1 . Reading newspapers has become an important part of everyday life. Some people read newspapers as the first thing to do in the morning, others read newspapers as soon as they have free time during the day so that they can learn what is happening in the world.
Sometimes, we do not have enough time to read all the news carefully, so we just take a quick look at the front page. At other times, we may be in such a hurry that we only have a few minutes to look at the headlines of the passages.
Newspapers can be found everywhere in the world. We can get many different kinds of newspapers in big cities, but in some mountain villages we can see few newspapers.
Some newspapers are published once a week, but most of the papers are published once a day with many pages, some even published twice a day! You know different people enjoy reading different newspapers. Some like world news, and others prefer short stories. They just choose what they are interested in.
Today newspapers in English have the largest number of readers in the world. The English language is so popular that many Chinese students are reading English newspapers such as China Daily or 21st Century. They bring us more and more information with the internet.
1. People read newspapers in order to _____.| A．learn the latest news | B．read short stories |
| C．do something in the morning | D．meet their own different needs for reading |
| A．they read from one article to another |
| B．they have no time to read them |
| C．they just read the headlines |
| D．not everyone reads all the articles in the papers |
| A．in Chinese | B．in English | C．in other languages | D．with many pages |
| A．books | B．magazines | C．the Internet | D．advertisements |
2 . Apple Seeds
Circulation: 1 Year, 9 Issues
Cover Price: $ 42.55
Product Description: Apple seeds is an award winning magazine filled with stories for kids aged from 7 to 9. The cover is very soft, proving durability that allows each issue to be enjoyed for many years to come. Besides, there is a big surprise for you — it’s being sold at a more favorable discount than usual.
Better Life
Circulation: 1 Year, 12 Issues
Cover Price: $ 44.55
Product Description: Designed for those who have a strong interest in personal lifestyle, Better Life is America’s complete home and family service magazine. It offers help with food, recipes, decorating, building, gardening, family health, money management, and education.
Humor Times
Circulation: 1 Year, 12 Issues
Cover Price: $ 36.00
Product Description: Humor Times Magazine is for those who love to laugh! Full of cartoons and humor columns, it shows up in your mailbox once a month and keeps you smiling all year round! In today’s world, you need a reason to laugh. So let’s find it in humor Times.
News China
Circulation: 1 Year, 12 Issues
Cover Price: $ 47.88
Product Description: News China magazine is the English edition of China domestic news in politics, business, society, environment, culture, sports and travels, etc. It is the first comprehensive news magazine for readers interested in China.
1. How much would you probably pay for an award winning magazine?| A．$ 44.55 | B．$ 42.55 | C．$ 36.00 | D．$ 47.88 |
| A．People who are interested in China’s politics, business and culture. |
| B．People who have a strong sense of humor and love to laugh. |
| C．People who want to enlarge the knowledge of their kids. |
| D．People who have an interest in personal lifestyle of the Chinese. |
| A．Apple Seeds | B．Better Life | C．Humor Times | D．News China |
| A．An application letter. | B．A science report. | C．An article. | D．An advertisement. |
3 . Mass communication is a very broad field which includes advertising, mass promotion, political campaigns, public relations, mass education and even the way you interact with other people. It covers just about everything you do in your daily life. Some characteristics of mass communication are: communication, information overload, group effort and feedback. There are some more that are less often mentioned but are just as important as the ones that have been listed above.
The most basic feature of communication is interaction. Interaction takes the form of communication where you can interpret what someone is trying to say. For example, when a person says “How are you?” and you respond in a loud voice or in a concerned manner, it’s considered interaction.
Another characteristic of mass communication that you’ll come across is a large number of receivers. When communicating with a group of people, it is important to keep in mind that each receiver will bring different characteristics to the table when communicating. Different receivers will take up different topics and bring a different set of characteristics to the table. In some cases, you will need to communicate with many different types of receiver in order for your communication ideas to be fully expressed and taken into full effect. You should therefore consider the characteristics of your receivers when planning your communication strategies.
New media is also impacting communication. Each type of new medium has diverse different ways in which it can deliver messages. You can make use of several types of communication in many cases and reach a wide range of target audiences. For example, you can use the Internet in order to communicate with your audience. As a result, the amount of information also in turn becomes too much for the human mind to process in a timely and effective manner. This overload is not only unsound, but it also tends to make people impatient, which finally takes the form of arguments and other types of exchanges that are based on facts, assumptions or personal experiences. However, although you may have to deal with some constraints, the Internet is still a very powerful tool that should not be ignored.
