This is the classic rule for mass media. “They want your eyeballs and don’t care how you’re feeling,” Jonah Berger, a psychologist at University of Pennsylvania told The New York Times.
But with social media getting increasingly popular, information is now being spread in different ways, and researchers are discovering new rules--good news can actually spread faster and farther than disasters and other sad stories.
Berger and his colleague Katherine Milkman looked at thousands of articles on The New York Times’ website and analyzed the “most e-mailed” list for six months.
One of his findings was that articles in the science section were much more likely to make the list. Those stories aroused feelings of awe (敬畏) and made the readers want to share this positive emotion with others.
Besides science stories, readers were also found to be likely to share articles that were exciting or funny. “The more positive an article was, the more likely it was to be shared,” Berger wrote in his new book. “For example, stories about newcomers falling in love with New York City,” he writes, “tended to be shared more than the death of a popular zookeeper.”
But does all this good news actually make the audience feel better? Not necessarily.
According to a study by researchers at Harvard University, people tend to say more positive things about themselves when they’re talking to a bigger audience, rather than just one person, which helps explain all the perfect vacations that keep showing up on microblogs. This, researchers found, makes people think that life is unfair and that they’re less happy than their friends.
But no worries. There’s a quick and easy way to relieve the depression you get from viewing other people’s seemingly perfect lives--turn on the television and watch the news. There is always someone doing worse than you are.
1. Bad news covers most papers because .
A.the public care for reading tragedies |
B.the public intend to express sympathy for victims |
C.mass media want to attract the public’s attention |
D.mass media appeal to the public to help victims |
A.The perfect vacation of your friend |
B.The story of a determined inventor |
C.The death of a popular zookeeper |
D.The flood hitting a small town |
A.bad news always makes people sad |
B.people prefer to share bad news with a bigger audience |
C.people can relieve the depression by reading good news |
D.good news sometimes has negative influence |
A.Good News Spreads Fast |
B.Bad News Travels Fast |
C.The Effect of Bad News |
D.The Power of Good News |
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【推荐1】People will tell you the only way to really learn a language is to completely immerse(浸入)yourself in a country where that language is spoken. Not all language learners, of course, will have the opportunity to spend some time in an immersion environment. But if you can't actually fly across the world to learn a new language, you can always create an immersion environment where you can talk to native speakers.
That's where Babbel comes in. Babbel is one of the most popular language learning apps on the market for studying new languages at your own pace. The app emphasises real-life conversational skills, so you won't be stopped by grammatical structures and verb patterns.
And right now, you can get 15%off a lifetime subscription (订阅)to Babbel Language Learning($150; stacksocial. com).A lifetime subscription is huge when it comes to getting the most out of the app, since you'll be able to return to lessons time and time again and brush up on whichever section or topic you might need.
So how does it all work? First, you'll choose one of the 14 languages. While Babbel offers familiar languages like Spanish and Italian, it also offers less commonly studied ones like Polish, Indonesian and more. Once you pick your language, you'll choose a wide range of real-life topics. Each course takes about 10 to 15 minutes, so you can pick one up on the way to work, during your lunch break, or really at any point you have some time to kill.
Beyond this, Babbel includes a ton of additional features tailored to making sure you learn the language in a real, practical and accurate way. The app uses speech recognition technology to make sure your pronunciation is accurate compared with how native speakers would say certain words.
1. What does Paragraph 1 mainly tell us?A.The terrifying experiences of travelling. | B.The importance of language learning environment. |
C.Different ways to learn a new language. | D.Opportunities to communicate with native speakers. |
A.It's a tool for learning languages. | B.It is designed in various types. |
C.It focuses more on grammar structures. | D.It's the most popular app in the market. |
A.Choose the place to learn a course. | B.Pick the language they want to learn. |
C.Calculate the reading time. | D.Choose a proper topic. |
A.To represent its additional features. | B.To meet the needs of native speakers. |
C.To compare differences between words. | D.To make the pronunciation correct. |
【推荐2】A state in Australia is fixing cameras as part of an effort to reduce the number of people using wireless devices (设备) while they drive. Road safety experts are worried about the growing number of accidents because of drivers using smartphones on the state’s roads. They say drivers who use phones while driving greatly increase their chances of causing an accident.
The units use AI to set aside drivers who are not touching their phones. Human beings then make sure if the pictures show illegal behavior before a notice is sent to the vehicle’s owner. A violation (违反) carries a fine of $232. Some cameras will be set up on roadsides forever. Others will be moved, from time to time, around the state.
Two fixed cameras took photos of 8. 5 million vehicles as part of a six-month test earlier this year. The cameras took photos of more than 100, 000 drivers with their hands on phones. One driver was using a phone and an Apple iPad at the same time. Another driver had a passenger guide the vehicle while they both held phones.
Not everyone agrees with the new program. Peter Khoury is a member of Australia’s National Rosds and Motorists’ Association. He accused (谴责) the government of using secret methods to cut down on phone that does not follow the law. The association supports stricter action against drivers who pay too much attention to their phones. However, the association wants the government to set up signs warning drivers that phone cameras are operating in an area.
