组卷网 > 高中英语综合库 > 主题 > 人与社会 > 通讯与媒体 > 印刷媒体
题型:阅读理解-阅读单选 难度:0.65 引用次数:59 题号:9788159

Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation. The “quality” newspapers are often held up as an example of impartial journalism, but the Daily Mirror and the Daily Express usually impress newspapermen even more because they both sell about four million copies every day. British families generally buy a newspaper every morning and frequently take two or three on Sundays, but the vast circulation figures obtained are not only due to the Englishman’s thirst for news.Because the newspapers are all published nationally, copies can be delivered everywhere at the same time.

Though people abroad often know the names of the national papers, they seldom realize that there is another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million. Almost every town and country area has one. Nearly all of them hold their own finance and many of them are very profitable.

These papers are written almost entirely for readers interested in local events — births, weddings, deaths, council meetings and sports — but the content is naturally influenced by the kind of community they serve. Editors prefer to rely on a small staff of people who all know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighbourhood and it does not get out of date as quickly as national news. If there is no room for it in this week’s edition, an item can sometimes be held until the following week.

The editor must never forget that the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items are carefully chosen to attract local readers, the businessmen are grateful for the opportunity to keep their products in the public eye.

Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions. But they can often be of service to the community in expressing public feeling on local issues. A newspaper can sometimes persuade the council to take action to provide better shopping facilities, improve transport in the area and preserve local monuments and places of interest.

1. The Daily Mirror impresses newspapermen more because_____.
A.it has a larger circulation than many other famous papers
B.it is of better quality than many other papers
C.it is sold nationally
D.it is delivered everywhere in Britain
2. Local papers are preferred by readers who_____.
A.are interested in newsB.are much interested in local events
C.want to get news as quickly as possibleD.work in churches and clubs
3. According to the passage,businessmen would like to advertise in papers if _____.
A.the papers are well writtenB.the news items are carefully chosen
C.the news involves themD.the papers are popular and can attract readers
4. The last paragraph implies(暗示)that ______.
A.local papers seldom comment on politics
B.local papers can sometimes influence policy making
C.local papers are more concerned about their own communities
D.local papers do not take sides on problems of national importance

相似题推荐

阅读理解-阅读单选(约380词) | 适中 (0.65)

【推荐1】What is a book nowadays in a world of Kindles and iPads? Traditional publishers are traveling a long and confusing road into the digital future. Here's the conventional wisdom about publishing: People expect e-books to be cheaper than physical books, and that drives down prices. But the story's not that simple. For one thing, digital publishers have the same problem that traditional publishers do:piracy(盗版).

It turns out, though, that some publishers are doing pretty well despite the piracy problem. "We've had an amazing year," says Sourcebooks President Dominique Raccah. "Last year was the best year in the company's history. This year we beat that, which I didn't think was even possible." Raccah adds that her company is doing well because of digital publishing.

It turns out there are some huge advantages-at least for publishers. A big one: The price of an e-book isn't fixed the way it is with physical books. Ten years ago, a publisher would have sent out its books to the bookstore with the price stamped on the cover. After that, it was done - the publisher couldn't put a book on sale to sell more copies.

"The exciting thing about digital books is that we actually get to test and price differently, " Raccah says. That's what American publisher Little, Brown and Company did with Robert Dallek's book An Unfinished Life: John F. Kennedy. In the middle of November, Little, Brown and Company dropped the price from $ 9. 99 to $ 2. 99 for 24 hours. That sparks sales; it gets people talking about it," says Terry Adams, a publisher with Little, Brown and Company.

If you read the new e-book 40 Years of Queen, you will find it full of links. Links to iTunes, where you can buy the music you've been reading about. That's another huge advantage of e-books:Publishers can sell you things inside your book.

There's still one big problem putting pressure on publishers. "We actually don't have a good gifting tradition yet for e-books," says Raccah. Despite all the advances in reading technology, physical books are still the best Christmas presents.

1. How does Raccah feel about her company's achievement this year?
A.It's really disappointing.B.It's less than satisfactory.
C.It's just what she predicted.D.It's far beyond her expectations.
2. Why does the author mention publishing 10 years ago?
A.To stress it had its own advantage.
B.To show its marketing was not flexible.
C.To complain about the changing prices of books.
D.To indicate the unpopularity of physical books.
3. What do we know about An Unfinished Life: John F. Kennedy?
A.It was written by John F. Kennedy.
B.It caused disagreements among buyers.
C.It was sold at a huge discount for one day.
D.It was sold at a different price every week.
4. What can you do while reading the new e-book 40 Years of Queen?
A.Buy items mentioned in the book.
B.Find links to other relevant books.
C.Get some background information.
D.Listen to music in the book for free.
2021-05-23更新 | 70次组卷
阅读理解-阅读单选(约430词) | 适中 (0.65)
名校
文章大意:这是一篇夹叙夹议的文章。主要讲述了搜集别人废弃的照片既能够创造经济价值又能给人带来遐想的空间。

【推荐2】Photos that you might have found down the back of your sofa are now big business!

