1 . On March 28th, the New York Times will begin charging all but the most infrequent users to read articles online.
In a letter to readers, Arthur Sulzberger, Jr., the publisher of the paper, laid out the details of the paywall, which he said will go into effect immediately in Canada and on March 28th for the rest of the world. He called the move “an important step that we hope you will see as an investment in the Times, one that will strengthen our ability to provide high quality journalism to readers around the world and on any platform.”
Sulzberger said that readers will be able to read 20 articles per month at no charge. Once they click on the 21st piece, however, they’ll be presented with three payment options: $15 for four weeks of online and mobile application access, $ 20 for access to the site and the iPad application, or $35 for access to everything. People who already receive the printed paper through home delivery will enjoy free and unlimited access to the Times on all platforms.
These details largely agree with earlier reports on how the paywall would work. The Times had made it clear that it did not want to imitate the total paywalls put into effect by papers such as The Times of London and Newsday, which block access to all contents unless the reader pays.
The paper also signaled that it wants to stay relevant in the social media world. According to Sulzberger’s announcement, people who come to the Times site from Facebook, Twitter or from blogs will be able to read those articles even if they have gone over their monthly limit.
However, Sulzberger said that a limit will be placed on “some search engines”, meaning that after readers have accessed a certain number of articles from search engines, any further articles they access from there will be added to their monthly count. It was reported that the only search engine that will be affected this way is Google, where there will be a five-article limit. This marks a clear attempt by the Times to close what could be a giant loophole (漏洞), since so much online traffic is directed through Google. But it also presents a risk for the Times for the same reason.
Sulzberger seems well aware of the risk. “The challenge now is to put a price on our work without walling ourselves off from the global network.” he said, adding that the Times must “continue to engage with the widest possible audience”.
1. The author’s main purpose of the text is to ________.
A.describe research findings |
B.make advertisements |
C.report a piece of news |
D.suggest a solution |
A.It wants to stay relevant in the social media world. |
B.It has too many readers coming from the other sites. |
C.It is trying a way to offer better service to its readers. |
D.It is seeking new financial sources for its development. |
A.Those subscribing to the printed newspapers. |
B.Readers clicking through from Facebook. |
C.Those using Google search engine. |
D.Readers paying $ 35 a month. |
Undoubtedly, we are entering a brand-new era-the digital age, so for the business executives, the advice to better the commercial mode is quite clear. Managers need to equip themselves with a digital mindset; the organisations they
Not surprisingly, at least for some people, recent research underscores the enduring value of the legendary ancient technology in decision making, productivity enhancing or customer winning. The researchers also indicated the difference in behavior change
Lastly, in the right situation, paper does play a part in boosting productivity. A study from Fetroit Business School, finds that paper calendars may provoke different behaviors. Users of old fashioned calendars made more complete and thorough plans than
A.Puzzling. | B.Satisfying. | C.Disappointing. |
The Land of the Pharaohs From the Pyramids to the Valley of the Kings-in the April issue of AQUILA children can investigate Egypt’s amazing history and follow the River Nile as it winds south through wilderness and steamy rainforests. AQUILA is unique in the world of children’s publishing: its thoughtful and intelligent topics are so well written and researched you will probably enjoy reading the articles yourself. SPECIAL ISSUE WITH EXTRA PAGES The inventive ancient Egyptians left quite a mark on history. They developed hieroglyphs and an early type of paper, so they’re indirectly responsible for this page you are reading now. You can add to this the first solar calendar, water dams, big ideas about death and the afterlife and a very modern obsession with cats-no wonder they capture our imaginations! PLUS: Pyramid Maths, translating the Rosetta Stone and the rise of the Sun God Aten. | |