Government modeling found that the phone cameras could prevent 100 deaths and serious injuries over five years.
Drivers are allowed to use phones in hands-free carriers and through wireless connections (连接). But it does not follow the law to touch a phone while driving except to pass it to a passenger. Drivers who are sitting at red lights or stopped in heavy traffic should also follow the new law.
1. Why is the Australian state setting up cameras on the roads?A.To protect drivers. |
B.To warn drivers of traffic jams. |
C.To encourage the use of phones. |
D.To reduce traffic accidents. |
A.Drivers holding a phone. |
B.Drivers touching their nose. |
C.Passengers talking with the driver. |
D.Passengers using two devices at the same time. |
A.Uncaring. | B.Against. |
C.Doubtful. | D.Supportive. |
A.Use a passenger’s phone. | B.Touch the phone at red lights. |
C.Ask passengers to answer the phone. | D.Make a phone call while trapped in traffic. |
【推荐3】Today, many people spend a lot of time reading online, whether reading news, social media, or e-books. While online reading opens up a lot of knowledge to people, there are some drawbacks, too. These include eyestrain, headaches, as well as difficulty in even finishing reading the text. Now a new reading plugin (插件) has been intended to help people overcome these problems and read faster online.
The reading plugin called Bionic Reading, which was developed by Swiss designer Renato Casutt, was created with the belief that your brain can read faster than your eyes. The plugin makes the first few letters of each word in bold (粗体), which actually allows your eyes to skip over parts of the text and your brain to fill in what is missing. Incredibly, reading like this feels like finally unlocking 100 percent of people’s brain.
Casutt came up with the plugin by accident. He was reading a book in a foreign language and realized he could read it faster and well master it if he separated it into parts. He has worked for six years to develop Bionic Reading and is still working to perfect it. Many people who want to strengthen their reading ability show interest in it, but more research is needed before it can be definitively shown that the system improves reading ability. But people with dyslexia (诵读障碍) have confirmed that Bionic Reading did help them focus on what they are reading.
Casutt’s goal is to integrate the plugin into all reading apps and online services. “In a digital world dominated (支配) by shallow forms of reading, Bionic Reading aims to encourage a more in-depth reading and understanding of written content,” he said. Bionic Reading is available in several apps like Fiery Feeds, Lire, and Next App. The best way to know if it helps you read better online is to try it yourself and find out what it is all about.
1. How does Bionic Reading work?A.Users can read faster with less thinking. |
B.Users keep their brains much less active. |
C.Users keep an eye on part of the whole text. |
D.Users guess the meanings of some key words. |
A.Selecting suitable reading contents. |
B.Keeping up with reading contents. |
C.Limiting reading time. |
D.Reducing stress from reading. |
A.It has not been put into use so far. |
B.It has already been fully developed. |
C.It leaves users a further reading and thinking. |
D.It helps users skip the new words in reading. |
A.New Pioneering Plugin Improves Online Reading |
B.Online Reading Is Sure To Perfect People’s Brain |
C.Spending Time On Online Reading Is Worthwhile |
D.New Pioneering Plugin Still Needs To Be Improved |
【推荐1】Faced with greater competition, movie theaters have tried various experiments to upgrade the cinematic experience, including bigger and brighter screens and shaking seats. But a major challenge for exhibitors is to make the experience more attractive without depending on tricks.
One local theater, Regal L. A. Live, is experimenting with an idea that managers say strikes the right balance between so-called upgrade and sensory overload. The downtown L. A. theater plans to introduce Immersive Cinema Experience known as ICE technology in one of its auditoriums (礼堂) this fall.
The 190-seat auditorium will feature a traditional screen at the front, like any other theater. But the audience will also have five LED screens on both sides that will flood moviegoers’ peripheral (周边的) vision with lights and colors based on what’s playing on the main screen. For example, if you’re watching a scene that takes place in the African desert, the LED might shower the audience with enveloping colors of sky-blue, sun-like yellow sand. But importantly, viewers won’t have to turn their necks to catch any additional onscreen action. “When you’re watching the movie, you actually feel very absorbed in the film,” said Shelby Russell, a manager at L. A. Live. “It strengthens the mood of each of the scenes.”
Regal L. A. Live will be the first U.S theater to employ the technology. Managers did not say how much tickets would cost, but like other previous formats such as Imax, they will be more expensive than standard admission.
Other cinemas have tried to introduce some other formats as theaters face growing threats from popular media. Results have been mixed, though. 4DX, which uses seat movements, water and scent effects, operates in more than 620 theaters around the world. On the other hand, Barco Escape, a once promising idea for a three-screen theatrical design, failed to catch on. Shelby said the success of ICE theaters in France, where it competes with Imax, indicated well for its U.S. expansion. “The problem with other formats is that they distract the moviegoer from the film,” Shelby said. “ICE appeals to a very large audience.”
