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1 . When ads for the Netflix show Stranger Things first appeared in 2016, the shinning, colorful font (字体) that spelled out the title told viewers exactly what they could expect. Hollywood has long known this marketing trick. And in a crowded marketplace, many mainstream consumer brands have placed more focus on fonts as a crucial part of their marketing.

When Southwest Airlines upgraded its brand in 2014, it changed its font and logo as part of the project.

The company wanted to create the image of an airline that cared about customer loyalty. So, Southwest changed its Helvetica font to a thicker, custom﹣made Southwest Sans font, which also added a tricolor (三色的) heart to the logo. All these changes were meant to convey a softer, friendlier tone.

A survey of Southwest customers showed that 95 percent found the new identity appealing. "We've definitely seen an increase in bookings." said Helen Limpitlaw at Southwest Airlines. "We're in a very competitive world and we're trying to avoid that sameness."

The right fonts can help brands stand out in a competitive market. However, they need to know whom they are targeting and what they want to say. Monster Beverage is a good example. In 2002, it rolled out its Monster Energy drink logo, featuring three neon﹣green claw marks in the shape of an "M" on a black background. The eye﹣catching logo and colors connected with fans of sports, who were exactly its target customers. Now, 17 years later, Monster's logo remains valuable and recognizable.

It is not always wise of legacy companies (老牌公司) to make changes in fonts and logo. When the clothing retailer Gap changed its iconic spire-like font to Helvetica as part of a 2010 rebrand, customers pushed back hard. "The new logo lost all the personality the original mark had acquired over the years," said Matt See, senior art director at a branding and communications firm. "And it was released without explanation. It felt like no thought was put into it." The company ultimately switched back to its original logo.

Experts recommended that companies conduct plenty of surveys before making a change to their logos. Done right, fonts allow brands to show their human side and personality, which can then connect with consumers emotionally.

1. The function of Para 1 is________.
A.to introduce the topic
B.to promote the Netflix show
C.to show the background
D.to present the unevenly shaded font
2. According to the article, one of the reasons why Southwest Airlines upgraded its brand successfully is that________.
A.it deleted its tricolor heart logo
B.it conveyed a strong and cooperative tone
C.it drew on its experience gained from the real life
D.it chose a special font that reflected its personality as a brand
3. Gap was cited as an example in the article to show that________.
A.a company should think twice before rebranding itself
B.there is no need for a legacy company to upgrade its brand
C.a company should ignore customers' advice when it comes to rebranding
D.it's possible for a company to attract new customers by changing its logo
4. What is the best title of the passage?
A.Fonts should avoid the sameness.
B.Fonts matter in upgrading the brand.
C.Changes of fonts are out of date.
D.Companies need to change fonts.
2021-05-17更新 | 96次组卷 | 1卷引用:贵州省黔东南州凯里一中2021届高考模拟英语试卷(黄金二卷)

2 . We all need waler to survive, but the general recommendation has been to drink more and more, with many guidelines now advising a minimum of eight glasses a day. Is there any evidence showing that this makes sense? The short answer is no. Studies looking at water intakes over 10 years in the elderly fail to show any benefits of extra water on kidney function or lifespan.

Clever marketing from bottled water companies has not only convinced us that we need to drink more water, but also that expensive bottled mineral water is somehow better for us. We now drink more bottled water than ever before, with the global industry growing rapidly at 10 percent a year. By 2025, the global market is estimated to be worth $215 billion. But research shows that tap water nowadays is perfectly safe, and with added fluoride (氨化物), it is also good for our teeth. There have been studies showing that tap water contains traces of common pharmaceutical(制药的)drugs, but they have also found the same levels when testing bottled water. Although water in many areas contains chemicals,   the levels are too small to make a noticeable difference to our health.

Bottled water has devastating environmental costs, which is self﹣evident as there are already abundant reports on pollution caused by plastic bottles,   and no proven health benefits. And, does it taste better?Probably not. On the contrary, there are even blind tastings showing that tap water scores higher than most mineral water.

So, still hesitate when presented with both bottled water and tap water?Probably you should not now. My advice is to stick with tap water:   you will be reducing the global environmental cost of half a trillion plastic bottles piling up each year and taking a stand against the power of marketing.