In 2005, the American artist Richard Prince’s photograph of a photograph, Untitled (Cowboy), was sold for $ 1,248,000.

Prince is certainly not the only contemporary artist to have worked with so-called “found photographs” — a loose term given to everything from discarded (丢弃的) prints discovered in a junk shop to old advertisements or amateur photographs from a stranger’s family album. The German artist Joachim Schmid, who believes “basically everything is worth looking at”, has gathered discarded photographs, postcards and newspaper images since 1982. In his on-going project, Archiv, he groups photographs of family life according to themes: people with dogs; teams; new cars; dinner with the family; and so on.

Like Schmid, the editors of several self-published art magazines also champion (捍卫,维护) found photographs. One of them, called simply Found, was born one snowy night in Chicago, when Davy Rothbard returned to his car to find under his wiper (雨刷) an angry note intended for someone else: “Why’s your car HERE at HER place?” The note became the starting point for Rothbard’s addictive publication, which features found photographs sent in by readers, such as poster discovered in our drawer.

The whole found-photograph phenomenon has raised some questions. Perhaps one of the most difficult is; can these images really be considered as art? And if so, whose art? Yet found photographs produced by artists, such as Richard Prince, may raise endless possibilities. What was the cowboy in Orince’s Untitled doing? Was he riding his horse hurriedly to meet someone? Or how did Prince create this photograph? It’s anyone’s guess. In addition, as we imagine the back-story to the people in the found photographs artists, like Schmid, have collated (整理), we also turn toward our own photographic albums. Why is memory so important to us? Why do we all seek to freeze in time the faces of our children, our parents, our lovers, and ourselves? Will they mean anything to anyone after we’ve gone?

In the absence of established facts, the vast collections of found photographs give our minds an opportunity to wander freely. That, above all, is why they are so fascinating.

1. The first paragraph of the passage is used to       .
A.remind readers of found photographs
B.advise reader to start a new kind of business
C.ask readers to find photographs behind sofa
D.show readers the value of found photographs
2. The underlined word “them” in Para 4 refers to       .
A.the readersB.the editors
C.the found photographsD.the self-published magazines
3. By asking a series of questions in Para 5, the author mainly intends to indicate that       .
A.memory of the past is very important to people
B.found photographs allow people to think freely
C.the back-story of found photographs is puzzling
D.the real value of found photographs is questionable
4. The author’s attitude towards found photographs can be described as       .
A.criticalB.doubtful
C.optimisticD.satisfied
2016-11-26更新 | 639次组卷
阅读理解-阅读单选(约350词) | 适中 (0.65)
文章大意:这是一篇说明文。文章介绍并评论了《万物的黎明》这本书。

【推荐3】Concerns have existed long about what’s gone wrong in modern societies. Many scholars explain growing gaps between the haves and the have-nots as partly a by-product of living in large, urban populations. The bigger the crowd, from this perspective, the greater the distance is between the wealthy and those left wanting.

In The Dawn of Everything, David Graeber and David Wengrow challenge the assumption that bigger societies surely produce a range of inequalities. Using examples from past societies, the pair also rejects the popular idea that social development occurred in stages.

Such stages, according to conventional wisdom, began with humans living in small hunter-gatherer bands where everyone was on equal footing. Then an agricultural revolution (变革) about 12, 000 years ago fueled population growth and the appearance of tribes (部落) and eventually states.

This assumption makes no sense to Graeber and Wengrow. Their research, which extends for 526 pages, paints a more hopeful picture of social life over the last 30, 000 to 40, 000 years. Hunter-gatherers have a long history of changing social systems from one season to the next, the authors write. About a century ago, researchers observed that native populations in North America and elsewhere often operated in small, mobile groups for part of the year and formed large, settled communities the rest of the year. For example, each winter, Canada’s Northwest Coast Kwakiutl hunter-gatherers built wooden structures while in summers, they separated, and fished along the coast in less formal social ranks.

Social flexibility and experimentation, rather than a revolutionary shift, also characterized ancient transitions (转变) to agriculture, Graeber and Wengrow write. Middle Eastern village sites now indicate that the domestication (驯化) of crops occurred on and off from around 12, 000 to 9, 000 years ago. Ancient Fertile Crescent communities regularly gave farming a go while still hunting, gathering, fishing, and trading. Early people were in no rush to treat land as private property or to form political systems headed by kings, the authors conclude.

1. What might The Dawn of Everything mainly deal with?
A.Historic stages.B.Social inequalities.
C.Historic revolution.D.Social development.
2. What is the conventional idea about human societies?
A.They progressed in stages.B.They started with inequality.
C.They began with small tribes.D.They benefited from population growth.
3. How does the author develop Paragraph 4?
A.By listing figures.B.By offering examples.
C.By giving a definition.D.By making a comparison.
4. What is a feature of ancient transitions to agriculture according to the book?
A.A fixed political system.B.Flexibility of society.
C.A regular revolutionary shift.D.Improvement of crops.
2022-05-30更新 | 110次组卷
共计 平均难度:一般