1. What leads cinemas to experiment with new technology?A.Expensive admission. | B.Growing competition. |
C.Mixed results of previous formats. | D.The increasing number of moviegoers. |
A.Brighter colors. | B.Shaking seats. |
C.Multiple screens. | D.Sweet-scented effects. |
A.Absorbed in the movie. | B.Distracted from the screens. |
C.Overloaded with excitement. | D.Tired from turning their necks. |
A.Imax failed to catch on in France. | B.ICE looks promising in the U.S. |
C.Barco Escape is a popular design. | D.The use of 4DX is on the decline. |
【推荐2】A generation understandably frightened by “adulting” may well welcome the linguistic (语言的) comfort food of childlike language. And once established, the habit can easily make the jump to those of us more advanced in years. After all, a kid is inside every one of us, and few people are resistant to the infectiousness of creativity. Young people are the primary drivers of language change, but even we “olds” — as the young are used to putting it — like to change things up now and then. As new slang creeps across generational divides, however, it inevitably stirs up people’s deepest linguistic anxieties. Does the new trend of kidspeak represent a dumbing-down of the English language? Just the opposite: with the rise of kidspeak, we are actually witnessing English’s enrichment.
It has long been ordinary for one language to borrow from another, and even from a dialect of the same language: Black English has lent mainstream English words like diss and the “angry” meaning of salty. Kidspeak extends our word stock in exactly the same way that Old Norse, French, and Latin once did. On the internet, for example, kidspeak refers to a “smol kitty” and a “smol baby,” but not a “smol mailbox” or “smol Blu-ray player.” Smol, then, is not merely a way of spelling small, but a more specific term referring to cuteness. Just missing out on becoming Word of the Year at the American Dialect Society’s 2019 meeting was yeet, seemingly meant to imitate the sound of something being thrown into a container or through a net (and often pronounced with a celebratory gesture to that effect). One now speaks of “yeeting” an empty can into the trash, and the word has even developed an irregular past-tense form, yote. We have kidspeak to thank for introducing these new layers of playfulness into our vocabulary.
English today is arguably more fertile than it’s been since Shakespeare’s time, and those worried about the novelty of kidspeak might consider that not so long ago pedants (顽固派) were insisting the proper person should say “bal-coh-nee” for balcony, stamp out “nonwords” such as standpoint, and use obnoxious to mean “Tripe for injury.” Their arguments failed miserably when presented to everyday speakers, who tend to have good intuition about how language should work.
Amid today’s news cycles, the emergence of kidspeak is something to celebrate. This new slang is a totally natural and endlessly witty collective advancement of the American idiom. It makes for more interesting talk. I, at least, am glad to be living with the English of right now, surrounded by all the new words.
1. According to the speaker, what does the popularity of childlike language reflect?A.Old people’s increasing anxieties. | B.People’s reluctance to growing up. |
C.Young people’s resistance to changes. | D.The deepening of generational divides. |
A.form a sharp contrast with the word “yeet” |
B.illustrate that kidspeak enriches the English language |
C.reveal how new words are loaned from other languages |
D.remind readers that many English words are borrowed words |
A.Kidspeak does more good than harm to English. |
B.Kidspeak is not all playful as commonly thought. |
C.Kidspeak was awarded 2019’s Word of the Year. |
D.Kidspeak is regarded as something overestimated. |
A.The emergence of kidspeak is the result of linguists’ collective wisdom. |
B.The English language hasn’t changed much since Shakespeare’s time. |
C.The development of English depends mainly on everyday speakers. |
D.The advancement of the American idiom contributes to kidspeak. |
Though the Web is becoming increasingly popular, the TV never fails to attract people.Do you know which television network is the largest in America? It is not ABC, CBS, or Fox.Nor is it one of the cable net-works such as CNN, which carries only news and news stories.It is not ESPN, the all-sports cable net-work, or even MTV, which is famous for its music videos.Rather it is PBS, Public Broadcasting System, a non-profit public broadcasting TV service.PBS has 349 member television stations in the U.S.and some member stations by cable in Canada.
PBS only attracts a minority of all TV viewers, about 2 percent.The industry leader, NBC, however, attracts 11 percent of viewers.But the growth of public television in the past two decades has been dramatic.This is especially noteworthy (值科关注) when one considers that public television stations must often survive on very limited budgets, on viewers' donations, and on private foundations and some governmental funding.
The level of quality of PBS programs, whether in national and international news, entertainment, or education, is excellent.Almost a whole generation of children throughout the world is familiar with Sesame Street and the characters of The Muppet Show.PBS is especially well known for the quality of its many educational TV programs.Over 95 percent of all public television stations have tale-courses.These courses are accepted and supported by more than 1,800 colleges and universities throughout the US.Each year, over a quarter of a million students take courses this way.
1. According to this article, PBS received part of its funding from___.
A.the audience |
B.public schools |
C.advertising agencies |
D.other television stations |
A.Cable services. |
B.Generous donations. |
C.Tele-courses. |
D.Live news broadcasts. |
A.The majority of their viewers are minority people. |
B.Ninety-five percent of their programs are tele-courses. |
C.They are shrinking in number because they make no profits. |
D.Their courses are accepted by many universities in America. |
A.ABC | B.PBS |
C.NBC | D.Fox |