1 . The notion of building brand personality is promoted by Starbucks as a part of company culture to embed meaning in their products and thus attract more customers.
Starbucks literally changed the definition of “a good cup of coffee”. For Starbucks, the brand had three elements: coffee,
Almost all Starbucks stores were corporately owned and controlled. Starbucks prided itself on the “Starbucks Experience”,
The green Starbucks logo is a mermaid that looks like the end of the double image of the sea. It was designed by Terry Heckler, who got the
Starbucks makes the typical American culture gradually broken down into elements of
But the
A.people | B.managers | C.customers | D.clients |
A.assured | B.promised | C.ensured | D.predicted |
A.emergency | B.environment | C.employment | D.customer |
A.consisted of | B.benefited from | C.contributed to | D.headed for |
A.going beyond | B.coming across | C.making up | D.depending on |
A.With regard to | B.In addition to | C.Compared with | D.In terms of |
A.general | B.reasonable | C.legal | D.fascinating |
A.committed | B.alerted | C.subjected | D.required |
A.negotiate | B.perform | C.conceal | D.escape |
A.imagination | B.inspiration | C.patent | D.philosophy |
A.creates | B.cultivates | C.credits | D.conveys |
A.brand | B.logo | C.possession | D.experience |
A.greedily | B.gently | C.persistently | D.indifferently |
A.busy | B.easy | C.miserable | D.energetic |
A.product | B.vision | C.essence | D.importance |
2 . Globalization: Good or Bad?
Globalization is defined in many ways .One simple
Improved income?
An argument
However, these sorts of
More imports, more exports
Supporters of free trade point out that there is another direct benefit to be gained from an increase in international trade: exports
Finally, globalization often
Anti-globalists claim that there is a serious problem in this argument for the
A.indication | B.principle | C.definition | D.factor |
A.systems | B.solution | C.crisis | D.growth |
A.in favor of | B.on account of | C.with regard to | D.in honour of |
A.Fortunately | B.Similarly | C.Undoubtedly | D.Unusually |
A.freer | B.greater | C.stronger | D.wealthier |
A.figures | B.descriptions | C.countries | D.benefits |
A.severe | B.slight | C.further | D.general |
A.overtake | B.qualify | C.fight | D.require |
A.two-way | B.all-inclusive | C.official | D.legal |
A.Supporters | B.Advocates | C.Critics | D.Authorities |
A.otherwise | B.nevertheless | C.therefore | D.besides |
A.Global | B.Industrial | C.National | D.Economical |
A.encourages | B.restricts | C.forbids | D.forces |
A.stop | B.continue | C.fail | D.refuse |
A.globalization | B.transformation | C.specialization | D.identification |
The sights, sounds, and smells of the modern marketplace are rarely accidental. More likely, they are tools of an evolving strategy of psychological marketing called “sensory marketing” to create an emotional association to a(n)
By relating to people in a far more
Traditional marketing believes that consumers will systematically consider
In the past, communications with customers were mainly monologues — companies just ‘talked at’ consumers. Then they evolved into dialogues, with customers providing
Based on the implied messages received through five senses, consumers, without noticing it, tend to apply human-like personalities to brands, leading to intimate relationship and, hopefully for the brands, persistent
"Sincere" brands like IBM and Boeing tend to be regarded as conservative and reliable while "exciting" brands like Apple, and Ferrari are as imaginative and
Certainly, with the eyes containing two-thirds of all the
In other words, no aspect of a product design is left to
A.specific | B.qualified | C.average | D.adequate |
A.economic | B.personal | C.artificial | D.mechanic |
A.obvious | B.potential | C.accessible | D.concrete |
A.imaginable | B.objective | C.psychological | D.gradual |
A.alternative | B.reward | C.sample | D.exhibit |
A.compliment | B.fund | C.prospect | D.feedback |
A.temporarily | B.subconsciously | C.occasionally | D.attentively |
A.loyalty | B.philosophy | C.endurance | D.regulation |
A.mild | B.daring | C.steady | D.classic |
A.far-fetched | B.hard-won | C.long-lasting | D.easy-going |
A.individual | B.sensory | C.present | D.general |
A.overall | B.ambitious | C.dramatic | D.additional |