1. What role does the example given by the author in the second paragraph play?| A．Explain the importance of politeness. |
| B．Explain the concept of interaction. |
| C．Explain the characteristics of communication. |
| D．Explain what body language is. |
| A．Because communicators have many different characteristics on the dinner table. |
| B．So that your ideas can be accurately expressed and play a role. |
| C．In order to better improve your communication strategy. |
| D．Because the receivers have different views on different topics. |
| A．Because there are too many types of communication. |
| B．Because people have different experiences. |
| C．Because the new media is not perfect. |
| D．Because overloaded information is boring. |
| A．Uncaring. | B．Indifferent. |
| C．Objective. | D．Subjective. |
4 . Searching for the perfect gift can be difficult, especially age-appropriate material for teenagers. Look no further! We have a list of the best teen magazines. Give the gift of reading to your teens today!
| Muse For teens up to age 14, Muse teaches, challenges, and excites readers of both genders. Sponsored by the Smithsonian Institute, this magazine features award-winning authors and focuses on science, history, and the arts. Whether your teen is interested in genetics, video games, outer space, beekeeping, robots, or mythology, this magazine has it all! |
| Sports Illustrated Kids Perfect for sports fans aged 8 to 14, SI Kids supplies readers with interesting sports news they won’t want to miss. Articles on favorite athletes feature incredible photography and illustrations. Girls and boys alike will enjoy the advice from athletes, coaches, and experts in the field: they’ll find tips on nutrition, performance, morale, and more. |
| Girls’ Life Magazine Designed for 10 to 15-year-olds, Girls’ Life provides inspiration and entertainment for every reader. She’ll find tips for dealing with stress, navigating high school, achieving academic success, and beauty and fashion advice. This print magazine delivers fun — quizzes, reader submissions, and more — helping guide young women through their teen years while still allowing them to be young. |
| National Geographic Kids While designed for kids aged six and up, this magazine features a lot of important, fun information about the world around us. Discover great stories about wildlife, current events, pop culture, science, technology, other kids’ adventures, and more! They’ll feel like they’re exploring the places themselves, with stunning photography, lively stories, and exciting facts. |
| A．News about award-winning authors. |
| B．Information about interesting events. |
| C．Suggestions from coaches about nutrition. |
| D．Advice on improving academic performances. |
| A．Parents. | B．Teachers. | C．Kids. | D．Teenage girls. |
| A．Girls’ Life. | B．Muse. |
| C．Sports Illustrated Kids. | D．National Geographic Kids. |
5 . Print newspapers dominated the early 1900s, but in November 1922, the dawn of radio news arrived when the BBC launched its first daily radio service. It marketed itself as news by and for social elites, and broadcasters were required to use “received pronunciation”. News shifted to television broadcasting in the 1950s.
The creation of the World Wide Web in the 1990s changed things again. The Internet has become a key site for sharing information, and news is more accessible than it has ever been before. Crises can be reported from on the ground by people who directly understand them. Stories can be shared with the click of a button which can be dangerous. In the time it takes for a story to move from a news site to Facebook to your WhatsApp group chat, context lost and facts go unchecked.
In 2016, we witnessed a BBC watershed moment for the news landscape. Negative coverage was the order of the day in the general election. Clinton was criticized for everything from her speaking style to her use of emails. As Clinton was being attacked in the press, Donald Trump was attacking the press, claiming that it was trying to “influence” the election in her favor. The news is not about what’s ordinary or expected, but what’s new and different, better yet when filled with anger and conflict. Following the election troubled by dishonesty and misinformation spread largely on social media, Oxford Dictionaries announced “post-truth” as its international word of the year. Frequency of the word’s usage rose by 2,000 percent that year.
With so much information at our fingertips, the massive volume news can be overwhelming. Couple this with the increasing uncertainty about what is true and what is not, it is perhaps no wonder that recent years have seen the birth of the “slow journalism” movement. First coined in 2007 by Susan Greenberg, it invites us to slow down and really pay attention to what’s happening around us.
