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题型:阅读理解-阅读单选 难度:0.65 引用次数:107 题号:5308499

Shopping is a big part of the holiday season,when families and friends gather together and exchange gifts.While the popularity of shopping online has grown,such practices are not always eco-friendly or timely,as gifts bought online must be packaged and shipped,wasting valuable resources and time.

The benefits of shopping locally go beyond convenience and reduce your carbon footprint.The following are a few ways that shopping locally this holiday season can directly benefit your community and the people who call it home.

When men and women shop locally,they are putting money back into their local communities.Local businesses may be owned by your neighbors,and it can be comforting to know that your holiday shopping dollars are going to support a neighbor instead of a large company.Local businesses also employ your neighbors,so shopping locally can strengthen the local economy by creating jobs.

Local businesses go a long way toward creating a neighborhood identity,and that identity can create a stronger sense of community among you and your neighbors.In addition,a unique community       identity can make your town more attractive to outsiders,and can also attract more people to local businesses in your neighborhood.

The gifts you buy when shopping locally can also benefit your community.Gifts purchased from small local businesses tend to be more unique than items bought from national chains,as smaller retailers tend to sell more home-made items than their national competitors.Recipients of such items may find such gifts more thoughtful than mass produced items bought from national chains.

The accessibility of customer service is another benefit of shopping locally.When you buy something from national chains,especially during the holiday season when such businesses may have to deal with orders,making contact with customer service departments can be a test of patience.A long wait on the phone or online can make the process of contacting customer service departments extremely frustrating.But such frustration is rare when shopping from local businesses,as consumers can simply buy their products in the store.In addition,shopping locally makes it more convenient for friends and family members who also live in your community to return their gifts.

1. The author referred to shopping online in the passage to        .
A.imply it is convenient to shop online
B.show it has been popular with the public
C.imply shopping locally is better than that
D.tell people they should stop wasting resources
2. It can be inferred from the third paragraph that        .
A.local businesses are in poor management
B.shopping locally can help some people get jobs
C.a large company usually gains much profit
D.few people support local businesses
3. If people love the products from a local business,       .
A.the business will raise the price of its products
B.the products will be sold in the distant places
C.it will help develop the community a lot
D.the community will turn into a tourist destination
4. What does the underlined word “Recipients” mean in the passage?
A.The persons who receive something.
B.The persons who donate something.
C.The persons who sell something.
D.The persons who purchase something.

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阅读理解-阅读单选(约270词) | 适中 (0.65)
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【推荐1】Women have jumped ahead of men for the first time in using the Internet to do their holiday shopping,according to a study published last week in the US.

For years men have been more likely to shop on the Internet than women,but during the 2011 holiday season 58 percent of those making online purchases(购买)were women.

“It shows how mainstream the Internet is becoming”,said Lee Rainie,director of the Pew Internet and American Life Project group,which carried out the study.

Rainie said it was only a matter of time before women shoppers caught up with men.This is because women traditionally make decisions about spending.

Users were more likely to shop online to save time.Internet users between the ages of 18 and 29 were responsible for some of the most dramatic increases in the online gift-buying population this time around.

However,three-quarters of the US Internet users did not buy holiday gifts online in 2011.They worried about credit card security(安全),or just compared online prices with off-line prices,then dashed off to t he shops to get the best deals.

“But even if shoppers don’t buy online,websites are becoming promotion tools for stores,”said Dan Hess,vice president of Comscore Networks Inc.Hess said that actually most stores’ websites can make customers fully believe the security of their credit card numbers.And most are able to ensure that gifts arrive on time.“It’s all about making the shopping experience more efficient,more reliable and more comfortable.”Hess said.

1. Which of the following statements is true?
A.More women shopped online than men during 2011 holiday season.
B.There were fewer women online shoppers than men during 2 011 holiday season.
C.Most of the Internet users between the ages of 18 and 29 are women.
D.People in the US were more likely to buy gifts online.
2. From the passage we can infer that________.
A.men usually decide how to spend money in the family
B.women usually decide what to buy in the family
C.the Internet is used in all the shops.
D.more and more shops will sell their goods online.
3. According to Dan Hess,shopping online is ________.
A.unsafeB.convenient
C.a waste of timeD.cheaper
4. What can we know from the passage?
A.American people only buy gifts in holidays.
B.Shopping online is fun for women.
C.Shopping off-line provides better service.
D.Young people like to do gift-shopping online.
2017-08-05更新 | 78次组卷
阅读理解-阅读单选(约350词) | 适中 (0.65)
文章大意:本文是说明文。本文介绍了植入式广告是未来的广告趋势,同时讨论了什么样的植入式广告效果更好。

【推荐2】Product placement is a form of advertising in which a company pays a director to place its product on the set of a movie or TV show. It isn’t new. The oldest examples date all the way back to the invention of motion pictures, when the Lever Brothers’ Sunlight Soap appeared in the Lumiere films in 1896. But as streaming has become more popular, product placements have become an even more attractive option for advertisers now.

