2 . The news industry has had a rough decade. Print readership is steadily dropping, newspapers are closing, and journalists with decades of experience are being laid off. In response, major newspapers have made significant changes. They’re attempting to combat declining reader interest by shortening stories, creating clickbait (诱饵性标题), and most especially, using social media to their advantage.

With the rise of social media sites, many people have claimed that we are entering a new age in which news must be delivered in 140 characters or fewer. People’s ability to focus on long-form content and engage in deep reading has also been declining due to the endless distractions and excessive information in today’s world. This change in reading habits has led to a preference for short, easily understood news pieces that can be quickly consumed. To interest a more specific and generally younger readership, newspapers have revised content, prioritizing articles that are visually appealing instead of having depth.

But, in reality, there is still a demand for in-depth reporting. In this era of misinformation and clickbait, readers are seeking reliable sources of news that provide context, analysis, and accountability. Depth reporting explores the fundamental causes, involves multiple perspectives, and uncovers the hidden truths that shape our world, helping readers get a more comprehensive understanding of complicated matters.

While social media have changed the way we consume news, the quality of news remains essential for the public. It’s crucial for the news industry to achieve a balance between catering to changing reader preferences while also maintaining the integrity (完整性) of news. This means providing both quick updates and in-depth analysis, and using social media to promote their content, but not at the cost of accuracy or integrity. By doing so, news organizations can ensure that they remain relevant and trusted sources of information in a rapidly changing media environment.

1. What problem does traditional news industry face?

A．The lack of experienced journalists.

B．The shortage of social media sites.

C．The spread of unreliable information.

D．The drop of readership.

2. What does the underlined word “prioritizing” in paragraph 2 probably mean?

A．Placing importance on.	B．Cutting down.
C．Calling on.	D．Crossing out.

3. What do we know from paragraph 3?

A．People’s need for reliable news is decreasing.

B．Social media has played a key role in promoting hidden facts.

C．In-depth reporting can improve readers’ comprehension of complex issues.

D．Clickbait greatly increases readers’ interests in exploring truths.

4. According to the passage, the news industry should achieve a balance between ______.

A．providing quick updates and focusing on popular topics

B．stating matters in multiple perspectives and shortening articles

C．changing news sources and maintaining the accuracy of contents

D．satisfying readers’ preferences and ensuring the quality of news

3 . 假定你是李华，你校将创办学生英语报，现就报纸栏目的设置征求建议。请给报纸的外籍指导老师 Miss Magritte 写一邮件，内容包括：
1. 建议一个栏目（column）；
2. 你的理由。
注意：
1. 写作词数应为80左右；
2. 请按如下格式在答题卡的相应位置作答。
Dear Miss Magritte,

I'm glad to hear that our school will start an English newspaper.

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Yours sincerely,

Li Hua

4 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.

A. struggling        B. tough       C. threatened       D. delaying       E. predict        F. alarming G. demand          H. dramatically        I. approaches     J. concerned       K. entirely

The Future of Publishing: E-publish or die? The iPad and its kind are both good and bad for book publishers. Like many other parts of the media industry, publishing is being     1     reshaped by the growth of the Internet.   For years, e-books have     2     to cut sales of the old-fashioned kind. In response, publishers are trying to support their traditional business while preparing for a future in which e-books will represent a much bigger chunk of sales.

For some time, publishers have operated a “wholesale” pricing model with Amazon. This has enabled Amazon to set the price of many new e-books at $9.99. Amazon has maintained prices low in order to boost     3     for its Kindle. However, publishers are     4     that this may make consumers expect lower prices for all kinds of books. And they worry the downward trend will further cut their thin margins and make     5     bricks-and-mortar booksellers (实体书商) suffer more. Some in the industry even     6     that publishers will suffer a similar fate to that of music companies, whose fortunes disappeared when songs can be cheaply sold online. This is particularly     7     for publishers because digital margins are almost as thin as print ones.

