【推荐1】There's been a lot written about color psychology but what we do know is that color can greatly affect human emotion and behavior. A lot of us already know that colors can suggest a mood or attitude, but do you know that color is a ________ that can persuade us to buy things? According to some research, color can be up to 85 percent of the reason why we ________ to purchase something. Smart marketers know: Color ________!

Yes you know, right colors make products better. Colors ________ how we feel about the food we eat. ________, orange juice with enhanced orange color was preferred over naturally colored orange juice and was thought to be sweeter.

In the case of ________, color also plays a role. Have you ever noticed that pink is often used as the color of ________? That's for a good reason. In a research study, some women were given pink and white face creams, which were ________ except for their color. One hundred percent of the women said that the pink face creams were more effective and more gentle on sensitive skin.

________, “more colorful, more personalized” is also accepted by most producers. It's true that we need not only good quality products, but ________ ones. This urges manufacturers to make their products more and more “colorful”.

Take M&M's Milk Chocolate Candies for example. Having a packet of M&M's candies in ________, choosing which one to eat first ________ the colors-many of us probably have had such experience. A variety of colors is the ________ of the classic candies. Now they have come with even more custom colors that will be sure to “________in your mouth, not in your hand!” Gold, silver, pink and many other colors are available to choose from. Eating such candies must be ________ “sweet” experience.

Another successful color marketing example is Apple's iPhone. Does Apple have ________ communication technology? Maybe, but that's not the point, marketing experts say. What makes the iPhone so ________ is “the system that makes it easy for people to express themselves through color choices.” The newest model of iPhone ________ several colors-pink, red, blue, green, and so on. Color, as a ________ statement, adds a touch of ________ to the smartphone.

1.

A．choice

B．therapy

C．tool

D．secret

2.

A．decide

B．struggle

C．refuse

D．seek

3.

A．speaks

B．sells

C．claims

D．screams

4.

A．reflect

B．recall

C．influence

D．know

5.

A．For example

B．By contrast

C．In the meantime

D．What's more

6.

A．fashion

B．cosmetics

C．skin

D．psychology

7.

A．face creams

B．lipsticks

C．hair dyes

D．nails

8.

A．ideal

B．smooth

C．identical

D．practical

9.

A．Additionally

B．However

C．Therefore

D．Meanwhile

10.

A．interesting

B．popular

C．personalized

D．beautiful

11.

A．mind

B．mouth

C．hand

D．pocket

12.

A．according to

B．regardless of

C．in spite of

D．contrary to

13.

A．signature

B．taste

C．code

D．signal

14.

A．swallow

B．digest

C．chew

D．melt

15.

A．commonly

B．particularly

C．normally

D．regularly

16.

A．limited

B．superior

C．positive

D．supportive

17.

A．diverse

B．entertaining

C．precious

D．appealing

18.

A．invents

B．releases

C．produces

D．features

19.

A．different

B．rare

C．personal

D．colorful

20.

A．humanity

B．popularity

C．individuality

D．activity

【推荐2】Young children across the globe enjoy playing games of hide and seek. For them, there’s something highly exciting about ________ someone else’s glance and making oneself unable to be seen.

However, we all witness that preschool children are remarkably bad at hiding. They often cover only their eyes with their hands, leaving the rest of their bodies ________.

For a long time, this ineffective hiding method was ________ as evidence that children are hopelessly “egocentric” (自我中心的) creatures. But our ________ research results in child developmental psychology ________ that idea.

We brought young children aged 2-4 into our Minds in Development Lab at USC. Each child sat down with an adult who covered her own eyes or ________. We then asked the child if she could see or hear the adult. Surprisingly, children replied that they couldn’t. The same thing happened when the adult covered her own mouth: ________ children said that they couldn’t speak to her.

