1 . Inspiring young minds!
TOKNOW Magazine is a big hit in the world of children’s publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.
| What is so special about TOKNOW magazine? Well, it has no ads or promotions inside — instead it is jam-packed with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become involved in advanced concepts and even philosophy (哲学) — and they will soon discover that TOKNOW feels more like a club than just a magazine. |
| What’s inside? Every month the magazine introduces a fresh new topic with articles, experiments and creative things to make — the magazine also explores philosophy and well-being to make sure young readers have a balanced take on life. |
Take a look online — evidence shows that thousands of teachers and parents know a good thing when they see it and recommend TOKNOW to their friends.
Happy Birthday All Year!What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day.
SUBSCRIBE NOW□Annual (每年的) Subscription
Europe £55 Rest of World £65
□Annual Subscription with Gift PackIncludes a Mammoth Map, a passport Puzzle Booklet, and Subscription
Europe £60 Rest of World £70
Refund Policy — the subscription can be cancelled within 28 days and you can get your money back.1. Why is TOKNOW a special magazine?
| A．It entertains young parents. | B．It provides serious advertisements. |
| C．It publishes popular science fictions. | D．It combines fun with complex concepts. |
| A．Online courses. | B．Articles on new topics. |
| C．Lectures on a balanced life. | D．Reports on scientific discoveries. |
| A．£55. | B．£60. | C．£65. | D．£70. |
| A．free birthday presents | B．full refund within 28 days |
| C．membership of the TOKNOW club | D．chances to meet the experts in person |
| A．Reporting news. | B．Reading a paper. | C．Writing an article. |
| A．the coverage of a book |
| B．The coverage of newspapers. |
| C．Love and friendship. |
4 . How long should my novel be?
This is a question I’m often asked, and it’s certainly not the same answer as how long a piece of string is! So, how long should your book actually be?
If we work backwards, from a production department point of view, a book of approximately 100,000 words will come in somewhere between 300 to 400 pages.
Shorter texts are less daunting (使人气馁的) for an agent to submit rather than a block of manuscript so aim to make your publication path easier. There’s an implication that a standard book length should have a tighter handle on pacing, with the reader more readily drawn in. In turn, an overlong novel often indicates to a publisher that there’s potentially extensive editing work to be done by them.
More commonly, issues over length tend to highlight that pacing is an issue, be it too long or too short. Overwriting, in particular, can be an issue for many authors, who might struggle to express their ideas clearly, using complex language that play down the flow of the book. Successful writing contains a clarity of thought that enables the writer to connect with the reader for maximum impact, allowing the story, characters and setting to shine through.
In terms of content, it’s important for an author to prioritise the key themes in the book.
Work intuitively, from the heart, keeping secrets for as long as possible so the reader is forced to read on. In this way, a reader will readily connect with your words.
| A．Books do have different thresholds (门槛) according to genre. |
| B．This is plenty for a typical author’s book, particularly the first one. |
| C．Yes, there are exceptions to every genre but these are generally rare. |
| D．Is everything of equal importance and does everything need to be included? |
| E．Longer books are more expensive to produce and harder to sell in, so it increases their risk. |
| F．With a firm handle on length, your novel will have increased its chances of commercial publication. |
5 . While most lifestyle and fashion magazines are full of photos of slim (苗条的) male and female models that create an unrealistic image of the human body, a fresh Japanese men’s magazine called Mr. Babe is taking an unusual approach. It is targeted at chubby men, a body type that is rarely represented in the mainstream (主流) fashion industry.
Mr. Babe describes itself as Japan’s first fashion and lifestyle magazine of chubby men, by chubby men and for chubby men. Its major goal is to increase the confidence of its readers and convince them that they can lead a happy and successful life regardless of the few extra pounds. It offers fashion tips, health advice and articles on marriage. The chief editor said, “Mr. Babe is in no way persuading men to become fat. Our message is that chubby men can be attractive by making use of what they have now.”
Norihito Kurashina was in charge of Men’s Knuckle for over 10 years before shifting completely and launching Mr. Babe. Up to now, Men’s Knuckle is still a famous magazine for young Japanese. 52-year-old Kurashina describes himself as a chubby man for 25 years.
According to the National Health and Nutrition Survey, the percentage of overweight men in Japan has been increasing gradually over the last decade, while the number of overweight women has decreased. Kurashina says the growing number of chubby men is largely due to the long working hours. In addition, they go drinking after work to relax. Naturally, they have no time, energy or money to go to the gym and keep in shape.
The chubby men in Mr. Babe magazine are not much more different than the handsome and sexy men that show up in most mainstream magazines. They are charming and well-dressed. 50, 000 copies have been printed of the first issue (发行), which has film star Jack Black on the cover. Norihito Kurashina says he is already feeling a good response from the audience and is confident of the magazine’s success.