1. What is the first paragraph mainly about?| A．The target audience of BBC. |
| B．The key to News’ development. |
| C．The transformation in news reporting. |
| D．The qualifications of BBC’s reporters. |
| A．It marks what good news is about. |
| B．It provides people with the best choice. |
| C．It fails to satisfy people’s sharing demand. |
| D．It contributes much to ungoverned information. |
| A．BBC news gained wide popularity. |
| B．Negative news sells and travels wide. |
| C．Facts are more influential than emotion appeals. |
| D．More supervision should be added in the election. |
| A．Negative news also bears value just as the positive news. |
| B．Great importance should be attached to news’ truthfulness. |
| C．The information on social media is uncertain and unreliable. |
| D．People are satisfied with massive volume news nowadays. |
6 . Almost every family buys as least one copy of a newspaper every day. Some people subscribe to as many as two or three different newspapers. But why do people read newspapers?
Five hundred years ago, news of important happenings--battles lost and won, kings or rulers overthrown(推翻)or killed--took months and even years to travel from one country to another. The news passed by word of mouth and was never accurate. Today we can read in our newspapers of important events that occur in faraway countries on the same day they happen.
Apart from supplying news from all over the world, newspapers give us a lot of other useful information. There are weather reports, radio, television and film guides, book reviews, stories, and of course, advertisements. The bigger ones are put in by large companies to bring attention to their products. They pay the newspapers thousands of dollars for the advertising space, but it is worth the money for news of their products goes into almost every home in the country. For those who produce newspapers, advertisements are also very important. Money earned from advertisements makes it possible for them to sell their newspapers at a low price and still make a profit.
1. The phrase “subscribe to” in the first paragraph means“________”| A．go to the newspaper stand and buy | B．send their own news stories to |
| C．agree to buy for a specific period of time | D．become faithful readers of |
| A．bad news traveled quickly and good news slowly |
| B．few people cared about events that took place in faraway countries |
| C．kings and rulers were often overthrown or killed |
| D．news was passed from one person to another |
| A．wasted | B．not much |
| C．well spent | D．of no use to anyone |
| A．Five hundred years ago it took a long time for news to reach other countries. |
| B．Newspaper advertisements turn people’s attention away from their products. |
| C．The news that we read in newspapers is mainly about new products. |
| D．When newspapers are sold at a low price, the newspaper producers will lose money. |
7 . Despite the anxiety that the first digital novel caused in 1993, publishers weren’t too concerned that e-books would one day replace printed books. However, that attitude was changed suddenly in 2007 when Amazon Kindle came onto the market, which led to e-book sales jumping up to 1,260%. Since then, e-books’ popularity has continued to rise steadily. The publishing industry seemed to have lost all possible ability to regain its position. Will printed books eventually become a thing of the past? According to Mike Shatzkin, founder and CEO of the Idea Logical Company, printed books just for reading will, in 10 years from now, be unusual. “Not so unusual that a kid will say, ‘Mommy, what’s that?’ but unusual enough that on the train you’l see one or two people reading something printed, while everyone else is reading on a tablet computer screen.” And Shatzkin believes that the demise of print is sure to happen, though such a day won’t arrive for perhaps 50 to 100 or more years.
Robert Stein, founder of The Institute for the Future of the Book, however, believes that books won’t disappear entirely, at least not anytime soon. “Print will exist, and it may have an artistic value,” he says. He predicts that the distance between writers and readers will be made less obvious by a social reading experience in which authors and consumers can digitally interact with each other to discuss any passage, sentence or line.
Should print really disappear entirely? According to Maryanne Wolf, director of the Center for Reading and Language Research at Tufts University, electronic reading can negatively affect the way the brain responds to the text, including reading comprehension and the ability to pay attention to details like the order of events. “My worry is that we’ll have a short-circuited(短路的) reading brain, excellent for gathering information but not necessarily for forming critical, analytical deep reading skills,” Wolf says. He hopes that we continue to keep a “bi-literate” society — one that values both the digital and printed words. “A full reading brain circuit is a huge contribution to the intellectual development of our species. Anything that threatens it deserves our attention.”
1. How did publishers feel about the rising e-book sales inspired by Amazon Kindle?| A．Worried. | B．Excited. |
| C．Curious. | D．Doubtful. |
| A．rise | B．death |
| C．adjustment | D．popularity |
| A．the artistic value |
| B．the digital interaction |
| C．the growing popularity |
| D．the traditional design |
| A．e-reading will strengthen the power of our brain |
| B．digital books and paper books should not coexist |
| C．e-reading will make us more critical and thoughtful |
| D．we should not risk losing a full reading brain circuit |
8 . Journalists need to be able to report the facts without unfairness and use only the right ways to get these facts. Unfortunately, not every journalist always does this.
