1 . Livestreaming (直播带货) is a kind of e-commerce and marketing and sales method. It combines live product demonstrations, time-limited pricing promotions, live negotiations, and instant ordering through online streaming services hosted either by an influencer’s (网红) studio, or an online store.

Livestreaming removes barriers between brands and consumers. While it is focused on driving short term sales, livestreaming can enable firms to improve marketing efficiency by combining brand marketing and performance marketing. There are certain factors that will increase the chance of success.

Brands should not use livestreaming as a short-term sales booster but as a long-term way to remove barriers between brands and consumers. Specifically, brands could better show their products in this way, tell fuller brand stories, introduce emotional and cultural elements to their products, obtain instant feedback, conduct product trials, improve marketing efficiency by combining brand marketing and performance marketing, use different livestream hosts to build a bridge for the consumers and cultivate brand loyalty.

Of course, Livestreaming is not without drawbacks. For ads on TV, government has clear rules to forbid brands parading the before-and-after effects of health products. The restrictions are not clear yet for Internet-based livestreaming, and health products are frequently promoted by livestreamers. We need to continue to monitor regulatory updates carefully.

As promoting products through live-streaming has been compared to “turning clicks into cash”, some people have made illegal profits by creating false prosperity (繁荣). Through the purchase of fake followers to increase shares and comments, some live streamers can make up their rate of engagement to cheat brands and companies in an effort to win more trust and make more money. Meanwhile, live-streams have also faced issues like the refund and exchange of products.

5 . Family: Poems — by Mr. Keith Keenan

Kindle $0.00; Hardcover $12.50; Paperback $7.00.

The poet describes personal thoughts and feelings in a lyrical journey to understand and celebrate his family. “Family” looks at living honestly in places, not illusions. Figurative (形象的) language, a love of metaphor and sharp images all make the poems work.

Time to Heal — by Aleandra Vasiliu

Kindle $9.99; Hardcover $21.94; Paperback $12.64.

From the bestselling author comes an inspirational poetry book about love, healing, and growth. It is a reminder to strive to change for the better. Featuring more than 130 uplifting poems and black-and-white illustrations, it’s a great companion when you need to embrace self-love and personal transformation.

Seeds from a Birch Tree — by Clark Strand

Kindle $9.99; Hardcover $26.80; Paperback $16.95.

Seeds from a Birch Tree makes nature into a spiritual path. Its message was simple: Haiku teaches us to return to nature by following the seasons — seventeen syllables at a time. With its mix of poetry and memoir (回忆录), the book guides us to the joy hidden in plain sight, leading us to get into a good state of body and mind.

A Poem for Every Day — by Allie Esiri

Kindle $9.99; Hardcover $28.05; Audio CD $18.05.

This audio book is a collection of 366 poems which link to events on key dates—funny for April Fools’ Day, festive for Christmas. This is the perfect gift for poetry lovers of all ages. These poems are informative, peaceful, and energetic!

There are a large number of poetry collections on Amazon. More information, please click here.

6 . Since I became a teenager, I have thought a lot about my own future job and set goal for it. It’s very necessary and important for me now to decide what I want to become. In the past, I used to want to be an engineer because I’m good at drawing and building stuff, but my thought has changed through time. I end up all of my choices as a manager who manages the whole system in the service hotel. I have planned that I will study hard in high school, then finish IGCSE and IB with a high score. After that, I will move to a good school in USA to learn about business and the economy in my country.

During my life in university, I properly will apply to work for some small stores and hotels to have the feeling of how things work in the real life. Firstly, the reason I like to be a hotel manager is I find it interesting to use techniques to persuade more people to stay at the hotel. Secondly, I see that the development in business is the fastest growing in sectors of industry besides the primary and the secondary, so I can make a lot of money. Thirdly, it’s the range of community; it has a very high range to meet different people with different nationalities.

Fourthly, I want to have more confidence and become a good leader with skill, for example, I still can’ t control and persuade people to listen to me sometimes when I’ m in charge of PE’s lesson. The last reason why I strongly chose to be a hotel manager is because of my pressure from my family. They are the second generation of successful 3 stars hotels’ managers. They like me to become what I’m going to do when I become a manager.

10 . “Every life is a boat, the dream is the boat sail.” Every child has a dream of what they want to be. When Renee Butts was little, her dream was to become a volunteer fire fighter because her father was one. Sadly, when she was 14, her beloved father died and she was never able to do volunteer work with him. However, Renee’s story didn’t end there. She was determined and never gave up, which makes for a good firefighter.

Now Renee is a member of the Carmel Fire Department, where she is required to be an Emergency Medical Technician. She should also be ready to deal with any emergency, like fighting a fire, dealing with a car accident or helping someone who’s sick. Sometimes she is in the driver’s seat or using the water pump. Renee works nine to eleven days a month on 24-hour shifts. She also has a family to care for, as her husband is also a busy fire fighter. Dealing with housework and working so much can show her great determination.

When I asked Renee what the best part of her job was, she replied, “Helping people and saving lives.” I think that shows signs of being a true hero. She’s always willing to do anything for anyone in need. Renee says that her job is frightening at times, but extremely exciting. “The worst part of my job is that I see death. Actually, sometimes people die in the accident, for which I am very sorry.” With 140 people in her station, Renee is one of the only three women, but that doesn’t bother her. She says everyone can get a fair shot and do the same jobs.

I was inspired by this because I knew I would be very scared to do her job and didn’t know if I could handle seeing people die. We would never live without people like her who have the courage to risk their lives. Renee’s determination rubs off on me and makes me believe that I can do anything.