1. What does the underlined word “chubby” in Para. 1 mean?| A．Fat. | B．Thin. | C．Ugly. | D．Tall. |
| A．Encourage more men to put on weight. |
| B．Make its readers confident in themselves. |
| C．Offer suggestions about how to lose weight. |
| D．Become the most popular magazine in Japan. |
| A．No film stars are on the cover of Mr. Babe. | B．Norihito Kurashina is not fat at all. |
| C．The future of Mr. Babe’s is bright. | D．The men in Mr. Babe dressed carelessly. |
| A．A magazine is bringing out a different charm. |
| B．People don’t read magazines anymore. |
| C．Slim male and female models are becoming more popular. |
| D．More film stars are on the cover of magazines. |
| A．Latest news. | B．Diverse topics. | C．Unique viewpoints. |
1. How many readers does this magazine have around the world?
| A．About 20 million. | B．About 25 million. | C．About 45 million. |
| A．In 1923. | B．In 1962. | C．In 2003. |
| A．The 100 best novels. |
| B．The 100 best TV shows. |
| C．The 100 most influential people. |
8 . Print newspapers will soon be part of our history. While the Internet and some other media are rapidly developing in a world where people’s lifestyles are more than busy, there seems to be less time for newspapers. The newspaper industry, in countries where newspapers have dominated as a medium for many years, is now struggling more than ever.
Newspaper circulation has been declining since over 40 years ago. “I foresee, in one or two generations, a society where you will access a newspaper only from a hand-held screen.” warns William Papatassos, a Blue & Gold advisor.
The Internet attracts most of the younger people. The problem of newspapers is called “the problem of the 18-to 35-year-old people”. This group of people are not willing to replace the regular readers who grew up using this traditional medium. And they like to surf the Internet to search for information. Some experts predict that by 2043, in America and many other countries, newspapers will no longer exist.
Fortunately, print newspapers still exist and offer advantages to readers. “Newspapers encourage more thoughtful thinking,” says the journalist Kathleen Jasonides. “At this point, there is still room for it. Some people do not like reading shortened articles online.”
But some newspapers including Blue & Gold provide articles of online editions, bearing in mind the increasing use of the Internet. However, the great variety of specialised information offered by many other websites prevents these online editions from developing. In addition, the newspaper industry has kept its best journalists for print; therefore the quality of articles is not the same.
The only thing that we know for sure is that print newspapers are facing a crisis due to lack of revenues from traditional advertising and the appearance of the Internet.
1. What can we imply from the first two paragraphs?| A．Print newspapers are facing a greater opportunity. |
| B．Print newspapers are always part of people’s lifestyles. |
| C．Print newspapers are suffering a dreadful challenge. |
| D．Print newspapers have been a leading medium. |
| A．They are the regular readers of print newspapers. |
| B．They regard the Internet as a main source of news. |
| C．They are growing up using the traditional medium. |
| D．They aren’t ready to use other media to replace newspapers. |
| A．articles of online editions can increase newspapers’ revenues |
| B．print newspapers have been gradually losing their readers since the 1980s |
| C．it is believed by some experts that newspapers will disappear in many countries by 2043 |
| D．some newspapers provide articles of online editions due to the growing use of the Internet |
| A．In a comic book. | B．In a textbook. | C．In a fiction novel. | D．In a newspaper. |
9 . Student newspapers across the US are facing a dark reality. As they are free to read, they are making less money than ever, meaning that such newspapers are finding it hard to survive.
Most college papers have reduced their print editions (版本). Last year, the Daily Tar Heel printed a paper four days a week. This year, it prints a paper every three days. And while it used to produce around 22,000 newspapers each time, it only makes around: 10,000 now, said Erica Perel, general manager.
Increasingly, student journalists have turned their focus to digital versions of their newspapers, and the new ways that social media allows them to tell stories. They’ve adapted their skills to mirror what’s going on in the professional journalism world.
“I think we’re adapting very well…in moving away from that print edition. But it’s challenging.” said Jonathan Carter, a student at North Carolina State University. So what should student newspapers do? LoMonte said the best solution would be for universities to financially (财经的) support student journalism. University leaders like to talk about producing responsible students, he said, and journalism is a part of that.
In the meantime, campus newspapers are figuring out their financial models as they go along. Bruce dePyssler, adviser to North Carolina Central University’s Campus Echo Newspaper, said his students post one story a day online. The best stories are put together for a once-a-semester print edition.
And even if student journalists don’t go into media jobs, Perel said, “They’ve still had a great education.” “The number one thing that we teach is critical thinking (批判思考) and how to be a lifelong learner, ” she said, “The ones who are living through this transition (过渡) are the ones that are going to be a lot stronger for it in the end.”
1. What do most college newspapers do to face the dark reality?| A．Improve printing quality. | B．Reduce print editions. |
| C．Lower advertising fees. | D．Increase paper price. |
| A．Ask colleges for money. | B．Continue with paper versions. |
| C．Publish more digital editions. | D．Create their own financial models. |
| A．Jonathan Carter. | B．LoMonte. |
| C．Bruce dePyssler. | D．Perel. |
| A．The proud history of the Daily Tar Heel. | B．Student newspapers are adapting well. |
| C．School newspapers are under pressure. | D．How to refresh traditional newspapers. |
| A．Useful. | B．Outdated. | C．Expensive. |
