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题型:阅读理解-阅读单选 难度:0.65 引用次数:228 题号:9732909

The recent development in technology has led to better learning opportunities for students. Learning is an ongoing process, and students can have fun and learn many things on the go with these apps.

Exam Vocabulary Builder

Learning new English words is not difficult anymore when you have Exam Vocabulary Builder on your smartphone. Apart from learning new words with meaning, you can also find an example of using the word in a sentence. Moreover, you can test yourself in quiz mode comprised of challenging levels.

Quizlet

Quizlet is a simple app that allows you to learn anything, create your own study sets, and improve your class grades by studying with flashcards. It’ll give you a whole new experience on how you learn things in a fun way. Next time you have a problem with learning a new chapter or topic, try Quizlet and see how things work out.

Exam Countdown

If you’re feeling distracted (分心的) when the exams draw near, you might need Exam Countdown app. There might be a possibility that you forgot to submit your last assignment before the finals. The app acts like a scheduler where you can keep track of your assignments, exams, quizzes, and presentations.

MyScript Smart Note

Aren’t you quick enough to write notes in the classroom on your tablet’s QWERTY keyboard? No problem, because MyScript Smart Note is the perfect solution for you to easily take notes on your tablet. It allows you to edit your handwriting with special gestures. Moreover, you can also add pictures to the text, math equations, PDF files, or sound. It also comes with downloadable language packs.

1. What do Exam Vocabulary Builder and MyScript Smart Note have in common?
A.They both can be used for note taking.
B.They both can be used with hand gestures.
C.They both can be used to test language skills.
D.They both can he used for language learning.
2. Which is a good choice for better managing and organizing your routine study?
A.Quizlet.B.Exam Countdown.
C.MyScript Smart Note.D.Exam Vocabulary Builder.
3. What’s the text mainly intended to do?
A.Introduce some wonderful learning methods for students.
B.Provide some good learning opportunities for students.
C.Introduce some useful learning apps for students.
D.Promote some practical teaching apps for teachers.

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阅读理解-阅读单选(约330词) | 适中 (0.65)
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【推荐1】Creative Writing Summer School

2-15 August 2015

Study at one of the world's leading universities


About the Creative Writing Summer School
       This programme is for those wishing to develop their existing creative writing skills, either for eventual professional use, or out of personal interest.Workshop courses take place twice a day.In a series of plenary(全体出席的)lectures (each morning, and on some evenings), novelists, poets and writers of creative non-fiction discuss their own work and the art of writing.Plenary lectures are designed to expand students' understanding of their own creative options.Students will expected to complete daily writing tasks outside classroom hours; the resulting work will form the primary focus of the workshops.
What will I be studying?

Workshop courses focus on practical writing skills and critical reflection; there are specialist options in fiction; creative non-fiction and poetry, and writing for stage and screen, as well as a more broadly-based writing course.


Who can apply?
       The programme is open to university students, literature teachers, professionals and those with other life experience; gap-year students preparing for university may also apply (students must be accompanied by a parent/ guardian if under 18 when the programme starts).Participants must also meet the language requirements specific to this programme and will be asked to provide a 300-400 word piece explaining their reasons for applying.
Who will be teaching me?
       Courses are taught by a combination of published writers associated with the School of Continuing Education, Peking University and by guest subject specialists from beyond the university.
Where will I stay?
       Participants can stay in the School of Continuing Education, Peking University, close to the teaching sites and city Coventry.
How do I apply?
       You can download an application form or apply online.
       Find out more: www.sce.pku.edu.cn
1. Participants are supposed to finish their writing tasks______.
A.in the morningB.in the evening
C.after classD.during plenary lectures
2. The writing courses_____·
A.focus on practical writing skills
B.cover various kinds of writing
C.don't include writing for stage and screen
D.are mainly about creative non-fiction
3. Applicants need to write an essay to_______.
A.introduce themselves
B.show their writing skills
C.state their language learning experiences
D.explain why they want to attend the programme
2017-08-28更新 | 79次组卷
阅读理解-阅读单选(约320词) | 适中 (0.65)
文章大意:本文是一篇应用文。文章介绍的是从罗马尼亚的徒步旅行到喜马拉雅山的几个旅行计划。

【推荐2】A new year calls for fresh travel plans. Reset with these encouraging trips, from Romanian walks to life lessons in the Himalayas.