1. According to the first paragraph,we can know________.
A.eight glasses of water a day does harm to the elderly.
B.eight glasses of water a day isn't so scientific as we thought.
C.water is essential for us to survive.
D.drinking extra water benefits our kidney.
2. According to the author, which of the following might be a reason behind people's choosing bottled water over tap water?
A.Tap water contains too much common pharmaceutical drugs.
B.Bottled water is rich in various minerals.
C.People are influenced by bottled water companies' marketing strategies.
D.Tap water is not so tasty as bottled water.
3. What does the underlined word "devastating" in paragraph 3 mean?
A.Potential.
B.Beneficial.
C.Challenging.
D.Damaging.
4. What message does this passage convey?
A.The more water we drink, the healthier we will be.
B.Tap water should become our first choice of drinking.
C.Both bottled water and tap water should be our main choices when thirsty.
D.Bottled water and tap water both have a lot of advantages.
2021-05-15更新 | 93次组卷 | 1卷引用:贵州省黔东南州凯里一中2021届高考模拟英语试卷(黄金二卷)
阅读理解-阅读单选(约330词) | 较易(0.85) |
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3 . CHINA'S FOUR GREAT NOVELS

China's Four Great Novels came out in the 14th to 18th centuries during the Ming(1368﹣1644)and Qing(1644﹣1911)Dynasties, concurrent with the European Renaissance ﹣ which popularized the use of everyday language in Chinese literature. Professor Andrew Plaks, in his book Four Masterworks of the Ming and Qing Novel, observes that these fictional works used popular storytelling styles to increase societal norms and juxtaposed (把…并列)them against a set of flawed characters in order to raise serious questions about heroism, selfhood, and love.

Romance of the Three Kingdoms

Luo Guanzhong (1330﹣1400)

Chinese literature's first chapter﹣based novel which draws from the historic power struggle between the Three Kingdoms of Wei, Shu, and Wu (220﹣280).

Sample line: "The long divided must unite, the long united must divide; thus it has ever been."

Western similarity: Game of Thrones

Journey to the West

Wu Cheng'en (1500﹣1582)

Most widely told story of the four, it is a fictionalized account of the real pilgrimage(朝圣)to India of the Buddhist monk Xuanzang (602﹣664).

Sample line: "Heaven and earth were once a chaotic whole, borderless and shapeless, without any beings whatsoever."

Western similarity: The Lord of the Rings and Don Quixote (《唐•吉诃德》)

Water Margin

Shi Nai'an (1296﹣1370)

A work of controversial authorship based on the true story of the bandit Song Jiang and his 36 rebels in the late years of North Song Dynasty(960﹣1127).

Sample line:"It's easier to draw a tiger than to sketch its bones;it's easier to know someone's look than the contents of his heart."

Western similarity: Robin Hood

Dream of the Red Chamber

Cao Xueqin (1715﹣1763)

Semi﹣biographical work,on the basis of author's personal experience,with over 600 named characters,about the decline of Qing Dynasty society. Sold over 100 million copies.

Sample line: Pages full of idle words; penned with hot and bitter tears; all men call the author fool;none his secret message hears.

Western similarity: Shakespeare with a dose of Jane Austen.

1. Which novel is released in the Qing Dynasty?
A.Romance of the Three Kingdoms.
B.Journey to the West.
C.Water Margin.
D.Dream of the Red Chamber.
2. Which novel can you choose if you show interest in the battle for power?
A.Robin Hood.
B.Game of Thrones.
C.Don Quixote.
D.Shakespeare with a dose of Jane Austen.
3. What do CHINA'S FOUR GREAT NOVELS have in common?
A.They are all concerned with the personal heroism.
B.Each sample line is the main idea of each novel.
C.The four novels more or less draw from true stories.
D.The four novels are all related to the authors' lives.
2021-05-15更新 | 89次组卷 | 1卷引用:贵州省黔东南州凯里一中2021届高考模拟英语试卷(黄金二卷)
阅读理解-阅读单选(约360词) | 适中(0.65) |
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4 . Some people must carefully pay attention to everything they put in their mouths in order to control their weight. By contrast, others can eat French fries to their hearts' content and achieve the same result. How do some people manage never to gain weight?

"Perception, one of the most important factors, has nothing to do with the body type because our personal feeling is always wrong. We often feel that some people who eat more don't put on weight. Actually? those who appear to eat whatever they like without gaining weight aren't eating more than the rest of us," said professor Kathleen Melanson. "For example, your friend who eats ice cream on a daily basis might eat less at another meal- or snack less throughout the rest of the day.”

“Physical activity can also make a difference, but it doesn't have to be a gym workout. There's little evidence to suggest that—without exercise-some people were born to burn significantly more calories than others," said Dr Ines Barroso, a researcher at the University of Cambridge. But there may be physical differences that allow some people to naturally control the number of calories they consume without exercising much self-regulation.

