1 . Inspiring young minds!
TOKNOW Magazine is a big hit in the world of children’s publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.
| What is so special about TOKNOW magazine? Well, it has no ads or promotions inside — instead it is jam-packed with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become involved in advanced concepts and even philosophy (哲学) — and they will soon discover that TOKNOW feels more like a club than just a magazine. |
| What’s inside? Every month the magazine introduces a fresh new topic with articles, experiments and creative things to make — the magazine also explores philosophy and well-being to make sure young readers have a balanced take on life. |
Take a look online — evidence shows that thousands of teachers and parents know a good thing when they see it and recommend TOKNOW to their friends.
Happy Birthday All Year!What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day.
SUBSCRIBE NOW□Annual (每年的) Subscription
Europe £55 Rest of World £65
□Annual Subscription with Gift PackIncludes a Mammoth Map, a passport Puzzle Booklet, and Subscription
Europe £60 Rest of World £70
Refund Policy — the subscription can be cancelled within 28 days and you can get your money back.1. Why is TOKNOW a special magazine?
| A．It entertains young parents. | B．It provides serious advertisements. |
| C．It publishes popular science fictions. | D．It combines fun with complex concepts. |
| A．Online courses. | B．Articles on new topics. |
| C．Lectures on a balanced life. | D．Reports on scientific discoveries. |
| A．£55. | B．£60. | C．£65. | D．£70. |
| A．free birthday presents | B．full refund within 28 days |
| C．membership of the TOKNOW club | D．chances to meet the experts in person |
As a
A news story is not only correct, but also relevant to its readers. People are mostly eager
Finally, it is demanded that news
3 . With all the e-book reader apps flooding the Internet, you can simply download a file and then start reading your favourite story or subject matter.
Printed books aid people with sleep problems. It's a known fact that many people read before going to bed, which can help them sleep well. But note that they are paper books rather than e-books.
Printed books exercise reading comprehension and concentration. In a study of middle schoolers, students who read on iPads had lower reading comprehension than reading traditional printed books. They sometimes skipped text in favor of interactions in the e-books which are designed to enhance comprehension.
That's why so many people prefer printed books.
| A．While that might sound really easy, |
| B．Since e-books are gaining in popularity, |
| C．Is it possible to have the physical books go digital? |
| D．In that case, students fail the practice of reading text itself. |
| E．To be fair though, e-books should also be given some credit. |
| F．The screen light is found to have a negative effect on the user. |
| G．The turning of pages aids the readers to have a visible sense of achievement. |
4 . A good modern newspaper is an extraordinary piece of reading. It's great first for what it contains：the range of news from local crime to international politics, from sports to business，from fashion to science, and the range of comment and special feature(特写) as well，from editorial page to feature articles and interviews to criticism of books, art theatre and music.
A newspaper is even greater for the way one reads it：never completely, never straight through，but always by jumping from here to there, in and out, glancing at one piece，reading another article all the way through, reading just a few paragraphs of the text.
A good modern newspaper offers a variety(多样性) to attract many different readers, but far more than the reader is interested in. What brings this variety together in one place is its topicality(时事性), its immediate relation to what is happening in your world and your locality now. But immediacy and the speed of production that goes with it also mean that much of what appears in a newspaper has no more than transient(短暂的) value.
For all these reasons, no two people really read the same paper：what each person does is to put together, out of the pages of that day's paper, his own selection and order, his own newspaper. For all these reasons, reading newspapers efficiently, which means getting what you want from them without missing things you need and without wasting time，demands skill and self-awareness as you change and apply the techniques of reading.