Some publishers try     8     the release of electronic versions of new books for months after the print launch to increase print sales. Some are starting to build their own online target reader groups. Sourcebooks, a medium-sized publisher that has developed an online group focused on poetry, found that book sales rose by 50% after poems had featured on the site. The publishing firms that survive the     9     transition will be those who use flexible     10     and learn quickly to think. Not all of them can turn that particular page successfully.

6 . The news industry has had a rough decade. Print readership is steadily declining, newspapers are closing, and journalists with decades of experience are being laid off. In response, major newspapers have made significant changes. They’re attempting to combat declining reader interest by shortening stories, creating clickbait (诱饵性标题), and most especially, using social media to their advantage.

With the rise of social media sites, many people have claimed that we are entering a new age in which news must be delivered in 140 characters or fewer. People’s ability to focus on long-form content and engage in deep reading has also been declining due to the endless distractions and excessive information in today’s world. This change in reading habits has led to a preference for short, easily understood news pieces that can be quickly consumed. To interest a more specific and generally younger readership, newspapers have revised content, prioritizing articles that are visually appealing instead of having depth.

But, in reality, there is still a demand for in-depth reporting. In this era of misinformation and clickbait, readers are seeking reliable sources of news that provide context, analysis, and accountability. Depth reporting explores the fundamental causes, involves multiple perspectives, and uncovers the hidden truths that shape our world, helping readers get a more comprehensive understanding of complicated matters.

While social media have changed the way we consume news, the quality of news remains essential for the public. It’s crucial for the news industry to achieve a balance between catering to changing reader preferences while also maintaining the integrity (完整性) of news. This means providing both quick updates and in-depth analysis, and using social media to promote their content, but not at the expense of accuracy or integrity. By doing so, news organizations can ensure that they remain relevant and trusted sources of information in a rapidly changing media environment.

1. What problem does traditional news industry face?

A．The decline of readership.	B．The lack of long-form stories.
C．The spread of unreliable information.	D．The shortage of experienced journalists.

2. What does the underlined word “prioritizing” in paragraph 2 probably mean?

A．Checking out.	B．Cutting down.
C．Paying no attention to.	D．Attaching importance to.

3. What do we know from paragraph 3?

A．People’s need for in-depth reporting is decreasing.

B．Social media has played a key role in promoting hidden facts.

C．Clickbait greatly increases readers’ interests in exploring truths.

D．In-depth reporting can improve readers’ comprehension of complex issues.

4. According to the passage, the news industry should achieve a balance between ______.

A．providing quick updates and focusing on popular topics

B．stating matters in multiple perspectives and shortening articles

C．satisfying readers’ preferences and ensuring the quality of news

D．widening news sources and maintaining the accuracy of contents

7 . Inspiring young minds!

TOKNOW Magazine is a big hit in the world of children’s publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.

What is so special about TOKNOW magazine? Well, it has no ads or promotions inside — instead it is jam-packed with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become involved in advanced concepts and even philosophy (哲学) — and they will soon discover that TOKNOW feels more like a club than just a magazine.

What’s inside? Every month the magazine introduces a fresh new topic with articles, experiments and creative things to make — the magazine also explores philosophy and well-being to make sure young readers have a balanced take on life.

Sounds too good to be true?

Take a look online — evidence shows that thousands of teachers and parents know a good thing when they see it and recommend TOKNOW to their friends.

Happy Birthday All Year!

What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day.

SUBSCRIBE NOW
□Annual (每年的) Subscription

Europe £55   Rest of World £65

□Annual Subscription with Gift Pack

Includes a Mammoth Map, a passport Puzzle Booklet, and Subscription

Europe £60   Rest of World £70

Refund Policy — the subscription can be cancelled within 28 days and you can get your money back.
1. Why is TOKNOW a special magazine?

A．It entertains young parents.	B．It provides serious advertisements.
C．It publishes popular science fictions.	D．It combines fun with complex concepts.

2. What does TOKNOW offer its readers?

A．Online courses.	B．Articles on new topics.
C．Lectures on a balanced life.	D．Reports on scientific discoveries.