A lot of nervous system signals and hormones (激素)that circulate in our blood interact to tell us when we're hungry or full. This is called the appetite regulatory system, and it may be more sensitive in some people than others, Melanson said. One important hormone involved in this system is leptin (瘦素).It helps regulate how much food we want to eat over longer periods of time, not just for our next meal. So a person with a more sensitive system might go back for seconds and thirds at a party, then feel full for the next few days and eat less.

Genetics can also play a role in a person's tendency to gain or lose weight. Researchers have identified over 250 different regions of DNA that are associated with obesity, according to a 2019 study published in PLOS Genetics.

1. What does the underlined word “Perception" in paragraph 2 probably mean?
A.Connection.B.Sense.C.Defense.D.Reduction.
2. What do we know about leptin?
A.It makes people usually feel hungry.
B.It helps people have a better appetite.
C.It helps people regulate their food intake.
D.It makes people more sensitive to the flavour of food.
3. What do the findings of the 2019 study show?
A.Weight problems can be avoided.
B.Losing weight is equally difficult for everyone.
C.Some people may be born to have weight problems.
D.Genes can be completely changed to avoid weight problems.
4. What is the author's main purpose in writing the text?
A.To share some ideas about how to lose weight.
B.To explain why some people never gain weight.
C.To advise people to control their daily diet strictly.
D.To call for people to pay attention to healthy eating.
智能选题,一键自动生成优质试卷~

5 . Sleep Struggle

One in every five young people has a sleep problem, so you're not alone. Getting enough sleep has become as important as eating vegetables and exercising regularly. It's very important for your body.

Most young people only get seven hours of sleep each night, when they actually need nine hours. And making up for lost sleep during the week by sleeping on weekends doesn't really work. In fact, sleeping late on weekends may actually do you more harm than good, if you have sleep problems.

What happens if you don't get enough sleep? If your sleep problem continues for a few nights, you could suffer serious problems. Lack of sleep can affect learning and memory. Worse,if your sleep difficulties last a long time,that could lead to anxiety(焦虑). Therefore,you've got to have some healthy sleep habits. Below are some suggestions:

* Go to bed at the same time—including weekends, if possible.

* Wake up around the same time every morning. When you sleep late just one morning during the week, it may disturb your body clock. This will make it hard for you to sleep that night.

* Do something relaxing before going to bed.

* Exercise during the day. Don't exercise right before going to bed.

* Avoid drinking. Alcohol(酒精)makes you excited. This prevents you from falling asleep or wakes you up during the night.

* Don't smoke. Smoking is always bad for the body. Smoking before bedtime keeps you awake.

If trying these tips over a couple of weeks does not help you, consult your doctor. Do not take any medicine without first asking your doctor. Many of them have strong side effects.

1. The passage suggests that people with sleep problems should      .
A.eat vegetables and exercise regularly
B.make up for lost sleep on weekends
C.follow a fixed timetable for sleep
D.sleep seven hours every day
2. According to the suggestions, which of the following makes it easier for you to fall asleep?
A.Getting up earlier than usual in the morning.
B.Listening to soft music before going to bed.
C.Drinking alcohol before going to bed.
D.Doing exercise in the evening.
3. What should you do if these tips don't work on you over a period of time?
A.Just keep trying.
B.Turn to a doctor for help.
C.Try some medicines.
D.Wait for your sleeping problems to get better.
4. Where is the text most likely from?
A.A diary.B.A novel.
C.A travel guide.D.A magazine.

6 . At thirteen, I was diagnosed (诊断) with kind of attention disorder. It made school difficult for me. When everyone else in the class was focusing on tasks, I could not.

In my first literature class, Mrs. Smith asked us to read a story and then write on it, all within 45 minutes. I raised my hand right away and said, “Mrs. Smith, you see, the doctor said I have attention problems. I might not be able to do it.”

She glanced down at me through her glasses, “You are not different from your classmates, young man.” I tried, but I didn’t finish the reading when the bell rang. I had to take it home.

In the quietness of my bedroom, the story suddenly all became clear to me. It was about a blind person, Louis Braile. He lived in a time when the blind couldn’t get much education. But Louis didn’t give up. Instead, he invented a reading system of raised dots (点), which opened up a whole new world of knowledge to the blind.

Wasn’t I the “blind” in my class, being made to learn like the “sighted” students? My thoughts spilled out and my pen started to dance. I completed the task within 40 minutes. Indeed, I was not different from others; I just needed a quieter place. If Louis could find his way out of his problem, why should I ever give up?

I didn’t expect anything when I handed in my paper to Mrs. Smith, so it was quite a surprise when it came back to me the next day — with an “A” on it. At the bottom of the paper were these words, “See what you can do when you keep trying?”

