect on children. If game playing lacks parental supervision, children might make the wrong choices and participate in violent games, or games not meant for children of their age.

1. Which of the following statements about video games is NOT true?
A.They develop mathematical skills and reading abilities.
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D.They expose players to some real-life situations.
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B.Decision-making.
C.Multitasking.
D.Emotion-developing.
3. What is used to show video games can help make decisions faster?
A.The results of the University of Washington in 2008.
B.The results of Dr. Rosser’s experiment in 2007.
C.A study from the University of California.
D.A study from the University of Rochester.
4. What do the effects of video games depend on from the last paragraph?
A.Designers who created the video games.
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C.The rules of the video games.
D.Popularity of the video games among children.
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【推荐2】At the start of the 20th century, an American engineer named John Elfreth Watkins made predictions about life today. His predictions about slowing population growth, mobile phones and increasing height were close to the mark. But he was wrong in one prediction: that everybody would walk 10 miles a day.

Today, in Australia, most children on average fall 2, 000 steps short of the physical activity they need to avoid being overweight. In the early 1970s, 40 per cent of children walked to school, while in 2010, it was as low as 15 percent.

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Most parents will have eagerly asked their child about their day, only to meet with a “good”, quickly followed by “I’m hungry”. This is also my experience as a mother. But somewhere over the daily walk more about my son’s day comes out. I hear him making sense of friendship and its limits. This is the unexpected and rare parental opportunity to hear more.

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【推荐3】Online classes began to be popularized just a few decades ago. They are advertised as a way for adults to finish their education and students to learn the material at their own pace—it is far more suitable for people with busy schedules.

But after being enrolled in an online course last fall semester, I came to realize online classes were merely a means to fulfil course requirements.

First of all, students lack the desire to learn, and they simply complete their assignments to receive credit for a passing grade rather than genuinely engage with the course material.

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D.Schools with limited resources will be at a disadvantage.
5. What does the author think consists of a key part of genuine education?
A.Acquisition of useful knowledge.B.Training of real-life skills on campus.
C.Development of students’ personalities.D.Cultivation of analytical thinking ability.
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