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题型:阅读理解-阅读单选 难度:0.85 引用次数:77 题号:9360071

Alibaba Group Holding is sparing no effort to turn its annual Singles’ Day shopping festival into a universal celebration. The challenge for billionaire Jack Ma’s (MaYun) online kingdom is to break another sales record after a decade of rapid developments. With rising strong competition from smaller platforms such as JD.com Inc. and Pinduoduo Inc., Alibaba is seeking to add new growth engines.

Now the retail (零售)celebration on Nov. 11 has become an important signal not just for the company, but also the world’s second largest economy, China. This year, shoppers in China have broken last year’s record by making the sum of $30.8 billion in sales, as the tradition marked its 10th year. “Singles’ Day has now become a stage for Alibaba to present its power across all its platforms.” Daniel Zhang (Zhang Yong), chief executive officer (CEO), said at an October news conference in Beijing. He’s taking over after Ma steps down as executive chairman next year.

It was Zhang who came up with the idea of turning Singles’ Day into a shopping festival a decade ago. Now that this year’s one-day fair will be Ma’s last as chairman, Zhang will need to prove he can carry on the wonder. “We think 1 billion packs will become a daily event in the future.” he said.

To fuel growth, Alibaba is speeding up its global exploration. Ele. me, the company it took control of this year, will provide services for selected Starbucks stores across 11 cities in China. Rural Taobao, aiming at the customers in the countryside will offer special discount (折扣) for goods across 800 counties.

Although it’s been three years since Ma said he wants to make Singles’ Day a global shopping event, that hasn’t happened yet. International expansion will be a key part of Zhang’s plan to keep breaking sales records.

1. According to paragraph 1, Alibaba is exploring more growth engines because ________.
A.it has developed swiftly in the last ten years
B.it has broken a new sales record
C.Jack Ma’s dream has come true
D.other companies are competing for the market
2. It can be inferred from the passage that ________.
A.Zhang has a long way to go before he sets another sales record
B.the Singles’ Day shopping festival started over ten years ago
C.the idea of the retail celebration on Nov. 11 was put forward by Jack Ma
D.shoppers in China doubted whether Zhang will be a successful CEO
3. The writer expresses the idea in paragraph 4 by ________.
A.giving an explanationB.listing examples
C.making a comparisonD.offering data
4. From the author’s point of view, Alibaba’s future is ________.
A.challenging and hopelessB.worrying and doubtful
C.challenging but hopefulD.worrying but rewarding

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【推荐1】Here are some things that you can buy as gifts for your friends who are birdwatchers.

A window-mounted bird feeder

One way to guarantee a close-up look at the birds in your garden is to bring them all the way to the house. This bird feeder is solidly built with strong suction (吸) cups that you can tie to your windows, giving you a good view of your winged visitors.

A pair of binoculars

Binoculars are a birdwatcher’s best friend! They work like two small telescopes joined together, allowing you to use both eyes to see distant birds as if they were right in front of you. They’re perfect for spotting feathered friends in the wild, whether the birds are high up in the trees or soaring across the sky. When you peer through them, you get a view that makes every little detail of the birds—their colors, beaks, and even the texture of their feathers.

The Robin: A Biography by Stephen Moss

This beautifully illustrated book draws readers into the mysterious world of Britain’s favourite bird, the red robin—a familiar sight in all winter gardens, but as naturalist Stephen Moss demonstrates, one we hardly know. Combining convincing storytelling with biological fact, Moss guides us through a year in the life of the robin, from the moment it hatches from its egg to its all too timely mortality (死亡) — the robin tends to live a mere 13 months, adding to its precious quality.

A reusable thermal bottle

Every good birding expedition needs a bottle of steaming hot tea. A reusable bottle decorated with lifelike drawings of classic British birds combines a natural aesthetic (美感)with practicality. It can keep not only hot drinks but also cold drinks.

1. What do we know about binoculars?
A.They can attract birds to your house.B.They show images in black and white.
C.They can provide detailed views of birdwatching.D.They’re too heavy to carry for birdwatchers.
2. What does The Robin: A Biography tell us about?
A.The birth of a bird.B.The death of a bird.
C.The quantity of a bird.D.The lifetime of a bird.
3. Which gift may attract birds to one’s house?
A.A window-mounted bird feeder.B.A pair of binoculars.
C.The Robin: A Biography.D.A reusable thermal bottle
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【推荐2】I really place many people into two categories when it comes to shopping. The first is people who simply love doing window shopping and do it quite regularly maybe because they are really good at spotting bargains. The other category, which I suppose is obvious that people who simply dislike shopping for anything. They find it very boring, laborious and frustrating and do not particularly like going to their local shopping malls for anything whatsoever. They will probably do anything to try and get away with shopping for gifts and I had the same problem until I discovered something.