A number of ________ ruled out that the children misunderstood what they were being asked. The results were clear: Our young subjects ________ the questions and knew ________ what was asked of them. Their ________ to the questions reflected their true ________ that “I can see you only if you can see me, too. ” They simply ________ mutual (相互的) recognition and regard. Our ________ suggest when a child “hides” by putting a blanket over her head, it is not a result of egocentrism. In fact, children consider this method ________ when others use it.

1.

A．following

B．taking

C．escaping

D．directing

2.

A．exposed

B．examined

C．untouched

D．imbalanced

3.

A．supported

B．guaranteed

C．imagined

D．interpreted

4.

A．disappointing

B．mixed

C．surprising

D．desired

5.

A．explained

B．confirmed

C．contradicted

D．tested

6.

A．feet

B．nose

C．hands

D．ears

7.

A．Yet

B．Now

C．Soon

D．Once

8.

A．instructions

B．descriptions

C．experiments

D．assumptions

9.

A．comprehended

B．predicted

C．explored

D．ignored

10.

A．partly

B．honestly

C．vaguely

D．exactly

11.

A．responses

B．approaches

C．contribution

D．sensitivity

12.

A．ability

B．belief

C．identity

D．purpose

13.

A．hold back

B．relate to

C．insist on

D．make up

14.

A．limitations

B．requirements

C．theories

D．findings

15.

A．tentative

B．impressive

C．creative

D．effective

【推荐3】Tim and Jim are best friends and they stick together like glue. Last year these two British schoolboys conducted a project designed to answer the question “What color, if any, do birds like best?”The project led to the boys______ the Young Science Award of the year after presenting their______to a group of scholars.

The boys' decision to find out whether birds have a ______ for a particular color came purely from scientific curiosity. Both of them are very ______ about nature and the power of colors in things.______ they worked as a perfect team and began a citizen science project that didn't ______ fancy equipment. In their backyards, the boys ______ five bird feeders, colored blue, green, red, yellow and transparent(透明的). They ______ changed the position of the feeders and placed a ______ for am hour each morning, afternoon, and evening across four seasons to ______ birds visiting each feeder. They collected ______ covering a total period of 400 hours.

When the experiment finished, they had recorded the birds’ ______ to the backyards added up to over 3,000. with most of the birds coming to the ______ feeders. It was a conclusive and distinct win for blue over other colors. The pair ______ the results and male a conclusion that blue is ______ to birds because of their familiarity with the sky; green and transparent ranks second and third because they ______ grass and water, while red and yellow are often u ______ of poison   in nature.

Tim and Jim said they would propose ______ their idea in some fields, such as using less popular colors of red and yellow to ______ bird strikes on planes. There seems a quite strong ______ between the color of planes and the occurrence of bird strikes.

1.

A．losing

B．winning

C．designing

D．defeating

2.

A．sufferings

B．behaviors

C．findings

D．aims

3.

A．preference

B．intention

C．enthusiasm

D．passion

4.

A．concerned

B．curious

C．worried

D．bored

5.

A．so

B．but

C．yet

D．for

6.

A．ask

B．require

C．admit

D．regain

7.

A．picked up

B．took up

C．gave up

D．set up

8.

A．swiftly

B．steadily

C．merely

D．regularly

9.

A．camera

B．tent

C．screen

D．board

10.

A．display

B．record

C．broadcast

D．accompany

11.

A．data

B．media

C．feeders

D．resources

12.

A．activities

B．numbers

C．visits

D．destinations

13.

A．red

B．blue

C．yellow

D．transparent

14.

A．recognized

B．explained

C．analyzed

D．impressed

15.

A．sensitive

B．harmful

C．native

D．attractive

16.

A．belong to

B．go through

C．look like

D．feed on

17.

A．secrets

B．memories

C．goods

D．warnings

18.

A．improving

B．solving

C．applying

D．fixing

19.

A．benefit

B．promote

C．predict

D．prevent

20.