New topics for Summer 2022: May: UNDERSEA EXPLORER Dive into coral reefs and meet their dazzling inhabitants. PLUS: underwater maps, sea monsters and the spaceship cemetery. June: CREATIVE CODING Coding is not only a language for programming software: kid’s brains can form creative connections that help them understand real-life problems and ideas. July/August: LOOK AT LONDON Get your bags packed and ready for our Summer Double issue, we’re on a visit to the UK capital. From the Romans and Boudicca to the swinging 60s there will be oodles of history, science, arts, and of course, fun! √BIG IDEAS for Curious Minds √A Book’s Worth of Reading √Brilliant New Topic Every Month | Subscriptions include: 1 Your Personal Gift Message with the first issue 2 FREE EXTRAS: every month, top-notch topic extension materials are available to download for the most dedicated AQUILAnauts to take their learning a step further! 3 50% OFF back-issues when you subscribe www.AQUILA.co.uk Creative, Funny & Inspiring AQUILA is not like any other children’s publication you have seen, and you will not find it on the newsstand; the editorial is witty and sophisticated, making children feel part of a very special club. Highly recommended reading for bright 8-13-year-olds, every monthly topic brings a well-balanced feast of Science, Arts and General Knowledge into the family home, encouraging children to think beyond the school curriculum and to become self-motivated learners. |
A.advertise the special issue of Ancient Egypt |
B.introduce “The Land of the Pharaohs” |
C.promote a children’s publication, AQUILA |
D.feature summer topics of AQUILA 2022 |
A.April issue. | B.May issue. | C.June issue. | D.July/August Issue. |
A.Purchasing the back-issues. |
B.Downloading online issues. |
C.Subscribing to the double issues. |
D.Buying current issues at the newsstand. |
5 . This is the digital age, and the advice to managers is clear. If you don’t know what ChatGPT is or dislike the idea of working with a robot, enjoy your retirement. So, as for the present you should get for your manager this festive season, a good choice may be anything made of paper. Undoubtedly, it can serve as a useful reminder of where the digital world’s limitations lie. Several recent studies highlighted the enduring value of this ancient technology in several different aspects.
A study by Vicky Morwitz of Columbia Business School, Yanliu Huang of Drexel University and Zhen Yang of California State University, Fullerton, finds that paper calendars produce different behaviours from digital calendars. Users of old-fashioned calendars made more detailed project plans than those looking at an App, and they were more likely to stick to those plans. Simple dimensions seem to count. The ability to see lots of days at once on a paper calendar matters.
Here is another study from Maferima Touré-Tillery of the Kellogg School of Management at Northwestern University and Lili Wang of Zhejiang University. In one part of their study, the researchers asked strangers to take a survey. Half the respondents were given a pen and paper to fill out a form; the other half were handed an iPad. When asked for their email address to receive information, those who used paper were much likelier to decide on a positive answer. The researchers believe that people make better decisions on paper because it feels more consequential than a digital screen. Paper-and-pen respondents were more likely than iPad users to think their choices indicated their characters better.
Researchers had other findings. They found shoppers were willing to pay more for reading materials in printed form than those they could only download online. Even the sight of someone handling something can help online sales. Similarly, people browsing(浏览) in a virtual-reality(虚拟现实) shop was more willing to buy a T-shirt if they saw their own virtual hand touch it.
1. How does the author lead in the topic?A.By telling a story. | B.By giving examples. |
C.By raising questions. | D.By describing a situation. |
A.They are a better reminder. |
B.They can show more detailed plans. |
C.They provide chances for people to practice writing. |
D.They provide a better view of many days’ plans at a time. |
A.Decision. | B.Sympathy. | C.Efficiency. | D.Responsibility. |
A.Paper posters will greatly promote sales online. |
B.E-magazines are thought less valuable than paper ones. |
C.Seeing others buy will increase one’s purchasing desire. |
D.People prefer items made of paper instead of other materials. |
6 . Fake news spreads rapidly, especially on social media. As students progress in their education, they need to be able to distinguish fake news stories from true, fact-checked journalism.
Check the history and reputation of the author and publication
Most fake news sites have just existed for a short time.
When a big news event occurs, multiple media organizations will report it. Search for other publications that have posted stories about the news. If no other news outlets are reporting the story, it’s probably a fake.