1. A modern newspaper is great for all the following EXCEPT its________.| A．wide variety | B．similar style |
| C．speed in reporting news | D．popularity |
| A．people look through the news they are interested in |
| B．different people prefer different newspapers |
| C．people are rarely interested in the same kind of news |
| D．people have different views about what a good newspaper is |
| A．apply reading techniques skillfully |
| B．jump from one newspaper to another |
| C．appreciate the variety of a newspaper |
| D．usually read a newspaper selectively |
| A．How to read newspaper? | B．Where to find a good newspaper? |
| C．What is a good newspaper? | D．Newspaper. |
增加：在缺词处加一个漏字符号（/\），并在其下面写出该加的词。
删除：把多余的词用斜线（\）划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：1. 每处错误及其修改均仅限一词；
2. 只允许修改10处，多者（从第11处起）不计分。
Dear Editor,
I’m one of the regular reader of your newspaper. I like it very much mainly for the followed reasons. First, it covered both national and international news. By simple turning the pages, I can learn many important things that have been happened during the week. The stories of world-famous people are equally attractive, that help me understood how they overcome difficulties and make achievements. Like a young student, I suggest that your newspaper carry articles to guide us in our English learning. But I hope that it become even more popular.
Sincerely yours,
Li Hua
6 . Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation. The “quality” newspapers are often held up as an example of impartial journalism, but the Daily Mirror and the Daily Express usually impress newspapermen even more because they both sell about four million copies every day. British families generally buy a newspaper every morning and frequently take two or three on Sundays, but the vast circulation figures obtained are not only due to the Englishman’s thirst for news.Because the newspapers are all published nationally, copies can be delivered everywhere at the same time.
Though people abroad often know the names of the national papers, they seldom realize that there is another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million. Almost every town and country area has one. Nearly all of them hold their own finance and many of them are very profitable.
These papers are written almost entirely for readers interested in local events — births, weddings, deaths, council meetings and sports — but the content is naturally influenced by the kind of community they serve. Editors prefer to rely on a small staff of people who all know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighbourhood and it does not get out of date as quickly as national news. If there is no room for it in this week’s edition, an item can sometimes be held until the following week.
The editor must never forget that the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items are carefully chosen to attract local readers, the businessmen are grateful for the opportunity to keep their products in the public eye.
Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions. But they can often be of service to the community in expressing public feeling on local issues. A newspaper can sometimes persuade the council to take action to provide better shopping facilities, improve transport in the area and preserve local monuments and places of interest.
1. The Daily Mirror impresses newspapermen more because_____.| A．it has a larger circulation than many other famous papers |
| B．it is of better quality than many other papers |
| C．it is sold nationally |
| D．it is delivered everywhere in Britain |
| A．are interested in news | B．are much interested in local events |
| C．want to get news as quickly as possible | D．work in churches and clubs |
| A．the papers are well written | B．the news items are carefully chosen |
| C．the news involves them | D．the papers are popular and can attract readers |
| A．local papers seldom comment on politics |
| B．local papers can sometimes influence policy making |
| C．local papers are more concerned about their own communities |
| D．local papers do not take sides on problems of national importance |
7 . The first newspapers were written by hand and put up on walls in public place.The earliest daily newspaper was started in Rome in 59 BC.In the 700’s the world’s first printed newspaper was published.Europe didn’t have a regularly published newspaper until 1609, when one was started in Germany.
The first regularly published newspaper in the English language was printed in Amsterdam in 1620.In 1621, an English newspaper was started in London and was published once a week.The first daily English newspaper was the Daily Courant (每日新闻).It came out in March 1702.
In 1690, Benjamin Harris printed the first American newspaper in Boston.But not long after it was first published, the government stopped the paper.In 1704, John Campbell started The Boston Newsletter (波士顿新闻通讯), the first newspaper published in the American colonies.By 1760, the colonies had more than thirty daily newspapers.There are now about 1,800 daily papers in the United States.
Today, as a group, English language newspapers have the largest circulation (发行量) in the world.But the largest circulation for a newspaper is that of the Japanese newspaper Asahi Dhimbun (朝日新闻).It sells more than 11 million copies every day.
1. The first daily newspaper came out in _____.| A．59 BC | B．700’s | C．1609 | D．1620 |
| A．England | B．Germany | C．France | D．Sweden |
| A．Washington | B．New York | C．Boston | D．New Orleans |
| A．1621 | B．1704 | C．1760 | D．1800 |
Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”
Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.
Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”
1. What do the classic rules mentioned in the text apply to?
| A．News reports. | B．Research papers. |
| C．Private e-mails. | D．Daily conversations． |
| A．They’re socially inactive. |
| B．They’re good at telling stories. |
| C．They’re inconsiderate of others. |
| D．They’re careful with their words. |
| A．Sports new. | B．Science articles. |
| C．Personal accounts. | D．Financial reviews. |
| A．Sad Stories Travel Far and Wide |
| B．Online News Attracts More People |
| C．Reading Habits Change with the Times |
| D．Good News Beats Bad on Social Networks |
by Martha Stewart
No matter how busy you are, at the end of the day you want meals that are easy toprepare. And you want lots of choices and variations. You'll find all of that in this book:
250 simple recipes for delicious meals that bring freshness and nutrition.
Paperback, published by Random House,$16.79
Zeroes
by Scott Westerfeld, Margo Lanagan, Deborah Biancotti
New York Times bestselling author Scott Westerfeld teams up with Margo Lanagan and
Deborah Biancotti in the book about six teenagers with amazing abilities. These teenagers have powers that set them apart. They can do things ordinary people can't.
Paperback, published by Simon&Schuster,$12.99
Mrghty Jack
by Ben Hatke
Jaek dislikes summer. But he's got a good reason: summer is when his single mom takes a second job and leaves him at home to watch his sister, Maddy. It's lots of responsibility, and it’s boring, too, because Maddy doesn’t talk. Ever. But one day, at the market,Maddy does talk to tell Jack to trade their mom's car for a box of mysterious seeds. It'sthe best mistake Jack has ever made.
Hardcover, published by First Second,$14.15
Only Daughter
by Anna Snoekstra
She's caught stealing. She’s homeless and on the run. But she happens to look the same asa girl who went missing a decade ago, Rebecca Winter. She assumes Rebecca’s identity,using it as a way out. Little does she know her new life as Rebecca is itself a prison and itlooks like a killer might be after her.
Kindle edition, published by Harlequin Enterprises,$8.88
1. Who wrote a book to help you cook a meal?
| A．Martha Stewart. |
| B．Anna Snoekstra. |
| C．Ben Hatke. |
| D．Scott Westerfeld. |
| A．$8.88 B$12. 99 | B．$14. 15 | C．$16. 79 |
| A．It tells a story. |
| B．It's in paperback. |
| C．It's quite popular. |
| D．It's a co-written book. |
| A．Its heroine enjoys her life on the run. |
| B．Its heroine lives with a false identity. |
| C．It provides different kinds of editions. |
| D．It is written by Harlequin Enterprises. |
When writing a news release，keep in mind that the media receive hundreds of releases every day.Try to follow these guidelines：Keep it short and professional.Come up with a
Cover the 5 W's in your first paragraph.Those are who you are; what you are doing；where，when you are doing；why you are doing it，which help us understand the details about the event.Besides，any opinions in the news release should be put in quotations from your designated spokesperson.Include things that the media finds newsworthy，which is the most essential.
Make the time on your news release at least half an hour later than the time you have told activists to show up at an event.This will ensure that activists are prepared and in place by the time the media arrive.
Choose a spokesperson for the event who can be quoted in the release and will be available for calls at that number the day before the event.
Have someone proof the release for spelling，grammar and content (determine whether what you are trying to relay is clear and right)．Sometimes the person who writes the release may not notice mistakes that a fresh pair of eyes will catch.
Accuracy is the last but not least important in terms of your content and the location and time that you tell the media.If you do make a mistake，it is critical that you call and notify the media of the correction.
1. What's the main purpose of the passage?
| A．To tell us the importance of the news release. |
| B．To tell us how to avoid mistakes in the news release. |
| C．To make us know how to make the news release. |
| D．To ask us to read news release on the latest events. |
| A．Tricky. | B．Attractive. |
| C．Imaginary. | D．Funny. |
| A．Make sure the 5 W's in your first paragraph. |
| B．Choose a proper spokesperson for the event. |
| C．Make the news release newsworthy and accuracy. |
| D．Ensure activists are prepared for the events in advance. |