A.chance | B.maintenance | C.progress | D.leadership |
A.accept | B.overlook | C.fit | D.treat |
A.shape | B.punish | C.signify | D.exploit |
4 . Though people have discussed the relationship between science and nature for many years, there is no consensual(统一的) explanation. While some view science as a powerful tool in
Despite the different presentations of the concepts, though time separated the two men, both pieces express a similar view on the relationship between science and nature. Both pieces suggest that nature is
As Commoner’s article suggests, nature only allows science to have limited power and success. Both men believe that complete trust in science is
Commoner’s article clearly represents science as weak and useless, but more importantly, dangerous. It gives evidence to support the suggested dangers
A.building | B.defining | C.showing | D.uncovering |
A.concerns | B.views | C.findings | D.achievements |
A.interests | B.ambitions | C.discoveries | D.thoughts |
A.preventing | B.earning | C.destroying | D.breaking |
A.mysterious | B.powerful | C.fantastic | D.special |
A.prosperity | B.perfection | C.improvement | D.integrity |
A.beliefs | B.experiences | C.actions | D.attempts |
A.disappointing | B.meaningful | C.useless | D.significant |
A.throws | B.expresses | C.holds | D.casts |
A.improper | B.unbelievable | C.dangerous | D.unwise |
A.reforms | B.failures | C.experiments | D.changes |
A.controlled | B.digested | C.shared | D.applied |
A.question | B.doubt | C.hope | D.use |
A.provided | B.supplied | C.associated | D.compared |
A.directly | B.especially | C.definitely | D.necessarily |
5 . According to a Chinese saying,“One who fails to reach the Great Wall is not a hero. ”Growing up in Beijing,I
As
As I stood there,I began to
I don’t know if I have become a
A.show | B.know | C.imagine | D.accept |
A.still | B.also | C.never | D.already |
A.waited | B.allowed | C.searched | D.aimed |
A.expensive | B.interesting | C.difficult | D.important |
A.wake up | B.give up | C.keep up | D.look up |
A.reach | B.understand | C.clean | D.head |
A.shook | B.stood | C.walked | D.lay |
A.children | B.strangers | C.people | D.foreigners |
A.book | B.photo | C.future | D.scene |
A.dangerously | B.slowly | C.worriedly | D.naturally |
A.break | B.tip | C.step | D.note |
A.care about | B.make up | C.tell about | D.think of |
A.healthy | B.tall | C.fat | D.scary |
A.thoughts | B.emotions | C.rules | D.plans |
A.tired | B.normal | C.strong | D.lazy |
A.expected | B.argued | C.included | D.realized |
A.dreams | B.qualities | C.concerns | D.experiences |
A.boring | B.humorous | C.great | D.serious |
A.trip | B.country | C.adventure | D.experiment |
A.but | B.as | C.unless | D.so |
6 . Before the age of the smartphone, photographers had to learn how to use high-tech cameras and photographic techniques. Today, with the huge range of camera apps on our smartphones, we’re all good amateur photographers, since the quality of smartphone images now nearly equals that of digital cameras.
The new ease of photography has given us a tremendous appetite for capturing the magical and the ordinary. We are obsessed with documenting everyday moments, whether it’s a shot of our breakfast, our cat or the cat’s breakfast. Even photo journalists are experimenting with mobile phones because their near invisibility makes it easier to capture unguarded moments.
In the past, magazines published unforgettable photos of important people and global events that captured our imaginations. These photos had the power to change public opinion and even the course of history. But if there are fewer memorable images today, it’s not because there are fewer good images. It’s because there are so many, and no one image gets to be special for long.
As people everywhere embrace photography and the media make use of citizen journalists, professional standards appear to be shifting. Before digital images, most people trusted photographs to accurately reflect reality. Today, images can be altered in ways the naked eye might never notice. Photojournalists are trained to accurately represent what they witness. Yet any image can be altered to create an “improved” picture of reality. The average viewer is left with no way to assess the accuracy of an image except through trust in a news organization or photographer.