1. What problem did the author meet when he was in class?
A.He didn’t like the teacher.B.He was not fond of literature.
C.The classroom was too noisy.D.He couldn’t focus his attention in class.
2. What can we learn about Louis Braile from the passage?
A.He managed to cure his blindness.
B.He got a good education at school.
C.He made an invention which helped the blind.
D.He couldn’t see and read for the whole life.
3. What’s Mrs. Smith’s attitude to the author in the classroom?
A.She encouraged him.B.She looked down on him.
C.She sympathized (同情) him.D.She was angry with him.
4. What can we learn from the passage?
A.How to be a great teacher.B.Keep trying, and you can do it.
C.What should you do as a blind.D.Ways to overcome attention disorder.

7 . On a farm in England, Gavin and Alice Munro are taking sustainability to the next level: they harvest trees which they grow into chairs.

The couple have a furniture(家具)farm in Derbyshire where they are growing 250 chairs, 100 lamps and 550 tables. It is their answer to what they see as the inefficient(无效率的)process of cutting down mature trees to create furniture.

"Instead of force-growing a tree for 50 years and then cutting it down and making it into smaller and smaller bits…the idea is to grow the tree into the shape that you want directly. It’s like a kind of 3D printing, "said Gavin.

Part of the inspiration for the idea came when Gavin was a young boy. He spotted an overgrown bonsai tree(盆栽) which looked like chair.

The 44-year-old began experimenting in 2006. In 2012, Gavin and Alice set up the company Full Grown. Within several years, the couple developed the most effective way to shape a tree without limiting its growth. They guided shoots(嫩枝)already heading in the right direction, rather than force them the wrong way against their natural growth.

The average chair takes six to nine years to grow-and another year to dry out. The labor and time involved in producing the organic pieces means they do not come cheap. Chairs sell for £10,000 each, lamps for £900 to £2,300 and tables for £2,500 to £12,500.

1. How could the couple grow trees into a shape they needed?
A.They used 3D printing.
B.They limited their growth.
C.They forced trees into different shapes.
D.They guided their shoots in the right direction.
2. When did Gavin get the idea of growing furniture?
A.When he was a child.B.When they got married.
C.When they bought the farm.D.When they began experimenting in 2006.
3. Which can best describe the furniture?
A.Big and eco-friendly.B.Natural but expensive.
C.Hand-made and creative.D.Traditional but organic.
4. Which of the following can be the best title of the passage?
A.A Couple Grow FurnitureB.Expensive Grown Chairs
C.It’s A Good Try Of SustainabilityD.Grown Trees Gain Popularity

8 . While many people dream of mermaids, few people actually try to become one. How can someone become a mermaid if they don't exist? Just ask Dana Richardson, who is a professional mermaid in Hawaii!

“As a child, I always felt very connected to the ocean and played mermaids in the water,” says Dana. “My love of the ocean took me to different types of work such as a lifeguard, swim instructor, boat crew member, underwater photographer, boat captain and surfer. I just decided to take it to the next level and grow a tail.”

Dana doesn't mean literally. In 2008 she began making mermaid tails from materials including shiny fabric that she wears while free-diving in the waters around Kona, Hawaii. Free-diving means diving without any protective equipment. It requires you to hold your breath while swimming deep underwater. As she dives in, Dana not only like a mermaid; she experiences what it is like to swim like one too.

The waters around Dana's home in Kona are filled with wildlife, including dolphins and whales. Kona is by a sheltered sea where the waters are calm for swimming. For ten years Dana has been swimming with the creatures of Kona. Some of them have even learned to recognize her.

Dana knows how to swim with sea life because she is a trained marine naturalist She understands the behavior of sea life and knows how to safely interact with it. Every morning when she swims with sea life she gets to experience her other “home”. The ocean beneath the depths really is another world. Watching how the world works so gracefully in the circle of life underwater is a beautiful thing?

For Dana Richardson being a mermaid just makes sense. “I always felt more comfortable underwater than on land,” she says. Would you like to follow your dream, even if it seems impossible? Dana Richardson reminds everyone, “One person can truly make a difference. By following your heart and offering the world your unique gifts, you will inspire others to do so. The world needs you!”

