1 . The news industry has had a rough decade. Print readership is steadily declining, newspapers are closing, and journalists with decades of experience are being laid off. In response, major newspapers have made significant changes. They’re attempting to combat declining reader interest by shortening stories, creating clickbait (诱饵性标题), and most especially, using social media to their advantage.
With the rise of social media sites, many people have claimed that we are entering a new age in which news must be delivered in 140 characters or fewer. People’s ability to focus on long-form content and engage in deep reading has also been declining due to the endless distractions and excessive information in today’s world. This change in reading habits has led to a preference for short, easily-understood news pieces that can be quickly consumed. To interest a more specific and generally younger readership, newspapers have revised content, prioritizing articles that are visually appealing instead of having depth.
But, in reality, there is still a demand for in-depth reporting. In this era of misinformation and clickbait, readers are seeking reliable sources of news that provide context, analysis, and accountability. Depth reporting explores the fundamental causes, involves multiple perspectives, and uncovers the hidden truths that shape our world, helping readers get a more comprehensive understanding of complicated matters.
While social media have changed the way we consume news, the quality of news remains essential for public. It’s crucial for the news industry to achieve a balance between catering to changing reader preferences while also maintaining the integrity (完整性) of news. This means providing both quick updates and in-depth analysis, and using social media to promote their content, but not at the expense of accuracy or integrity. By doing so, news organizations can ensure that they remain relevant and trusted sources of information in a rapidly changing media environment.
1. What problem does traditional news industry face?| A．The decline of readership. | B．The lack of long-form stories. |
| C．The spread of unreliable information. | D．The shortage of experienced journalists. |
| A．People’s need for in-depth reporting is decreasing. |
| B．Social media has played a key role in promoting hidden facts. |
| C．Clickbait greatly increases readers’ interests in exploring truths. |
| D．In-depth reporting can improve readers’ comprehension of complex issues. |
| A．providing quick updates and focusing on popular topics |
| B．stating matters in multiple perspectives and shortening articles |
| C．satisfying readers’ preferences and ensuring the quality of news |
| D．widening news sources and maintaining the accuracy of contents |
| A．An advertisement. | B．A daily newspaper. |
| C．A diary entry. | D．A story book. |
2 . A Time magazine special project known simply as “Firsts” celebrates women who have made big achievements. These women have made their mark in business, entertainment, politics and more. The project hopes to provide girls and women with positive examples who assure (使确信) them that they can succeed.
The “Firsts” project includes video features (特写), a book and a webpage. The webpage has the women’s pictures and short descriptions of their achievements. The project’s producers, Spencer Bakalar and Diane Tsai, made video profiles (简介) of 37 of the 46 original women featured by the project. And the webpage anticipates that more women will be added as they become new “Firsts”.
The women featured in “Firsts” have achieved success in many fields. Eileen Collins was the first woman to command a space shuttle. Jennifer Yuh Nelson was the first woman to direct a major Hollywood movie alone-Kung Fu Panda 2. Serena Williams set a record for tennis Grand Slam singles titles. The road to success hasn’t always been smooth for these women. It took hard work to reach excellence. Many of them also put up with rude comments because they were women. But they also received support from key people, especially parents. Many of the women also speak about the difficulty of balancing work and family life. Their work sometimes required them to sacrifice time with their children or miss important family events. Yet several of them also say that they see their work as setting a good example for their children. They want their sons and daughters to see their mother working and know that they, too. can achieve remarkable things.
Michelle Phan was the first woman to build a US $500 million company from a web series. She tells entrepreneurs (企业家) to find a problem that they care about and then offer a way to tackle it. That is vital advice that anyone in any field should follow.
1. What is the purpose of the “Firsts” project?| A．To teach girls how to design a webpage. |
| B．To introduce successful people to children. |
| C．To celebrate businesswomen’s achievements. |
| D．To encourage girls to succeed by giving superb examples. |
| A．It has recorded 46 videos. |
| B．It is going to find more women. |
| C．It was launched by a businesswoman. |
| D．It gives a full account of successful people’s life. |
| A．by time. | B．by cause and effect. |
| C．by example. | D．by comparison and contrast. |
| A．Invest. | B．Devote. | C．Fill up. | D．Give up. |
3 . Write On is the longest-running literary journal of writing for kids in New Zealand. We celebrate the best of children's writing and provide an opportunity for publication. The magazine is published twice yearly in Winter and Summer.
New Competition for Issue 55: What Year Is It?
We've had enough of 2020 already! So your challenge is to write a story of up to 400 words set in ANY OTHER YEAR. That could be 2019, 5 BC, or 3020! The trick will land us right in the middle of the most important part of the story!
Thanks to Scorpio Books' generosity, the prizes for the competition are as follows:
YEARS 4-6: Two winners will receive a $ 20 Scorpio Books voucher(代金券).
YEARS 7-8: Two winners will receive a $ 30 Scorpio Books voucher.
YEARS 9-10: Two winners will receive a $ 50 Scorpio Books voucher.
Competition Submission Guidelines, Terms and Conditions
●All submissions must be made via this online form.
●Please format your work in size 12, Times New Roman, black. Only .doc or .pdf files are accepted.
●Please rule pictures out—let your wonderful writing create the pictures.
●All entries will be judged blind, so please don't write down your name or school on your entry.
●The entry fee is $ 5 per entry or $ 25 for six entries from a school.
●Winning entries will come out in Issue 55, about one and a half months after the closing date of October 23.
1. What do we know about the competition?| A．It is aimed at foreigners. | B．It is supported by Scorpio Books. |
| C．It is free for all participants. | D．It is held every two years. |
| A．Sending their works only as PDFs. | B．Submitting their works by mail. |
| C．Attaching no pictures to their works. | D．Including their names on their works. |
| A．Getting their works published in December. |
| B．Receiving free copies of the magazine. |
| C．Being awarded at least $ 20 in cash. |
| D．Having a chance to tour New Zealand. |
4 . Over the past month, I have guided my team through the media. From the afternoon to the night, the team
I often use the media to reach out to my
In fact, the media has much
We live in a world
| A．feared | B．proved | C．sweated | D．hesitated |
| A．programs | B．spirits | C．purpose | D．competitions |
| A．versions | B．trends | C．abilities | D．efforts |
| A．Luckily | B．Generally | C．However | D．Otherwise |
| A．media | B．dream | C．union | D．creativity |
| A．target | B．story | C．difficulty | D．success |
| A．pioneers | B．colleagues | C．members | D．parents |
| A．lend | B．offer | C．donate | D．admit |
| A．come across | B．give up | C．bring up | D．put aside |
| A．influence | B．knowledge | C．advice | D．experience |
| A．overcomes | B．cheats | C．hides | D．shapes |
| A．everywhere | B．nowhere | C．someday | D．sometimes |
| A．honest | B．fortunate | C．fluent | D．shallow |
| A．worry | B．forget | C．arrange. | D．understand |
| A．strange | B．easy | C．harmful | D．healthy |
| A．character | B．force | C．status | D．present |
| A．get | B．gain | C．approve | D．accept |
| A．deserves | B．destroys | C．designs | D．denies |
| A．compared | B．exchanged | C．competed | D．filled |
| A．family | B．world | C．organization | D．community |
