2 . Directions: Read the following passage. Summarize the main idea and the main point(s) of the passage in no more than 60 words. Use your own words as far as possible.

There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.

Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.

In different cultures, different c olors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood in different countries.

The logos of large international companies are instantly recognizable throughout the world. One of the most famous logos is that of Coca-Cola. The design of the words “Coca-Cola” has not changed since 1886, although the surrounding design has been changed from time to time. Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious (潜意识的). Some logos include an idea of the product: the steering wheel in the Mercedes logo, for example, and the aero plane tail of Alitalia.

Logos are used on packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign, Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

3 . 请阅读下面文字，并按照要求用英语写一篇150词左右的文章。

International Museum Day falls on May 18. The debate over whether museums should be free is a big one right now. Some people share their opinions.

Li Jiang I think art exhibits should be free to the public. I do, however, think twice a year the museums should host a fund-raising event to help pay for the cost of upkeep. They do it all the time. Wealthy buyers pay $100 for a plate and the proceeds are given to the museum. If you decide you want to buy the art, the proceeds should go to the artist, with a fee going to the museum.

Su Hua Free entrance does not attract people, nor does it encourage them to appreciate it. Sure, there are exceptions to this, but by and large human beings tend to look up to things that are difficult or costly to access. A better option is to charge fees for regular visitors but provide free tickets as prizes for high-achieving students and others who are likely to appreciate the reward.

【写作内容】
1. 用约30个词概括上述信息的主要内容；
2. 你认为博物馆应该免费吗？请说明理由 (不少于两点)。
【写作要求】
1. 写作过程中不能直接引用原文语句；
2. 作文中不能出现真实姓名和学校名称；
3. 不必写标题。
【评分标准】
内容完整，语言规范，语篇连贯，词数适当。
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4 . 阅读下面短文，根据其内容写一篇 60 词左右的内容概要。

Two years ago, Li Yuhua's daughter taught her how to shop online. Since then, the 51-year-old farmer in Wushan has been a regular online shopper. Shoppers like Li Yuhua are the new target for China's ecommerce giants, including Alibaba Group, which operates the Taobao platform, and JD.com. Rural China added 3 million more Internet users in the first half, taking the total number to 225 million, or 26.3%, of the country's total Internet population of 854 million, according to a report on rural ecommerce development released last week by the China International Electronic Commerce Center. That helped improve rural online sales in the first half of the year by 21% to 777.1 billion yuan (US$109.6 billion), outpacing the national growth rate by 3.2 percentage points.

''However, it is a little bit early to say that China's ecommerce battlefield is moving to rural China, '' said Chen Tao, a senior analyst at consultancy Analysys. Unlike urban residents, most rural Chinese haven’t experienced ecommerce shopping. While that provides online platforms with one of the last undeveloped markets for ecommerce, progress has been slow due to the lack of infrastructure(基础设施)and logistics(物流)support.

To address that problem, China's second-largest ecommerce operator, JD.com hired more deliverymen and tested drone(无人机) delivery services to improve service in rural China. Alibaba Group, China's largest ecommerce player, announced in April last year that it had invested US$717 million in Huitongda Network Co., which helps to boost sales in 15,000 towns across 18 provinces.

Another inhibiting factor in the development of rural ecommerce is the income gap. In 2018, annual per capita disposable income(人均可支配收入)in rural areas was 14,600 yuan (US$2,065) compared with 39,300 yuan (US$5,559) in cities. ''Lower disposable incomes in rural areas limit the consumption,'' said analyst Chen. ''It also takes time to educate rural residents to accept ecommerce services as most of them are new to online. There is still a long way to go to popularize online shopping in rural China.''

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5 . 请阅读下面文字及图片，并按照要求用英语写一篇150词左右的文章。

Mr Duman, 29-year-old, lives at the Humanitas care home in Deventer, in central Holland. His housemates’ average age is over 85. He has been there for three years, along with five other students from nearby universities and around 150 elderly residents. They are part of a project starting in 2012 that provides them with free housing in exchange for 30 hours per month of their time living as a “good neighbour”. Only one activity is compulsory: preparing and serving a meal on weekday evenings.

Such projects could help fight loneliness, an increasing problem across the world. The very old, migrants, the sick or disabled, and singletons are most at risk of feeling lonely. It goes hand in hand with social isolation. Creating a space for the elderly to mix with youngsters can lift spirits—and help youngsters without enough money.

【写作内容】
1. 用约30个单词概括上述信息的主要内容； 2. 用约120个单词发表你的观点，内容包括：
（1）简要分析年轻人住进养老院这一现象的原因；
（2）你对这种新型陪伴方式持什么观点？说明你的理由（至少两点）。
【写作要求】
1. 写作过程中不能直接引用原文语句；
2. 作文中不能出现真实姓名和学校名称；
3. 不必写标题。
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

6 . 阅读下面短文,根据其内容写一篇 60 词左右的内容概要。

Whether you’re looking for a quick hotel in the city or a isolated resort in the tropics, where you choose to stay can make or break your vacation experience. But even the most seasoned travelers may not know the difference between the two main types of homes-away-from-home. Besides their first letter, is there any real difference between hotels and motels?

These two types of lodging(宾馆) have the same basic purpose—a place for travelers to sleep—but there are plenty of features that set them apart. For instance, they came to be for different reasons, and at very different times. The word “hotel” dates back to the 1600s and comes from a French word, hotel. That word, just like the English one, referred to a place that provides lodging, meals, entertainment, and other services to travelers.

Motels, on the other hand, are a much more recent—and pretty much exclusively American—lodging option. This word dates back to the 1920s and combines the words “hotel” and “motor.” As America’s major highway system developed, so did motels, filling the need for roadside stops for motorists traveling cross-country.

There are also some smaller differences that can help you figure out which type of place you’re in. Hotels tend to be built for longer stays, while motels are geared more for one- or two-night stops along a journey. Because of this, hotels are much more likely to have offerings like lounges, gyms, and entertainment.

So, in the end, it comes down to what you want from your trip and from your lodging. Want the place you stay to be just as much a part of your travel experience as anything else? Opt for a hotel. Just need a place to pop in and out of to shower and sleep? A motel might be the better choice.

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________