The question of the accuracy of images gets even trickier when photojournalists start experimenting with camera apps-- like Hipstamatic or Instagram --- which encourage the use of filters (滤镜). Images can be colored, brightened, faded, and scratched to make photographs more artistic, or to give them an antique look. Photographers using camera apps to cover wars and conflicts have created powerful images--- but also controversy. Critics worry that antique-looking photographs romanticize war, while distancing us from those who fight in them.
Yet photography has always been more subjective than we assume. Each picture is a result of a series of decisions-- where to stand, what lens to use, what to leave in and what to leave out of the frame. Does altering photographs with camera app filters make them less true? There’s something powerful and exciting about the experiment the digital age has forced upon us. These new tools make it easier to tell our own stories--- and they give others the power to do the same. Many members of the media get stuck on the same stories, focusing on elections, governments, wars, and disasters, and in the process, miss out on the less dramatic images of daily life that can be as revealing.
Who knows? Our obsession with documentation and constantly being connected could lead to a dramatic change in our way of being. Perhaps we are witnessing the development of a universal visual language, one that could change the way we relate to each other and the world. Of course, as with any language, there will be those who produce poetry and those who make shopping lists.
1. According to the author, there are fewer memorable photographs today because_________.A.the quality of many images is still poor |
B.there are so many good images these days |
C.traditional media refuse to allow amateur photos |
D.most images are not appealing to a global audience |
A.indicate it’s a word cited from another source |
B.stress that the picture of reality is greatly improved |
C.draw audience attention to a word worth considering |
D.show it’s arguable whether the picture is truly improved |
A.The daily life pictures are very expressive themselves. |
B.Photographs of the digital age are more subjective than before. |
C.Photos altered by filters of camera apps are too subjective to be true. |
D.Many members of the media value daily life images over major social events. |
A.Camera Apps Bury Authenticity |
B.Photography Redefined: A Visual Language |
C.Smartphone: Killer of Professional Photography |
D.The Shifting Standards of Professional Photography |
7 . I moved to Chicago ten years ago. As I was new to the area, I had few
The wife and I
She phoned a few weeks later as she
Weeks turned into months and it just became my
Now, ten years later, I
A.friends | B.colleagues | C.neighbors | D.choices |
A.served | B.annoyed | C.met | D.supported |
A.searched | B.fought | C.worked | D.talked |
A.embarrassed | B.curious | C.worried | D.sorry |
A.giving up | B.waiting for | C.paying for | D.turning down |
A.hotel | B.hospital | C.restaurant | D.office |
A.so | B.but | C.though | D.or |
A.ask | B.call | C.help | D.invite |
A.required | B.predicted | C.expected | D.promised |
A.even | B.seldom | C.still | D.sometimes |
A.work | B.school | C.home | D.table |
A.experience | B.company | C.luck | D.trust |
A.risk | B.stress | C.test | D.habit |
A.book | B.picture | C.report | D.sign |
A.sell | B.enjoy | C.cook | D.chew |
A.public | B.family | C.team | D.class |
A.missed | B.followed | C.encouraged | D.visited |
A.leave | B.find | C.have | D.need |
A.live | B.come | C.move | D.drive |
A.nervous | B.amazed | C.thankful | D.disappointed |
8 . A robot created by Washington State University (WSU) scientists could help elderly people with dementia (痴呆) and other limitations live independently in their own homes.
The Robot Activity Support System, or RAS, uses sensors installed in a WSU smart home to determine where its residents are, what they are doing and when they need assistance with daily activities. It navigates (定位) through rooms and around obstacles to find people on its own, provides video instructions on how to do simple tasks and can even lead its owner to objects like their medication or a snack in the kitchen.
“RAS combines the convenience of a mobile robot with the activity detection technology of a WSU smart home to provide assistance in the moment, as the need for help is detected,” said Bryan Minor, a postdoctoral researcher in the WSU School of Electrical Engineering and Computer Science.
