1 . The news industry has had a rough decade. Print readership is steadily declining, newspapers are closing, and journalists with decades of experience are being laid off. In response, major newspapers have made significant changes. They’re attempting to combat declining reader interest by shortening stories, creating clickbait (诱饵性标题), and most especially, using social media to their advantage.
With the rise of social media sites, many people have claimed that we are entering a new age in which news must be delivered in 140 characters or fewer. People’s ability to focus on long-form content and engage in deep reading has also been declining due to the endless distractions and excessive information in today’s world. This change in reading habits has led to a preference for short, easily understood news pieces that can be quickly consumed. To interest a more specific and generally younger readership, newspapers have revised content, prioritizing articles that are visually appealing instead of having depth.
But, in reality, there is still a demand for in-depth reporting. In this era of misinformation and clickbait, readers are seeking reliable sources of news that provide context, analysis, and accountability. Depth reporting explores the fundamental causes, involves multiple perspectives, and uncovers the hidden truths that shape our world, helping readers get a more comprehensive understanding of complicated matters.
While social media have changed the way we consume news, the quality of news remains essential for the public. It’s crucial for the news industry to achieve a balance between catering to changing reader preferences while also maintaining the integrity (完整性) of news. This means providing both quick updates and in-depth analysis, and using social media to promote their content, but not at the expense of accuracy or integrity. By doing so, news organizations can ensure that they remain relevant and trusted sources of information in a rapidly changing media environment.
1. What problem does traditional news industry face?| A．The decline of readership. | B．The lack of long-form stories. |
| C．The spread of unreliable information. | D．The shortage of experienced journalists. |
| A．Checking out. | B．Cutting down. |
| C．Paying no attention to. | D．Attaching importance to. |
| A．People’s need for in-depth reporting is decreasing. |
| B．Social media has played a key role in promoting hidden facts. |
| C．Clickbait greatly increases readers’ interests in exploring truths. |
| D．In-depth reporting can improve readers’ comprehension of complex issues. |
| A．providing quick updates and focusing on popular topics |
| B．stating matters in multiple perspectives and shortening articles |
| C．satisfying readers’ preferences and ensuring the quality of news |
| D．widening news sources and maintaining the accuracy of contents |
2 . Inspiring young minds!
TOKNOW Magazine is a big hit in the world of children’s publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.
| What is so special about TOKNOW magazine? Well, it has no ads or promotions inside — instead it is jam-packed with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become involved in advanced concepts and even philosophy (哲学) — and they will soon discover that TOKNOW feels more like a club than just a magazine. |
| What’s inside? Every month the magazine introduces a fresh new topic with articles, experiments and creative things to make — the magazine also explores philosophy and well-being to make sure young readers have a balanced take on life. |
Take a look online — evidence shows that thousands of teachers and parents know a good thing when they see it and recommend TOKNOW to their friends.
Happy Birthday All Year!What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day.
SUBSCRIBE NOW□Annual (每年的) Subscription
Europe £55 Rest of World £65
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Europe £60 Rest of World £70
Refund Policy — the subscription can be cancelled within 28 days and you can get your money back.1. Why is TOKNOW a special magazine?
| A．It entertains young parents. | B．It provides serious advertisements. |
| C．It publishes popular science fictions. | D．It combines fun with complex concepts. |
| A．Online courses. | B．Articles on new topics. |
| C．Lectures on a balanced life. | D．Reports on scientific discoveries. |
| A．£55. | B．£60. | C．£65. | D．£70. |
| A．free birthday presents | B．full refund within 28 days |
| C．membership of the TOKNOW club | D．chances to meet the experts in person |
3 . Before the 1830s, most newspapers were sold through annual subscriptions in America, usually $8 to $10 a year. Today $8 or $10 seems a small amount of money, but at that time these amounts were forbidding to most citizens. Accordingly, newspapers were read almost only by rich people in politics or the trades. In addition, most newspapers had little in them that would appeal to a mass audience. They were dull and visually forbidding. But the revolution that was taking place in the 1830s would change all that.
The trend, then, was toward the “penny paper”—a term referring to papers made widely available to the public. It meant any inexpensive newspaper; perhaps more importantly it meant newspapers that could be bought in single copies on the street.
This development did not take place overnight. It had been possible(but not easy) to buy single copies of newspapers before 1830, but this usually meant the reader had to go down to the printer’s office to purchase a copy. Street sales were almost unknown. However, within a few years, street sales of newspapers would be commonplace in eastern cities. At first the price of single copies was seldom a penny—usually two or three cents was charged—and some of the older well-known papers charged five or six cents. But the phrase “penny paper” caught the public’s fancy, and soon there would be papers that did indeed sell for only a penny.