Be cautious about sensational (耸人听闻的) headlines
Fake news is designed to strike an immediate emotional chord in audiences by using an alarming headline. Often people share such a story based merely on the headline.
Carefully examine photos and other media accompanying the stories
A.They even haven’t read the article itself. |
B.Here’s our advice on how to spot a fake. |
C.Compare the news with some other big news. |
D.Determine whether other media are reporting the same news. |
E.Fake news providers often use eye-catching photos or videos. |
F.Photos and videos used in news are usually very beautiful and attractive. |
G.You can find out that by entering its address in the Domain Age Checker. |
7 . Searching for the perfect gift can be difficult, especially age-appropriate material for teenagers. Look no further! We have a list of the best teen magazines. Give the gift of reading to your teens today!
Muse For teens up to age 14, Muse teaches, challenges, and excites readers of both genders. Sponsored by the Smithsonian Institute, this magazine features award-winning authors and focuses on science, history, and the arts. Whether your teen is interested in genetics, video games, outer space, beekeeping, robots, or mythology, this magazine has it all! | |
Sports Illustrated Kids Perfect for sports fans aged 8 to 14, SI Kids supplies readers with interesting sports news they won’t want to miss. Articles on favorite athletes feature incredible photography and illustrations. Girls and boys alike will enjoy the advice from athletes, coaches, and experts in the field: they’ll find tips on nutrition, performance, morale, and more. | |
Girls’ Life Magazine Designed for 10 to 15-year-olds, Girls’ Life provides inspiration and entertainment for every reader. She’ll find tips for dealing with stress, navigating high school, achieving academic success, and beauty and fashion advice. This print magazine delivers fun — quizzes, reader submissions, and more — helping guide young women through their teen years while still allowing them to be young. | |
National Geographic Kids While designed for kids aged six and up, this magazine features a lot of important, fun information about the world around us. Discover great stories about wildlife, current events, pop culture, science, technology, other kids’ adventures, and more! They’ll feel like they’re exploring the places themselves, with stunning photography, lively stories, and exciting facts. |
A.News about award-winning authors. |
B.Information about interesting events. |
C.Suggestions from coaches about nutrition. |
D.Advice on improving academic performances. |
A.Parents. | B.Teachers. | C.Kids. | D.Teenage girls. |
A.Girls’ Life. | B.Muse. |
C.Sports Illustrated Kids. | D.National Geographic Kids. |
8 . The Guardian
The Guardian, a daily newspaper, sells more in urban areas where it is read more widely by the corporate class, international communities, university students, politicians and government officials. The Guardian targets both local communities and International communities. However, businessmen and politicians are the regular readers of this great newspaper. Besides, the paper is up-in-arms to promote economic and social changes of this growing nation.
The Times
The Times, a daily newspaper published in London, is one of Britain’s oldest and most influential newspapers. Founded by John Walter in 1785 as the Daily Universal Register, it became The Times in 1788, publishing commercial news, politics and notices. The target audience is largely middle class and its readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get the daily paper every month.
Metro
Metro, a daily newspaper, gives you all the stories you need to know and all the stories you want to know. The content is written for a young, mobile-savvy metropolitan audience. Metro takes the form of the latest showbiz gossip, the funniest and oddest stories from around the world and the best opinion pieces, without a party political standpoint. You can find what’s trending this very moment here.
The Daily Mail
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom’s highest-circulated daily newspaper. You can get the latest breaking news, celebrity photos, viral videos, science & tech news, and top stories from MailOnline.
1. Which of the following may NOT be found in The Times in 1788?A.Fashion. | B.Notice. |
C.Politics. | D.Economy. |
A.The Guardian. | B.The Times. |
C.Metro. | D.The Daily Mail. |
A.The Daily Mail is the most popular both at home and abroad. |
B.The Times is referred to as the Daily Universal Register now. |
C.Metro reaches for every young, mobile-savvy metropolitan audience. |
D.The Guardian has a great effect on the development of economy and society. |
9 . Branding events of China Daily
Since its launch in 1981, China Daily has grown to become the nation’s leading English-language newspaper. With a combined print, online and mobile readership of more than 350 million, it serves a vital role in telling the world about China, providing valuable insight into the world’s second-largest economy. A series of branding events are conducted by China Daily to improve public diplomacy (外交) and international communication.