Currently, an estimated 50 percent of adults over the age of 85 need assistance with every day activities such as preparing meals and taking medication and the annual cost for this assistance in the US is nearly $2 trillion. With the number of adults over 85 expected to triple by 2050, researchers hope that technologies like RAS and the WSU smart home will relieve some of the financial strain on the healthcare system by making it easier for older adults to live alone.
RAS is the first robot researchers have tried to incorporate into their smart home environment. They recently published a study in the journal Cognitive Systems Research that demonstrates how RAS could make life easier for older adults struggling to live independently.
“While we are still in an early stage of development, our initial results with RAS have been promising,” Minor said. “The next step in the research will be to test RAS’ performance with a group of older adults to get a better idea of what prompts, video reminders and other preferences they have regarding the robot.”
1. How does RAS serve elderly people?A.Through sensors. | B.Through objects. |
C.Through a mobile robot. | D.Through their daily activities. |
A.It is the first robot used in daily life. | B.Its function remains to be tested. |
C.It can locate people and do any task. | D.It can cook for owners on its own. |
A.Doubtful. | B.Negative. |
C.Optimistic. | D.Uncertain. |
A.Elderly people leave the nursing home. |
B.Smart Home Tests first elder-Care robot. |
C.RAS, the first robot to make home smart. |
D.Older adults have benefited from RAS. |
9 . For more than 20 years I have been traveling the world, preferring often to spend a year or two in different countries
My first
Living abroad can be exciting. I thought it would be
But there were also
As I finished the
I learned so much about myself as a young woman and a(n)
A.rather than | B.other than | C.less than | D.sooner than |
A.why | B.when | C.how | D.where |
A.idea | B.memory | C.decision | D.taste |
A.called | B.selected | C.prepared | D.recommended |
A.directly | B.indirectly | C.conveniently | D.deliberately |
A.record | B.discover | C.attend | D.experience |
A.better | B.easier | C.funnier | D.quicker |
A.garbage | B.waste | C.pollution | D.nonsense |
A.surprises | B.expectations | C.challenges | D.disappointments |
A.told | B.believed | C.determined | D.supposed |
A.showed | B.meant | C.explained | D.proved |
A.hole | B.side | C.water | D.end |
A.remember | B.realize | C.regret | D.recall |
A.over | B.beyond | C.with | D.through |
A.Sometimes | B.Sometime | C.Some time | D.Some times |
A.impression | B.personality | C.face | D.image |
A.off | B.academic | C.gap | D.calendar |
A.British | B.American | C.Australian | D.Canadian |
A.shifted | B.moved | C.travelled | D.returned |
A.new | B.happy | C.confident | D.relaxed |
10 . We love letters. Just as John Donne, a poet,
A UK-wide survey undertaken by Sunday Times suggests that one in four of us has not
We
The thought behind a letter
Who wouldn’t love to receive a letter like that? Let’s get writing!
1.A.made | B.put | C.helped | D.managed |
A.rather than | B.less than | C.more than | D.other than |
A.absent | B.active | C.amused | D.admirable |
A.also | B.yet | C.already | D.still |
A.popular | B.common | C.rare | D.simple |
A.received | B.sent | C.written | D.rejected |
A.success | B.pleasure | C.concern | D.calmness |
A.engineer | B.doctor | C.police | D.postman |
A.seizing | B.tearing | C.hiding | D.carrying |
A.can | B.must | C.may | D.shall |
A.American | B.Chinese | C.Australian | D.British |
A.forget | B.change | C.remember | D.notice |
A.money | B.room | C.history | D.time |
A.contacted | B.interviewed | C.consulted | D.admired |
A.guests | B.visitors | C.friends | D.partners |
A.force | B.strength | C.source | D.energy |
A.effort | B.comfort | C.surprise | D.experience |
A.educates | B.guides | C.matters | D.rewards |
A.nothing | B.anything | C.something | D.everything |
A.looks after | B.cares about | C.struggles for | D.agrees with |