This new trend of newspapers for “the man on the street” did not begin well. Some of the early ventures(企业) were immediate failures. Publishers already in business, people who were owners of successful papers, had little desire to change the tradition. It took a few youthful and daring businessmen to get the ball rolling.
1. Which of the following best describes newspapers in America before the 1830s?| A．Academic. |
| B．Unattractive. |
| C．Inexpensive. |
| D．Confidential. |
| A．They would be priced higher. |
| B．They would disappear from cities. |
| C．They could have more readers. |
| D．They could regain public trust. |
| A．It was a difficult process. |
| B．It was a temporary success. |
| C．It was a robbery of the poor. |
| D．It was a disaster for printers. |
4 . Before the 1830s, most newspapers were sold through annual subscriptions in America, usually $8 to $10 a year. Today $8 or $10 seems a small amount of money, but at that time these amounts were forbidding to most citizens. Accordingly, newspapers were read almost only by rich people in politics or the trades. In addition, most newspapers had little in them that would appeal to a mass audience. They were dull and visually forbidding. But the revolution that was taking place in the 1830s would change all that.
The trend, then, was toward the “penny paper”—a term referring to papers made widely available to the public. It meant any inexpensive newspaper; perhaps more importantly it meant newspapers that could be bought in single copies on the street.
This development did not take place overnight. It had been possible(but not easy) to buy single copies of newspapers before 1830, but this usually meant the reader had to go down to the printer’s office to purchase a copy. Street sales were almost unknown. However, within a few years, street sales of newspapers would be commonplace in eastern cities. At first the price of single copies was seldom a penny—usually two or three cents was charged—and some of the older well-known papers charged five or six cents. But the phrase “penny paper” caught the public’s fancy, and soon there would be papers that did indeed sell for only a penny.
This new trend of newspapers for “the man on the street” did not begin well. Some of the early ventures (企业) were immediate failures. Publishers already in business, people who were owners of successful papers, had little desire to change the tradition. It took a few youthful and daring businessmen to get the ball rolling.
Who were the newspapers of the new trend targeted at?| A．Local politicians. |
| B．Common people. |
| C．Young publishers. |
| D．Rich businessmen. |
1. 建议增加的栏目；
2. 说明理由。
注意：
1. 词数80左右；
2. 请按如下格式在答题卡的相应位置作答。
Dear Editor,
I’m Li Hua from Senior 3
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Yours sincerely
Li Hua
6 . How long should my novel be?
This is a question I’m often asked, and it’s certainly not the same answer as how long a piece of string is! So, how long should your book actually be?
If we work backwards, from a production department point of view, a book of approximately 100,000 words will come in somewhere between 300 to 400 pages.
Shorter texts are less daunting(使人气馁的) for an agent to submit rather than a block of manuscript so aim to make your publication path easier. There’s an implication that a standard book length should have a tighter handle on pacing, with the reader more readily drawn in. In turn, an overlong novel often indicates to a publisher that there’s potentially extensive editing work to be done by them.
More commonly, issues over length tend to highlight that pacing is an issue, be it too long or too short. Overwriting, in particular, can be an issue for many authors, who might struggle to express their ideas clearly, using complex language that play down the flow of the book. Successful writing contains a clarity of thought that enables the writer to connect with the reader for maximum impact, allowing the story, characters and setting to shine through.
In terms of content, it’s important for an author to prioritise the key themes in the book.
Work intuitively, from the heart, keeping secrets for as long as possible so the reader is forced to read on. In this way, a reader will readily connect with your words.
| A．Books do have different thresholds(门槛) according to genre. |
| B．This is plenty for a typical author’s book, particularly the first one. |
| C．Yes, there are exceptions to every genre but these are generally rare. |
| D．Is everything of equal importance and does everything need to be included? |
| E．Longer books are more expensive to produce and harder to sell in, so it increases their risk. |
| F．With a firm handle on length, your novel will have increased its chances of commercial publication. |
1. How many readers does this magazine have around the world?
| A．About 20 million. | B．About 25 million. | C．About 45 million. |
| A．In 1923. | B．In 1962. | C．In 2003. |
| A．The 100 best novels. | B．The 100 best TV show. | C．The 100 most influential people. |
| A．Reporting news. | B．Reading a paper. | C．Writing an article. |
1. Why does NOT the woman read newspapers?
| A．She is worried about wasting money. |
| B．She is concerned about the environment. |
| C．She gets all news from the web. |
| A．About three or four. | B．About six or seven. | C．About eight or nine. |
| A．Most of them might not be true. |
| B．They consume too much time. |
| C．People might ignore serious news. |
| A．Supportive. | B．Indifferent. | C．Disapproving. |
| A．the coverage of a book |
| B．The coverage of newspapers. |
| C．Love and friendship. |