Sting (圈套) operations to get a story are causing a lot of argument. They involve leading a well-known person into a false situation with the hope that they will do something newsworthy.
For example, in 2010 a newspaper accused the professional snooker player John Higgins of taking money to throw a game. Higgins and his manager met with two men who said they would give him money if he lost matches on purpose. The meeting, which took place in a hotel room, was planned and secretly filmed by the newspaper. Higgins agreed to do it but said later that he had only done so because he thought the two men were criminals and he had been frightened. It turned out that they were reporters from the newspaper itself.
While sting operations might be legal, phone-hacking (电话窃听) is certainly not. In 2007, the editor of a leading UK newspaper and a private detective had hacked into hundreds of voicemail messages of people who worked for the British royal family. The information they got was used in newspapers.
Although the editor said he regretted doing this and apologized, the judge sentenced him to four months in prison. He warned other journalists not to make the same mistake. Since then though, many famous people such as Jude Law and Sienna Miller have been subjected to illegal phone-hacking by journalists.
The paparazzi (狗仔队) are famous for following the rich and famous hoping to get a photograph to sell to the papers. In the last years of her life, singer Amy Winehouse was followed by photographers everywhere she went, and it got so bad that in 2009 she went to court and asked a judge to stop them. The judge warned the journalists and ordered the photographers to stay away from her home. Many other famous persons also need similar court orders to protect themselves and their families.
1. What happened to Higgins in 2010?| A．He was tricked by two journalists. | B．He was threatened by his manager. |
| C．He lost a lot of money. | D．He met two criminals. |
| A．He was kept separate from the famous. | B．He was asked to leave the newspaper. |
| C．He was warned seriously. | D．He was put into prison. |
| A．Amy Winehouse. | B．Sienna Miller |
| C．John Higgins | D．Jude Law |
| A．Good newspapers, heavy duties | B．Being responsible reporters |
| C．Making interesting news | D．Bad ways, bad news |
9 . Fantastic Magazines for Learning English
Digital Photogra pher
Perfect if you like: taking pictures with your camera or phone.
What you’ll find inside: This magazine is full of colorful photos and very pleasing to look at. There are many tips and guides on how to take great pictures, and they are written in simple and easy-to-understand English though there are some technical camera terms. You feel like the writers are tolking to you! You can impress your friends with your irnproved English and your new photography skills!
Fast Company
Perfect if you like: business and learning how successful companies work.
What you’ll find inside: Fast Company is one of the most approachable magazines about business and companies. It has many interviews of successful people, as well as general news about interesting new companics. It does use a higher level of writing than what is usual for magazines, so give it a try first to make sure you can understand the articles.
Cricket and Cicada
Perfect if you like: excellent literature and short stories.
What you’ll find inside: Cricket and Cicada are literary magazines aimed at teenagers. Each issue is full of wonderful short stories and poems, and beautiful illustrations. Even though these are technically children’s magazines, they are perfect for learning English because they have high quality writing.
Mental Floss
Perfect if you like: interesting trivia and facts.
What you’ll find inside: What does outer space smell like？ Why isn’t cat food mouse-flavored？ If you’re the kind of person who asks yourself these questions, you’ll love Meriful Floss, Each issue is full of bite-sized trivia and mostly short articles with really interesting facts that you’ll want to share with others.
While the print edition of the magazine stopped publishing in 2016, you can still read Mental Floss online. Click here to get more information.
1. Which magazine tells something about business and companies？| A．Digital Photographer. | B．Fast Company |
| C．Cricket. | D．Menial Floss. |
| A．They focus on drawing skills | B．They can only be bought online. |
| C．They are intended for teenagers. | D．They are full of colorful pictures. |
| A．On a website. | B．In a newspaper. |
| C．In an English textbook. | D．From a science magazine. |
10 . How to be a better reader
Reading is an extremely important skill.
Know your reading purpose.
Use all the information in the book. Good textbooks are well-organized with title subtitles， introductions， summaries or conclusions. Many books also have pictures with captions(说明文字).
Use your dictionary wisely. A common mistake of ESL students is to look up each unknown word in the texts they are given to read.
| A．Choose the right time to read. |
| B．Choose a right place to read. |
| C．Look at all these first before starting to read. |
| D．But it takes a long time and can be very boring. |
| E．The wider your vocabulary is， the easier you will find your reading. |
| F．Reading is also an excellent way to improve your general English. |
| G．the way you read a book or a text depends largely on your reasons for reading it. |