The simple discovery was to shop online for everything. This is especially fantastic when you are shopping online for gifts because there are so many websites out there dedicated to supplying all kinds of gifts for every occasion you can think of. The greatest thing is that you can do this from the comfort of your own home without having to leave and sit at a computer with a nice mug of coffee to help.

Researching is always important because you need to make sure whoever you are going to purchase this before is going to like it. You need to make sure of your researched pricing to ensure that you are getting good value for money. Generally, online you will always find things cheaper than buying something in a store in your local shopping mall. The fact that the website does not have many overheads with staffing gives them the opportunity to sell products at a reduced price.

It’s also important that you make sure the website you purchase things from has a good reputation. Check their customer service and also read any feedback that they may have from customers who have already made a purchase.

1. Why do some people like doing window shopping better?
A.Maybe because they have more time to kill.
B.Maybe because they like the bargaining occasions.
C.Maybe because they like to appear in crowded places.
D.Maybe because they don’t know how to do online shopping.
2. The best factor for the author to shop online should be __________ .
A.he has much more space to bargain with sellers
B.he has the bravery to follow the fashions at present
C.he can surf to find so many choices just at home
D.he needn’t drive a car or take buses to find stores
3. Why are the things online cheaper according to the author?
A.The shop owners introduce goods with bad quality.
B.The shop owners need rent an actual store.
C.The shop owners needn’t employ many workers.
D.The shop owners can’t have a good reputation.
4. To ensure you buy things from a standard shop you can
A.call the earlier buyer for information
B.surf earlier customers’ comments on the website
C.surf to find the personal information of the shop owner
D.turn to the police for advice on the information of the shop owner
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名校

【推荐3】Shoppers in the United States have many different retail stores(零售店)to choose from. You can shop at large department stores, furniture stores,jewelry stores, electronic equipment stores and many others. Another type of retail store—the catalog(目录) store, has become popular in the U.S.

Catalog stores offer much of the same goods as traditional retail stores. However, in these stores, shoppers select the items they wish to buy from large catalogs that are filled with photos and descriptions of all the different goods. The variety of products listed in the catalogs includes everything from baby clothing to video equipment and watches. The prices of these items are very low. In fact, the same items often cost more in other retail stores. And that’s the reason many people prefer to shop in catalog stores.

Catalog stores usually don't have many salespeople, so customers can’t expect to receive much help from them. Customers need to know about the features and the quality of the items they wish to buy before they shop, since there isn’t much opportunity to ask questions or examine the product in the store.However, catalog stores offer quality items at lower prices, and consumers seem to like this.

When shoppers go to a catalog store, if they are interested in purchasing an item, they need to follow this simple procedure.

●First, they go to a counter to find the store’s catalog.

●They look in the catalog to find the exact item they wish to buy.

●Then, they fill out an order form with the name of the item, the item number from the catalog, the price, and their name and address.

●After completing the form, the customer gives it to a salesperson, who checks to see if the item is in stock.

If the item is available, the stockroom sends it on a conveyor belt(输送带)to the pick-up counter. When the item arrives at the pick-up counter, the customer’s name is called, and the customer pays for the item.

The whole procedure usually takes ten to twenty minutes. If the item isn’t available, the salesperson can usually check the store’s computer and find out when it will be in stock again.

1. What is the difference between the traditional retail stores and the catalog stores?
A.The prices of products in catalog stores are higher.
B.Shoppers select the items they need from large catalogs.
C.Catalog Stores offer more products than the traditional stores.
D.Catalog stores usually offer all the services that regular retail stores do.
2. From the text we know that shopper of catalog stores______.
A.become salespeople now
B.do the same as in retail stores
C.have more chances to examine the goods
D.should know the information of the goods ahead
3. Catalog stores are popular mainly because they________
A.offer quality goods at lower prices
B.have many salespersons for service
C.can help save much time when doing shopping
D.offer the exact items the customer wishes to purchase
4. Which of the following is the right procedure for a shopper in a catalog store?
①Check the catalog to select the items.
②Fill out the order form.
③Wait at the pick-up counter.
④Find a catalog at a counter.
⑤Find a salesperson to cheek the form.
A.④—①—③—⑤—②B.①—④—②—③—⑤
C.④—①—②—⑤—③D.④—②—⑤—③—①
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