3. How much should you pay if you make a 12-month subscription to TOKNOW with gift pack from China?

A．£55.

B．£60.

C．£65.

D．£70.

4. Subscribers of TOKNOW would get ______.

A．free birthday presents	B．full refund within 28 days
C．membership of the TOKNOW club	D．chances to meet the experts in person

8 . Before the 1830s, most newspapers were sold through annual subscriptions in America, usually $8 to $10 a year. Today $8 or $10 seems a small amount of money, but at that time these amounts were forbidding to most citizens. Accordingly, newspapers were read almost only by rich people in politics or the trades. In addition, most newspapers had little in them that would appeal to a mass audience. They were dull and visually forbidding. But the revolution that was taking place in the 1830s would change all that.

The trend, then, was toward the “penny paper”—a term referring to papers made widely available to the public. It meant any inexpensive newspaper; perhaps more importantly it meant newspapers that could be bought in single copies on the street.

This development did not take place overnight. It had been possible(but not easy) to buy single copies of newspapers before 1830, but this usually meant the reader had to go down to the printer’s office to purchase a copy. Street sales were almost unknown. However, within a few years, street sales of newspapers would be commonplace in eastern cities. At first the price of single copies was seldom a penny—usually two or three cents was charged—and some of the older well-known papers charged five or six cents. But the phrase “penny paper” caught the public’s fancy, and soon there would be papers that did indeed sell for only a penny.

This new trend of newspapers for “the man on the street” did not begin well. Some of the early ventures(企业) were immediate failures. Publishers already in business, people who were owners of successful papers, had little desire to change the tradition. It took a few youthful and daring businessmen to get the ball rolling.

1. Which of the following best describes newspapers in America before the 1830s?

A．Academic.

B．Unattractive.

C．Inexpensive.

D．Confidential.

2. What did street sales mean to newspapers?

A．They would be priced higher.

B．They would disappear from cities.

C．They could have more readers.

D．They could regain public trust.

3. What can we say about the birth of the penny paper?

A．It was a difficult process.

B．It was a temporary success.

C．It was a robbery of the poor.

D．It was a disaster for printers.

9 . Before the 1830s, most newspapers were sold through annual subscriptions in America, usually $8 to $10 a year. Today $8 or $10 seems a small amount of money, but at that time these amounts were forbidding to most citizens. Accordingly, newspapers were read almost only by rich people in politics or the trades. In addition, most newspapers had little in them that would appeal to a mass audience. They were dull and visually forbidding. But the revolution that was taking place in the 1830s would change all that.

The trend, then, was toward the “penny paper”—a term referring to papers made widely available to the public. It meant any inexpensive newspaper; perhaps more importantly it meant newspapers that could be bought in single copies on the street.

This development did not take place overnight. It had been possible(but not easy) to buy single copies of newspapers before 1830, but this usually meant the reader had to go down to the printer’s office to purchase a copy. Street sales were almost unknown. However, within a few years, street sales of newspapers would be commonplace in eastern cities. At first the price of single copies was seldom a penny—usually two or three cents was charged—and some of the older well-known papers charged five or six cents. But the phrase “penny paper” caught the public’s fancy, and soon there would be papers that did indeed sell for only a penny.

This new trend of newspapers for “the man on the street” did not begin well. Some of the early ventures (企业) were immediate failures. Publishers already in business, people who were owners of successful papers, had little desire to change the tradition. It took a few youthful and daring businessmen to get the ball rolling.

Who were the newspapers of the new trend targeted at?

A．Local politicians.

B．Common people.

C．Young publishers.

D．Rich businessmen.

10 . 假定你是李华。你校英文报《新校园》（New Campus）计划增加新栏目，向学生征集建议。请你用英语给编辑写一封邮件，内容包括：
1. 建议增加的栏目；
2. 说明理由。
注意：
1. 词数80左右；
2. 请按如下格式在答题卡的相应位置作答。
Dear Editor,

I’m Li Hua from Senior 3

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Yours sincerely

Li Hua