A．construction

B．connection

C．limitation

D．contribution

【推荐1】What will city life be like in the future? Some people think that life in the cities is going to be ____ They ____ that cities will become more and more crowded. ____the number of people increases, there will be less space for each person. This ____ will cause other problems—more crime, dirtier streets, and worse problems with traffic ____we have now. How will people find enough drinking water, energy (such as gas and electricity) and housing? ____ life will be hard, people who live in cities will worry more, and they may become sick. ____ these reasons, some say that nobody will want to live in urban areas.
How can we ____ such problems as overcrowding, crime, and traffic? In some cities, thousands of people are already ____ in the streets because there is so little suitable housing—and because ____ are so high. The crime rate isn't going down. ____, it is ____ so fast that many people are afraid to go out at night. Traffic is also getting worse. More and more often, traffic jams are so bad that cars don't move at all for several blocks. These ____ problems have been getting worse, not better, so many people see no ____ for the future of the city.
However, not all people believe in the horrible ____ for cities of the future. Instead, they feel that they can solve present urban problems and ____ future ones.
The _____ of any modern city are not unique(独特的) to that city, that is to say, all the cities in the world have to solve the problems of traffic jams, crime, housing, energy, drinking water, and overcrowding. Yet many cities have found answers to one or more of these difficulties. Some European cities, such as Stockholm, Sweden, or London, England, have planned communities that ____ people with apartments, jobs, shopping centers, green space, entertainment, and transportation. Many U.S. cities are building their downtown areas. Urban ____ can learn from one another. They can ____ solutions that have been successful in other parts of the world.1.

A．fantastic

B．horrible

C．regular

D．significant

2.

A．ensure

B．require

C．indicate

D．predict

3.

A．As

B．Though

C．With

D．Unless

4.

A．room

B．number

C．future

D．overcrowding

5.

A．as

B．which

C．what

D．than

6.

A．While

B．Because

C．Therefore

D．Once

7.

A．For

B．In

C．Because

D．Thanks to

8.

A．deal

B．keep

C．solve

D．cause

9.

A．calling

B．sleeping

C．robbing

D．starving

10.

A．flats

B．cars

C．rents

D．crimes

11.

A．And

B．Thus

C．Instead

D．Therefore

12.

A．increasing

B．changing

C．dropping

D．exchanging

13.

A．urban

B．rural

C．crime

D．traffic

14.

A．reality

B．trend

C．prediction

D．hope

15.

A．definitions

B．predictions

C．identification

D．indication

16.

A．reform

B．remain

C．cure

D．prevent

17.

A．disadvantages

B．advantages

C．properties

D．substitutes

18.

A．offer

B．satisfy

C．require

D．provide

19.

A．consumers

B．planners

C．systems

D．physicians

20.

A．try

B．identify

C．cure

D．forecast

【推荐2】As the pace of life continues to increase, we are fast losing the art of relaxation．___you are in the habit of rushing through life, being on the go from morning till night, it is hard to __down．But relaxation is ___for a healthy mind and body．

Stress is a __ part of everyday life and there is no way to __ it．In fact, it is not the bad thing that it is often supposed to be．A____amount of stress is important to provide motivation and give __ to life．It is only when the stress gets out of control __ it can lead to poor performance and____health．

The amount of stress a person can bear____very much on the individual．Some people are not afraid of stress and such____are obviously chief material for managerial responsibilities．Others lose heart at first___ of unusual difficulties．When exposed to stress, in____form, we react both chemically and physically．In fact we make a choice between____ and fight．And in more ancient days the choices made the___ between life and death．The crises（危机）we meet today are __ to be so extreme, but however little the stress．It requires the same response．It is when such a reaction____long, through continued exposure to stress, that health becomes ___ Such serious conditions as high blood pressure and heart diseases have ___links with stress．___we cannot remove stress from our lives we need to find ways to deal with it．

So what do you think of stress? What is your way to deal with it?1.

A．When

B．While

C．Once

D．As

2.

A．slow

B．calm

C．get

D．turn

3.

A．unnecessary

B．satisfied

C．useful

D．necessary

4.

A．physical

B．natural

C．hard

D．terrible

5.