Vision China Lectures
A series of talks are organized by China Daily in which leading political and business figures are invited to speak and interact live with domestic and foreign audiences. The Vision China lectures focus on major issues facing China and the world, explore what China’s story means for the world, and how Chinese wisdom can help the world.
China Watch Think Tank Forum
Elites, including opinion leaders, politicians and businesspersons with expertise (专业知识) on China, discuss topics on developments and the future of China and the world in China Watch Think Tank Forum.
Asia Leadership Roundtable
The China Daily Asia Leadership Roundtable provides a platform for high-level dialogue and communication among leaders and social elites in the fields of politics, business and academia in Asia.
“21st Century Cup” National English Speaking Competition
The competition is the most famous English-speaking competition in China. It is the qualifying round for students who wish to represent China in the International Public Speaking Competition in London.
TESOL China Assembly
Organized by China Daily in partnership with TESOL International Association (Teachers of English to Speakers of Other Languages), the TESOL China Assembly is a high-level international English Language Teaching (ELT) event in China. It aims to promote scholarship and cross-cultural understanding among English educators in China, and to enhance dialogue between China’s ELT professionals with their peers worldwide.
For more details, click here.
1. What’s the main purpose of China Daily?A.To hold various branding events. |
B.To promote interpersonal communication. |
C.To combine print, online and mobile readership. |
D.To help people around the globe know China better. |
A.They involve politicians and businesspersons. |
B.They focus on major issues facing China and the world. |
C.They provide a platform for public dialogue and communication. |
D.They discuss topics on developments and the future of China and the world. |
A.A newspaper. | B.A textbook. |
C.A website. | D.A magazine. |
Alice’s Adventures in Wonderland Writer:Lewis Carroll Price:¥25(in bookstores)¥20(online) Alice’s Adventures in Wonderland is an English novel published in 1865. At the beginning, the book was not written for all people but for a little girl. On a summer day, the writer. Carroll made a short trip up the Thames River and told the story of Alice. The young girl falls down a rabbit hole and goes on unimaginable adventures into a wonderland. |
Peter Pan Writer:J.M.Bairie in Scotland Price:¥15((in bookstores)¥12(online) It is a children’s story full of imagination and adventures, which is about Wendy, Joan, and Michael Darling’s adventures in Never Land with Peter Pan, the boy who would not grow up.The children are happy and lovely.(with 2 tapes) |
Uncle Tom’s Cabin Writer:Harriet Beecher Stowe Price:¥20(in bookstores)¥16(online) The most famous novel in American history,Uncle Tom’s Cabin talks about the fight between free states and slave states during the American Civil War and is as popular today as when it first came out more than 150 years ago |
The Secret Garden Writer:Frances Hodgson Burnett in America Price:¥35(in bookstores)¥30(online) Mary Lennox, a sick girl, finds herself in her uncle’s dark house. Why are so many rooms locked? Why is one of the gardens locked?And what is that crying she hears at night? Through the power of hope, friendship, and the magic of nature,the brave girl brings the house and a long-lost garden back to life. |
A.Uncle Tom’s Cabin was written about one and a half centuries ago |
B.Peter Pan tells a story about four sad boys |
C.The Secret Garden is the cheapest of the four |
D.Alice’s Adventures in Wonderland is with 2 tapes |
A.Alice’s Adventures in Wonderland. | B.The Secret Garden. |
C.Uncle Tom’s Cabin | D.Peter Pan. |
A.¥17. | B.¥20. | C.¥27. | D.¥30. |
A.To tell the children how to begin an adventure. |
B.To provide some ads about cartoon movies. |
C.To teach how to write stories for kids. |
D.To offer some information about books. |