When watching web videos, most consumers either skip or ignore the advertisements that run before the video starts. So as advertisers struggle to reach consumers, they are increasingly turning to product placement, spending advertising budgets to get their advertisements into media content in ways that can’t be skipped or ignored. Studies have shown they increase viewers’ awareness of products and their positive attitudes toward them.

Not all product placements are effective, though. Those that seem to influence viewers the most are those that strike the careful balance between being noticeable and not too boring. Viewers tend to be turned off if the product placement is too noticable, as when a character in the show holds the product and talks about it.

Viewers are most influenced by product placements in which the product or brand name is spoken by one of the characters but not shown. Also viewers may be more attracted to product placements that appear earlier in a show or movie. Because we become more engaged in the plot and characters of a show or movie as it progresses. If a placement appears at the climax — the moment when our attention is fixed on what will happen next — we’re either less likely to notice the placement or more likely to be annoyed if we do notice it.

With increasing online viewers and better designed product placement, perhaps advertisers will consider product placement their first choice and decrease their spending on traditional advertising, like TV and print ads.

1. What can we know about product placement?
A.It is popular nowadays.B.It makes streaming attractive.
C.It first appeared in TV shows.D.It aims to make videos interesting.
2. What does the underlined word “ they ” in paragraph 2 refer to?
A.Advertisments.B.Videos.C.Advertisers.D.Consumers.
3. Which is the most effective product placement in a movie?
A.The product is shown before the movie is on.
B.The product appears in a conversation at the climax.
C.The product is in the character’s hand at the beginning.
D.The product is mentioned not long after the movie is on.
4. What can be a suitable title for the text?
A.Product placement: a future trend for advertising
B.Product placement: a new driving force behind movies
C.Product placement: a mirror of the advertisement history
D.Product placement: a perfect companion to online videos
2022-05-13更新 | 123次组卷
阅读理解-阅读单选(约280词) | 适中 (0.65)
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文章大意:本文是一篇应用文。文章主要介绍了几处在英国购物的好去处。

【推荐3】Though online ordering is popular in the UK today, hands­on experience still attracts many buyers’ attention.

Oxford Street

London is a shoppers’ paradise, and most visitors head for Oxford Street. Halfway along is Selfridges, one of the world’s first department stores where the architecture and window dressing impress you even before you go in. There are at least four other major stores on this street, plus Europe’s largest music shop. In December the atmosphere is especially festive because of the Christmas lights which are always lighted by a politician, a great sportsman, or a super star.

Kensington High Street

A fashionable area for shopping is Kensington High Street. One of its department stores even has a roof garden — good for relaxing between purchases. There’s also an organic food superstore.

Borough Market

You can’t visit London without going to a supermarket. One of the oldest and best for food is probably Borough Market on the south bank of the Thames. Get off the underground at London Bridge and wander among fresh fish stalls, bakeries, and fruit and vegetable sellers. You can also buy specialities to take away, like cheeses, pork pies, mustard and chutney.

More places for bargains

Portobello Road Market on a Saturday is your best choice for jewelry or collector’s items. It’s a short walk from the underground station at Notting Hill Gate and you never know what you will find. For clothes, Camden Market is the place. It gets a little crowded at the weekends, though. Convent Garden Market offers great experience for the simple pleasure of looking at jewelry and gifts.

1. Oxford Street becomes special in December for ________.
A.the wonderful window dressing
B.the Europe’s largest music shop
C.the lights lighted by a famous person
D.many bargains to choose from
2. To enjoy food,you can go to ________.
A.Camden Market
B.Borough Market
C.Kensington High Street
D.Portobello Road Market
3. Where is this passage probably taken from?
A.A science book.B.A traveler’s journal.
C.A news report.D.A trip guide.
2018-08-27更新 | 95次组卷
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