A．tolerate

B．solve

C．avoid

D．accept

6.

A．sure

B．certain

C．large

D．great

7.

A．purpose

B．resource

C．influence

D．instruction

8.

A．when

B．why

C．that

D．how

9.

A．bad

B．good

C．strong

D．weak

10.

A．insists

B．depends

C．calls

D．spends

11.

A．patterns

B．personalities

C．situations

D．characters

12.

A．look

B．view

C．sight

D．impression

13.

A．whichever

B．whatever

C．however

D．whenever

14.

A．peace

B．fright

C．pressure

D．heaviness

15.

A．decision

B．promise

C．difference

D．choice

16.

A．unlikely

B．likely

C．necessary

D．probable

17.

A．continues

B．lives

C．stands

D．lasts

18.

A．balanced

B．injured

C．threatened

D．changeable

19.

A．established

B．achieved

C．found

D．developed

20.

A．Unless

B．Since

C．For

D．Though

【推荐3】Why liars lie: What science tells us about deception

We all do it sometimes, even though we know it’s wrong. But here’s the problem with lying: research shows that the more you lie, the easier it gets, and the more likely you are to do it again. “The dangerous thing about lying is that people don’t understand how the act changes us,” said Dan Ariely, a behavioral psychologist at Duke.

Psychologists have documented children lying as early as age 2. Some experts even consider lying a __________ milestone, like crawling and walking, because it requires complex planning, attention and the ability to see a situation from someone else’s __________ to effectively control them. But for most people, lying gets __________ as we develop a sense of morality and the ability to self-regulate.

A 2010 study on the frequency of lying in America found that in a given 24-hour period, most adults reported not telling any lies. Almost half the lies recorded in the study could be __________ just 5 percent of participants. And most people __________ lying when they could, turning to deception only when the truth was troublesome.

Harvard cognitive neuroscientist Joshua Greene said, __________ , for most of us, lying takes work. In studies, he presented study subjects with a chance to deceive for monetary gain while examining their brains in a functional MRI(核磁共振) machine, which __________ blood flow to active parts of the brain.

Some people told the truth instinctively. But others __________ opted to lie, and they showed __________ activity in their frontal parietal (额顶叶) control network, which is involved in difficult or complex thinking. This suggests that they were deciding between truth and __________ – and ultimately opting for the latter.

For a follow-up analysis, he found that people whose neural reward centers were more active when they won money were also more likely to be among the group of liars – suggesting that lying may have to do with the __________ to resist temptation.

Scientists don’t really know what prevents all of us from lying all the time. Some believe truth-telling is a social norm we internalize, or a result of conflict in our brains between the things we want and the _________ image of ourselves we strive to maintain. But the curious thing about this __________ mechanism is that it comes from within.

However, external conditions also matter __________ when and how often we lie. We are more likely to lie, research shows, when we are able to justify it, when we are __________ and exhausted, or when we see others being dishonest. And we are less likely to lie when we have moral reminders or when we think others are watching.

1.

A．historical

B．developmental

C．mental

D．psychological

2.

A．perspective

B．imagination

C．experience

D．evaluation

3.

A．dominated

B．preferred

C．accepted

D．limited

4.

A．attributed to

B．applied to

C．reduced to

D．distributed to

5.

A．regretted

B．avoided

C．recognized

D．denied

6.

A．anyhow

B．instead

C．indeed

D．likewise

7.

A．stimulates

B．maps

C．guides

D．assesses

8.

A．reasonably

B．randomly

C．passively

D．deliberately

9.

A．restored

B．failed

C．regulated

D．increased

10.

A．morality

B．fantasy

C．dishonesty

D．reality

11.

A．inability

B．impulse

C．determination

D．possibility

12.

A．unique

B．objective

C．positive

D．typical

13.

A．preventive

B．persuasive

C．interactive

D．decisive

14.

A．regardless of

B．by means of

C．in response to

D．in terms of

15.

A．delighted

B．motivated

C．encouraged

D．stressed