1. When the author was a child, she      .
A.always played with mermaidsB.felt very linked to the ocean
C.grew a beautiful mermaid tailD.tried different types of work
2. What do we know about Dana's mermaid tail?
A.She wears mermaid tails while free-diving.
B.She makes mermaid tails mostly from shiny fabric.
C.She has to hold her breath while wearing tails.
D.She is a mermaid with a tail as she dives in.
3. Which can best describe the relationship between Dana and sea life?
A.Aggressive.B.Embarrassing.
C.Harmonious.D.Unfamiliar,
4. What would be the best title for the text?
A.The Protection of the OceanB.The Description of Sea Life
C.The Characteristics of MermaidsD.The Story of Realizing a Dream

9 . Using technology in the classroom can produce unbelievable results. But for note-taking, it may pay to keep it old-school and stick with pen and paper. Students who take notes by hand appear to process information more deeply than those who take notes on a laptop or an iPad and other technological appliances, according to a study published this year.

Using the new fashionable method generally produces more raw notes. But students using laptops tend to do worse than note-takers by hand when answering conceptual questions about the material.

Researchers from Princeton and UCLA conducted several experiments with college students watching some video lectures. In one experiment, note-takers by hand wrote down fewer words than those typing on laptops. But the two groups performed about the same when answering factual questions about the lecture material, and students who wrote longhand did much better than laptop note-takers on conceptual questions .

What gives? Students using laptops tended to write what they heard word by word rather than processing the information; that resulted in a sort of “shallower” learning, the researchers say.

In a second experiment, students taking notes on laptops were told not to write down what they heard word by word. It didn't help in spite of the instructions. They still took notes word by word and they still did worse on conceptual questions than those taking notes by hand.

In a third experiment, students were able to briefly study their notes before answering questions asked a week after the lecture. Those reviewing their longhand notes did far better than students reviewing their typed notes.

A student named Jerry from the experiment said, “The study is right, and we have to think about what was said to take the notes because I could not write down every word. I even developed complex letter symbols to help. To study for tests, I went over and underlined key points to reinforce them. The process helped me understand the lectures better.”

1. What does the underlined part in Paragraph 1 probably mean?___
A.It is necessary to take notes on a laptop or an iPad.
B.It is not worthwhile to take notes with pen and paper.
C.It needs much money to go to schools with a long history.
D.It may bring good results to use the traditional note-taking style.
2. What do the results have in common in the three experiments?
A.The students using laptops don’t understand the instructions.
B.The students using longhand write down all that they hear.
C.The students using laptops learn worse than those by hand.
D.The students using longhand don't process the information.
3. What can we infer from the last paragraph?
A.Jerry is good at inventing letter symbols.B.It's very hard for Jerry to write down notes.
C.Notes guarantee good performance in tests.D.Jerry approves of the study and its result.
4. Where is the text probably taken from?
A.An education column.B.A health magazine.
C.A travel guide.D.A biology textbook.
2020-05-30更新 | 36次组卷 | 1卷引用:贵州省凯里市第一中学2019-2020学年高二下学期开学考试英语试题
阅读理解-阅读单选(约250词) | 适中(0.65) |
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10 . Welcome to our website. Here are some magazines to recommend this week.

Cover: $56.00

Sale Price:$25.00

Alarm celebrates independent thinking in music, art, film and fashion through in-depth writings. Each issue of Alarm features interviews, reviews and life stories of famous people in the artistic world. It also provides the   latest news on famous bands, artists, film makers and fashion trends.

Cover Price: $47.40

Sale Price: $12.00

Alternative Press celebrates music and youth culture. It features the latest music news and releases, and includes interviews with new bands as well as famous bands. The magazine is written for fans of electronic, industrial, punk, underground, rock, experimental and other musical types. It also offers columns about new technology, book reviews and film reviews.

Cover Price: $39.92

Sale Price: $12,00

Sound & Vision is for people with a great interest in music and video. It is also for people who want to know how to reproduce video. The magazine tests new technology and explains how to uy and use music equipment.

Cover Price: $23.70

Sale Price: $12.00

Plex is a lifestyle magazine. It covers everything with hip-hop culture. Articles cover music, fashion, film and sports. It also has a buyer's guide to the hottest gear, clothes and gadgets. Plex combines two magazines into one. It is not only a lifestyle magazine but also a product guide.

1. Alarm would most probably attract people who love reading      .
A.serious writings on musicB.simple humorous stories
C.reviews of novelsD.stories written by famous artists
2. What discount can you get if you buy Alternative Press on the website?
A.about 38%.B.about 55%.
C.about 75%.D.about 70%.
3. Which magazine will suit a hip-hop fan?
A.Sound & Vision.B.Alarm.
C.Alternative Press.D.Plex.
2020-05-30更新 | 40次组卷 | 1卷引用:贵州省凯里市第一中学2019-2020学年高二下学期开学考试英语试题
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