1 . Mr Wilson, professor of news media, has recently received many questions from his students and answered them online. Here are some of them:

• What is mass media?

Mass media refers to the sources of information and news that reach a large audience. Besides traditional media, technology has changed and there are many new media introduced to convey information to the masses such as: books and magazines, televisions, Internet videos, films and documentaries.

• What is the importance of mass media?

Different types of mass media provide us with various types of political, religious, economic and social related news and information.

Each media has its significance in some or the other way. For example, a newspaper provides information in rural areas and urban areas as well as a TV which also provides information, news and entertainment shows through a digital medium.

• What is traditional media?

Traditional media is considered as the oldest form of mass media, which transfers culture and tradition from generation to generation. People over some time developed different ways of communicating through local languages and written mediums. There are various forms of traditional media such as folk songs, fairs and festivals.

• Which sector is considered as the root of mass media?

The first modern mass media institution began with the development of the printing press.

• Are there any problems associated with mass media?

As with everything in life, mass media also comes with its own shortcomings. But there are enough experts to make up for that.

1. What has contributed to the popularity of modern media?

A．Communication.	B．Economic change.
C．Traditional culture.	D．New technology.

2. Which is described as a traditional mass medium?

A．A dialogue between father and son.

B．A radio programme broadcasted at night.

C．A folk song popular with youngsters.

D．A piece of big news via Weibo.

3. What is true of media?

A．It offers us all kinds of news.

B．The root of mass media is Internet.

C．The invention of paper is considered as the root of mass media.

D．There are no shortcomings in mass media.

2 . 阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。

We rely on news     1     (learn) about things around us. However, reports on the same events contain different information. That’s because journalists may have different     2     (priority). Another reason why news reports on the same event may contradict each other     3     terms of factual details is that events in the real world are usually complicated and     4     (constant) changing. When we come across such factual differences in news reports, we should not rush to the conclusion that the news report gives false information. Instead, check when the reports     5     (complete). Because news reports written at different stages of an event could contain different information as news facts are brought to light. Therefore,     6     (check) different sources enables us to draw     7     more informed conclusion.

To sum up, it is wise to read news reports written from     8     (vary) perspectives and at different stages, which     9     (bring) us a more accurate understanding of a situation. We also need to be critical about the information we receive and remember not to blindly trust     10     we have read.

3 . 听下面一段独白，回答以下小题。
1. How many readers does this magazine have around the world?

A．About 20 million.

B．About 25 million.

C．About 45 million.

2. When was the first Time magazine issued?

A．In 1923.

B．In 1962.

C．In 2003.

3. What is the most notably special issue of Time magazine about?

A．The 100 best novels.

B．The 100 best TV shows.

C．The 100 most influential people.

4 . 阅读下面材料，在空白处填入一个适当的单词或所给单词的正确形式。

China Daily,     1     (establish) in 1981 as the national English-language newspaper, has developed into a multi-function information platform combining newspapers, websites and apps with a strong     2     (present) on Facebook, Twitter, Sina Weibo and WeChat. It is to its credit     3     it serves more than 200 million readers all over the world and is a preferred choice for people who read about China in English. The news reaches an audience readership     4     (far) than China. The group plays an important role as a channel for information exchanges     5       China and the rest of the world. China Daily cooperates with     6     (lead)global news organizations to publish China Watch,     7       supplement(补充) published as an insert in major newspapers in more than 20 countries including The Washington Post, The Wall Street Journal The Sydney Morning Herald, The Daily Telegraph etc. With a combined readership of more than 5 million, China Watch     8     (publish) in English, French, German, Japanese, Russian, Spanish and Portuguese in the last five years. Popular as it is, China Daily is still serving     9     an Asia News Network member by sharing and exchanging stories and staff with mainstream     10     (medium)in other parts of the world.