Go Wild in Romania’s Tarcu Mountains

A herd of the impressive bison, which last travelled herein 1919, have been brought back to Romania’s Tarcu Mountains range as part of a major re wilding project. Much Better Adventures, along with conservationists from WWF, runs four-day hard walkthrough the Carpathian Forest, with accommodation in safari-style camps. Plus, the chance to stop off for swims in mountain lakes and rivers. From $663. muchbetteradventures.com


Give back in Costa Rica

Costa Rica is famous for its rich wildlife. Hands Up Holidays has partnered with a wildlife centre for trafficked animals to offer volunteering opportunities for visitors who want to help local wildlife conservation efforts but don’t fancy roughing it. Guests can learn more about the likes of spider monkeys, while bedding down in a five-star eco-hotel. From $7, 240 for 10 days. handsupholidays.com


Race across Mongolia

If you’ve already ticked off a marathon and are keen to take your training up a level, add the Mongol 100 to your new year fitness resolutions. The objective is to cross the entire nation from north to south on foot, skate or bike. The race finishes at the Khovsgol Ice Festival, known for its traditional winter games and frozen sculptures. From $4, 750 for eight days. Mongo1100.com


Learn from Himalayan Sherpas

It’s the 70th anniversary of Tenzing Norgay’s climbing of Mount Everest in 2023, though if you don’t fancy taking on the world’s highest peak, you can explore the surrounding Himalayas by absorbing yourself in the way of life of Sherpas in Nepal. Adventure Life runs tours through the Khumbu region, stopping at Sherpa villages to learn more about these fascinating communities. From $3,967 for 15 days. adventurelife.com

1. If you can only ask for a one-week leave for travel, which destination will you consider?
A.RomaniaB.Costa RicaC.MongoliaD.Nepal
2. What can travelers do if they enter for Mongol 100?
A.Join in a marathon competition.B.Make a new-year resolution.
C.Learn about the festival.D.Race across Mongolia.
3. What is the author’s purpose in writing the text?
A.To learn life lessons.B.To protect wildlife.
C.To recommend travel plans.D.To celebrate a new year.
2023-06-04更新 | 57次组卷
阅读理解-阅读单选(约370词) | 适中 (0.65)
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文章大意:本文是一篇说明文。文章介绍了AIDA模式是现代市场营销和广告实践的基础以及它是如何工作的。

【推荐3】The AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps used to persuade potentials to make a purchase. The first three steps lie in creating attention (A), decorating interest (I), and building desire (D) for the product, before the fourth step — the “call to action” (A) — tells them exactly how and where to buy. AIDA can channel the customer’s feelings through each stage toward reaching a sale.

Attracting the customer’s attention is the first challenge and this may be achieved by using an attracting phrase or picture. Once someone’s attention has been clutched, it must be turned into real interest. This is best done by providing a brief description of the product’s benefits to the consumer rather than simply listing the product’s main features or problem-solving claims.

Now, it is time to transform that interest into a desire for a product or service. This is where consumers need to believe their lives could be better by possessing the product. It could be a vital step towards turning a potential into a real customer.

“Call-to-action” is where all of the initial hard work pays off and leads to the action from a potential customer. For example, they might pick up the phone to discuss the idea of a trial of the services or, alternatively, they may just buy that product or service that has been promoted to them all along.

And AIDA is used to great effect in the movie industry. Movie studios begin their marketing campaigns months in advance. The campaigns develop by offering attractive flashes of the movie without giving too much away. Desire is inspired by the release of the full preview which is fully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue on the opening weekend. Advertisements in newspapers and on television focus on the movie’s release, inviting the consumer to go and buy a ticket.

1. What is the purpose of practising AIDA?
A.To create jobs.B.To increase sales.
C.To research markets.D.To introduce products.
2. What does the underlined word “clutched” mean in Paragraph 2?
A.Seized.B.Freed.C.Cheated.D.Affected.
3. In which stage of the AIDA model may a customer call to try the service?
A.Action.B.Interest.C.Desire.D.Attention.
4. Why does the author mention the movie industry in the last paragraph?
A.To design an AIDA model.B.To display how AIDA works.
C.To show how to make a movie.D.To advertise the movie industry.
2023-02-09更新 | 561次组卷
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