1 . Readers have never had it so good. But publishers need to adapt better to the digital world.
During the next few weeks publishers will release a great number of books, pile them onto delivery lorries and fight to get them on the display tables of bookshops in the run-up to Christmas. It is an impressive display of competitive commercial activity. It is also increasingly pointless.
More quickly than almost anyone predicted, e-books are becoming popular quickly. Amazon, the biggest e-book retailer( 零售商), has lowered the price of its Kindle — e-readers to the point where people do not fear to take them to the beach. In America, the most advanced market, about one-fifth of the largest publishers’ sales are of e-books.
For readers, this is excellent. Amazon has successfully shortened distance by bringing a huge range of books to out-of-the-way places, and it is now fighting against time, by enabling readers to download books instantly. Moreover, huge choice and low prices are helping books hold their own on digital devices. For publishers, though, it is a dangerous time. Some of the publishers’ functions—packaging books and promoting them to shops—are becoming out of date.
Yet there are still important jobs for publishers.
The music and film industries have started to pack electronic with physical versions of their products—by, for instance, providing those who buy a DVD of a movie with a code to download it from the Internet. Publishers, similarly, should combine e-books with paper books.
They also need to become more efficient. In the digital age it is stupid to take months or even years to get a book to market. And if they are to distinguish their products from self-published dross( 糟粕), they must get better at choosing books, sharpening ideas and polishing copy. If publishers are to hold readers’ attention, they must tell a better story—and edit out all the spelling mistakes as well.
1. According to the author, what publishers do before Christmas is becoming __________.| A．efficient | B．satisfying | C．meaningless | D．worthwhile |
| A．By analyzing. | B．By giving examples. |
| C．By comparing. | D．By listing numbers. |
| A．Readers will have a wider choice than before. |
| B．The price of books will become much higher. |
| C．Traditional publishers will be out of work. |
| D．Traditional bookstores will completely disappear. |
| A．Spend more time editing a good book. |
| B．Change work to music and film industry. |
| C．Get rid of self-published dross completely. |
| D．Learn from what music and film industry did. |
| A．The Disappearing Ink. |
| B．The Book and Music Industry. |
| C．Golden Times for Publishers. |
| D．The Coming of the Digital Age. |
1）电子书的优势（如便宜，容易携带，节省空间等）；
2）纸质书的优势（如对眼睛伤害较少）；
3）谈谈你的看法。
注意：
1）词数：不少于100；
2）可适当加入细节，以使行文连贯；
3）文章开头已为你写好，不计入词数。
There is a heated discussion among my fellow students over the choice between e-books or paper books.
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